Personal Details Consideration

1 Name
2 Sex Male Female
3 Age Group 16-22 23-29 30-39 40-49 50+
4 Occupation Student Professional Business Others
5 Annual Income below 2 Lac 2 - 5 Lac 5- 10 Lac 10 Lac Plus
Questions
6 Which two wheeler you are using
7 Reason for considering that model
8 What segemnt bike do you prefer below 110cc 110-125cc 150+cc
9 Purpose of you buying
Mileage Price Mainataince Cost Ease of Handeling Comfortable Ride
10 Feature liked in the purchased bike
Look Power Market Trend Performance
11 What more would you expect in your Bike Sporty Look More Mileage Cost Reduction More Features More Power
12 Promotional scheme will attract you to purchase EMI Schemes Discount Offers Exchange Offers Festival Offers others
13 Influencing Element in the purchase Friend Family Work Self Dealers
14 Does advertisment influnce yes no
15 Will you prefered type of payment Cash Finance
Do you collect information from review, feedback from
16 expert, existing users & internet before purchasing Yes No
decision
17 Did you look into other brand before buying this yes no
18 What other brand model did you Consider TVS Hero Bajaj Honda Yamaha
Bajaj CT Bajaj Pulsar 125 Bajaj Platina TVS Sport TVS Radeon
19 What bikes your are aware of among these TVS Star City Hero Splendor Hero Passion Pro Honda CD Honda Livo
Honda CB Shine Honda SP Hero Glamour KTM 125
20 Rank the following parameters on the basis of their importance, while puchasing bike
Parameter 1 2 3 4 5
Product Quality
Product Variants
Product Design
Balance of product
Mileage
Acquisition Cost
Running Cost
Maintenance Cost
Resale Value
Spare Part Cost
Product Availability
Sales Person Behavior
Sales person technical competence
Warranty
Finance Options
Brand Name
Dealer Infrastructure
DEALER EXPERIENCE
DOES EXPERIENCE IN THE SHOWROOM INFLUENCES
21 PURCHASE DECISIONS Yes No
MOST IMPORTANT FOR IMPROVING THE BRAND IMAGE Seamless buying Good quality products neglecting the Lowest prices neglecting the
22 OF A MANUFACTURER process experience at the showroom experience at the showroom
Sales Staff Sales Process Customer ExperiencePricing Infrastructure
What influences the most
23 Network ManageEmployee Management Brand and Merchandising
DOES SHOWROOM EXPERINCE INFLUNCE REVIST
24 DECESION AND POSITIVE WORD OF MOUTH Yes No
DO CUSTOMER VISIT DIFFERENT DEALER BEFORE BIKE
25 PURCHASE
Yes No