MANAGEMENT MANTRAS OF

DHIRUBHAI AMBANI
Growth has no
 If you make one grand plan and stick to it without updating it with new inputs,
limit - keep
adapting to new forces and adopting new practices, then it is a recipe for
revising your
disaster. Remember, a goal is worth it only if you get there. And growth is life.
vision
 There is a saying that there are only three kinds of people. Those who make
things happen. Those who watch things happen and those who say what
Leap, look, leap
happened. Those that belong to the first category think big, project it with clear
vision and then move with great speed to achieve their goal.
 The youth are energetic and brimming with new ideas, and have talent and a
Nurture and
desire to excel. Extend them the support they need, nurture them. Each one of
motivate the
them has an infinite source of energy. Create the right environment and they
youth
will deliver with glorious returns on investments.
 Holding people hostage to core competencies restricts them. It is more
Build productive to create competencies around people and processes to create value.
competencies This promotes flexibility, encourages growth and the value add-on will far
exceed anything a conventional approach can bring.
 The world is a series of hierarchically stacked orbits. To be successful, you
Break out of
have to break out of your orbit and enter the one above. After a spin in that
your orbit
orbit, you must break into the next one and so on till you reach the top.
Bet on people -
 Trust is the most valuable thing and it is also the most valuable thing that you
'trust' is a five
can give. There is nothing like partial trust - you either trust completely or not
letter word for
at all. Trust is the foundation of growth.
success
 Piecemeal, blinkered and incremental thinking guarantees slow and stunted
Reject
growth. True growth can come only with lateral thinking with multiple options
incremental
and paths to attain a goal. Always encourage people to think out - of - the - box.
thinking
Ideas are no ones monopoly.
 Humility in success is the greatest virtue. Realize that success is a matter of
hard work and teamwork - of employees, shareholders and well-wishers. Never
Be humble
let them down and always let them feel they are a part of the family. In turn,
they will never let you down.
 A leader is not afraid to say he or she does not know. There is no equitable
Shun pretence distribution of knowledge expertise and energy. Do what you can do to acquire
knowledge and apply it. Delegate the rest to the best.
 God is in the detail. Worship it. There isn't a single successful individual
Detail. Detail. enterprise or nation that has succeeded without paying attention to detail. Some
Detail will argue and say 'simplify'. I say simplify the process but never forsake detail.
Work with determination and perfection and success will follow.
Achievement is  This is often the most difficult to achieve but the most crucial for continued
history. Look success. Any achievement is instant history; it becomes the past as soon as it is
ahead. achieved. How you build on that achievement decides how far you go.