STRENGTHS

 Strong Leadership- strong Leadership is one of the strength of a business. It is a trait or quality
that serve leaders well, helping them to more effectively lead, manage, and motivate their
followers.
 Unique Selling Proposition- unique selling proposition is what makes your business different
from everyone else in your market. A strong unique selling proposition can help you attract and
retain customers.
 Excellent and Well-trafficked Location- The location of a business positions it not only to
attract a customer base but also to attract the right sort of talent to make the business a
success. A business’s location also helps it create a brand and image, since there are always
parts of a city that carry a reputation, whether it is a reputation for simple living or a
reputation for luxurious extravagance.
 Good Reputation- A good business reputation is important because it can help distinguish you
from competitors, and even be the deciding factor in whether someone chooses you over
them. Having a good reputation is crucial to getting people to pursue, trust, and engage with
your business.
 High Quality Products- Quality products help to maintain customer satisfaction and loyalty
and reduce the risk and cost of replacing faulty goods. Companies can build a reputation for
quality by gaining accreditation with a recognized quality standard.

WEAKNESSES

 Limited Human Resources- Limited human resources is a weakness many small business
owners discover they have when they do their SWOT analysis. Limited human resources can
include having a small staff, which makes it difficult to tackle every item on the company's to-
do list.
 Lack of Social Media Presence- Consumers expect to use the internet to research companies,
find their contact information and browse their inventories; perhaps even buy directly from
the website. Businesses who don’t have an online presence so it is hard for potential
customers to find them.
 Higher Cost than Competitors- Having higher cost than competitors will make you lose
customers. Customers would rather choose to buy in other stores than stick to yours. You’d
have few people visiting your store and even fewer buying stuff.
 Tight Marketing Budget- Marketing is a key factor in promoting products and services to
customers, whether through pay-per-click campaigns or by offering product samples to
potential customers. If a business lacks the budget for marketing, this is a major weakness
that can affect how much of the market share a business acquires, and how high its sales are
from quarter to quarter.
 Inaccessible Location- Location has an important role in business. Inaccessible location won’t
attract customers.
OPPORTUNITIES

 Press/Media Coverage- Advertisers can, in one publication, influence the complete

management chain across the region. You can drive traffic to your own website through
targeting a truly global audience of buyers within the industry.
 Few Competitors in the Area- Fewer competitors in your area means more chances of having a
lot of customers.
 New Technology- Technological advances enable small businesses to work more efficiently in a
number of different ways. Whether that means collaborating with remote colleagues using
video-conferencing software or texting customers to request a Google
review, technology allows businesses to more effectively reach their goals.
 Failure of a Major Competitor- It’s important to be proactive and think of this failure as an
opportunity to learn from your competitor’s negative and positive actions in order to
strengthen and grow your own business and team without facing similar outcomes your
competitor faced. This crucial moment is not only a chance to save time, money and resources,
but a time to gain more market share, attract new clients, expands your team and many more
beneficial outcomes for your business.
 New Market- New markets allow you to ensure the future of your business by identifying new
customers, think proactively about ways for your business to grow and change, and increase
your revenue.

THREATS

 New or Increased Competition- Competitive forces affect strategy because

your competitors react to the strategic actions you take in the marketplace, and
your company has to react to their strategic moves.
 Threat of Substitutes- The demand for substitutes can reduce the demand for industry
products and services. If a company increases its prices, customers are more likely to switch to
cheaper alternatives.
 Weather- These affect seasonal businesses that depend on good conditions.
 Natural Disasters- Natural disasters can throw a business’s carefully laid plans and projections
into disarray. Supply chains may be broken, employees might be unable to get to work, and
vital facilities or equipment could be damaged. 
 Suppliers- Suppliers could also be a threat to business. If they fail to meet their commitments
to you, you’ll also fail to meet your commitments to your customers and this could stain your
business reputation.