Professional Documents
Culture Documents
Ibt Chapter 3&4
Ibt Chapter 3&4
CHAPTER 3
Economic Development
• Differences among nations affects how attractive it is for doing business.
• Trends that foster greater economic development:
o Democratic forms of government.
o Market-based economic reforms.
o Legal systems that better enforce property rights.
Cultural Differences
Understanding and adapting to the local cultural is important in international companies.
• Cross-cultural literacy refers to understanding how cultural differences across and within
countries can affect the way business is practiced.
Cultural differences create a common bond among people.
Culture can and does evolve.
What Is Culture?
Culture
• A system of values and norms shared among a group of people and that when taken together
constitute a design for living.
Values
• Ideas about what a group believes to be good, right, and desirable.
Norms
• Social rules and guidelines that prescribe appropriate behavior in particular situations.
Society
• A group of people sharing a common set of values and norms.
Determinants of Culture
A. Social Structure
Social Structure
• Refers to the basic social organization of a society.
• Two dimensions help explain differences among cultures:
1. The degree to which the basic unit of social organization is the individual, as
opposed to the group.
2. The degree to which a society is stratified into classes or castes.
Social Stratification
• Social strata are hierarchical social categories often based on family background,
occupation, and income.
• Individuals born into a particular stratum, which affects life chances.
C. Language
Spoken Language
• Language structures the way we see the world.
• Countries with more than one language often have more than one culture.
• Mandarin (Chinese) is mother tongue of the largest number of people.
• The most widely-spoken language in the world is English.
Unspoken Language
• Nonverbal communication refers to the use of nonverbal cues to communicate
meaning.
o Often culturally bound.
o Personal space is the comfortable distance between a speaker and the
listener.
Varies among cultures which makes it important to know in
business.
D. Education
Formal Education
• Medium through which individuals learn languages and other skills.
• Socializes the young into the values and norms of a society.
o The “hidden curriculum” in schools teaches respect for others, obedience to
authority, honesty, neatness, timeliness.
• Provides a national competitive advantage.
o Creates a pool of skilled and knowledgeable workers.
o Represents a good index of what products might sell in a country.
F. Cultural Change
• Culture is not a constant; it evolves over time.
• Economic advancement and globalization are factors of societal change.
• Cultures of societies may also change as they become richer because economic
progress affects a number of other factors, which in turn influence cultures:
o Increased urbanization and improvements in the quality and availability of
education.
Connection between culture and competitive advantage important for two reasons.
• Suggests which countries are likely to produce the most viable competitors.
• Has important business implications for the choice of countries in which to locate production
facilities and do business.