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    Adarsh Kumar Agarwal
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    The document appears to be a customer survey conducted with 108 participants. It asks questions about customers' last car showroom visit experience, whether factors like staff behavior, buying process ease, and ambience influence purchase decisions. Customers are also asked about the importance of a smooth buying process, physical evidence at showrooms, and digital experience versus lowest price. The survey inquires about awareness of Maruti Suzuki channels and whether showroom experience impacts revisits and word-of-mouth. Finally, customers are asked their preferred reminder medium for bookings, deliveries, and services.

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    MAfrketing

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    The document appears to be a customer survey conducted with 108 participants. It asks questions about customers' last car showroom visit experience, whether factors like staff behavior, buying process ease, and ambience influence purchase decisions. Customers are also asked about the importance of a smooth buying process, physical evidence at showrooms, and digital experience versus lowest price. The survey inquires about awareness of Maruti Suzuki channels and whether showroom experience impacts revisits and word-of-mouth. Finally, customers are asked their preferred reminder medium for bookings, deliveries, and services.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    6 views2 pages

    Report

    Uploaded by

    Adarsh Kumar Agarwal
    The document appears to be a customer survey conducted with 108 participants. It asks questions about customers' last car showroom visit experience, whether factors like staff behavior, buying process ease, and ambience influence purchase decisions. Customers are also asked about the importance of a smooth buying process, physical evidence at showrooms, and digital experience versus lowest price. The survey inquires about awareness of Maruti Suzuki channels and whether showroom experience impacts revisits and word-of-mouth. Finally, customers are asked their preferred reminder medium for bookings, deliveries, and services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Customers Survey 1

    Sample size = 108

    Q 1 Mention the name of the CAR Brand from your last showroom visit.

    Q2 When you go to a car dealership showroom, does your experience in the showroom( staff
    behavior, ease of buying process, ambience, digitalization) influences your purchase decisions?

    Q3 If the buying process of a particular showroom is very smooth, would that play an important role
    in influencing your purchase decisions?

    Q4 When you go to a showroom does the physical evidence ( staff behavior, ambience etc. )
    matters? Do you consider them important while visiting a showroom ?

    Q5 What according to you is more important, Experience or Lowest price?

    Q6 Does the presence of ipads, digital experience and digitalization of the entire process from the
    dealers side, are responsible for changing you perception regarding the company?

    Q7 According to you, what is more important for improving the brand image of a CAR manufacturer?

    a) Seamless buying process in the dealership showrooms

    b) Good quality products neglecting the experience at the showroom

    c) Lowest prices neglecting the experience at the showroom

    Q8 How many channels of Maruti Suzuki India Limited are you aware of from the following:

    a)Existing Channel b)Arena c)Commercial -d)MDS e)True Value

    Q9 Does your experience in the showroom influences your decision for a revisit to a showroom and
    positive word of mouth?

    Q10, Would you like to get the reminder messages on your phone regarding you booking
    confirmation, vehicle delivery, car service, insurance updates etc. instead of a follow-up call?

    Q11 If yes, what would be your preferred medium to get reminders?


    Dealer Greeting Communication Comfortability Dedication

    Sai TVS Bad Average Bad Bad

    Swastik TVS Average Average Average Bad

    4S TVS Very Good Good Good Excellent

    Premsons Honda Excellent Excellent Excellent Excellent

    Horizon Honda Very Good Good Average Average

    Torrent Bajaj Very Good Very Good Good Good

    Volkan Bajaj Very Good Good Excellent Very Good

    Shyam Hero Excellent Very Good Very Good Very Good

    Rahul Hero Average Bad Average Good

    Sahil Yamaha Good Bad Good Good

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