Tea Cheers

Business Growth Plan

Prepared by
Amely Mandare
amely@teacheers.com
December 01, 2028

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Executive Summary
The company operates in this industry based on the following objectives.
To open up about 20 new stores in Florida's various physical locations in two (2)
years.
To diversify the workforce and open thousands of available jobs for potential
applicants.
Unique Selling Point

The company is not bound only to available tea avors but allows customers to
customize their avors. The management highlights organic ingredients for every
order customers may purchase.

 About Us
This company originated as a small business of a group of teachers who are fond of
organic-made teas. The team collaborates with organic farmers in Florida as a source
of its tea offers.

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Product/Service
Products & Pricing

Customers may choose a variety of products with different price rates, for $6.00 as
minimum price per order.

Target Market
The management takes a universal approach to anyone who is either newly
introduced with teas, who are enthusiasts, or even those who are not fond. The target
markets cover everyone, regardless of status.

Competition
The company's main competitors are the following:
Sip to Bottom
Sip to Bottom has aged in the industry with an established image and patron, enabling
them to operate in various corporate shifts. 
Happy Sip
It has unique marketing and advertising approaches to customers and social media

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SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Marketing and
Unique operation and Increasing rate of tea
advertising efforts are Product In ation
sales strategy patrons in Florida
light

Foot-tra cked business Tight business Emerging trends in

Economic uncertainty
location competition social media

Marketing Plan
To lessen the store and the customer’s gap in the market, the marketing team follows
these phases.  

In Phase One, the team will conduct a regular review and analysis of the changing
market to plan for possible shifts of actions bene cial in the coming business
endeavors. 

In Phase Two, the team will venture to social media marketing, create a Facebook
page, a Twitter and Instagram account, including paid ads.

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Operational Plan
Tea Cheers is currently occupying a space in Calle Ocho, Miami, Florida.
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In the offset of employment, Tea Cheers will open at least 15 job offers to start the
operation of the following departments.
1. Operations Department
2. Sales and Marketing Department
3. Logistics Department

ACTION ASSIGNED TO PURPOSE DEADLINE

Researches and drafts

To nd potential areas
marketing Gregory Jo December 10, 2028
for market expansion
opportunities

To ensure competence
Screens and hires
Dante Go and quality from December 05, 2028
potential applicants
applicants

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Team
Amely Mandare
CEO

Gregory Jo
Sales and Marketing Head

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Financial Plan
Start-Up Costs

DESCRIPTION AMOUNT PERCENTAGE OF TOTAL

Permits $2,000.00 9.5%

Payroll $10,000.00 48%

Overhead $5,000.00 24%

Other Expenses $4,000.00 19%

Start-Up Fund Available $0.00 %

Total Start-Up Fund Required $21,000.00 100%

Projected Pro t & Loss Statement

DESCRIPTION YEAR 1 YEAR 2 YEAR 3

Sales $27,000.00 $35,000.00 $50,000.00

Less Cost of Sales

Raw Materials $6,000.00 $7,000.00 $8,000.00

Freight $4,000.00 $5,000.00 $6,000.00

Total Cost of Sales $10,000.00 $12,000.00 $14,000.00

GROSS PROFIT $17,000.00 $23,000.00 $36,000.00

Less Expenses

Wages $4,000.00 $5,000.00 $6,000.00

Electricity $2,000.00 $3,000.00 $4,000.00

Insurance $1,000.00 $2,000.00 $3,000.00

Rent $5,000.00 $6,000.00 $7,000.00

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 Total Expenses $12,000.00 $16,000.00 $20,000.00

NET PROFIT/ (LOSS) $5,000.00 $7,000.00 $16,000.00

Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

ASSETS

Current Assets

Cash $0.00 $0.00

Accounts Receivable $5,000.00 $6,000.00

Prepaid Expenses $2,000.00 $3,000.00

Inventory $1,000.00 $2,000.00

Total Current Assets $8,000.00 $11,000.00

Property & Equipment $5,000.00 $6,000.00

Goodwill

TOTAL ASSETS $13,000.00 $17,000.00

LIABILITIES

Current Liabilities

Accounts Payable $3,000.00 $4,000.00

Accrued Expenses $2,000.00 $3,000.00

Unearned Revenue $4,000.00 $5,000.00

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 Total Current Liabilities $9,000.00 $12,000.00

Long-Term Debt $1,000.00 $1,500.00

Other Long-Term Liabilities $0.00 $0.00

TOTAL LIABILITIES $10,000.00 $13,500.00

SHAREHOLDER’S EQUITY

Equity Capital $1,200.00 $1,500.00

Retained Earnings $1,800.00 $2,000.00

SHAREHOLDER’S EQUITY $3,000.00 $3,500.00

TOTAL LIABILITIES &

$13,000.00 $17,000.00
SHAREHOLDER’S EQUITY

Appendix
siptobottom.com
The o cial link of our major competitor.

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