GAMIFICATION

Gavin Henrick,
Learning Technology Services
http://www.lts.ie
http://www.somerandomthoughts.com
GAMIFICATION
What is it?
What is Gamification?
“Gamification is the use of game thinking and
game mechanics to engage users in solving
problem”
Zichermann, Gabe; Cunningham, Christopher (August 2011) Gamification by Design

“Gamification is used in applications and

processes to improve user engagement, return
on investment, data quality, timeliness, and
learning”
Herger, Mario (May. 21, 2012). "Gamification Facts & Figures".

“The use of game elements and game design

techniques in non-game contexts.”
Werbach, Kevin – Gamification MOOC 2012
What is Gamification?
“Gamification is the use of game thinking
and game mechanics to engage users in solving
problem”
Zichermann, Gabe; Cunningham, Christopher (August 2011) Gamification by Design

“Gamification is used in applications and

processes to improve user engagement, return on
investment, data quality, timeliness, and learning”
Herger, Mario (May. 21, 2012). "Gamification Facts & Figures".

The use of game elements and game design

techniques in non-game contexts.
Werbach, Kevin – Gamification MOOC 2012
What is Gamification?
“Gamification is the use of game thinking and game
mechanics to engage users in solving problem”
Zichermann, Gabe; Cunningham, Christopher (August 2011) Gamification by Design

“Gamification is used in applications and processes to

improve user engagement, return on investment,
data quality, timeliness, and learning”
Herger, Mario (May. 21, 2012). "Gamification Facts & Figures".

The use of game elements and game design techniques in

non-game contexts.
Werbach, Kevin – Gamification MOOC 2012
Some Game Elements
• Avatars
• Badges
• Levels
• Points
• Progression
• Quests
• Resource Collection
• Rewards
Game Techniques
Think like a game designer
- Think of some techniques used in games
Contexts
• Crowdsourcing
• Customer Engagement
• Career
• Education
• Finance
• Health
• Marketing
• Sales
Gamification is not …
• Simulations
• Serious games in business
• Chess
• World of Warcraft
• Game based learning
Gamification …
You want your players to
• Choose to play the game
• Choose to keep on playing
• Feel the are in control
• Have fun
Motivation
• Intrinsic
• Autonomy
• Believe they can achieve it
• Interested in topic
• Extrinsic
• Money
• Grades
• Failure
• Competition
What motivates you…
• To participate in a forum discussion
What motivates you…
• To complete a quiz/exam
What motivates you…
• To read extra materials
What motivates you…
• To watch a video
What motivates you…
• To transcribe a video
What motivates you…
• To help another student
What motivates you…
• To learn
* Could not find origin of the Wifi aspect to Pyramid – saw on twitter once..
GAMIFICATION EXAMPLES
Foursquare
Check-in at locations
Unlock Badges
Compete for Mayor
Scaveger Hunts

Discounts & Rewards

Healthmonth.com
Health improvement rules
Life points
Difficulty Brackets
Teams & Social interaction
Game elements
Social networking
Behaviour Change

http://healthmonth.com/
BBVA Outcomes
• In 6 months – 100,000 new users of the
online system
• Video Watched 15 times more than before
• Time spent in the site increased
significantly
• The number of Fans increased by five
times in social media
• Improved the perception of the bank
GAMIFICATION
Applying Gamification to elearning
learnmoodle
Badge Rewards
• Start and End
• Not competitive
• Engagement-contingent
• Completion-contingent
learnmoodle
Mechanics Components
• Challenge • Achievement
• Cooperation • Avatar
• Feedback • Badges
• Rewards • Collections
• Turns (weeks) • Points
• Win State • Quests
• Teams
Library Gamification – Lemon Tree

• https://library.hud.ac.uk/lemontree/about.php
Other Examples?
GAMOOIFICATION
Applying Gamification to Moodle
Gamification Toolkit
• Groups
• Quiz Results Block
• Progress Bar
• Certificate
• Activity Completion
• Conditional Access
• Badges
Moodle.org Groups
• Groups can have icons
• ICONS show up on forum posts
• Example - Moodle.org “Particularly Helpful
Moodler”
Quiz Results Block
• Use as a leaderboard
• Select which quiz
• X highest grades
• Y lowest grades
• Can show names
• Can be anonymous
• Can be % or numbers
• Can show groups
Progress Bar
• Set up the tracking
• Graphical progress bar to completion
• Indicators for completion, late and
incomplete
Overview of Progress
Certificates
• Award a PDF certificate for download
• Can be linked using conditional access to
• completion of activities
• grades
• Configurable in design and content
Open Badges
“if a resumé or CV is a bunch of claims,
Open Badges`are a bunch of evidence”
How they work in Moodle
• Award graphical badges based on criteria
• Finishing a course, completing your profile,
completing an activity in a course, ad-hoc
assignment by teacher
• Learner can download or export badge to
Badge Backpack
• Badge holds metadata for verification
• Learner can display badges elsewhere
See http://www.somerandomthoughts.com/blog/2013/05/06/open-
badges-and-moodle/
P2PU
Activity Completion
• Activities and Resources have completion
status
• Students can manually complete
• Automatically complete by action such as a
forum post or view
• Displays tick-box on course overview page
• Uses Cron to process some actions
Conditional Access
• Restrict access to resource/activity/section
• Can restrict based on
• Time
• Grade
• Profile field
• Activity
• Can show / hide the requirements for
accessing the activity to students
Gamifying a Moodle course. What
difference does it make?
Gamified vs non-gamified courses
• Gamified students complete more activities
• Gamified students complete more
meaningful activities
• Gamified students try harder to complete
activities
http://www.iteachwithmoodle.com/
Contact
Gavin Henrick
E: gavin@lts.ie
T: @ghenrick
B: http://www.somerandomthoughts.com
S: http://www.slideshare.net/ghenrick/
L: http://ie.linkedin.com/in/gavinhenrick