Professional Documents
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Executive Mba
Executive Mba
Member:
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BSP is part of the largest group of higher education
BSP is an innovative business school, with international and strategic its students to better understand and manage the complexity of
partnerships that provides its students with a unique experience in the global market and new business environment.
the increasingly globalized and competitive business environment.
During its 15 years of tradition, BSP has become known for
In 2008, BSP became part of Laureate International Universities, its commitment to internationalization, increasing the learning
which has over 40 educational institutions worldwide, thus enabling opportunities for its students as well as creating a valuable exchange
the exchange of experiences, knowledge and best practices in the between students and faculty locally and abroad. As part of an
educational field. international group of universities and business schools, BSP is able
to offer its students a truly international experience.
The entry of BSP into the Laureate network is another milestone
in the school’s history of innovation, and reinforces its mission of To learn more about Laureate International Universities, please visit
developing individuals and organizations to be effective business www.laureate-inc.com
leaders in Brazil and abroad. BSP’s focus on business strategy allows
United Kingdom
Germany
United States
Spain
Turkey
China
Mexico
Peru
Brazil
Chile
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BSP Credentials
1995 Full Academic Membership of the Executive MBA Council - USA – an entity that recognizes schools with the best
Executive MBA worldwide.
1999 Ranked for the first time among the 10 best business administration schools in Latin America, by the magazine
“América Economia”.
2000 Recognized by the magazine “The Economist” as one of the three most respected business schools in Brazil.
2003 BSP was the first private independent business school providing postgraduate courses to be accredited by the Brazilian
Ministry of Education (MEC).
2004 Joined AACSB International – The Association to Advance Collegiate Schools of Business as a member.
2006 Received accreditation from ANAMBA (Associação Nacional de MBA – Brazilian MBA Association).
2007 Ranked 3rd best MBA in Brazil, according to survey conducted with 200 Human Resource professionals in
Latin America, by the magazine “América Economia”.
QS TOP MBA - Ranked BSP as the 2nd best MBA in Brazil and 6th in Latin America.
Eduniversal – BSP was the first Brazilian private school to receive 4 Palms in the Top Business Schools category.
América Economia – BSP was ranked as the 5th best MBA in Brazil.
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Letter from the EMBA
Program Director
This is a complex world. “Complexity – as my colleague and
BSP Professor Humberto Mariotti wrote, – is the endless
interaction of the endless systems that make up the natural
world and human societies”. This means that there are many
uncertainties around.
In addition, businesses must be sustainable. This does As part of the course, you will attend classes at Rotman
not mean to be green only. Communities are demanding School of Management, ranked among the 40 best global
companies that are socially responsible with regards to their MBAs by the Financial Times. During 2 weeks in Canada, this
employees, customers, and other communities around them, module, designed especially for our students, will give you an
and that they behave based on sound values, and balance international perspective on special subjects that are currently
the interests of all stakeholders. The Board of Directors and a challenge for professionals.
other responsible executives must protect the business for the
future, not only for tomorrow. We invite you to come to the modern world of business and
its challenges, here at BSP.
BSP´s EMBA will help you in all these challenges. The Program,
resulting from a thorough analysis of the new environment and
its trends, combines modern management tools that cover Thomas Brull
and integrate various business areas with the development of Executive MBA Program Director
skills required to become a leader, crucial to reach the desired
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WHY STUDY THE
EMBA AT BSP?
Complexity Management
A BSP specialty, this science deals with complex phenomena, and works with new tools and concepts to improve the students´ analytical
capacity. The intent is to encourage creativity and the design of new business and processes going far beyond the examination of
existing best practices.
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International Module at
Rotman School of
Management
Managing in the Global Economy is a two-week program at the The Rotman School of Management, University of
Rotman School of Management, designed to provide a broad Toronto, Canada
understanding of the key strategic imperatives of managing in the The University of Toronto´s Joseph L. Rotman School of Management
global economy of the 21st century. Participants are exposed to the is one of the world´s premiere business schools. It has received
theories and concepts of effective management and to a number of consistently high rankings in global surveys conducted by the Wall
successful practical examples of the use of these concepts through Street Journal, Business Week and the Financial Times. Business
case studies. Week recently rated its program in executive education as among the
20 best in the world.
Benefits
The participants can expect to be exposed to the latest thinking in the The Rotman School is committed to revolutionizing business
development of strategic responses in a wide variety of industries and education. Its vision for 21st century business studies involves
functional areas of management. replacing the traditional emphasis on discrete business functions with
• Exposure to some of the world´s leading business thinkers. an integrative approach recognizing that the new challenges facing
• First access to the latest trends of the world of business business transcend functional boundaries. The relevance of this
developing a truly international and integrative business perspective. approach has made the Rotman School a rapidly growing institution.
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Program Structure
The EMBA program content is supported by four basic pillars: rigor, relevance, integration and a strategic sequence of the various disciplines.
All these aspects were considered and analyzed from the perspective of a business professional who is currently active in the marketplace
and is searching for an academic / conceptual education based on a relevant and contemporary structure.
The program development is systematically monitored by BSP, since the structure of the program is what differentiates BSP, enabling it to
offer a superior managerial program to its students.
The program duration is 20 months, including traditional disciplines; all day intensive workshops focused on specific subjects; business
games that integrate various types of knowledge, lectures with market experts and a special leadership module – the Leadership
Development Program. The International Module, with classes at the Rotman School of Management, offers a broader, integrative and
global view of the major opportunities and challenges of the globalized world.
FORMATION CONSOLIDATION
International Imersion
Program
Final Project
Leadership
Development Program
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INTEGRATION / APLICATION
Change Management
Corporate and
Corporate Governance
International Law
IT Strategic Management
Market Conquest
Rotman School of
Management (Canada)
FINAL PROJECT
COACHING
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Courses Description
Strategy Leadership
Complexity Management Ethics & Business
This discipline integrates linear-cartesian and systemic thinking. This The goal of this course is to encourage discussions and
integration is only the first step of a broader process, whose goal is debates, create awareness of the importance of values and
to develop a vision that will allow a more realistic and less theoretical offer a rare opportunity of focusing on the crucial aspects
handling of the business reality. Through these ideas, methods and of the relationship between businesses, individuals, the
techniques, professionals can deal more productively with diversity, community and the greater society.
instability, error, uncertainty, illusion and continuous change in
business management.
Leading Through the Business Cycle
Products and services become obsolete, but companies that are able
Negotiations to evolve and change continuously, do not. Students will reflect on
Negotiation is a skill of fundamental importance in an executive’s successful and unsuccessful real world business cases to analyze
career. This discipline provides the methodological tools and concepts successful elements in the creation of long-lasting businesses.
required to strengthen an effective negotiation capacity. It combines
theory, case studies and practical exercises with simulations.
Leadership and Team Development
In this course, students will understand the role of leaders and their
Corporate & Competitive Strategy responsibility in the process of forming and maintaining effective
Students will be exposed to the concepts and tools required to teams, where the members are motivated and committed to the
develop corporate planning processes; to understand and assess attainment of expected results. A relevant subject is the diversity of
strategic planning and follow-up with results. Among various cultures, values and choices that are part of organizations today. If
topics, students analyze and discuss strategy formulation, well understood and managed,diversity can be transformed into
environment analysis, competitive advantage achievement and significant competitive advantage.
performance metrics.
Change Management
Entrepreneurship & Innovation This course searches to understand the change process in an
An entrepreneur is able to see and take advantage of new organization and supply the required tools for management to be
opportunities, revitalize existing businesses, and innovate products effective during this process, and to assist in deal with the various
and processes. This discipline focuses on concepts and tools that individual and organizational effects and thus minimize the negative
enable students to be entrepreneurial and innovative individuals impact on team members.
in a systematic and focused manner. Also, included is the practical
development of a business plan.
Organization
Corporate Risk Management
To learn and handle the risks that threaten the company´s survival
Strategic Human Resources Management
is essential for all organizations. This discipline presents some of the
Every leader must undertake as one of his/her priorities the
methodologies capable of identifying these risks in an integrated
management of people and their competences. This course has the
manner, for their assessment, monitoring and mitigation.
objective of making students familiar with the most modern human
resources management techniques, including recruitment and
selection, performance assessment, and training and development,
among others.
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Corporate and International Law Managerial Planning and Control
This course examines the fundamentals of the following Law This discipline studies the development and follow-up of cost
segmentss: corporate, tax, and international law. In corporate law, estimates, integrated projections of financial statements and cash-
rules and practical effects of its application in the incorporation, flows, and cost analysis for decision-making. It examines tools that
dissolution and amendments of companies are examined. The support analysis and decision-making such as Balanced Scorecard
required analysis for the preparation of agreements, both of internal and ABC Costing.
law and others, such as the international legal system, are also
studied. In Tax Law, the tax liability of the partners and managers,
Corporate Finance
provided for in the Bankruptcy and Recovery Law. In International
Financial theory discusses the major investment and financing
Law, the focus is comprised of three areas: Public Law, Private Law
decisions with the goal of maximizing the company´s value.
and Trade Law.
Every manager has to understand and master the fundamentals
of financial corporate management including, the time value of
Corporate Governance money, the financial and capital markets, the relationship between
Corporate Governance is the study of the processes existing to risk and return, assets pricing, policies that involve the working
manage the relationship between the corporate managerial bodies capital of companies and methodologies for capital investment
and between them and its stakeholders. This discipline also examines decision-making.
the potencial conflicts with minority shareholders, managers and
owners and the functions of the Board of Directors. Also, the role of
Advanced Finance Strategies
these management entities and the governance of family companies
This course build on the topics in Corporate Finance, advancing to
will be addressed.
more strategic issues including the optimal capital structure, the
weighted average cost of capital, the capture of long-term resources,
mergers and acquisitions and corporate valuation.
Economy and Finance
Global Economic Environment Marketing
This course will discuss and examine the principal economic
processes monetary and fiscal policies and their impact on economic
Fundamentals of Marketing
cycles; relations between inflation, exchange rate, interest rates,
This course develops the crucial concepts for a strategic focus on
employment level, public debt and country risk, as well as market
the market, covering topics such as the marketing mix, sectoral
structures and their regulation.
analysis, value chain analysis, strategic and collaborative alliances;
market research; marketing intelligence; competitive positioning
Accounting and Financial Statements Analysis and marketing strategies.
This discipline supplies the knowledge of several types of accounting
and finance information available to managers in the decision-
making process enabling an accurate interpretation of the company´s
economic-financial status, to best understand what decisions must
be made to improve performance indicators.
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Disciplines Description
Operations
Business Mathematics and Statistics
Business Games
The goal of this course is to develop practitioners´ reasoning and
modeling capacity, by changing day-to-day problems in companies Planning Conquest
into essentially mathematical questions. Major items approached All participants will negotiate in the classroom with each other,
are: descriptive statistics, random variables, assumption tests and selling, buying, planning and managing soccer players. Who will be
regression analysis. the winner?
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Workshops
Sales Clinic Business Design
This workshop is a highly practical, hands-on program where This workshop was inspired by complexity management, industrial
participants will discuss and analyze, the relevant information and design, and arts and sciences. The goal is to bring the concept
concepts for effective sales management. They will discuss case of design to business managers, encouraging creativity, and
studies, where external variables and internal goals are combined, experimental and intuitive behaviors.
making the environment uncertain, difficult to control and with a
high level of instability.
Social Responsibility and Corporate Sustainability
The purpose of this course is to analyze and discuss Corporate
Research Methodology Social Responsibility and Sustainable Development, in terms of
In this workshop students will get guidance to complete the their definitions, paradigms, myths and realities. Students will learn
Final Project, in several modes (case study, monograph, business though case discussion and current business literature the theory
plans, and marketing plans) with emphasis on writing, field and practice that will support the inclusion of sustainable practices
research, bibliographic and webgraphic methodology, relevance and social responsibility programs in organizations.
and innovation. At this stage the student must choose his/her
theme and advisor.
Miguel Ferreira
Planning Manager – Microsoft Corporation
Executive MBA BSP Student - 2009
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Leadership
Development
Program (LDP)
Organizations, immersed in complex and dynamic environments, have searched for leaders that know how to communicate
effectively, delegate power, foster team work, make accurate decisions, and in addition be able to control their own emotions.
To meet this challenge, BSP created the Leadership Development Program, which has the purpose of developing leadership skills
and behaviors, not only by understanding concepts, but also by practical activities and dynamic excercises. The program offers
individual and group coaching for self-knowledge and the development of leadership competences.
Workshops
Effective Communication Adaptability and Leadership Styles
Clear and objective communications are crucial for effective The main goal of this workshop is to study leadership and
leadership. In this workshop, you will have the opportunity to fully understand the features that distinguish a traditional
improve the main skills required for effective communications, manager from a leader. Should the leader be democratic or
regarding clarity, objectiveness, focus and the capacity to attract authoritarian and centralizing? When should one use one or
and maintain the enthusiasm and commitment of people. the other style of leadership?
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Empowerment
BSP is the school that makes feasible the “empowerment” of the professional
regarding his/her career.
We understand that people are the underlying force that generates value and competitive advantage for companies. Thus, we believe
that we can contribute to the development of leaders with a long-term vision, knowledge of best practices and ethics, who are
prepared to lead sustainable and profitable projects for companies and society at large.
At BSP we help you to increase your power over your career by means of:
Real Internationality
BSP´s MBA and Master courses offer immersion programs and double certification with outstanding international schools. In addition,
every semester the school receives international students who take their courses at BSP, an opportunity to expand knowledge, hear
different viewpoints and expand the students´ network.
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Students´ Profile
EMBA´s students are strong-minded and within high level professional aspirations. They chase cutting edge concepts and case studies in
order to reach new levels in their careers.
You can find below a little more about our current EMBA´s students profile.
15%
74%
15%
25%
• IT • Others
• Finance
62%
19%
86%
22%
30%
63% 74%
• Manager
• Big
• Medium
• Small
• Share experiences with innovative leaders, who are rising in the Professional market.
• Rich case discussions with the opportunity to share and analyze different viewpoints, according to the industry
where each student works.
• Valuable networking and the development of friendships that will offer both professional and personal opportunities.
Hamilton Ibanes
General Manager – Horiba Brasil
Executive MBA Student - 2001
“Studying at BSP´s Executive MBA for someone with more than twenty-five
years of experience like me, consolidated my experience through updating
and sharing knowledge with specialists and professionals from diverse areas
from all over the world”.
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Faculty
BSP´s Faculty consists of professors with a high academic level and professional background
developed in leading companies in their segments of activity. These factors, combined with a
dynamic learning environment, the application of case studies and the sharing of real experiences
permit the transfer of knowledge between students and teachers to be rich, and dynamic, based
on practical experiences, adopted solutions and achieved results.
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Prof. Edison Henriques Jr. Prof. Fernando Arbache
Master of Science in Business Administration PhD in Information Systems - COPPE/
from SDSU (San Diego State University) UFRJ. PhD from ITA in Market intelligence.
with specialization in Entrepreneurship with Masters Degree in Industrial Engineering
a Thesis in “Cross-cultural Leadership”. from PUC/Rio, Undergraduate degree
He was advised by Dr. Ken Blanchard, in Civil Engineering by UFJF. Director of
author of the Model of Situational Leadership. In the USA, acted Arbache Tecnologia, performing consulting and training in logistics
as Business Developer of “The Ken Blanchard Companies” for and technology. Books written:“Logística Empresarial” (Corporate
Brazil. Professional certification in Corporate Governance by Logistics) and “Gestão da Logística, Distribuição e Trade Marketing”
SDSU-USA and Bachelor´s degree in Information Technology from (Management of Logistics, Distribution and Trade Marketing).
Universidade Mackenzie (Brazil). Instructor certified by Blanchard
Training & Development.
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Prof. Humberto Mariotti Profª Tanya Keshavjee Macedo
Psychiatriast with Surgical Fellowship Bachelors degree in Biology from McGill
from Washington Adventist Hospital and University in Montreal (Canada) in 1997.
psychotherapist. Consultant in personal MBA from Goizueta Business School
and organizational development, Author - Emory University at Atlanta (USA). In
of “As paixões do ego: complexidade, 12 years of career, she worked in Sales,
política e solidariedade (Ego passions, complexity, politics and Merchandising and Marketing in the consumer products industry
solidarity)” and “Pensamento complexo: suas aplicações à and in the pharmaceutical industry in the USA and Canada.
liderança, à aprendizagem e ao desenvolvimento sustentável In Brazil, she has worked in several positions in New Businesses
(Complex thinking: applications to leadership, learning and development, using market analysis, marketing planning and sales
sustainable development)”, among other books. Research strategy tools. She has taught Corporate Social Responsibility and
Director at BSP and Coordinator of the school´s Complexity Ethics in the Executive MBA and International MBA programs at
Management Studies Center. Business School São Paulo since 2004.
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Application
Process
Our admittance process is specific for each program. Please find below the requirements and stages
to enroll for the Executive MBA.
Requirements
• Undergraduate education degree.
• Five years of management or leadership experience.
• Proficiency in English language.
BSP informs candidate about the Admission Committee decision and next steps.
“The Executive MBA BSP marked my return to an academic knowledge environment and it
was an opportunity for personal update and development. It was a period of intense work
and devotion, but it prepared me for the challenges that came afterwards.”
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Interviews:
Where we are located Morumbi Offices
Rua Jaceru, 247 – 8º andar – São Paulo – SP.
BSP has two locations in the major regions of São
Paulo, offering classes at the Morumbi Campus, close
to Av. Berrini, and at Av. Paulista, the main financial
Center of São Paulo.
Facilities:
Our classrooms are computerized and fully equipped
with multimedia projectors and wireless internet.
The school also offers IT laboratory, study areas and
libraries, with access to EBSCO and Gartner databases
for students.
Paulista Offices
Av. Paulista, 2000
Interviews:
Morumbi Offices
Rua Jaceru, 247 – 8º andar – São Paulo – SP.
Visit our Website.
Visit our School.
Attend a Class.
Relationship Center
+55 (11) 5095-5650
www.bsp.edu.br