Baseline and Household survey of Oxfam

India's Project

OXFAM INDIA

Copyright © 2021, KindBeings. All Rights Reserved.

 Dear Team,

We represent KindBeings, a development consulting firm based out of Delhi. Since our inception in May 2018, we have
focussed on building a strategic, actionable & quality research practice. Our team has a collective experience of 30+ years

To,
with over 70 organizations and projects. They have graduated from premier development sector colleges like IRMA, AIT,
etc. and have worked with organizations such as KPMG, USAID, ICICI, Fincare SFB etc. We have been able to bag
projects from some of best organizations working in the development sector including UNDP, UNICEF, SOS, Aga Khan

The Selection
Foundation, Yuva Mitra, National Skills Foundation of India. Government of Delhi etc.
The empowerment of women is essential for the development of the society as well as economy. Now a days Women are
performing multiple roles of working but still they are not equal to men. Women empowerment includes women awareness

Team,
of their rights, self- confidence, to have a control over their lives both at home and outside and their ability to bring a
change in the society. Empowerment of women is a major social issue which requires attention from all sections of society.
Oxfam India is a part of the Oxfam global confederation with affiliates in 20 countries fighting together build a better

OXFAM INDIA
world. They work to ensure that Adivasis, Dalits, Muslims, and women and girls have safe-violence free lives with
freedom to speak their mind, equal opportunities to realize their rights, and a discrimination free future. They research to
find lasting solutions to end rising inequalities and exclusion of marginalized communities from getting decent jobs, quality
free education and healthcare.
We at KindBeings would like to put forth some of our credentials for the study: Developed various policies of the
organization including global standards for IIEWS. Policies developed included financial policy, child protection policy,
prevention of sexual harassment etc., Conducted a baseline and end line assessment in six child care homes in Lucknow,
Kanpur and Varanasi.The findings helped them design programs for the betterment of child care home, Prepared Case
Studies for Aastha Sansthan on Successful Women Sarpanch and Ward Panch, Developed a training framework for farmer
members of producer organizations for training them on the nuances of running the company

For this assignment, we propose a four phased approach (Research, Collection, Development and Reporting) to deliver the
project on time and with impact. We request you to go through this proposal for our detailed methodology. We assure you
the best of our services and support.
Thanks for your time. Looking forward to a positive response…

Yours Truly,
Himanshu Gupta
Principal Consultant
Copyright © 2021, KindBeings. All Rights Reserved
 INDEX
01 Introduction 4

02 Objectives 5

03 Scope of work and deliverables 6

04 Approach 8

05 Research Design and Tools 9

07 Timeline 10

08 Sampling 12

09 Measures for Quality assurance 13

10 Credentials 14

11 Team and Past Experience 15

12 References 17

13 Budget 18
 INTRODUCTION
For the greater part of the history women lived as isolated entities for
centuries, largely untouched by the society around them. This seclusion
was responsible for slowing down their economic growth. Though the
tribal population is an integral part of India’s social fabric, it is still far
from the mainstream of development. Historically, women in the tribal
community played the dominant role in agriculture and all household
activities, but never received any recognition. Moreover, they were
deprived of education, besides being the victims of child marriage and
domestic violence. Economic empowerment is the capacity of women
and men to participate in, contribute to and benefit from growth
processes in ways which recognise the value of their contributions,
respect their dignity and make it possible to negotiate a fairer distribution
of the benefits of growth. Economic empowerment increases women’s
access to economic resources and opportunities including jobs, financial
services, property and other productive assets, skills development and
market information.
OXFAM researches to find lasting solutions to end rising inequalities
and exclusion of marginalized communities from getting decent jobs,
quality free education and healthcare. They campaign with the public to
demand policy changes from governments for creating a just and
inclusive country as envisioned in the Indian Constitution. They also
mobilize support to save, protect and rebuild lives of the poorest of poor
affected by crisis and humanitarian disasters.
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By putting the rights of marginalized at the heart of everything
OXFAM does, they work to create a discrimination free India
where everyone lives a life of dignity, free from injustice and
inequality.
SDMC Trust and Oxfam India conceptualized a project titled
“Economic empowerment of 2000 poor tribal households through
women-led vegetable farming and marketing in 40 villages in two
Blocks of Koraput District, Odisha, India”. The project falls under
the Climate Justice and Gender Justice thematic intervention areas
of Oxfam India. Oxfam India works with the marginalized
communities and strives for their social and economic uplift
through improved access to and sustainable use of natural
resources. This project will pursue women farmer-led and farm
based path for livelihoods development of poor tribal households
in Koraput district of Odisha.
We (KindBeings) would be honored to be a part of this research in
implementing this wonderful program which will address one of
the major challenges of the India.
4

Higher income for poor
rural tribal households
1 2
Women members of the
target households
obtained knowledge,
information and
capacity and lead their
households in producing
more vegetable and
ginger
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OBJECTIVES
Main Objectives
Specific Objectives
Target households got
price and value advantage
in supply/value chain and
market linkages through
collective and organized
institution building and
informed actions at
different levels
Empowered women
members in the tribal
communities
3 4
Target households improved A model of vegetable
their annual income by
enhancing their access to existing
farming based
and potential income and social livelihoods development
security schemes and of tribal and small
agriculture/land development farming households
scopes of government and other
sources through informed, documented and
organised and positive propagated
engagements with Panchayats,
government and other agencies
5
 SCOPE OF WORK AND DELIVERABLES

01 Timeframe This evaluation will cover the entire project duration of

60 days

02
Koraput district of Odisha. Koraput district has 14 blocks. The
Geographical coverage project is implemented in 40 villages of two blocks – Patangi and
Semiliguda.

03 Target groups to be covered This evaluation needs to cover the primary and
secondary target groups as well as broader stakeholders.

Poor tribal people, especially women, Gram Panchayats, District Agriculture officer (DAO), Block Development Officer (BDO),
Agriculture Coordinator, NABARD, Program Director – ATMA, KVK Scientist, PRI representative, Patwari

04 Focus of the assessment Will be to carry out the research and make strategic
recommendation regarding implementation of the project

6
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 DELIVERABLES

INCEPTION KEY FINDINGS

REPORT DECK

1 3

2 4
BASELINE
DATA FACTSHEET ASSESSMENT
REPORT

7
7
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 APPROACH

Research Collection Development Reporting

• Internal • Preparation of
Stakeholder • Data triangulation • Presentation
field visit plan
and validation. of key
Consultation. for data • Data Cleaning and
• Setting scope collection. Analysis in close
findings in
of work and • Data collection coordination with consultation
timeline. using research OXFAM India with
• Preparation of tools. Research team. OXFAM
work plan. India
• Desk review.

8
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 RESEARCH DESIGN & TOOLS
• A combination of quantitative and qualitative methods will be • The tools and methodology will be of mixed
used for gathering and analyzing data.
nature. We will utilize semi structured interviews
• The stakeholders include the Ongoing project staffs, and surveys to gather data. For example – semi
government officials, Poor tribal people, especially women, structured interviews with policy makers/
Gram Panchayats, District Agriculture officer (DAO), Block
Development Officer (BDO), Agriculture Coordinator,
influencers.
NABARD, Program Director – ATMA, KVK Scientist, PRI
representative, Patwari organisers, Supervisors & Policy • Various strategies and tactics will be used to
makers. gather data around the outcomes.
• We will utilize Iterative approach for this study. In this • Direct and indirect observations will be used for
approach, we will first do the qualitative assessment to gain a further clarifications of unresolved questions.
more in-depth understanding of the situation and to identify
the issues. • Simple random sampling will be utilized for
• The findings of the qualitative assessment will be then used as qualitative assessment and quantitative
input in updating the quantitative survey. The surveys will be questionnaire.
prepared in English and Regional language. Beneficiaries will
be consulted for the input.
• Cleansed dataset will be analysed with SPSS tool
in close coordination with OXFAM internal
• On analysis, the assessment team will return to the research team.
stakeholders to seek further clarification on unresolved
questions and possible contradictions that might emerge from
comparing findings.
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 Work Plan & TIMELINE
The anticipated timeline of engagement will be for 60 days from 16 June -16 August

Work Plan W1 W2 W3 W4 W5 W6 W7 W8
Contract Signing

Internal Stakeholder Consultation

List of External Stakeholder

Research tool and guide draft translation

Training of data enumerators

Data collection

Data cleansing

Cleansed Data Set in SPSS

Data Analysis
Key findings deck
10
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 TIMELINE

22 June, 2021 2 July, 2021 5-10 July, 2021 5 Aug, 2021 10 Aug, 2021 16 Aug, 2021

Finalise Tools Data Draft Feedback on Final

Methodology Development Gathering & Evaluation Draft Report Evaluation
Field Trips Report & Report &
Database Database

11
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 SAMPLING
The study will be designed as a holistic assessment, comprising both the qualitative and quantitative components to capture
the current level of knowledge, attitude & the process/practices adopted at individual and community level.

Data Collection Method Respondent Sample size

District Agriculture officer (DAO), Block

Development Officer (BDO), Agriculture
In Depth Interview 10
Coordinator, NABARD, Program Director – ATMA,
KVK Scientist, PRI representative, Patwari

Survey/ Interview Households 400

District level functionaries and block level

Survey/ Interview 5
functionaries

* Sample size will be finalised post discussion with OXFAM India.

12
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 MEASURES FOR QUALITY ASSURANCE
• Post data collection from all sources, data analysis will be done and key findings will be observed,
data will be triangulated and validated to support key findings which can be further mapped to
project objectives. In case of any major differences, the data collection team will revisit the field for
more conclusive findings.

Data Sources Data analysis Key findings Triangulation

• Semi Structured • Analysing the data • Based on analysis • After identification of
interviews from all the sources. identifying key key findings data will be
• Survey Forming summarised indicators from source triangulated such that
version of qualitative data and mapping it to findings are supported
• Desk Review from more than one data
data and charts and evaluation objective
graphs for quantitative source and map it with
data project objective

13
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 CREDENTIALS
Our areas of expertise are Project Development, Policy Development, Strategic
Assessment, Needs Assessment, Baseline, Midline and Endline Assessment,
Monitoring, Impact Evaluation, CSR Audit and Social Audits. Some of our
credentials are:

● Developed various policies of the organization including global

standards. Policies developed included financial policy, child protection
policy, prevention of sexual harassment etc.
● Conducted a baseline and end line assessment in six child care homes in
Lucknow, Kanpur and Varanasi.The findings helped them design
programs for the betterment of child care home
● Conducted a value chain diagnostic study for Chief Development Officer,
Pauri on five major forest produce in the district i.e. Sweet Orange,
Rhododendron, Bayberry, Nettle and Bamboo
○ Suggested strategies for upgrading their value chains in the
district
● Prepared Case Studies for Aastha Sansthan on Successful Women
Sarpanch and Ward Panch
● UNDP- Developed 56 self-paced training modules as a complete package
for livelihood improvement of the rural people in Uttarakhand for
USRLM (Uttarakhand State Rural Livelihood Mission)
● Developed a training framework for farmer members of producer
organizations for training them on the nuances of running the company
● Conducted an evaluation of CSR sector to document the learnings and
impact of Covid-19- Study included a survey of 100 companies doing
CSR and 50 interviews to get a 360 degree viewpoint
Copyright © 2021, KindBeings. All Rights Reserved. 14
 OUR TEAM
Advisory Team
Provide overall guidance and
review of project from an Prof. Ram Manohar Vikas
independence, risk and Project Mentor
quality perspective.

Management Team
Key client contacts, subject Divyang Sinha
Himanshu Gupta
matter experts. Responsible Project Lead Project Manager
for overall coordination of SME Rural Development SME Livelihood
project activity.

Subject Matter Experts

Responsible for providing
respective field technical Dr. Gunjan Tomar Yash Khare
SME Health &WASH Survey Manager
inputs for overall project.

Executive Team
Micro planning, coordination with
respective sites, execution of the Nadashree MK
Devanshi Gupta
project, responsible for data BSc. Economics BBA, Finance
management and follow up with
respective owners of data at site
locations

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 WORK PROFILES- MANAGEMENT TEAM
Himanshu Gupta
PGDRM, IRMA and B. Tech, IPU
• Himanshu is the Founder and Principal Consultant of actionable
advisory firm KindBeings. He has 6+ years of experience in
development and IT consulting. He has worked with more than 50
organizations including Government, companies, international
agencies, NGOs, corporate foundations, producer companies and
cooperatives in various sectors and is based out of Delhi.
• His diverse experience of working in the areas of agriculture, health,
livelihood, education, energy, skill development, social enterprises,
environment, impact investing, and food processing makes him
suitable for this multi-sector and multi-location based project.
• Before founding KindBeings, Himanshu has worked for KPMG and
Tata Consultancy Services (TCS). At KPMG, he gained experience
of working on sustainability and social research. At, TCS he was
instrumental in the 10x growth of one of their CSR programs.
• He has been one of the toppers at IRMA and has received Prof.
Monark Bag Prize for excellence in Production and Operations
Management. He also holds National certificates from various
competitions around the world in the field of IT and automation.
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Divyang Sinha
PGDRM, IRMA and B. Tech, GTU
• Divyang Sinha is currently Partner Consultant at KindBeings.
He has 4+ years of experience in banking operations and
community development. He worked with clients such as
UNDP, IGSSS, IIWES and Yuva Mitra.
• Previously, he has worked with Fincare Small finance bank in
rural branch division. He was instrumental in system migration
from NBFC to Core banking system. He has continuously grown
in his career of three years and have got bigger responsibilities
each passing year.
• He is from Bihar and has worked in Maharashtra, Madhya
Pradesh, Rajasthan and Gujarat.
• His interest areas include community research and development,
microfinance, agri-finance and survey management. His experience
of handling a team of over 150 people makes him suitable for
large survey projects.
• He has been an achiever throughout his academic tenure. He has
received several national certificates from various competitions in
and around India.
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 REFERENCES
1. Mr. Rajesh Painuly, President, Info International Educational and Welfare Society
Contact No: +91-9897888321
Email: rajeshpainuly@gmail.com

2. Dr. Ravi Chandra, Value Chain Expert, UNDP

Contact No: +91-9771438191
Email: ravi.chandra@undp.org

3. Mr. Hiren Borkhatariya, CEO, Krushak Mitra Agro Services

Contact No: +91-9427880814
Email: hirenborkhatariya@yuvamitra.org

4. Mr. Kaustubh Kumar, Assistant Manager, Solidaridad

Contact No: +91-9911019079
Email: kaustubh.kumar@solidaridadnetwork.org

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 FEES

• We are looking for long-term engagement with Oxfam. The total budget for this
consultancy is INR 4,00,000 (taxes, consultant(s), data collection and project
management expenses included).

18
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 Himanshu Gupta
+91 9429986559
himanshu@kindbeings.in

Thank You
Copyright © 2021, KindBeings. All Rights Reserved.