Does Marketing of Brand Help?

the definition of brand as a promise of value that is…

Unique
Relevant
Sustainable
These three dimensions of all brands point the way for marketers to create value
inside any organization. Regardless of its role and expectations, marketing will
win respect when it is recognized as a contributor of value that is unique (not
generated by any other area, department or function), relevant (supporting results
for the organization) and sustainable (ongoing and lasting).