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Menu and Product Knowledge Managemen T
Menu and Product Knowledge Managemen T
Product
Knowledge
Managemen
t
1
COURSE PROFILE
Course Title: Menu and
Product
Knowledge
Management
Name of the Faculty: Michael D. Cristuta
Course Description:
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COURSE LEARNING OUTCOMES
At the end of the course, the students
are expected to:
1.Understand the concepts and theories
of menu or meal and product
knowledge management.
LO1 Planning Meals or Menu
LO2 Guide to Planning Nutritious
Meals
2. Explain The Food Pyramid
LO1 Sources and Functions of Food
Nutrients
LO2 Food Groups: Sources and
Functions
3. Differences in Food Habits
LO1 The Food Budget: Guide for
Economical Meals
LO2 Procedure in Menu Planning
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4. Demonstrate in Meal
Preparation LO1 Organizing Menu
LO2 Control in Menu Management
LO3 Evaluating Food Product
Management
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Learning Material
Usage
This module on Menu and Product
Knowledge Management for BTVTED
program major in Food Service
Management is designed as a specialization
course aimed to understand the theories
and concepts of planning, organizing,
controlling, and evaluating of menu
management. It is a training program that
specialize the meal preparation, product
knowledge, food pyramid, food habits, and
perform menu planning holistically.
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Students are required to read thoroughly
and analyse the information’s in each
learning module before answering the
assessments. If there are contents that are
imprecise or vaguely presented, do not
hesitate to ask your instructor through the
contact details provided on your module.
COURSE CONTENTS
Preliminaries-----------------------------------------------------------1-8
Introduction-----------------------------------------------------------9-11
Menu Management--------------------------------------------12-13
Food Pyramid--------------------------------------------------18
Evaluating Meals-------------------------------------------------47-51
Activity Sheets
References
Lesson 1
MEALS &
MENU
PLANNING
What is Menu?
Introduction
Menu is the statement of food and beverage items available or
provided by food establishments primarily based on consumer
demand and designed to achieve organizational objectives. It
represents the focal point around which components of food
service systems arebased. The menu is designed carefully what the
outlet wants to cater for, keeping in mind the type of clientele. The
main advantage of a well-planned menu is that it leads to consumer
satisfaction. It also helps to motivate the employees for a
responsible and successful service
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The Origin of Menu
1. Operations hour
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The team must consider policy on operation hours of the business while
planning menu. If itis operating throughout the day from morning 7
tonight I l, then all dishes required during breakfast, mid-morning,
lunch, evening snacks, dinner, and so on, should be included. If it is
going to be operational only during lunch and dinner, then the menu
should be planned accordingly.
During lunch hour operations, guests expect quick service or
business/executive lunch, which should be taken into account.
2. What to serve?
The policy of the management may not permit the inclusion of beef,
pork or any of the non. vegetarian dishes, genetically modified food,
and so on. Dishes included in menu should be the framework of the
establishment's policy.
3. Production process
5. Style of service
6. Type of menu
Food and beverage service is about serving the customers when they are
hungry. However F&B outlets offer a typical variety of food depending
on customers demand,type of operation, location etc. The most
important meals of the day are:
(i) Early morning tea [EMT]: Most often these orders are
placed with the room service and it consists of a choice of
tea and coffee served with cookies or biscuits. Service is
expected to be fast and timing of this meal is from 4.am to
6.am in the morning.
(ii) Breakfast: Breakfast, Elevenses, High tea and Supper are
considered the subsidiary meals of the day. Whereas Lunch
and Dinner are the two main meals. Although light (lite), the
smaller meals fulfill nutritional requirements of and
when required if properly planned, divide the day into even
food breaks. Breakfast is considered as one of the most
important meal nutritionally.
(iii) Brunch or elevenses: The word 'brunch' comes from a
combination of lunch and breakfast. It refers to a heavy
meal eaten around 11 am by guests who wish to skip lunch
or those who hate missed breakfast. Today brunch has
become very popular in coffee shops and multi-cuisine
restaurants, especially marketed extensively on these days.
Lunch and Dinner: These are main meals of the day. All F&B outlets
cater to these meals. The variety of service differs from buffet and pre
plated in coffee shops, silver service in multi-cuisine restaurants.
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Menu MANAGEMENT
1. PLANNING MENU
Planning menu includes not only the listing of foodsto serve
during a meal, known as the menu, but also these activities as
well:
1. planning the food budget;
2. planning for food purchase, choosing the market, buying
andstoring supplies; and
3. planning for preparing and serving meals.
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FACTORS TO CONSIDER IN PLANNING MEALS/MENU
In planning meals, the following factors should be considered:
1. Nutritional adequacy — or the provision of palatable foods that
are rich in essential nutrients. Nutrient needs of an individual
are affected by age, sex, body built, and activities engaged in by
the individual.
2. The Food Budget —
The food budget is influenced by the family income,
knowledge of the market shopper’s shopping skills, family
food, likes and dislikes, and their goals and values.
3. Differences in food habits —
These include the dietary habits of nationality
groups, regional food patterns, cultural and religious
food patterns, andthe socioeconomic background.
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PRINCIPLES IN PLANNING MEALS/MENU
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A GUIDE TO PLANNING NUTRITIOUS MENU
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The foods are to be chosen from all three levels in the
proportion shown, to make sure that there is a good balance of
nutrients and variety inthe diet. As used in meal planning, the Food
Pyramid is a visual delight in the preparation of a nutritious and
balanced diet. It facilitates the planningof some meals, which may
require special diets for particular persons with health problems.
More importantly, majority of normal diners is assured ofa guide to
healthful eating.
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SOURCES AND FUNCTIONS OF FOOD NUTRIENTS
The basic nutrients that are essential in maintaining body
functions and good health are (1) carbohydrates; (2) fats; (3) protein;
(4) vitamins; (5) minerals; and (6) water.
Carbohydrates — provide heat and energy to the body. More
than half of our day’s requirement for energy comes from
carbohydrates. Carbohydrates from rice, and other starchy foods such
as corn, kamote, gabi, ubi, potato, and sugar also provide additional
energy. However, they tend to occupy a large proportion of the
day’s diet, leading to a disproportionate intake of food. Heavy
intake of carbohydrates tends to limit the consumption of other foods
which would supply more protein, mineral, and vitamins, thus
resulting indeficiency diseases.
Fats — are concentrated sources of energy. They contain over
twice the energy value of carbohydrates, weight for weight. Its
inclusion in the diet enhances palatability and delays the onset of
hunger. Fats also transport Vitamins A, D, E, and K. Good fat
sources are egg yolks, meat, cheese, butter, and nuts. Twenty to
twenty-five percent (20-25%) of our daily calorie requirement should
come from fat.
Proteins — build, repair, and maintain body tissues. They are
important constituents of body cells. They form the hormones that
regulate body processes and anti-bodies that fight infections.
Proteins supply heat and energy when there is shortage of fats and
carbohydrates in our meals.
Proteins are made up of amino acids. There are twenty-two
(22) suchacids, eight (8) of which are considered essential because
these cannot bemanufactured by the body. These must come from
food.
Food proteins containing all eight (8) essential amino acids
are called complete. Animals are good protein sources. These
include meat, fish, shellfish, eggs, poultry, cheese, and milk. Also
important, although incomplete, are proteins from plant sources
such as those from cereal foods (bread, rice, flour, corn), nuts,
beans, and peas.
In a mixed diet, animal and plant proteins supplement one
another. What one plant protein lacks in amino acid is made up by
the other to form a complete protein. We should get 10-13% of our
daily calorie requirement from protein foods.
Vitamins — are organic substances necessary for growth and
maintenance of life. They must be provided in the diet. They are in
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small amounts in the body and act as catalysts or substances that
hasten chemical reactions in body processes. They are carried in the
blood stream to all parts of the body. As such, they control body
chemistry and play important roles in normal growth, energy
expenditure, reproduction, resistance to diseases, and general well
being.
Many vitamins are destroyed during food processing and
handling, thus making them unavailable. Enrichment is a measure
which puts back lost nutrients in food. Vitamins A, D, E, and K are
easily dissolved in fatsand referred to as fat-soluble vitamins. Those
that are dissolved in water, such as Vitamins C and B-complex
vitamins, are referred to as water-soluble vitamins.
Vitamin A — is essential for normal eye functioning,
resistance to infection, normal growth, and healthy skin. Good
food sources include whole milk, butter, most cheeses, fish liver oil,
and green or yellow parts ofvegetables and fruits such as malunggay
or kalabasa, ripe papaya and carrots,in the form of carotene.
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Fiber or Cellulose — is the indigestible part of foods. It is not a
nutrientbut it provides roughage to stimulate the intestinal muscles
for proper evacuation. Moreover, it promotes the growth of useful
bacteria in the intestines. Good food sources are fruits, vegetables,
and whole-grain breads and cereals. Lack of roughage in the diet
causes constipation.
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Vegetables • Green leafy • Contribute
vegetables such as Vitamins and
Malunggay, Minerals
Saluyot,
• Excellent sources
Kangkong, of
Kamote Beta-Carotene
Tops, Gabi and and Vitamin C
Kalabasa Leaves
• Give bulk and
• Yellow roughage to the diet
Vegetables such
as Carrots,
Squash, Fruits and
Flowers, Eggplant,
Patola, String Beans
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Fruits • Fresh fruits • Excellent sources
• Dried fruits of
Beta-Carotene
• Fruit juices and Vitamin C
• Guava, Papaya, • Sources of
Mango, Oranges, Vitamins and
Sineguelas Minerals
(Vitamin C–rich
fruits), • Give bulk and
Banana, Pineapple, roughage to the diet
Melon
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DIFFERENCES IN FOOD HABITS
3. Italian cuisines are super-rich, high in calories and fat, and totally
irresistible. Cheesy Lasagnes, Fettucine and all the various
pastas are cooked with a flair.
4. Mexican Culture has the greatest emphasis on food. Fiestas, fun
and flavor characterize an important part of Mexican
tradition.Five basic ingredients in the Mexican Kitchen include
tortillas,beans, salsa, fresh vegetables and chili pepper. Salsa
is the quintessential Mexican condiment used for everything
from tortilla chips to baked potatoes.
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Socio-Economic Background
Spending for food using the food budget, requires the following
shoppingskills:
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SAMPLE MARKET LIST
1 kilo Pork Wet Market P 120.00 1/2 kilo Ground Beef P 150.00 1
kilo Fish P 110.00
1 can ( 250 gm) Cooking oil Grocery Store P 60.00 1 bottle, small
Catsup P 15.00 1 bottle ( 350 ml.) Vinegar P 10.00 1 bottle ( 350
ml ) Soy sauce P 10.00 1 kilo sugar Sugar P 45.00
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2. Base yourshopping list on a menu or recipe.
3. Check your kitchen for items or products on hand. 4.
Write down items when supply is getting low.
5. Write down your shopping or market list to help prevent
impulse buying. Stick to your list.
6. Spend within your budget or your cash on hand.
PROCEDURE IN MENU PLANNING
Breakfast:
Fruit
Main Dish or Protein
DishBread or Cereal
Beverage
Lunch or Supper:
Dessert
Cereal
Dinner:
Appetizer
Main Dish or Protein
DishVegetables
Cereals
Dessert
Beverag
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e
DINNER DINNER
Appetizer Spicy Chicken Wings
Main Dish or Protein Dish Beef Roast
Vegetables Caesar’s Salad
Cereals Lasagnia ala Italiana
Dessert Fruit Salad
Beverage Red Wine, Coffee or Tea
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When planning menus, one must keep in mind the principles
of meal planning which consider nutrition, the family members’
ages, health, occupation, activities, likes and dislikes, the budget,
preparation time, and variety. It is advisable to plan menus in
advance to save time, energy and money and to assure nutritious,
flavorful and attractive meals.
Menus are not only planned but written since attention to the
form ormechanics of menu-writing is desirable. The following are
the suggestionsfor menu-writing:
1. Capitalize all words except articles and prepositions. 2. List
the foods in the order in which they are to be served.
3. List the beverages last, regardless of whether they are to be
servedwith the main course or with the dessert.
4. Foods eaten together are grouped together.
5. Such items as butter, cream, sugar or salad dressing should not
be written on menus, unless they are different or particularly
interesting.
For example:
Lettuce with Thousand Island Dressing
6. When an item on the menu has a special accompaniment, place
the accompanying item underneath or to the right of the
main item.
For example:
Vegetable Lumpia with Peanut Sauce
or Vegetable Lumpia
Peanut Sauce
7. Allow extra spacing between courses and leave a margin around
the list:
For example:
Lunch
Pork Sinigang
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SOME UNIVERSAL TIPS FOR MENU PLANNING
Here are some basic principles to make sure that the meal
planned will be pleasing. The principles are in the form of a
question checklist. After a menu is drawn up, these questions must be
asked to see whether or not some important considerations have been
overlooked.
1. Are the foods contrasting in color?
Dishes which are all pale, or all dark, or of the same
colormust be avoided.
2. Is there variety in texture?
Some of the foods should be soft, smooth or liquid,
whileothers should be firm or crunchy.
3. Isthere variety in the main ingredients?
Repetition of a certain kind of meat or vegetable
must be avoided. Likewise, using all dried, canned, heavy,
or long-cooked foods should not be done. Some fresh,
crisp, bland or briefly cooked food must be included.
4. Is there variety in the sauces or seasonings?
One should not serve the same kind of sauce for more
than one dish. There must be no repetition of dominant
flavors of vinegar, garlic, soy sauce, ginger or other
distinctive seasonings. Some dishes should be pungently
seasoned, others blandly.
5. Are there too much last minute cooking?
It is especially important that much work, shortly
before guests arrive or while they are being served, be
avoided. Lack of experience at a certain type of cooking,
may require more time than one imagined for seemingly
easy tasks.
6. Have you planned too many dishes, or too many complicated
ornew dishes?
Meals must be kept simple. More than one or two
dishes that require new cooking techniques to the cook
must not be tried. Everything that can be done ahead of
time must be done. An early start is advisable and last
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minute preparations must bealtogether avoided.
2. ORGANIZINGMEAL PREPARATION
John Schermerhorm (2001) defines organization as the
―process of identifying and grouping the work to be performed,
defining and delegating responsibility and authority, and
establishing relationships for the purpose of enabling people to
work most effectively togetherin accomplishing objectives.‖ This
concept is used in organizing meal preparation. The work to be
performed is identified and specific activities under each are
suggested in order that the goal of meal management be achieved.
Planning
card. Marketing
Check supply of staples and replenish those that have run out.
Buy as large quantities as your budget will allow and can be used
withoutwaste.
Scheduling
Starting to Cook
Picture how the dishes will look on the plate, then arrange
them in the most attractive way possible. Serve hot foods, hot and
cold foods, cold. Use edible garnishes. Choose a method of serving
the meal that is pleasing yetsimple. Learn the basic rules for setting
the table so that it becomes a routine. Use a tray to carry dishes,
silverware, and glasses to the table.
3. The product
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HEIGHT OF THE WORK SURFACE
Not This
For the least expenditure of energy, the height of the work surface should
be such that good posture can be maintained.
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GOOD SITTING POSTURE
Not this
Good sitting posture can be maintained when the chair orstool you use is
ofthe right work height.
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COMFORTABLE REACH OF WORK SURFACESAND
STORAGE CABINETS
Work surfaces and storage cabinets are best when they are at comfortable
heights.
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Work Storage and Equipment
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Blender Spoon
Strainer/Sieve and
Cake Mixer Whisk
Wooden Spoon or Spiral
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The Food Product
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9. Always use and follow the time schedule in food preparation
andcooking.
10. Prepare one-dish meals more often.
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EVALUATING MEALS
A. Beverages
1. Good cocoa and chocolate beverages have these qualities:a
rich chocolate flavor
a light to dark brown
color a consistency of
light creamno sediment
a uniform, well-blended body
2. A good cup of coffee has these qualities:
no grounds or suspended
particles a clear, sparkling brown
color
a full, rich body
a fresh, mellow stimulating
flavoran appealing aroma
a very hot temperature
3. A good cup of tea hasthese
qualities:a full, rich flavor
a cloudiness amber to green color, depending on the
blendan inviting aroma
no sediment in the
cup a piping hot
temperature
B. Salads
1. A good salad hasthese qualities:
thoroughly chilled, drained
ingredientsan appetizing and
attractive appearance
a suitable dressing that contributes to flavor
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2. A good salad dressing has these
qualities: a thickness
characteristic of its type a
smooth consistency
well blended
seasonings an
accented flavor
a pleasant color
C. Soups
A good soup hasthese
qualities:a pleasing
color
a satisfying flavor
an appetizing
aroma
a consistency in keeping with its
typeno free-fat floating on top
D. Rice
Good rice has these qualities:
perfect, whole, dry grains, distinct and
separatea full-flavored taste
a fluffy, snow-white appearance
a volume of 3 to 4 times the uncooked amount
E. Vegetables
Well-cooked vegetables have these
qualities:a tender firm texture
an unchanged color
retained nutritive
valueretained natural
forms retained
natural flavors
F. Noodles/Pasta
A good alimentary paste product (noodles or macaroni) has
thesequalities:
a cooked size double the original
sizea retained shape
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a chewy quality
a well-seasoned flavour
G. Poultry
1. Good broiled chicken hasthese
qualities:both sides delicately
browned
a tender, slightly moist
texturea delicate flavor
a convenient serving size
2. Good fricassee chicken has these
qualities:well-browned pieces
a delicious
flavora tender
meat
a rich, brown
gravy an
appetizing aroma
accompanying vegetables or dumplings
H. Fish
1. A good baked fish has these qualities:
a golden brown exterior
a juicy tender and firm
texturea full, rich natural
flavor
an appetizing aroma
2. A good fried fish hasthese qualities:
a golden brown color on both
sidesa crisp outer crust
a moist, tender flaky
interioran appetizing
aroma
a well-seasoned flavor
I. Shrimps
A well-cooked shrimp has these
qualities:a coral color
a well-cleaned body
a perfectly retained
shapea delicate aroma
J. Cake
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A good sponge cake has these
qualities:a quite large volume
fine-textured cells
feathery, light, moist
graina delicate flavor
a symmetrical straw-brown exterior
K. Fruits
1. Good fruitsherbet hasthese
qualities:a smooth texture
a delicious fruit flavor
a tart and refreshing
bodyan attractive color
2. Good fruit desserts have these
qualities:an appetizing aroma
a simple attractiveness
a carefully-washed appearancea slightly-chilled
temperature.
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