UNIT 4

Lesson 1
Readings/Assessment:

1. What are the traditional ways of Advertising?

Traditional advertising is what most people think about when they talk about
advertising or marketing. This includes "usual" locations for media placement, such as
newspapers, radio, television broadcasts, cable television, or outdoor billboards.

Traditional advertising is typically well-established and simple to handle. It is also quite

measurable from the point of viewership and who sees your ad. However, it can also become
costly – particularly in larger markets – and is often more regulated. Traditional advertising also
needs to conform with the norms and standards of the media in which it is positioned.

2. What are the types of Traditional media?

Traditional media is:

 Television advertisements
 Radio advertising
 Print advertising
 Direct mail advertisements
 Billboards and off-site signs
 Cold calling
 Door-to-door sales
 Banner ads

3. What is traditional and new Media?

Traditional media includes mostly non-digital advertising and marketing methods.

Companies have been using these strategies for many years to reach out to customers and
inspire them to make purchases. Until very recently, these marketing and advertisement styles
have been very successful and have helped companies like yours to make a profit.

However, as the desires and preferences of customers change, marketing has no choice
but to evolve. This has contributed to the rise of modern media and digital marketing
techniques—and the fall in popularity of some of the conventional methods you know well.
 On the other hand, New media, also called digital media, consists of methods that are
mostly online or involve the Internet in some sense.

These methods include:

 Search engine optimization

 Pay-per-click advertising
 Content marketing
 Social media
 Email marketing

Many of these approaches have been around for a period of time, but have only recently gained
popularity. So when the issue of traditional media vs. digital media is debated, it is somewhat
misleading to call these approaches "emerging" since very few of them are modern.

Having said that, these marketing strategies continue to evolve as time goes by. Best practices
for these approaches are currently dependent on their origins, rather than on customer
attitudes. But over time, we may see another change as customer feelings shift toward these
methods.

4. What are the 4 types of Advertising media?

 Display Advertising

Display advertising, also referred to as "banner" advertising, is a form of

advertising consisting of small digital billboards or banners displayed in and around blog
posts, keyword search pages, websites, etc. Show advertisements may be either
unmovable or animated. They typically take the form of horizontal banners at the top of
a page or a vertical banner at the side of a page.

Display ads are perfect for telling a short visual story while showing off your brand
identity. They are typically very visual with very little text and are suitable for health and
wellness items that do not need an in-depth disclaimer in the ad.

 Video Advertising

Video advertisements are very common forms of advertising in today's digital

marketing world, and it makes sense to know why. Video ads are eye-catching,
engaging, and perfect for telling a complicated story that a display ad obviously can’t do.
In stream video ads and out stream video ads, the main means for advertisers to use
video ads. In stream video, it means inserting mid-roll, pre-roll, or post-roll video
advertising in a video that the viewer is already watching. The advertising itself would be
 applicable to the content that the user is already viewing. An out stream video ad is a
video ad that is inserted into an article or blog post.
 Mobile Advertising

Mobile advertising is fast becoming a new trend as more people access online
content from their mobile devices than ever before. Mobile advertisement is, quite
literally, advertising that is designed for mobile use. Mobile ads are fairly large and may
include video, app, display, search, or social ads. For most brands, video-based social
media mobile ads are a perfect way to get started. Health and wellness brands will
certainly benefit from these kinds of advertising on platforms like Instagram.

 Native Advertising

This type of advertisement is simple advertising content that is inserted into a

piece of content. They are considered to be "non-disruptive" advertising and typically
come in the form of sponsored material. These advertisements would complement the
style and flow of content that appears in without being pushy is disruptive. For example,
pop-up advertising and autoplay videos are considered disruptive and can often have a
negative effect on your potential consumer base. Native advertising, on the other hand,
are 'slipped' into content in a way that is not intrusive and more appealing to users.
They can come in the form of blog posts, videos, photographs, etc.
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CLASS D-7 – Business
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