HUMAN RESOURCES DEVELOPMENT

FUND (HRDF)

STRATEGIC
INITIATIVE CALL
FOR PROPOSAL

SME TRAINING
 VERSION 2

19th JUNE 2020

• PURPOSE

• The document is formulated for HRDF Registered Training Providers as a

proposal submission guideline for SME Training initiative.

• OBJECTIVE

The objectives of SME Training are:

• To enable Malaysian Small Medium Enterprises (SMEs) employees

enhance their career development by increasing their skills to retain in
their current job with high talent to make them marketable in the job
market post COVID-19;

• To encourage SME employers to continuously and systematically train

their employees to increase their level of competency, productivity and
quality to enhance the productivity of the SME company and sustain in the
global market post COVID-19 ;

• To produce more skilled workers for the SME industries in order to remain
competitive and sustainable in the global market post COVID-19; and,

• To support SMEs in increasing their productivity while being cost-effective.

• TARGET GROUP

• The target group for this initiative is the Malaysian Employees of Small
and Medium Enterprises (SMEs) registered with HRDF and Non-HRDF.

• SME employers must meet the official national SME definition subject to
the latest Amendment & Expansion of the PSMB Act 2001, as per the
table below in order to participate in this scheme:

Sector No of Employees
Manufacturing & (10-200 pax) Malaysian employees
Mining and Quarrying
Services (10-75 pax) Malaysian employees
• TYPE AND APPROVAL PROCESS OF TRAINING COURSES

• The proposed courses required by the participants can be either

certification or non-certification in nature.

• Training providers must ensure the training needs address the critical
requirements of SME industry to enhance the skills of the employees and
elevate SME’s productivity and quality to national and international
standard.

• Priority will be given for those proposals that address the needs of the
SME Industry which are severely affected due to MCO and post COVID-
19. Proposed courses must be related to Strategic or operational skills
which can add value to the SME employees, helps them to retain in their
current job and marketable in job market.

• The training provider can only submit training courses based on the six
(6) focus areas below:

• Talent management
• Business strategy, development & marketing
• Financial management
• Growth and Scaling
• Networking & Leadership
• Customer management

• The fees payable to the training provider will be based on evaluation of

the nature and depth of the training modules, followed by market price.
The maximum course fee amount that can be proposed is RM5,000 per
pax including training allowances. If the nature of the course is
certification, an increase in the fees can be considered during the
proposal stage.

• The standard training duration is within 3 months to ensure fast, quality

and measurable outcomes. However, if the duration of the training
exceeds 3 months, the Training Provider is required to provide justification
and implementation plan.

• Once the evaluation process is completed, the outcome will be

announced followed by the signing of Service Agreements. For the
preparation of Service Agreements, Training Providers are requested to
provide relevant Certified Copies of Latest SSM Company Search.
 • Upon signing the agreement, the appointed training providers are allowed
to recruit participating trainees and submit their grant application to
HRDF.

5.0 SUBMISSION OF PROPOSAL

5.1. Proposals can be submitted from 18th June to 17th July 2020. The date
for future submissions will be notified after 17th July 2020 (if any).

• There will be no charges imposed for the submission of proposals. Priority

will be given to quality proposals that fulfil the objectives and have the
potential to achieve the desired outcome of the scheme.

• HRDF will provide feedback on the submission of proposals after the

evaluation process within fifteen (15) working days from the date of
submission. HRDF reserves the rights to reject/request for additional
information if the submission does not meet the requirement/objective of
the scheme.

• As a general rule, all information / documents (Part 1 – Part 4) as

mentioned in this proposal format are required to be uploaded as an
attachment during the online submission via HRDF portal. If you are
required to submit the hardcopy of proposals due to technical issues, you
may submit it to:

Strategic Initiatives Department

Pembangunan Sumber Manusia
Berhad Wisma HRDF, Jalan
Beringin Damansara Heights
50490 Kuala Lumpur

• For further information, please feel free to email us at

strategicinitiatives@hrdf.com.my

(THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK)

PART 1: TRAINING PROVIDER BACKGROUND

1. Training Provider Name AM.Medical Care & Services Sdn Bhd

2. Registration Number
(MyCoID)
No 15-3, Jalan AU 1A/4B, Keramat Permai
3. Address (Mailing) Business Centre, 54200 Kuala Lumpur

4. Contact Details
(Person in Charge) Dr. Haji. Ansarutheen Bin Haji Mohiadeen
Name / Contact No / Email Address 012-3141040
Ansarutheen05@yahoo.com
5. Past record/ performance of the
Company

*Please provide certified copy of Latest SSM Company Search

I would like to declare and confirm that all information provided above is true and accurate

Signature Company Official Stamp

Date:
………………………………………..
Ceo
PART 2: TRAINING COURSE DETAILS
Section A: Course Details
1. Course Title
2. Type of Course
3. Type of training
4. Skill Focus Area
5. Duration (Days)
6. Level of Certification
7. Certification Body
8. Course Overview
9. Prerequisites
10. Course Objective
11. Learning Outcome
Professional Certificate in Leadership Practices
Non-technical
Soft Skill Training
Business Management –Leadership Practices
systems, which typically include coaching and
management development on employees skill.
Total training hours = 40 Hours
Training days. = 5 days
Professional Certificate
A.M.Medical Care Services Sdn Bhd
Our approach is to run leadership programs where
natural leaders can develop the skill and insight to
become great ones. And where fledgling leaders learn
to lead with flair and authenticity.
Transitioning from a team member into a
management role comes with challenges. A shift in
mind-set and new skill sets are required. This
Leadership training is designed for candidate’s
management positions. The program covers the core
skills that all executives and managers need to
manage a team effectively and get results. We use
dynamic role plays and experiential learning to ensure
that delegates fully grasp the tools needed to excel
and succeed.
• SPM / STPM
• Diploma / Degree or Equivalent
The purpose of the leadership training is to make
leaders competent to function effectively and manage
and influence the employees. It assists in organizing
and synthesizing complex ideas into a tapestry of
words and images. It also aid in improving the critical
skill- visioning process and eventually aiding in
analysing the past, understanding the present and
exploring options to craft a clear future vision
One unique quality for a successful leader is to inspire
and motivate themself and others. The effective leader
is one who remains stable and resilient to challenges,
aware of self and clear with their goals. Also, it is
 essential that he inspires his employees and keep them
motivated by developing their confidence and
acknowledging their efforts. The program ensures
these needs are met and thus making competent and
potential leaders stand out from others.

12. Course content a)Clarify organizational goals and objective

b)Good communication skill – Importance to
Language
c)Conflict management –Harmonize the environment
and people
d)Rational planning and job delegation
e)Self and team motivation
f)Leadership attitude and quality
g)Positive emotion at work place
h)Leaders vs. Managers.
13. Learning Activities • Lecture
• Role Play
• Practical Exercise
• Learning Activities
• Video Presentation

14. Target Group • Non HRDF registered SME Employers.

• Non HRDF registered SME Companies.
 Attachment 1

COURSE CONTENT / HOURS

NO. CONTENT / OBJECTIVES OUTCOMES HOURS

ACTIVITIES
Clarify organizational a. Description of the 1. Able to explain entire
1. goals and objective organizational process. management goals and
b. Roles and responsibilities of objective , (History )
employees and managers.
2. Able to recognize and 8
c. How to plan success, set develop employees
expectations and set goals. towards productive
individuals
.
Good communication a. How to provide accurate Know how to create
skill – Importance to information, from top to awareness towards
2. Language importance of
bottom and bottom to top.
communication, behaviour 8
b. The importance of on-going,
of communication and
constructive, specific ongoing employees
behavioural feedback. feedback at the right time
c. How to seek feedback
effectively from others.

Conflict management a. How to react to and act on 1. Able to explore and

–Harmonize the feedback in a constructive aware impact of
3. environment and performances appraisal
manner.
people and management at work 4
b. How to give feedback in a
place
manner that minimizes
defensiveness and maintains 2.Able to access own and
self-esteem. our company’s
performance in the
different levels of
managerial service.
Rational planning and a. How to identify and 1.Able to analyze and
job delegation address development evaluate several categories
4. of measurement
needs.
techniques
b. How to use the automated 4
system and related software to 2.Able to develop a plan
delegate job functions for implementing
 effectively on planning
and task delegation
Self and team To identify the differences in self- Clear path to employees to 4
5. motivation motivation and team motivation. understand
The different attributes

Leadership attitude To highlight the different attitudes To differentiate between 4

6. and quality and qualities a leader should have managers and leaders
at any time qualities

Positive emotion at To keep the environment positive To always keep employees 4

7. work place and energetic in positive mind set

Leader vs. Manager To differentiate the different tasks Make the employees and 4
8. and responsibilities, adapt by both employers understand on
parties the differences of the two
categories
 Attachment II

TRAINER’S PROFILE

Trainer Name : Dr Mukunda Kumar M.S. Nair

e-mail Id : mukundakumar9@gmail.com
Residential Address : No. 27, Jalan Puncak Setiawangsa 5, Taman Setiawangsa,
54200 Kuala Lumpur

Contact Number : +6016-3312961

Academic Background

MARCH 2015 : Doctor in Business Administration

(University Utara Malaysia)

JANUARY 2000 : Qualified Patent Agent

MARCH 1998 : Masters in Business Administration

(Human Resource Management)
University Putra Malaysia

DECEMBER 1994 : Certificate of Legal Practice

University Malaya

AUGUST 1991 : Bachelor of Laws

University of London
London, United Kingdom

JULY 1984 : Bachelor of Pharmacy

University Sains Malaysia

OTHER RELATED STRENGTH(s) :

HRDF TTT CERTIFICATION (Please attach the copy of TTT Certificate)

 TTT CERTIFICATE NO. : TTT 12736
 PART 3: Training

Requirement

Justification Section A:

a. Proposed Outcome of the courses-

The objective of this proposal is to provide education, employment assistance, consultation and
support services to employees who are in disadvantaged positions due to lack of education, skills
as well as those affected by Covid 19 pandemic.
Our goal is to increase support services, basic skills education, and resource coordination that
can offer viable alternatives to habits and choices that may lead to social ills and breakdown in
the family unit.
These programmes are designed to further add value to the concept of Leadership and to provide
an opportunity to the employees to engage in income generating activities so they able to
contribute positively to their family and community as well as at their work place.

b. Focus area-

Leadership for manufacturing and service industry

• SPM / STPM
• Diploma / Degree or Equivalent

c. Basic of Consideration

The proposed project aims to introduce the concept of leadership and provide an opportunity to
the emloyees to engage in income generating activities so they able to contribute positively to
their attitude and work erformnces.

d. Implementation Plan

• Lecture
• Role Play
• Practical Exercise
• Learning Activities
• Video Presentation

Section B: Benefits for SMEs

Training providers are required to conduct a comprehensive analysis of

skills deficiencies in order to identify the most crucial training requirement
in SME industry post COVID-19. Aspects that we have to consider in
establishing the training requirements are;

• Challenges faced by the SMEs to up-skill their employees and

enhance their career development post COVID-19;

• Challenges faced by SMEs to increase productivity and alleviate the

increase in cost of business post COVID-19?

• How do SMEs sustain in the global market post COVID-19?

Benefits for SMEs

1. To enable Malaysian Small Medium Enterprises (SMEs) employees enhance

their career development by increasing their skills in Performances Managent
2. Management skills to make them marketable in the job market post COVID-19;
3. To increase the productivity and quality SME employees more competitive in the global
market despite post COVID-19;
4. To produce more skilled workers and remain competitive and sustainable in the global
market post COVID-19; and,
5. To make SMEs increase productivity and also cost-effective.

Challenges faced

Challenges faced by the SMEs to up-skill their employees and enhance their career development
post COVID-19; Even before the current crisis, changing technologies and new ways of working
were disrupting jobs and the skills employees need to do them. In 2017, the McKinsey Global
Institute estimated that as many as 375 million workers—or 14 percent of the global workforce
—would have to switch occupations or acquire new skills by 2030 because of automation and
artificial intelligence. In a recent McKinsey Global Survey, 87 percent of executives said they
were experiencing skill gaps in the workforce or expected them within a few years. But less than
half of respondents had a clear sense of how to address the problem.

The coronavirus pandemic has made this question more urgent. Workers across SME industries
must figure out how they can adapt to rapidly changing conditions, and companies have to learn
how to match those workers to new roles and activities. This dynamic is about more than remote
working—or the role of automation and AI. It’s about how leaders can reskill and upskill the
workforce to deliver new business models in the post-pandemic era.

Increase productivity by SMEs

To meet this challenge, SME companies should craft a talent strategy that develops employees’
critical digital and cognitive capabilities, their social and emotional skills, and their adaptability
and resilience. Now is the time for companies to double down on their learning budgets and
commit to reskilling. Developing this muscle will also strengthen companies for future
disruptions.

(THE REMAINDER OF THIS PAGE IS

INTENTIONALLY LEFT BLANK)
 PART 4 - SCHEDULE OF PRICES

Cost Cost Per

Per Pax (RM)
Justification
No. Item Description Group
& Detailed
(100 pax)
Calculation*
(RM)
Trainer's fees RM150,000.00 RM 1500.00
1 Trainer Fee Trainer's flight &
accommodation (if applicable)
• Capped at maximum RM 150,000.00 RM 1500.00
Venue Rental,
2 of RM150/day/pax
Food & Beverage
• Not inclusive of lab equipment
Inclusive of the following:- RM 10,000.00 RM 100.00
• Consumables
3 Training Materials (e.g. stationeries)
• Printing of handouts
• Training Manual/Textbooks
Inclusive of the following:- RM 5,000.00 RM 50.00
• Software, hardware and
Facilities and
4 learning tools (incl. non-venue
Equipment
related rentals, e.g. laptop
rental)
• Access to online portals
Applicable to both non- RM 5,000.00 RM 50.00
6 Examination Fee certification and
certification courses
Exclusive to RM 40,000.00 RM 400
7 Certification Fee
certification
programmes only
Trainees
8 Allowances & If applicable only.
Accommodation
Percentage calculated based RM 97,875.00 RM 978.75 15%
x Profit Margin on total of all cost items excl.
profit margin
SUB RM 457,875.00 RM 4578.75
TOTAL
a. SST (6%) RM 27,473.00 RM 274.73
GRAND RM 485,348.00 RM 4853.48
TOTAL
Note: Justification & detailed calculations for
each item is mandatory
Please add additional rows if needed, with
detailedinformation.