COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES

Week No: _4_, 3rd Trimester, AY 2019-2020

25
HOMEWORK/ASSIGNMENT/CASELET NO. 1
MARKS

COURSE CODE COMP612 COURSE TITLE BUSINESS ANALYTICS

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

CHAPTER/TOPICS Chapter 1 – Introduction to Business Analytics

Chapter 2 – Fundamentals of Business Analytics
Chapter 3 – Overview of Data Mining and Analytics & Statistics
OBJECTIVES At the end of this assessments, the students would be able to:
1. Explain the importance of data, how data can be used by an organization towards competitive
advantage, and how it enables organizations to make quicker and better business decisions;
2. Describe the various sources of data (structured, unstructured) and the concept of data
management;
3. Describe basics of business intelligence including data gathering, data storing, data analyzing
and providing access to data.
4. Describe the three types of analytics for the development of analytics solutions.
5. Identify and explain the foundations of analytics- descriptive, predictive and prescriptive .
6. Describe scope of data mining and analytics.
7. Describe how analytics works.
ASSIGNMENT Part I. Short Answers. (13 marks)
DIRECTION & 1. Describe the three (3) types of decision making. (3 marks)
REQUIREMENT/S 2. Identify each categorization of business analytics and give one example each. (3
(Identify the ILOs categorization and 3 examples = 6 x 1 mark each = 6 marks)
to be assessed at 3. Describe concisely the 4Vs of data in big data. (1 mark for each = 4marks)
the end of each
requirement. Part II.
Include the rubric A. Multiple Choice. Choose the letter of the correct/best answer. (7 marks)
or marking 1. The immediate purpose of analyzing digital analytics data is to:
scheme for each A. Make better decisions about your business
item/requirement. B. Generate more revenue from your website
) C. Define the ideal customers for your business
D. Drive more traffic to your website

2. What would be a good way to segment your data?

A. Segment your primary geographic market
B. Segment based on Acquisition / Behavior / Conversion dimensions
C. Segment based on Recency, Frequency, and Monetary Value
D. All of the above

3. Which analytical technique refers to narrowing your choices to the very best when there are
virtually innumerable feasible options and comparing them is difficult?
A. Optimization
B. Simulation
C. Probability and Statistics
D. Mathematical Modeling

4. Which statement below best describes why we do business analytics?

A. Analytics improve our understanding on how the business works
B. We must show a return on the investment we make in data and analytical resources
C. We need specific insights to make decisions

Prepared By: Reviewed and Verified: Recommending Approval: Approved By:

1

DR. DANILO C. DIOTAY DR. VISHWAS CHAKRANARAYAN DR. VINODH NATARAJAN DR. MARLUNA URUBIO
Course Coordinator Specialization Coordinator Program Head College Dean
Date Date Date Dat
e
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: _4_, 3rd Trimester, AY 2019-2020
25
HOMEWORK/ASSIGNMENT/CASELET NO. 1
MARKS

COURSE CODE COMP612 COURSE TITLE BUSINESS ANALYTICS

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

D. None of the above

5. Benefits of using BI for sales include which of the following:

A. The ability to see your top and bottom customers by profit, sales
value and margin
B. The ability to compare sales over time, sales vs no sales, gap
analysis, trend analysis and forecasting
C. A more informed sales team who can make data driven decisions
D. All of the above

True or False:

6. Speed to insight drives speed to impact as insight is power. But only if it's based on accurate
data and signals—and only if it's optimized and activated quickly and efficiently.

7. A speed to insight example is in health care, the faster we can get our arms around all the
latest available data like health care records, research, geographical trends, etc. and analyze
it the faster we can identify the cause and best solutions for patients treatment to ensure
that as a population we can heal faster and live longer. In this example, seconds count and
can be the difference between life or death.

Part III. Essay. (5 Marks)

Analytically explain the diagram in relation to the increasing organizational levels of analytical
sophistication that allows the organization to build breakaway capability.

Prepared By: Reviewed and Verified: Recommending Approval: Approved By:

2

DR. DANILO C. DIOTAY DR. VISHWAS CHAKRANARAYAN DR. VINODH NATARAJAN DR. MARLUNA URUBIO
Course Coordinator Specialization Coordinator Program Head College Dean
Date Date Date Dat
e
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: _4_, 3rd Trimester, AY 2019-2020
25
HOMEWORK/ASSIGNMENT/CASELET NO. 1
MARKS

COURSE CODE COMP612 COURSE TITLE BUSINESS ANALYTICS

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

ASSIGNMENT
OUTPUT

Prepared By: Reviewed and Verified: Recommending Approval: Approved By:

3

DR. DANILO C. DIOTAY DR. VISHWAS CHAKRANARAYAN DR. VINODH NATARAJAN DR. MARLUNA URUBIO
Course Coordinator Specialization Coordinator Program Head College Dean
Date Date Date Dat
e
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: _4_, 3rd Trimester, AY 2019-2020
25
HOMEWORK/ASSIGNMENT/CASELET NO. 1
MARKS

COURSE CODE COMP612 COURSE TITLE BUSINESS ANALYTICS

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

RUBRIC / As attached.
MARKING SCHEME
LEARNING ASSESSMENT/MARKING FACULTY/MARKER’S FEEDBACK
ITEM CILOs MARKS MARKS AWARDED
Part I.1, 3 C1 3, 4
Part I.2 C2 6
Part II. 1-5 C2 5
Part II. 6-7 C3 2
Part III C4 5
Total 25

Prepared By: Reviewed and Verified: Recommending Approval: Approved By:

4

DR. DANILO C. DIOTAY DR. VISHWAS CHAKRANARAYAN DR. VINODH NATARAJAN DR. MARLUNA URUBIO
Course Coordinator Specialization Coordinator Program Head College Dean
Date Date Date Dat
e