RESEARCH PROJECT REPORT

TITLED
“COMPERATIVE ANALYSIS ON SALES &
MARKETING IN AUTOMOBILE INDUSTRY”
Submitted in pursuant to the ordinances for award of
the degree of

MASTER OF BUSINESS ADMINISTRATION

Of
Dr. A. P.J. A. K. Technical University, Lucknow

Project Submitted By: Project Supervisor:

Shivam Tiwari Dr. Ankur Srivastava
Roll No. 1812070033 Asst. Prof.
Dept. of Business Administration

Department of Business Administration

INSTITUTE OF TECHNOLOGY AND MANAGEMENT

Gorakhpur 2019-20
 CERTIFICATE

This is to certify that Shivam Tiwari has completed the research project
titled “COMPERATIVE ANALYSIS ON SALES & MARKETING IN
AUTOMOBILE INDUSTRY” in pursuant to the ordinances for award of
the degree of Master of Business Administration under my guidance to the
best of my knowledge it is his original work.

Date: Project Supervisor

Dr. Ankur Srivastava

Countersigned by HOD
 DECLARATION

I hereby declare that this project report is based on the research undergone by
me on the topic “COMPERATIVE ANALYSIS ON SALES &
MARKETING IN AUTOMOBILE INDUSTRY” This is my original work
and no part thereof has been submitted anywhere else for any other academic
purpose.

Date: ………………
Shivam Tiwari
MBA 4th Sem
Roll No. : 1812070033
 ACKNOWLEDGEMENT

I am extremely grateful to my Supervisor Dr. Ankur Srivastava (Asst.

Prof.), and Dr. Abhishek Tripathi (HOD) Department of Business
Administration, ITM GIDA Gorakhpur whose guidance encouraged me a lot
to go deep in the scope of the project tending to broaden my understanding
on this project.

Shivam Tiwari
MBA 4th Sem
Roll No. : 1812070033
 TABLE OF CONTENT

TOPIC PG NO.

1) INTRODUCTION 1

2) INDUSTRY PROFILE 9

3) COMPARISON BETWEEN CARS 76

4) OBJECTIVE OF THE STUDY 78

5) RESEARCH METHODOLOGY 79

6) DATA ANALYSIS 81

7) FINDING 86

8) SUGGESTION 87

9) CONCLUSION 88

10) BIBLIOGRAPHY 89
 INTRODUCTION

Automobile Industry in India

Driving the most luxurious car has been made possible by the stiff competition in the automobile
industry in India, with overseas players gathering the same momentum as the domestic
participants.

Every other day, we have been hearing about some new launches, some low cost cars - all
customized in a manner such that the common man is not left behind. In 2009, the automobile
industry is expected to see a growth rate of around 9%, with the disclaimer that the auto industry
in India has been hit badly by the ongoing global financial crisis.

The automobile industry in India happens to be the ninth largest in the world. Following Japan,
South Korea and Thailand, in 2009, India emerged as the fourth largest exporter of automobiles.
Several Indian automobile manufacturers have spread their operations globally as well, asking for
more investments in the Indian automobile sector by the MNCs.

Potential of the Automobile industry In 2008, Hyundai Motors alone exported 240,000 cars made
in India. Nissan Motors plans to export 250,000 vehicles manufactured in its India plant by 2011.
Similar plans are for General Motors.

Segmentation of market share of automobile industry in India

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Passenger Vehicle: 15.96%
Commercial Vehicle: 3.95%
Three wheelers: 3.60%
Two wheelers: 76.49%

Top Automobile Companies in India

Tata Motors

Tata Motors is the largest automobile manufacturing companies in India. Established way back in
1945 Tata Motors is a multinational automobile company with its headquarters in Mumbai.
Previously known as Telco TATA Engineering and Locomotive Company Tata Motors belongs to
Tata Group. This company manufactures compact medium sized utility vehicles. Over the last few
decades it has stood as the undisputed leader in the commercial vehicles segment. It is also the
third largest producer of passenger cars in India. This automobile company in India is listed on
both the Bombay Stock Exchange and the New York Stock Exchange. The revenues earned by
Tata Morts in 2010 accounted to $20.572 billion. Some of the well known cars manufactured by
Tata Motors are: Tata Indigo, Tata Indica, Tata Sumo Tata Indigo Marina and Tata safari.

Hindustan Motors Limited

Hindustan Motors Limited was founded in the year 1942 by B.M Birla. It is an operative subsidy
of the Birla Technical Services group. This company held the title of the biggest manufacturer of
cars in India before Maruti Udyog. Hindustan Motors was the pioneer in manufacturing
automobiles in India. The company accounted for a sales turnover of Rs 150.66 crore in 2010.
Some of the important cars and multi utility vehicles manufactured by Hindustan Motors Limited
include; Mitsubishi Lancer, Trekker, Contessa, Ambassador, Porter, Pushpak and the Mitsubishi.

Ashoke Leyland

Ashoke Leyland is a leading commercial vehicle manufacturer in India. It was established in 1948.
The company over the years has become synonymous with the production of trucks, passenger
buses and emergency military vehicles. It happens to be the second largest commercial vehicle
producer in India holding a market share of almost 30 percent. The company holds a record for
selling almost 60, 000 vehicles and almost 7000 engines per years. Ashok Leyland accounted for
consolidated revenues of US$ 1.4 billion in 2009. Some of the popular products by this company
are; Panther BS-II Muti-axle Vehicles, Cheetah Bus-III, Tractors and Ecomet, Lynx BS-II, Diesel
and Natural Gas gensets from 15KVA to 250KVA.

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 Maruti Suzuki India Limited

Maruti Suzuki India Limited was established in 1981. A part of this company is owned by Suzuki
Motor Corporation of Japan. It is the country's largest passenger car manufacturing company.
Credited for having brought in the automobile revolution in the country Maruti Suzuki India
Limited was known as Maruti Udyog Limited till 2007. With its headquarters in Delhi this
automobile company in India happens to be the largest producer and market share holder of cars.
The company accounted for consolidated revenues of US$4.8 billion in 2010. Maruti Suzuki India
Limited is credited for manufactures a variety of passenger cars SUVs, and Sedans. Some of
Maruti's most popular cars are: Alto, Gypsy, Omni, Wagon R, Maruti 800, Versa, Zen, Esteem,
Baleno and Swift.

Hyundai Motor India Limited

Hyundai Motor India Limited (HMIL) is owned entirely by Hyundai Motors of South Korea.
Hyundai Motors happens to be the largest car manufacturer in South Korea and the sixth largest in
the world. This automobile company in India is also the largest passenger cars exporter in India.
Established on May 6 1996 this company in a short span of time has taken the Indian automobile
industry by storm. Some of the popular cars manufactured by this company are; Santro, Getz
Prime, Hyundai i10, Hyundai i20 Accent and the Verna and Sonata

Bajaj Auto
Bajaj Auto is another important automobile manufacturing company in India. It is one of the India's
most trusted car manufacturers. It is an operative subsidy of the Bajaj Group. Bajaj Auto happens
to be the largest two and three wheeler manufacturer in India and also ranks in this field across the
globe. This automobile company was established on 2 November 1945. The company was then
known as M/s Bachraj Trading Corporation Private Limited. The company made a modest
beginning by importing and then selling two and three wheelers in India. Today Bajaj Auto has
become synonymous with two and three wheelers in the country. Some of its popular two wheelers
are; Pulsar 220DTS and Kawasaki Ninja 250R.

Indian Automobile Industry SWOT Analysis

Strengths
 Domestic Market is large
 Government provides monetary assistance for manufacturing units
 Reduced Labor cost

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 Weaknesses

 Infrastructural setbacks
 Low productivity
 Too many taxes levied by government increase the cost of production
 Low investments in Research and Development

Opportunities

 Reduction in Excise duty

 Rural demand is rising
 Income level is at a constant increase

Threats

 Increasing rates of interest

 Too much competition
 Rising cost of raw materials

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Automobile Technology in India

Automobile Technology or automotive technology refers to the technologies that are incorporated
in automobiles or vehicles. With the continuous advancement of technologies new inventions in

5
the field of automobile technology is only paving the way for more and more technologically
superior and sophisticated vehicles. Automobile technology is one of the most essential parts of
the automobile industry today. There are a number of vehicles available in the market all of which
require different technologies to support their smooth functioning.

Changes in Automobile Engines Technology

However the most important changes that has taken place in the automobile industry in India
pertains to the development of the engine. In the cars using petrol the carburetor engine has been
replaced by the Multi Point Fuel Injection (MPFI) engine. Similarly the engines running on diesel
have undergone a sea change from the time Rudolf Diesel to the Rail Direct Injection (CRDI).

Multi Point Fuel Injection (MPFI)

This technology sticks to stricter auto emission norms and manages to squeeze out the maximum
benefit of the fuel by making optimum use of even the last drop of petrol or diesel and providing
the vehicle with a great mileage.

Common Rail Direct Injection (CRDI)

If you have the benefit of a Common Rail Direct Injection engine fitted to your car you will know
that you have invested your money in the right place (CRDI) offers 25% more power than the
normal direct injection engine and also a soundless pick up with mileage of about 24 kilometers to
one liter of diesel.

Changes in Vehicles Technology

Along with the engine the vehicle has also undergone an enormous improvement in the form of;

Autopilot cars:
Driverless cars also known as autopilot, autonomous vehicle or auto-drive car are intelligent
vehicles because of the simple fact that they drive themselves, to put it in a better way they actually
do not require drivers to drive them. These vehicles navigate the roads themselves and give you a
taxi experience.

Emission Standards:
With the help of the advancement in automobile technology a check can be put on the emission of
harmful pollutants like NO 2 , particulate matter (PM) or soot, carbon monoxide (CO) or volatile
hydrocarbons which would by far help to save the planet from global warming.

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Automotive Engine:
Coming from the first steam engine built by Nicolas-Joseph Cugnot in 1769 the to the modern day
four stroke internal combustion engine, the automobile engine has survived a long journey. It is
simply the determination and power of the human mind that has kept improving the steam engine
and today excelled in making it a fast and smooth running engine.

Suspension technology:
The suspension system of a vehicle consists of springs, shock absorbers and linkages these together
connect the vehicle to its wheels. However the main function of the suspension system remains to
minimize jerks and to provide a smooth journey to its occupants

Apart from the above mentioned technologies steering technologies and safety technologies have
also helped the automotive industry to reach great heights.

Automobile Maintenance in India

Automobile Maintenance in India is one of the most necessary service related to the Indian
automobile market in India. All the vehicles need regular maintenance as only by this, one can
keep their vehicles secure. Moreover it also indicates the performance and longevity of the vehicle.
Starting from car painting to looking after the auto-parts regularly, everything falls under the
policies of Automobile Maintenance in India. The automobile components directly related to the
performance of the vehicle. Some of the regular processes of Automobile Maintenance in India are
like checking the battery, changing the automobile oils, keeping a check on it, checking the
electrical system to identify a few of them.

Some of the most essential tips required for the owner and also the driver to follow seriously for
the well being of the vehicle and for a proper automobile maintenance in India are as under:

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 to prevent deterioration of the engines, it is necessary for the engine to maintain the amount of
oil it receives, in order to prevent falling mileage
 to have an accurate knowledge of the fuse system which would save the vehicle from getting
stranded due to a blown fuse
 to focus the lights of the automobile properly
 to check the air pressure of all the tires regularly
 to change the water required for the engine
 to get the automobile serviced only at authorized and efficient service stations
 to check the engine oil level once every two weeks
 to check the coolant and water levels in the radiator and battery
 to use authentic and genuine spare auto parts always
 to provide the vehicle with anti-rust coating before the rainy season
Apart from these general tips on the automobile maintenance in India for safe drive the driver
should also follow some preventative automobile maintenance policies like to check the air-filter
every month, to be cautious while handling the battery, to check the brake fluid monthly, to get the
oil filter replaced with every oil change, and many others. To get a vivid idea about the Automobile
Maintenance in India, the owner and also the drivers should go through the user manual of the
vehicle very seriously.

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 INDUSTRY PROFILE

STORY OF MAHINDRA & MAHINDRA AUTOMOTIVE

Mahindra & Mahindra (M&M) was established in 1945 as Mahindra & Mohammed. Later on,
after the partition of India, one of the partners - Ghulam Mohammad - returned to Pakistan, where
he became Finance Minister. As a result, the company was renamed to Mahindra & Mahindra
in 1948.
M&M started its operation as a manufacturer of general-purpose utility vehicles. It assembled CKD
jeeps in 1949. Over the passing years, the company expanded its business and started
manufacturing light commercial vehicles (LCVs) and agricultural tractors.

Apart from agricultural tractors and LCVs, Mahindra & Mahindra also showed its dexterity in
manufacturing army vehicles. Soon, it started its operations abroad, through its plants set up in
China, the United Kingdom and the USA.

M&M partnered with companies prominent in the international market, including Renault SA,
International Truck and Engine Corporation, USA, in order to mark its global presence. M&M also
started exporting its products to several countries across the world. Subsequently, it set up its
branches including Mahindra Europe Srl (based in Italy), Mahindra USA Inc., Mahindra South
Africa and Mahindra (China) Tractor Co. Ltd.

At the same time, M&M managed to be the largest manufacturer of tractors in India, by holding
leadership in the market of the country, for around 25 years. The company is an old hand in
designing, developing, manufacturing and marketing tractors as well as farm implements. It made
its entry to the passenger car segment in India, with the manufacture of Logan (mid-size sedan) in
April 2007, under the Mahindra Renault collaboration.
Soon after the consider able success of Logan, M&M started launching a wide range of LCVs
and three wheelers as well as SUVs including Scorpio and Bolero. In the present time, Bolero has
gained immense popularity in India. It is one of the most opted vehicles in its class.

MAHINDRA BOLERO
Mahindra Bolero is one of the most successful and popular utility vehicle of the Mahindra and
Mahindra Group. The car is robust in appearance and it has been elegantly designed, keeping in
mind the conditions of the Indian roads. Mahindra Bolero is also among the best fuel-efficient cars
of India as the manufacturer has equipped it with a 2500 cc diesel engine with5- speed
transmission.
April 08, 2008, Mumbai: Mahindra & Mahindra Ltd. (M&M), one of India’s leading auto brands,
has announced that its popular Bolero SUV has sold a record 50,000 units in 2007-08. The Bolero
is the first brand in the SUV/UV/MPV category to cross 50,000 units in one year and India’s
leading SUV brand for two years in a row.
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 “With its stylish appeal and rugged nature, the Mahindra Bolero has emerged as the clear favorite
amongst SUV enthusiasts across the country since its launch eight years ago. The fact that it is the
first brand in the SUV/UV/MPV category to notch up sales of more than 50,000 units in a single
year is also a clear validation of our customer centric approach to business. Today, the Bolero is
perceived as a stylish but affordable SUV which caters to different customer needs and takes on
all kinds of terrain with ease,” said Mr. Vivek Nayer, Vice President – Marketing, Auto Sector,
Mahindra and Mahindra Ltd.

Since its launch in June 2000, the Bolero has evolved over the years, incorporating a host of
features and aesthetics which match the evolving lifestyle aspirations of Indian consumers. In
2007, M&M launched the New Bolero which offered a bold new style, greater comfort and
conveniences. In January 2008, Mahindra also introduced the Bolero Special Edition, a limited
edition of India’s most popular SUV with exciting new features for the young urban customer.

MAHINDRA SCORPIO
Mahindra & Mahindra Limited launched Mahindra Scorpio as its first Sports Utility Vehicle in
India in 2002. This SUV has redefined the expectations for the design of SUVs with its
sturdy looks and powerful performance, the sophisticated interior design adds to the
further glory to the appearance.

MAHINDRAINGENIO
Mahindra & Mahindra is planning to launch a new multi-purpose vehicle (MPV) to take on the
Toyota Innova and the Chevrolet Tavera in both the individual buyer and taxi
segments. Mahindra has currently named the project Ingenio. The vehicle is expected to hit the
market 2009 in

MAHINDRA RENAULT LOGAN

Much awaited Mahindra-Renault Logan has been launched in India. This compact sedan is a
spacious, practical and affordable vehicle. The outlook of Logan is impressive and the basic
version is a value for money, however the top-end versions are a bit high on price.
The prominent feature of this car is its performance, interiors and economy.

MAHINDRA XYLO
Mahindra & Mahindra Limited launched their latest Multi Utility Vehicle (MUV) “Xylo” in
India on January 13, 2009. The car boasts of having all the luxurious features that are seen in
today’s sedans, with the ample space of a utility vehicle. Xylo's muscular stance contributes to its
commanding road presence. Fully packed with the latest features, the MUV is sure to impress
Indian consumers and provide a stiff competition to the other vehicles within its class
Performance of Mahindra XYLO
Under the hood of Mahindra Xylo lies a 4-cylinder turbocharged, mEagle diesel engine, which
generates a power of 112bhp @ 3800 rpm and a peak torque of 24 kgm @ 1800-3000 rpm. The

10
powerful engine is developed on the NEF CRDe platform and is mated to 5-gears manual
transmission. The car accelerates from rest to 60 km/h in just 5.8 seconds

MAHINDRA MAXX
The Mahindra Maxx, a product under the Mahindra Maxx range, is a spacious passenger utility
vehicle with a maximum seating capacity of 10 persons. It is perfect vehicle for large families
going on long trips. The MUV comes with a spacious cabin with decent legroom.
Available in 4 main choices: Base, TX, LX and Festara, the MUV comes loaded with a lot of
merits. It has a long wheelbase of 2430 mm to provide for a large seating capacity and cargo space.
The vehicle has a high ground clearance of 200 mm which gives it good stability on off-road drives.
Because of these reasons, the Mahindra Maxx is more popular in semi-urban and rural areas of the
country.

The vehicle has high fuel efficiency and delivers more than any other vehicle in its category. It
comes with a 3-year warranty so that initial maintenance is not heavy on the pockets

MAHINDRA MARSHAL
Mahindra Marshal Deluxe Royale is a Sport and Utility Vehicle with has a seating capacity of nine
people. Its design resembles Mahindra’s old model of jeeps; but with some modifications. It has a
5-door design with a hard top, ensuring safety. The interiors are comfortable too with
ergonomically designed seats affording travelling comfort.

The Mahindra Marshal Deluxe Royale can be a good purchase with regards to its seating capacity
and also its technologically advanced features. Although, the price is on a bit higher side, it is
worth investing.

Product Profile

Mahindra Scorpio Mahindra Bolero

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Mahindra Xylo Mahindra Marshal

Mahindra Maxx Mahindra Logan Car

MILSTONE, AWARDS AND ACCOLADES

M&M’s 61st year was studded with a number of noteworthy achievements, prestigious prizes
and glittering awards.

DUAL HONOURS FOR CHAIRMAN MR. KESHUB MAHINDRA Chairman, Mr. Keshub
Mahindra
Was awarded the “Business Visionary Award 2006” instituted by the National Institute of
Industrial Engineering (NITIE), Mumbai.

Chairman, Mr. Keshub Mahindra was also awarded the prestigious IBS Kolkata Lifetime
Achievement Award for his ‘unparalleled contribution to industrial growth and social and
economic development of the community’.
The Institute of Chartered Financial Analysts of India’s (ICFAI) India Business School (IBS)
presented it, Kolkata, at the Strategy Summit 2007, held in Kolkata.

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SLEW OF HONOURS FOR MR. ANAND MAHINDRA
Mr. Anand Mahindra, VC & MD, Mahindra Group, received a number of prestigious awards in
2006-07, including:

 The prestigious CNBC Asia Business Leader of the Year Award for the Year 2006 as well
as the CNBC TV India “Business Leader of the Year Award”.

 The ‘CEO of the Year’ award at the India Brand Summit 2006 co-sponsored by Business
Standard and ITM Business School in association with Times Now and DNA newspaper.

 The LMA Entrepreneur of the Year 2006 award, instituted by the Ludhiana Management
Association (LMA).

 The Most Inspiring Corporate Leader of the Year’ Award by NDTV Profit

 The NDTV Profit – Car & Bike Award 2007 for Automobile Man of the Year.

Mr. Anand Mahindra was also nominated as a Member of the Council of the Executive
Committee of the National Sports Development Fund (NSDF) of the Govt. of India. He was
featured in the list of 50 Most Influential Indians in Business Week’s edition dated August 13,
2007

HIGHEST CRISIL RATING FOR M&M

M&M has received the highest Governance & Value Creation rating, CRISIL GVC Level – I from
CRISIL for the ability to create value for all stakeholders, while adopting sound corporate
governance practices.

DUN & BRADSTREET AMERICAN EXPRESS CORPORATE AWARDS 2006

Mahindra & Mahindra was rated as the leading Indian company in the Automobile – Tractors
sector in the ‘Dun & Bradstreet – American Express Corporate Awards 2006’. The Automobile
Sector comprises of three categories – Passenger Vehicles, Commercial Vehicles and Tractors.
These awards recognize the virtues of size and growth in the awards methodology. M&M ranked
No. 1 in these two segments in the premier Dun & Bradstreet India publication, India’s Top 500
Companies 2006.

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MAHINDRA RECEIVES AMITY HR EXCELLENCE AWARD
Mahindra & Mahindra was honored with the Amity HR Excellence Award at the Fourth Amity
Global HR Summit 2007 held at the Amity International Business School, Noida. The Amity HR
Excellence Award recognized Mahindra as one the most admired companies across the global on
account of its innovative strategies for Human Resources Management and Development.

GLOBAL HR EXCELLENCE AWARD FOR M&M

Mahindra & Mahindra won the Global HR Excellence Award for Innovative HR practices
(Manufacturing Sector), in the Asia Pacific HRM Congress, held in Mumbai. These awards
recognize organizations and individuals who have embraced change, encouraged constructive
challenges and demonstrated entrepreneurial skills in the corporate world.

M&M WINS BOMBAY CHAMBER GOOD CORPORATE CITIZEN AWARD 2006-07

M&M was presented with the coveted Bombay Chamber Good Corporate Citizen Award 2006- 07
at a glittering ceremony held to celebrate the Chamber’s 172nd Foundation Day on September 21,
2007. Mr. Bharat Doshi, Executive Director, M&M Ltd. and Mr. Rajeev Dubey, Member of the
Group Management Board and Chairman, Mahindra & Mahindra CSR Council, received the award
on behalf of the company. This Award recognizes and honors conspicuous achievement by
corporate organizations by way of service to the civic community, in addition to outstanding
operational performance. It takes into account several parameters, including Business
Performance, Corporate Interests, Employee Welfare, Customer and Stakeholder Satisfaction and
Social Investment.

GOLDEN PEACOCK AWARD FOR EXCELLENCE IN CORPORATE GOVERNANCE

Mahindra & Mahindra won the coveted Golden Peacock Award for Excellence in Corporate
Governance 2006. This award validates the company’s ‘Best-in-Class’ corporate governance
practices and reflects its transparent and ethical dealings with stakeholders across the entire value
chain. It recognizes the Management’s commitment to the highest standards of corporate conduct
and its commitment to Corporate Social Responsibility as a distinct activity that helps build
commendable social values and adds to the ethical fiber of the organization.

BEST AUTOMOTIVE MANUFACTURING SUPPLY CHAIN EXCELLENCE AWARD

Mahindra & Mahindra has been awarded as the organization with the “Best Automotive
Manufacturing Supply Chain Excellence”. The awards were presented by India Times
Mindscape (Times of India Group) along with the Business India Group at the Express,
Logistics & Supply Chain Awards held in Mumbai on September 28, 2007. A. C. Neilson is
accredited with the research for the award nominees and winners.

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HIGH RANKINGS FOR MAHINDRA
M&M was ranked second in the prestigious e Most Trusted Car Company in India study conducted
by TNS. M&M scored 127 points, just seven points below the top ranking company, according to
a TNS communiqué.

 M&M was ranked 14th in The Economic Times prestigious ‘ET 500’ list of top achieving
companies in India? The company has moved up four ranks from last year. To quote from
the ‘ET 500’ write-up: “M&M’s ‘art-to-part’ strategy of diversification into the auto parts
value chain and its plans for new platforms for utility vehicles and joint venture with
Renault for Logan have led to a gain in ranks.”

 M&M was ranked 22nd in Business India’s annual survey of the country’s top companies
- Super 100

 M&M was ranked 31st in Business Today’s annual survey of India’s most valuable
companies

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ABOUT MAHINDRA BOLERO

Mahindra bolero
Mahindra & Mahindra Limited launched the second generation Bolero in March 2007. The all-
new sports-utility vehicle (SUV) comes with refreshed looks and style. The exteriors and interiors
of the latest Bolero have been designed in way that will find appeal with the younger generation
of car buyers in India. The automobile sports a host of new features, which perfectly suit the needs
of Indian consumers. An off-road SUV, it delivers uncompromising fuel efficiency and
commendable performance on city roads as well.

Get a sneak peek at what’s new in the tough new Bolero. Get the lowdown on how it makes your
drive a never before experience.

Engine
New Mahindra Bolero is powered by 2523cc Turbo Charged DI (Direct Injection) diesel engine,
which generates a power of 63.2 PS @ 3200 rpm and 18.4 kgm of torque @ 1440-1500 rpm. The
2.5L engine is much more refined than its previous model. The good, low-end torque of Bolero
allows a smooth ride on gradients and bumpy roads.

Design and Comfort

Mahindra Bolero flaunts a new, sleek front grille and muscular bumper that accentuate the
appearance of its fascia. The rear side appears more sophisticated, with curved clear lens taillights.
Adding to the appeal of the exteriors is the well-contoured door handles. Ergonomics in the cabin
of the all-new Bolero have been reworked to suit the present-day consumer's desire. Its plush
bucket seats offer a greater degree of comfort to the occupants.

16
Discover the ergonomic driver’s seat, the arm rest in the middle row or the multi-directional AC
louvers. There are little touches everywhere to make your drive less of a drive and more of a
pleasant journey.

Interiors
Mahindra Bolero sports a trendy dashboard and instrument cluster. The efficiency of the air
conditioning system has also been improved. The audio system is integrated on the instrument
panel in such a way that the controls are within easy reach of the driver. The new Mahindra Bolero
comes packed with many utility spaces. There are small storage areas for various passenger needs,
which are neatly tucked away in the space-efficient central console.

Ride and Handling

New Mahindra Bolero comes equipped with an advanced NGT 520 transmission, along with
synchromesh gears, which allow smooth gearshifts. The automobile's front suspension is built to
withstand tough road conditions, while giving its occupants utmost comfort. A combination of disc
and drum brakes is used in the SUV, which facilitates smooth braking on all road conditions. The
wide radial tyres of Bolero ensure better road grip, safety and improved handling.

Safety
Mahindra Bolero comes equipped with anti-roll bars that help the vehicle hold to the ground even
on the tightest bends. Its braking system prevents the locking of wheels on slippery roads. The new
SUV also has a long wheelbase, which provides greater stability to the automobile. The other safety
features of Mahindra Bolero include central locking and seat belt/door open warning.

Style:
The Bolero is built solidly but that didn’t stop us from enhancing the sense of security. So we put
in anti-roll bars to help hug the ground even on the tightest bends, brakes that prevent wheel locking
and a seat belt/door open warning system.

From the aggressive grille ornament to the muscular front fascia, low stance fender extensions,
clear lens headlamps and stand out wheel arches there's a lot you can discover in the new Bolero.
All at a dealer near you.

Convenience:
Find space for magazines or maps, slots for bottles or cans, a surprisingly large glove box to
swallow anything you throw into it. There’s even a 12V charging point along with a mobile holder.
So the only thing you have to think about is your destination.

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Performance:
The high power and high torque give the Bolero great load carrying capabilities especially over
inclines. The synchromesh gears make gear shifts and even city driving a cinch. And the unique
Mahindra DI engine gives you uncompromising fuel economy too.

Variants, Price and Color

The eight variants of new Mahindra Bolero are SLX, DX, DI, XLS, XL, Sports, Invader and
Camper. The SUV is available in five colors, including Apple Red, Fiery Black, Diamond White,
Rocky Beige and Turf Green. The latest version of Mahindra Bolero is priced between Rs 4.60
lakh and Rs 5.61 lakh.
Bolero Overview

Introduction Of Bolero Model

Take on anything starting now with the new Mahindra Bolero. Any road that calls itself tough had
better watch out. The new Mahindra Bolero comes loaded with new features in style, comfort and
convenience. To let you dominate whatever you encounter on the road.

DISCOVER THE TOUGH NEW BOLERO.

Here's a sports utility vehicle that brings you brand new style with tried and tested performance. A
mid size SUV packed with.

New comforts and conveniences. Choose from five models, to fit your needs or to underline your
style. And own a driving experience that puts you firmly in command.

BOLERO SLX
The Bolero SLX is the top-of-the-heap model. It has almost every feature on the new features list.
From the new trim on the front grille to the low stance fender or the clear lens headlamps.

BOLERO SLE
For style the Bolero SLE matches the SLX in every aspect except one where it scores over its high-
end counterpart - sporty decals. In fact this is the only model with decals on it.

BOLERO DI
The spirit of the tough new Bolero without the frills is the best description for the Bolero DI. The
style, the aggression, the authority is all there minus the creature comforts and conveniences.
The spirit of the tough new Bolero without the frills is the best description for the Bolero DI. The
style, the aggression, the authority is all there minus the creature comforts and conveniences. Click
on the related links to get an outside-in picture of Mahindra’s new vehicle.

18
BOLERO DI Plus
Like its higher-end brothers, the Plus too has most of the style features found on the SLX list. And
if you care for more comforts and conveniences on the inside then all you have to do is choose the
power steering option.

BOLERO VLX
The new Bolero VLX comes built-in with extraordinary power, thanks to the new steroid-pumping
97 HP (71.5 KW) CRDe engine. This Bolero variant comes equipped with all you would expect
from India's No.1 SUV brand and much more. The noise-reducing, refined NVH package clearly
tells everything outside to 'shut up'. The Voice Assist System will make you want to listen to this
brute, once in a while. The sturdy suspension makes taking on any terrain a breeze, while enhanced
braking system makes sure you stay on the road.

19
BOLERO SLX
Features and Specification

Make Mahindra
Model Bolero
Variant SLX
Body Type SUV
No. of Doors 5

Fuel Efficiency:

City Mileage 9.4 kmpl

Highway Mileage 12.4 kmpl
Fuel Capacity 60 liters
Fuel Type Diesel
Fuel Grade -

Engine Parameters:

Displacement 2523cc
Bore -
Stroke -
Cylinder Configuration 4 inline
Valve Gear Operation -
Compression Ratio -
No. of Valves 8
Aspiration Turbo Charged
Fuel System DI
Horse Power 63.12@3200 ps@rpm
Torque 180@1440 Nm@rpm

Steering and Suspension

Steering Type Rack and pinion, power assist

Power Steering Yes
Front Suspension Independent with coil spring
Rear Suspension Leaf spring

20
Dimensions

Length 4056 mm
Height 1880 mm
Width 1660 mm
Wheel Base 2680 mm
Clearance 200 mm
Boot -
Front Head Room Min: 60mm Max: 60mm
Front Leg Room – -
Rear Head Room Min: 60mm Max: 60mm
Rear Leg Room Min: 74mm Max: 94mm
Krebs Weight Min: 1615kg Max: 1615 kg
Gross Weight

Drive Train

Type Manual
Gears 5
Drive Line RWD

Comforts Features

AM / FM Radio Present

Except AM / FM radio there is no other comfort is provided.

Safety:
There is no safety feature included in Bolero SLX including antitheft system etc

MAHINDRA “BOLERO” PRICE LIST

BOLERO VARIANTS EX-SHOWROOM PRICE

BOLERO DI 4,94,000
BOLERO SLE 5,529,600

BOLERO SLX 5,83,000

21
 BOLERO PICKUP 4,56,983

5,60,100
BOLERO PLUS
BOLERO VLX 5,98,350

ABOUT MAHINDRA DEALER

BIKANER MOTORS (PVT) LTD

Bikaner Motors were established in 1981. Bikaner Motors were the first authorized dealers of
M&M in Bikaner.

Our Distinction:
This is one of the largest authorized dealers for Mahindra & Mahindra Automotives. Record sales
in the first year of operation.
Partners in Progress:

We are the preferred partners of M&M automotives, chiefly due to our successful sales record and
quality. Our facilities have remained unsurpassed, as we strive everyday to better our self.

Commanding Presence:
Bikaner Motors as a centralized air-conditioned showroom of M&M automotives its kind in
Rajasthan, spread gracefully and decorated elegantly over an impressive 8100 sq.ft at Bikaner,
Being equipped with affable front office staff and adept professional technicians, Provide a perfect
of quality Service and Reliability.
Space Friendly:

The interiors are aimed at making you feel completely at ease, in luxury. Because for us the
customer is king, one who deserves a regal offering. The setting is apt for times when you need to
switch into a relaxed state of mind.

Technology to Stay Ahead:

We are equipped with the latest technological advancement in the industry, in order to give the
best of services when it matters. Not just to be part of, But to build the future, is our motto.

Ambience the Exude Relaxation:

Ours is one of the few service centers to be equipped with a fully-fledged customer-waiting lounge.
A part from a television and chess board, it had a wed kiosk to keep u connected all the time.

22
Service with Commitment:
Our dedicated team of mechanical specialty offers expert treatment for your vehicle. We ensure
consistency in performance each time, without fail.

Attention to Details:
We provide genius spare parts and accessories to ensure exceptional performance. Every single
aspect related to your vehicle is taken care of at our premises.

Dealing Made Convenient:

It is a part of our commitment policy to give advantage to the customer at every juncture. We offer
assistance of every kind at our premises itself, which makes it a one stop facility.

Expert Guidance at Every Step:

Our sales team gives utmost priority to your satisfaction. When you need help to make the right
choice, it is ensured that the result is beyond your expectations. Thus making it a point that you
get the best in both luxury and comfort always.

Models:
Mahindra & Mahindra has been launching various type of MUVs and cars from the year of 1945,
keeping in mind the quality, design, driving, comfort, fuel efficiency, and service and resale value.
These from a formidable force that gives our customers the pride and the joy of value forever.
What drives M&M is

 Commitment
 Leadership
 Any an eye for appropriate technology.

Since 1945, when M&M first began manufacturing MUVs & LCVs, M&M have been engaged in
a single-minded endeavor to bring you cars that only state-of-the-art, but are also some f the most
environment-friendly vehicles in this world-a reflection of our commitment and care, for better
environment.

At the heart of every M&M is a unique engineering and an optimal mix of power and economy.
All this is supported by M&M nation – wide dealership network and automated workshop that
provide excellent after sale service

The company has constantly exploring new opportunity to define the shape to tomorrow’s driving
technology.

Promotional Activities:
The promotional activities adopted by Bikaner Motors are
1. Test Driving

23
2. Free Driving
3. Hoarding
4. Discounts
5. Advertisement in Newspaper and magazines
6. Gift Schemes
7. Free Services
8. Mileage Contents

Promotional expenses have been borne by both Bikaner Motors and M&M, shares in advertisement
cost.
Service Offered:
Service and paid service after sale of Cars.

 Free checkups campaigns

 Finance through bank
 Demonstration for new products
 Acceptance of warranty claims

Working Time in Bikaner Motors:

Working hours in United Automobiles are 12 hours per day starting from 9:30 am to 9:30pm with
one-hour break for lunch and 15 minutes for evening tea and coffee

24
ABOUT HYUNDAI MOTORS INDIA LIMITED
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company (HMC), South Korea and is the largest passenger car exporter and the second
largest car manufacturer in India. HMIL presently markets 6 models of passenger cars
across segments . The A2 segment includes the Santro, i10 and the i20, the A3 segment
includes the Accent and the Verna, the A5 segment includes the Sonata Transform.

HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of the
most advanced production, quality and testing capabilities in the country. To cater to rising
demand, HMIL commissioned its second plant in February 2008, which produces an
additional 300,000 units per annum, raising HMIL’s total production capacity to 600,000
units per annum.

In continuation with its commitment to providing Indian customers with cutting-edge

global technology, HMIL has set up a modern multi-million dollar research and
development facility in the cyber city of Hyderabad. It aims to become a centre of
excellence for automobile engineering and ensure quick turnaround time to changing
consumer needs .

As HMC’s global export hub for compact cars, HMIL is the first automotive company in
India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports
cars to more than 110 countries across EU, Africa, Middle East, Latin America, Asia and

Australia. It has been the number one exporter of passenger car of the country for the sixth
year in a row.

To support its growth and expansion plans, HMIL currently has a 290 strong dealer
network and 580 strong service points across India, which will see further expansion in
2010. To support its growth and expansion plans, HMIL currently has a 290 strong dealer
network and 580 strong service points across India.

COMPANY’S HISTORY
The beginning of Hyundai Motor Company dates to April 1946 when founder, Ju-Yung
Chung established Hyundai Auto Service in Seoul, South Korea at The age of 31 years.
The name Hyundai was chosen for its meaning which in English translates to “modern.”
The Hyundai logo is symbolic of The Company's desire to expand. The oval shape

25
represents The Company's global expansion and the stylized "H" is symbolic of two people
(The Company and customer) shaking hands.

Hyundai Motor India Limited was formed in 6 May 1996 by The Hyundai Motor Company
of Korea. The first production plant was established in Irrungattukotai near Chennai, India.

HMIL's first car, The Hyundai Santro was launched in 23 September 1998 and was a
runaway success. Within a few months of its inception HMIL became the second largest
automobile manufacturer and the largest automobile exporter in India.

Hyundai sells several models in India, The most popular being The Santro Xing, i10 and
The i20.OTheR models Include Getz Prime, Accent, Verna TRANSFORM, Tucson, and
The Sonata Transform.

COMPANY’S VISION

The company’s motto is "Innovation for Customers". The company’s vision is five core
strategies: global orientation, respect for human values, customer satisfaction,
technology innovation, and cultural creation.

They have a desire to create an automobile culture of putting customer first via developing
human–centered and environment–friendly technological innovation.

The company’s strive to create a more affluent lifestyle for humanity, and contribute to the
harmony and co-prosperity with shareholders, customers, employees and other
stakeholders in the automobile industry.

The spirit of creative challenge of the company has been a driving force in leading HMIL
to where it is today. It is the permanent key factor for HMIL to actively respond to change
in the company’s the management system and seek creative and self–innovative system.
The spirit of creative challenge,

creates profits, are the primary objective of a private enterprise. Furthermore, the
company’s takes responsibility for the environment and society and provide benefits to all

26
stakeholders including shareholders, customers, executives, employees, suppliers, and
community.

Management Philosophy

With the spirit of creative challenge, we will strive to create a more affluent lifestyle for
humanity, and contribute to the harmony and co-prosperity with shareholders, customers,
employees and other stakeholders in the automobile industry.

The spirit of creative challenge has been a driving force in leading HMC to where it is
today.

It is the permanent key factor for HMC to actively respond to change in the management
system and seek creative and self–innovative system. With the spirit of creative challenge,
we create profits, as the primary objective of a private enterprise. Furthermore, we take
responsibility for the environment and society we belong to, and offer sustainable mobility
in order to implement our corporate philosophy and provide benefits to all stakeholders
including shareholders, customers, executives, employees, suppliers, and communities.

Based on a respect for human dignity, we make efforts to meet the expectations of all
stakeholders including customers and business partners by building a constructive
relationship amongst management, labor, executives and employees. Also, we focus on
communicating our corporate values both internally and externally, and gaining confidence
stakeholders.

27
Mid-and Long-term Strategies. We developed five mid–and long–term strategies: global
management, higher brand values, business innovation, environmental management, and
strengthening product competitiveness. Especially, we selected environmental management as one
of our strategies to meet the needs of our stakeholders and the society we belong to. We also intend
to promote sustainability development and preservation of the environment.

28
COMPANY’S MISSION
At a time when India was awakening to the call of freedom, MGF was taking a
revolutionary step that would help hasten the country's

development. Today, the MGF Developments portfolio spans the entire spectrum of small,
medium and large-scale equipment finance as well as big ticket leasing, vehicle financing,
Automobiles dealerships, factoring services, consumer finance, and infrastructural
development. The MGF Developments brings international expertise, cutting-edge
technology and global scale of operations to deliver 100 percent satisfaction to its
customers, clients and employees. The MGF Developments vision is to be recognized as:

The preferred provider of services and integrated solutions in all its areas of
operation

A diverse team of talented professionals with expertise in selected segments

An employer of choice, fostering a culture that values Dedication, Respect and

Continuous Improvement

Operation
By the mid-1990s Hyundai comprised over 60 subsidiary companies and was active in a
diverse range of activities including automobile manufacturing, construction, chemicals,
electronics, financial services, heavy industry and shipbuilding. In the same period it had
total annual revenues of around US$90 billion and over 200,000 employees.

29
 BUSINESS

In 2004, Hyundai Motor Company had $57.2 billion in sales in South Korea making it the
country’s second largest corporation, or chaebol. Worldwide sales in 2005 reached
2,533,695 units, an 11 percent increase over the previous year. Hyundai has set as its 2006
target worldwide sales of 2.7 million units (excluding exports of CKD kits).

Hyundai motor vehicles are sold in 193 countries through some 5,000 dealerships and
showrooms. After a recent survey of global automotive sales by Automotive News,
Hyundai is now the tenth largest automaker in the world in 2007.

Hyundai Motor Company’s brand power continues to rise as it was ranked 72nd in the 2007
Best Global Brands by inter brand and Business Week survey. Brand value estimated at
$4.5 billion. Public perception of the Hyundai brand has been transformed as a result of
dramatic improvements in the quality of Hyundai vehicles.

30
31
Hyundai in the United States

Hyundai Azera

Hyundai Genesis
Hyundai entered the United States market in 1986 with a single model, the Hyundai Excel.
The Excel was offered in a variety of trims and body styles. That year, Hyundai set a record
of selling the most automobiles in its first year of business in the United States compared
to any other car brand (c. 126,000 vehicles).

Initially well received, the Excel’s faults soon became apparent; cost-cutting measures
caused reliability to suffer. With an increasingly poor reputation for quality, Hyundai sales
plummeted, and many dealerships either earned their profits on repairs or abandoned the
product. At one point, Hyundai became the butt of many jokes (i.e. Hyundai stands for
"Hope you understand nothing's drivable and inexpensive") and even made David
Letterman's Top Ten Hilarious Mischief Night Pranks To Play In Space: #8 - Paste a
"Hyundai" logo on the main control panel.

32
In response, the parent company of Hyundai began investing heavily in the quality, design,
manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000-mile
(160,000 km) powertrain warranty (known as the Hyundai challenge) to its vehicles sold
in the United States. By 2004, sales had dramatically increased, and the reputation of
Hyundai cars improved. In 2004, Hyundai tied with Honda for initial brand quality in a
survey/study from J.D. Power and Associates, for having 102 problems per 100 vehicles.
This made Hyundai second in the industry, only behind Toyota, for initial vehicle quality.
The company continued this tradition by placing third overall in J.D. Power’s 2006 Initial
Quality Survey, behind only Porsche and Lexus.

Hyundai continues to invest heavily in its American operations as its cars grow in
popularity. In 1990, Hyundai established the Hyundai Design Center in Fountain Valley,
California. The center moved to a new $30 million facility in Irvine, California in 2003,
and was renamed the Hyundai Kia Design and Technical Center. Besides the design studio,
the facility also housed Hyundai America Technical Center, Inc. (HATCI, established in

1986), a subsidiary responsible for all engineering activities in the U.S. for Hyundai.
Hyundai America Technical Center moved to its new 200,000-square-foot (19,000 m2),
$117 million headquarters in Superior Township, Michigan (near Ann Arbor) in 2005.
Later that same year, HATCI announced that it would be expanding its technical operations
in Michigan and hiring 600 additional engineers and other technical employees over a
period of five years. The center also has employees in California and Alabama.

Hyundai America Technical Center completed construction of its Hyundai/Kia proving

ground in California City, California in 2004. The 4,300-acre (17 km2) facility is located
in the Mojave Desert and features a 6.4-mile (10.3 km) oval track, a Vehicle Dynamics
Area, a vehicle-handling course inside the oval track, a paved hill road, and several special
surface roads. A 30,000-square-foot (2,800 m2) complex featuring offices and indoor
testing areas is located on the premises as well. The facility was built at a cost of $50
million. An aerial view can be found here.

Hyundai completed an assembly plant just outside Montgomery, Alabama in 2004, with a
grand opening on May 20, 2005, at a cost of $1.1 billion. At full capacity, the plant will
employ 2,000 workers. Currently, the plant assembles the Hyundai Sonata and the Hyundai
Santa Fe. It is Hyundai’s second attempt at producing cars in North America, as the
Hyundai Auto Canada Inc. plant in Quebec closed down in 1993.

33
In 2003, According to Consumer Reports, Hyundai’s reliability rankings tied Honda’s.

In 2005, Hyundai allowed Ed Voyles Hyundai in Smyrna, Georgia to become the first "deaf
friendly" dealership in the entire world. The staff in this dealership are able to
accommodate deaf customers with the use of American Sign Language and video
conferencing phones.

In 2006 JD Power and associates quality ranking, overall the Hyundai brand ranked 3rd,
just behind Porsche and Lexus, and beating long time rival Toyota.[12] The brand overall
is ranked much higher than the average industry and resale value continues to improve; a
comparable 2003 Hyundai Sonata sedan ranks just $2200 below a similarly equipped
Honda Accord, according to Kelley Blue Book Pricing 2006.

In 2006, Hyundai’s minivan Entourage earned a five-star safety rating – the highest honor
the National Highway Traffic Safety Administration bestows – for all seating positions in
frontal and side-impact crashes. The Insurance Institute for Highway Safety also rates
“Good” – its highest rating – in front, side and rear impacts. The IIHS (Insurance Institute
for Highway Safety, United States), in fact, named the 2006 Hyundai Entourage and Kia
Sedona a “Gold Top Safety Pick,” making the safest minivan ever tested.

In 2006, Hyundai was awarded 'Top-rated 2006 Ideal Vehicle' by Auto pacific, Marketing
research and consultancy firm for the automobile industry

In 2007 Strategic Vision Total Quality Awards, Hyundai Motors leads the most vehicle
segments in Strategic Vision’s Total Quality Index, measuring the ownership experience.
They attempt to measure more than just the number of problems per vehicle. Hyundai tops
in Strategic Vision Total

Quality Awards. For the first time ever, Hyundai has risen to share the position of having
the most models leading a segment. three models with the top Total Quality Index (TQI)
score in their segments, including the Hyundai Azera, Entourage, Santa Fe.

In 2007, Hyundai’s midsize SUV Santa Fe earns 2007 TOP SAFETY PICK award by IIHS.

In 2007 at the New York International Auto Show, Hyundai unveiled its V8 rear-drive
luxury sedan called Concept Genesis to be slotted above the Azera in the Hyundai line-up.
This concept will make its American debut in mid 2008.[21]
34
In 2007 at the Los Angeles International Auto Show, Hyundai unveiled its second rear-
drive concept car, this car, called Concept Genesis Coupe, will be Hyundai’s first sports
car due to make its debut in early 2009.

In 2008, Hyundai Santa Fe and Hyundai Elantra awarded 2008 Consumer Reports "top
pick" which was among the top 10 vehicles for 2008 unveiled in the magazine's issue. The
magazine's annual ratings, based on road tests and predicted safety and reliability are
considered highly influential among consumers. [23] and Hyundai Elantra earned
Consumer Reports' 'excellent' rating in predicted reliability. Hyundai Elantra is Consumer
Reports top-ranked 2008 vehicle amongst 19 other compacts and small family cars. Beating
out such high-quality stalwarts as the Honda Civic, Toyota Corolla and Toyota Prius.]

In 2008, at the North American International Auto Show, the production version of the
luxury & performance-oriented Hyundai Genesis sedan made its debut, dealerships will
have the Genesis as soon as Summer 2008.

In 2008, at the New York International Auto Show, Hyundai debuted it's production
version of the performance-oriented rear-drive Hyundai Genesis Coupe, slated to hit
dealerships in early 2009.

2009, Hyundai has announced the five-door hatchback variant of the Elantra compact sedan
will carry the name Elantra Touring when it goes on sale in the spring as a 2009 model.[25]

US sales

Calendar
Sales
Year

2005 244,391

35
2006 346,235

2007 375,119

2008 400,221

2007 418,615

2008 455,012

2009 455,520

36
Electric vehicles

Hyundai plans to begin producing hybrid electric vehicles in 2009. The Avante will be the
first vehicle to be produced.

Since 2004, Hyundai has supplied about 3,000 hybrid versions of its Getz and Accent small
cars to government fleets as part of a testing program. The automaker cites a lack of local
tax benefits for purchasing hybrids as a barrier to its hybrid development program. But
Hyundai expects the tax situation to change in 2009 [30].

The new hybrid electric Sonata will make its debut at the Los Angeles International Auto
Show in November 2008. Hyundai expects to release it in the U.S. market in 2010,
featuring lithium-ion battery technology [31].

Environmental record

On April 23, 2008 Hyundai Motor announced the beginning of a five-year project to turn
50 km² of infertile land into grassland by 2012. Hyundai is doing so with the help of the
Korean Federation for Environmental Movement (KFEM). The project, named Hyundai
Green Zone, is located 660 km north of Beijing. The goal of the project is to end the
recurring dust storms in Beijing, block desertification and protect the local ecosystem.

Local weeds will be planted in the region that have the ability to endure sterile alkaline
soil. This is the first environmental project of the company’s social contribution program.

Hyundai Motor plans to aid Chevron Corporation in the construction of up to six hydrogen
fueling stations that will be located in California, including locations at the University of
California-Davis and the Hyundai America Technical Center in Chino. Hyundai is going
to provide a collection of 32 Tucson fuel cell vehicles, which are powered by UTC Fuel
Cell power plants.

37
Motorsport

Alister McRae driving an Accent WRC at the 2001 Rally Finland.

Hyundai entered motorsport by competing in the F2 class of the World Rally

Championship in 1998 and 1999. In September 1999, Hyundai unveiled the Accent WRC,
a World Rally Car based on the Hyundai Accent. The Hyundai World Rally Team debuted
the car at the 2000 Swedish Rally and achieved their first top-ten result at that year's Rally
Argentina, when Alister McRae and Kenneth Eriksson finished seventh and eighth,
respectively. Eriksson later drove the car to fifth place in New Zealand and fourth in

Australia. In 2001, Hyundai debuted a new evolution of the Accent WRC, which was
intended to improve reliability, but the performance of the car was still not good enough to
challenge the four big teams (Ford, Mitsubishi, Peugeot and Subaru). However, at the
season-ending Rally GB, the team achieved their best result with McRae finishing fourth
and Eriksson sixth.

For the 2002 season, Hyundai hired the four-time world champion Juha Kankkunen, along
with Freddy Loix and Armin Schwarz. Kankkunen's fifth place in New Zealand was the
team's best result, but they managed to edge out Škoda and Mitsubishi by one point in the
battle for fourth place in the manufacturers' world championship. In September 2003, after
a season hampered by budget constraints, Hyundai announced withdrawal from the WRC
and a plan to return in 2006.

Electric propulsion

Hyundai plans begin producing hybrid electric vehicles in 2009. They are going to use
Hybrid Blue Drive, that includes lithium polymer batteries, instead of lithium-ion.

38
The Avante will be the first vehicle to be produced.. Other are the Santa Fe Hybrid, the
Elantra, Sonata Hybrid (to the U.S. market in 2010) and the Hyundai i20 (this last, replaces
the Getz)

PRODUCT RANGE

Accent
Atos/Santro
Azera
Dynasty
Elantra
Equus/Centennial (joint project of Hyundai and Mitsubishi)
Genesis
Genesis Coupe
Click/Getz
Grandeur (joint project of Hyundai and Mitsubishi)
Grandeur XG/XG300/XG350
Grandeur/Azera
Matrix/Lavita
Santamo (Rebadged Mitsubishi Chariot) (Originally produced by Hyundai
Precision Industry)
Sonata/i40
Tiburon/Coupé/Tuscani
i30
Porter (1st generation was a rebadged Mitsubishi Delica)
Santa Fe

Starex
Terracan
Trajet
Tucson
Veracruz

39
Commercial vehicles

HD160
HD170
Mega Truck
New Power Truck
Mighty (Rebadged Mitsubishi Fuso Canter)
Mighty II
Hyundai RB
Super Truck Medium
Super Truck
Trago
Universe

Hyundai ix20

The Hyundai ix20 is a mini MPV produced by the South Korean manufacturer Hyundai,
which debuted at the 2010 Paris Auto Show.[3] The car is built on the same platform as
the Hyundai i20, Kia Venga, and Kia Soul. The ix20 employs Hyundai's new "Fluidic
Sculpture" design language. It is currently sold exclusively in Europe and it is the
replacement for the Matrix.

40
Hyundai i40

The Hyundai i40 is a large family car designed for the European market by South Korean
manufacturer Hyundai. Sharing its platform with the US

marketed Hyundai Sonata, the i40 sedan was unveiled at the 2011 Barcelona Motor Show.

In some markets the Sonata remains on sale as a separate model, such as the USA, where
the i40 is not available.

The estate variant of the i40 was released in Europe and South Korea in September 2011,
followed by the sedan variant in January 2012, and it is also available in Australia and New
Zealand. For Malaysia, Hyundai launched the i40 at the 2013 Kuala Lumpur International
Motor Show, in both sedan and tourer specifications. It is placed above the Hyundai Sonata.
The engine is the 2 litre GDI motor which is linked to a paddle shifted six-speed automatic
gearbox.

41
 TATA GROUP

Tata is a rapidly growing business group based in India with significant international
operations. Revenues in 2007-08 are estimated at $62.5 billion (around Rs251,543
crore), of which 61 per cent is from business outside India. The Group employs
around 350,000 people worldwide. The Tata name has been respected in India for 140
years for its adherence to strong val ues and business ethics.

The business operations of the Tata Group currently encompass seven business
sectors: communications and information technology, engineering, materials,
services, energy, consumer products and chemicals.

The Group’s 27 publicly listed enterprises have a combined market capitalization of some $60
billion, among the highest among Indian business houses, and a shareholder base of 3.2 million.
The major companies in the Group include Tata Steel, Tata Motors, Tata Consultancy Services
(TCS), Tata Power, Tata Chemicals, Tata Tea, Indian Hotels and Tata Communications

The Group’s major companies are beginning to be counted globally. Tata Steel
became the sixth largest steel maker in the world after it acquired Corus. Tata Motors
is among the top five commercial vehicle manufacturers in the world and has recently
acquired Jaguar and Land Rover. TCS is a leading global software company, with
delivery centres in the US, UK, Hungary, Brazil, Uruguay and China, besides India.
Tata Tea is the second largest branded tea company in the world, through its UK -
based subsidiary Tetley. Tata Chemicals is the world’s second largest manufacturer
of soda ash. Tata Communications is one of the world’s largest wholesale voice
carriers.

In tandem with the increasing international footprint of its companies, the Group is
also gaining international recognition. Brand Finance, a UK -based consultancy firm,
recently valued the Tata brand at $11.4 billion and ranked it 57th amongst the Top
100 brands in the world.

Businessweek ranked the Group sixth amongst the World’s Most Innovative
Companies. And the Reputation Institute, USA, recently rated it as the World’s Sixth
Most Reputed Firm.

Founded by Jamsetji Tata in 1868, the Tata Group’s early years were inspired by the
spirit of nationalism. The Group pioneered several industries of national importance
in India: steel, power, hospitality and airlines.

42
In more recent times, the Tata Group’s pioneering spirit has been showcased by
companies like Tata Consultancy Services, India’s first software company, which
pioneered the international delivery model, and Tata Motors, which made India’s first
indigenously developed car, the Indica, in 1998 and recently unveiled the world’s
lowest-cost car, the Tata Nano, for commerci al launch by end of 2008.

The Tata Group has always believed in returning wealth to the society it serves.

Twothirds of the equity of Tata Sons, the Tata Group.s promoter company, is held by
philanthropic trusts which have created national institutions in science and
technology, medicalresearch, social studies and the performing arts.

The trusts also provide aid and assistance to NGOs in the areas of education,
healthcare and livelihoods.

Tata companies also extend social welfare activities to communities around their
industrial units. The combined develop mentrelated expenditure of the Trusts and the
companies amounts to around 4 per cent of the Group’s net profits.

Going forward, the Group is focusing on new technologies and innovation to drive
its business in India and internationally. The Nano car is one example, as is the Eka
supercomputer (developed by another Tata company), which in 2008 is ranked the
world’s fourth fastest.

TheGroup aims to build a series of world class, world scale businesses in s elect
sectors.

Anchored in India and wedded to its traditional values and strong ethics, the Group
is building a multinational business which will achieve growth through excellence
and innovation, while balancing the interests of its shareholders, its empl oyees and
wider society.

CORE VALUES OF TATA

At the Tata Group our purpose is to improve the quality of life of the communities
we serve. We do this through leadership in sectors of national economic significance,
to which the Group brings a unique set of capabilities.

This requires us to grow aggressively in focused areas of business. Our heritage of

returning to society what we earn evokes trust among consumers, employees,
shareholders andthe community.

43
This heritage is being continuously enriched by the formalization of the high
standards of behavior expected from employees and companies. The Tata name is a
unique asset representing leadership with trust. Leveraging this asset to enhance
Group synergy and becoming globally competitive is the route to sus tained growth
and long-term success.

 FIVE CORE VALUES

The Tata Group has always sought to be a value -driven organization. These values
continue to

direct the Group’s growth and businesses. The five core Tata values underpinning the
way we do business are:

Integrity: We must conduct our business fairly, with honesty and transparency.
Everything we do must stand the test of public scrutiny.

Understanding: We must be caring, show respect, compassion and humanity for our
colleagues and customers around the world, and always work for the benefit of the
communities we serve.

Excellence: We must constantly strive to achieve the highest possible standards in

our day-today work and in the quality of the goods and services we provide and
mutual cooperation.

Responsibility: We must continue to be responsible, sensitive to the countries,

communities and environments in which we work, always ensuring that what comes
from the people goes back to the people many times over.

HISTORY OF TATA MOTORS

44
1. Tata Motors launches its first truck in collaboration with Mercedes -Benz.

Tata Motors is a part of the Tata and Sons Group, founded by Jamshedji Nussarwanji
Tata and J. Baker. The company was established in 1945 as a locomotive
manufacturing unit and later expanded its operations to commercial vehicle sector in
1954 after forming a joint venture with Daimler -Benz AG of Germany.

2. TATA Indica

The first generation Tata Indica

After years of dominating the commercial vehicle market in India, Tata Motors
entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi
utility vehicle. After the launch of three more vehicles, Tata Estate (1992, a station
wagon design based on the earlier

'Tata Mobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and Tata
Safari (1998, India's first sports utility vehicle). Tata launched the Indica in 1998,
the first fully indigenous passenger car of India. Though the car was initially panned
by auto-analysts, the car's excellent fuel economy, powerful engine and aggressive
marketing strategy made it one of the best selling cars in the history of the Indian
automobile industry. A newer version of the car, named Indica V2, was a major
improvement over the previous version and q uickly became a mass-favourite. A badge
engineered version of the car was sold in the United Kingdom as the Rover City
Rover.

Tata Motors also successfully exported large quantities of the car to South Africa.The
success of Indica in many ways marked the rise of Tata Motors.

45
3. TATA Brads

DAEWOO ACQUISITION

Tata Novus is one of the best selling commercial trucks in South Korea. With the
success of Tata Indica, Tata Motors aimed to increase its presence worldwide. In
2004, it acquired the Daewoo Commercial Vehicle Company of South Korea. The
reasons behind the acquisition were:

 Company’s global plans to reduce domestic exposure. The domestic

commercial vehicle market is highly cyclical in nature and prone to
fluctuations in the domestic economy. Tata Motors has a high domestic
exposure of ~94% in the MHCV segment and ~84% in the light commercial
vehicle (LCV) segment. Since the domestic commercial vehicle sales of the
company are at the mercy of the structural economic factors, it is increasingly
looking at the international markets. The company plans to diversify into
various markets across the world in both MHCV as well as LCV segments

 To expand the product portfolio Tata Motors recently introduced the 25MT
GVW Tata Novus from Daewoo’s (South Korea) (TDCV) platform. Tata plans
to leverage on the strong presence of TDCV in the heavy-tonnage range and
introduce products in India at an appropriate time. This was mainly to cater
to the international market and also to cater to the domestic market where a
major improvement in the Road infrastructure was done through the National
Highway Development Project.

 Tata remains India's largest heavy commercial vehicle manufacturer and Tata
Daewoo is the 2nd largest heavy commercial vehicle manufacturer in South
Korea. Tata Motors has jointly worked with Tata Daewoo to develop trucks
such as Novus and World Truck and buses namely, GloBus and StarBus.

HISPANO CARROCERA

Hispano Divo at the 2008 FIAA in Madrid In 2005, sensing the huge opportunity in
the fully built bus segment, Tata Motors became acquired 21% stake in Hispano
Carrocera SA, Aragonese bus manufacturing company giving itcontrolling rights of
the company

46
JAGUAR CARS AND LAND ROVER

After the acquisition of British Jaguar Land Rover (JLR) business, which also
includes the Rover, Daimler and Lanchester brand names Tata Motors became a major
player in the international automobile market.

On 27 March 2008, Tata Motors reac hed an agreement with Ford to purchase their
Jaguar and Land Rover operations for US$2 billion. The sale was completed on 2
June 2008 Tata has gained the rights to the Daimler, Lanchester, and Rover brand
names.

In addition to the brands, Tata Motors has a lso gained access to 2 design centers and
3 plants in UK. The key acquisition would be of the intellectual property rights related
to the technologies.

JOINT VENTURES

Tata MarcoPolo released this low-floor bus in India and now it is widely used as
public transport

acquired 21% stake in Hispano Carrocera SA, Aragonese bus manufacturing company
and introduced its highend inter-city buses in the country.

-
based global leader, lead by Brian Behrle, in bus body building. This joint

venture is to manufacture and assemble fully-built buses and coaches targeted at

developing mass rapid transportation systems.

47
from Tata Motors, and Marcopolo will provide know -how in processes and systems
for bodybuilding and bus body design.

GLOBAL OPERATIONS

Tata Motors has been aggressively acquiring foreign brands to increase its global
presence. Tata Motors has operations in the UK, South Korea, Thailand and Spain.
Among them is Jaguar Land Rover, a business comp rising the two iconic British
brands that was acquired in 2008. Tata Motors has also acquired from Ford the rights
to three other brand names: Daimler, Lanchester and Rover. In 2004, it acquired
the Daewoo Commercial Vehicles Company, South

Korea’s second largest truck maker. The rechristened Tata Daewoo Commercial
Vehicles Company has launched several new products in the Korean market, while
also exporting these products to several international markets. Today two -thirds of
heavy commercial vehicle export out of South Korea are from Tata Daewoo.

In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish
bus and coach manufacturer, giving it controlling rights of the company. Hispano’s
presence is being expanded in other markets. On Ta ta's journey to make an
international foot print, it continued its expansion through the introduction of new
products into the market range of buses (Starbus & Globus) as well as trucks (Novus).
These models were jointly developed with its subsidiaries Tat a Daewoo and Hispano
Carrocera. In May, 2009 Tata unveiled the Tata World Truck range jointly developed
with Tata Daewoo. They will debut in South Korea, South Africa, the
SAARCcountries and the Middle-East by the end of 2009.

In 2006, it formed a joint venture with the, Brazil -based Marcopolo, a global leader
in body-building for buses and coaches to manufacture fully-built buses and coaches
for India and select international markets. Tata Motors has expanded its production
and assembly operations to several other countries including South Korea, Thailand,
South Africa and Argentina and is planning to set up plants in Turkey, Indonesia and
Eastern Europe. Tata also franchisee/joint venture assembly operations in Kenya,
Bangladesh, Ukraine, Russia and Senegal.

Tata has dealerships in 26 countries across 4 continents. Though Tata is present in

many counties it has only managed to create a large consumer base in the Indian
Subcontinent namely India, Bangladesh, Bhutan, Sri Lanka an d Nepal and has a
growing consumer base in Italy, Spain and South Africa.

48
The Government of India announced an automobile policy in December 1997. The
policy required majority-owned subsidiaries of foreign car firms to invest at least
US$50 million in equity if they wished to set up manufacturing projects in India. It
also forced them to take on export obligations to fund their auto part imports and
required them to submit to a schedule for increasing the share of locally made parts
in their cars. Mere car assembling operations were not welcomed. An Indian cabinet
panel will soon consider a new automobile policy that aims to set fresh investment
guidelines for foreign firms wishing to manufacture vehicles in the country.
Investments in making auto parts by a foreign vehicle maker will also be considered
a part of the minimum foreign investment made by it in an auto -making subsidiary in
India. The move is aimed at helping India emerge as a hub for global manufacturing
and sourcing for auto parts.

The policy sets an export target of $1 billion by 2005 and US$2.7 billion by 2010.
The policies adopted by Government will increase competition in domestic market,
motivate many foreign commercial vehicle manufactures to set up shops in India,
whom will make India as a production hub and export to nearest market. Thus Tata
Motors CV will have to face tough competition in near future, which might affect its
growth negatively.

The purchase of Jaguar Cars is expected to help give Tata Motors a foothold in
European and American markets

49
.

With the unveiling of Tata Elegante during Geneva Motor Show, Tata Motors
revealed its intention to enter the sedan and sports car markets.

Tata Indica assembled in Thailand and Argentina.

50
Tata Prima

The Luxury Sedan was designed by Pininfrina and has marked the entry of Tata into
the international sedan market. The car is to be sold in India by 2013 and around the
world by 2015 Tata Motors has expanded its production and assembly operations to
several other countries including South Korea, Thailand, South Africa and Argentina
and is planning to set up plants in Turkey, Indonesia and Eastern Europe

51
PRODUCT MIX

1. Multi Utility Vehicles

TATA SUMO GRANDE

Feature:
ENGINE :2179 cc, 16 valve DICOR
MAX POWER :118bhp@4000rpm
MAX TORQUE :250nm@1500-3000rpm
GEAR :5 speed manual
SUSPENSION : FRONT-indepndent,Double wishbone with coil springs
REAR -Parabolic leaf springs
BRAKES : FRONT-Vacuum assisted independent hydraulic disc
REAR –Drum
LENGTH : 4421 mm
WIDTH :1780 mm
HEIGHT :1940 mm GROUND CLEARANCE :180
mmWHEELBASE :2550 mm KERB WEIGHT :1940 mm

52
 TATA SAFARI

Features:-

Displacement: 2179cc, DOHC, VTT, DiCOR

Engine Type: Diesel

Maximum Power: 140 Bhp @ 4000 rpm

Maximum Torque: 320 Nm @ 1700 rpm

Length: 4650 mm

Width: 1918 mm

Height: 1925 mm

Seating Capacity: 7

Tyre Size: 235/70 R16 105S

Ind Double Wishbone with

Suspension:
Torsion bar

Boot Space: 981.00 ltrs.

Steering: Power

53
Brakes: Front Ventilated, Rear Disk

Gears: 5 Manual

195.00 mm
Ground Clearance:

Kerb Weight: 2040.00 kgs.

Fuel Tank: 65.00

Body Color Bumpers: 

Tachometer: 
Alloys: 
ORVM Indicator: 
Xenon Headlamps: 
Trip Meter: 2

Headlamp Washer: 

54
 TATA SUMO VICTA

Features:-

Model Sumo Victa

Body Type Station wagon / estate

Number Of Doors 5

Seating Capacity 7

Fuel Capacity 65 Litres

Dimensions

Length 4505 mm

Width 1726 mm

Height 1976 mm

Wheelbase 2400 mm

Ground Clearance 160 mm

Minimum Turning Radius 4.9 m

Weight

Kerb Weight 1820 kg

Engine

Type 1948 cc diesel engine

Number Of Cylinders 4

55
Displacement 1948 cc

Transmission Manual

Max. Power 90 PS @ 4300 rpm

Max. Torque 19 kgm @ 2500 rpm

Suspension

Front Suspension Independent

Rear Suspension Parabolic leaf springs

Brake

Front Disc

Rear Drum

Steering Type Power steering

Tyre Size 215 R 15 Radial

56
2.Passenger Cars

TATA INDICA VISTA

Feature:-

Overview

Make Tata

Model Indica Vista

Body Type Hatchback

Number Of Doors 5

Seating Capacity 5

Dimensions

Length 3795 mm

Width 1695 mm

Height 1550 mm

Wheelbase 2435 mm

Ground Clearance 165 mm

57
Engine

Type Direct Injection Common Rail Turbo-charged Inter-

cooled (petrol)
Quadrajet – Diesel
Turbo Diesel Injection - Diesel

Number of Cylinders 4

Displacement 1172cc (Petrol Safire)

1248cc (Quadrajet Diesel)
1405cc Turbo Diesel Injection (TDi)

Transmission Manual

Max. Power 65 bhp @ 5500 rpm (Petrol Safire)

75 bhp @ 4000 rpm (Quadrajet Diesel)
71 bhp @ 4500 rpm (TDi)

Max. Torque 96 Nm @ 3000 rpm (Petrol Safire)

190Nm @ 1750 rpm (Quadrajet Diesel)
135 Nm @ 2500 rpm (TDi)

Suspension

Front Suspension McPherson Strut

Rear Suspension Semi independent coil

Brakes

Front Disc

Rear Drum

58
 TATA INDICA V2

Features:-

Tata Indica Indica V2 Indica V2

Indica V2 Indica V2 Xeta
Vista Turbo Dicor

Engine

475 IDI with 475 SI Multi

475 IDI Tata 1.4 Direct
Microprocessor Point Fuel
Turbo 475 Turbo Injection
Type based Engine Injection System
Intercooled Diesel Common Rail
Management with 32-bit
Diesel Diesel Engine
System (ECU) microprocessor

No.of Cylinders 4 cyclinder - - 4 inline -

Piston
1405 cc 1405 cc. 1396 cc. 1405 cc -
Displacement

DLS:62 PS @
Maximum 71 PS @ 53.5 PS @ 5500 70 PS @ 4800 4500 rpm 70 PS @ 4000
Output : 4500 rpm rpm rpm DLG:68 PS @ rpm
4500 rpm

59
 DLX:68 PS @
4500 rpm

DLX:13 kgm
@ 2500 rpm
14.3 Kgm @
Maximum 135 Nm @ 85 Nm @ 2500 12.4 kgm@ DLG:13 kgm
1800 - 3000
Torque : 2500 rpm rpm 2600 rpm @ 2500 rpm
rpm
DLS:12.5 kgm
@ 2500 rpm

Compression
- - 21:1 -
Ratio

KerbWeight

DLS DiCOR -
1100 kg &
Kerb Weight TDI 1135 995 kg 995 kg 1050 kg
DLG DiCOR -
1105 kg

Steering

Power
Assisted Rack Rack and
Type - - Rack & Pinion
& Pinion - pinion
Hydraullic

Turning
- - - 4.9 m 4.9 m
Radius

Transmission

Synchromesh 5 forward, 1 5 forward, 1

Type - -
with over drive reverse reverse

Suspension

Independent, Independent,
Front Wish Bone Wish Bone
- -
Suspension type with type with
McPherson McPherson

60
 strut, Antiroll Strut, Anti-roll
Bar bar

Independent, Independent,
Independent; Semi trailing Semi-trailing
Lower arm with coil arm with coil
Rear Wishbone; spring spring
- -
Suspension McPherson mounted on mounted on
Strut withCoil hydraulic hydraulic
Spring shock shock
absorbers absorbers

Brakes

Vacuum
Dual Circuit,
Assisted Dual Circuit,
diagonal split
Independent diagonally
hydraulic
Type Dual Curcuit, - - split, vacuum
brakes through
Diagonal Split, assisted with
tandem master
Hydraulic PCR valves
cylinder
Brake

Ventilated
Front Brakes - - Ventilated disc
Disc

Rear Brakes - - Drum Drum

Tyres

Radial
Type - - Radial Radial
Tubeless

TDI-175/65
Tyre Size : - - 165 X 65 R 14 165/65 R 14
R14

Tyre Size : - - 165 X 65 R 13 -

FuelTank

Capacity 37 liters - - 37 litres 37 litres

Seating

61
Capacity Five - - Five Five

Dimensions

Width 1695 mm - - 1665 mm 1485mm

Height 1550 mm - - 1485 mm 1500mm

Wheelbase 2470 mm - - 2400 mm 2400mm

Ground
165 mm - - -
Clearance

Length 3795 mm - - 3675 mm 3690mm

TATA INDICA V2 XETA

Feature:-

Model Indica V2 XETA

Body Type Hatchback

Number Of Doors 5

Seating Capacity 5

Fuel Capacity 37 Litres

Dimensions

62
Length 3675 mm

Width 1665 mm

Height 1485 mm

Wheelbase 2400 mm

Ground Clearance 165 mm

Minimum Turning
4.9 m
Radius

Weight

Kerb Weight 995 kg

Engine

475 SI Multi Point Fuel Injection System, Two ECUS with 32-bit
Type
microprocessor

Number Of Cylinders 4

Displacement 1193 CC

Transmission Manual

70 PS @ 4800 rpm (For GLX) 65.3 PS @ 5000-5200 rpm (For GL,

Max. Power
GLE, GLS, GLG)

12.4 kgm @ 2600 rpm (For GLX) 10.2 kgm @ 2600 rpm (For GL,
Max. Torque
GLE, GLS, GLG)

Suspension

Front Suspension Independent McPherson strut with anti-roll bar

63
 Rear Suspension Independent 3 – link McPherson strut with anti-roll bar

Front Ventilated Disc brake

Rear Drum brake

Steering Type Rack & Pinion

TATA INDIGO MANZA

Features:-

SPECIFICATIONS QUADRAJET90 SAFIRE90

ENGINE

4 cylinder, MPFI, Petrol with

Type 4 cylinder, Common Rail, Diese
INTELLIGENT PORT RESIZING

Engine Capacit 1248 cc 1368 cc

Max. Power 90 PS @ 4000 RPM 90 PS @ 6000 RPM

Max. Torque 200 Nm@ 1750-3000 RPM 116 Nm@ 4750 RPM

TRANSMISSION C549, 5+1 Speed Manual Gearbo

SUSPENSION

Front Independent; Lower Wishbone; McPherson Strut with Coil Spring

64
 Semi-independent, Twist Beam with Coil Springs and Hydraulic Shock
Rear
Absorbers

STEERING

Type Power Assisted Rack & Pinion - Hydraulic, Tilt adjustable

Turning circle radius 5.1m

BRAKES

Vacuum assisted independent dual circuit diagonal split hydraulic brakes

Type
through tandem master cylinder

Front Ventilated Disc

Rear Drum

WHEELS & TYRES

Wheels 5.5 J x 15

Tyre 185/60 R15 Tubeless Radials

SEATING
5
CAPACITY

FUEL TANK
44 Litres
CAPACITY

DIMENSIONS

Length 4,413 mm

Width 1,703 mm

Height 1,550 mm

Wheelbase 2,520 mm

Ground Clearance 165 mm

Boot Volume 460 Litres

WEIGHTS

65
Kerb weight Aqua: 1,200 kg 1,100 kg

Aura: 1,200 kg 1,115 kg

Aura (ABS): 1,200 kg 1,115 kg

Aura+: 1,210 kg 1,125 kg

GVW Aqua: 1,650 kg 1,575 kg

Aura: 1,650 kg 1,585 kg

Aura (ABS): 1,650 kg 1,585 kg

Aura+: 1,660 kg 1,595 kg

TATA INDIGO CS
Features:-

Model Tata Indigo CS

Body Type Sedan

Number Of
5
Doors

66
Seating Capacity 5

Fuel Capacity 42 Litres

Dimensions

Length 3988 mm

Width 1620 mm

Height 1540 mm

Wheelbase 2450 mm

Ground
165 mm
Clearance

Minimum
5.5 m
Turning Radius

Weight

Kerb Weight N/A

Engine

MPFI Petrol engine with 32 bit microprocessor (GLE, GLS, GLX)

Type Turbocharged diesel engine with Intercooler (LE TDI, LS TDI) Direct
Injection Common Rail, 16-valve DOHC (LS DiCOR)

Number Of
4
Cylinders

1193 cc (GLE, GLS, GLX) 1405 cc (LE TDI, LS TDI) 1396 cc (LS
Displacement
DiCOR)

Transmission 5 Gears, Manual

67
 65 PS @ 5200 rpm (GLE, GLS, GLX) 70 PS @ 4500 rpm (LE TDI, LS
Max. Power
TDI) 70 PS @ 4000 rpm (LS DiCOR)

105 Nm @ 2600 rpm (GLE, GLS, GLX) 135 Nm @ 2500 rpm (LE TDI,
Max. Torque
LS TDI) 140 Nm @ 1800 rpm (LS DiCOR)

Suspension

Front Suspension Independent McPherson strut with Antiroll Bar

Rear Suspension Independent 3- link Mc Pherson strut with Antiroll Bar

Brake

Front Disc

Rear Drum

Steering Type Rack & Pinion

165 x 65 R 14 (GLE, GLX, LE TDI,) 175 x 65 R 14 (LS DiCOR, LS

Tyre Size
TDI, GLS)

68
TATA INDIGO XL

Features:-

Model Indigo XL

Body Type Sedan

Number Of Doors 5

Seating Capacity 5

Fuel Capacity 42 Litres

Dimensions

Length 4377 mm

Width 1620 mm

Height 1540 mm

Wheelbase 2650 mm

Ground Clearance 165 mm

Minimum Turning
5.5 m
Radius

Weight

1130 kg (Classic Petrol) 1150 kg (Grand Petrol) 1165 kg (Classic

Kerb Weight
Dicor) 1185 kg (Grand Dicor)

Engine

1.4L MPFi DOHC with 32-bit Microprocessor (Classic Petrol, Grand

Type
Petrol) 1.4L Turbo-charged DiCOR (Classic Dicor, Grand Dicor)

69
Number Of
4
Cylinders

Displacement 1396 CC

Transmission 5 Gears, Manual

101 PS @ 6100 rpm (Classic Petrol and Grand Petrol) 70 PS @ 4000

Max. Power
rpm

124 Nm @ 3500 rpm (Classic Petrol and Grand Petrol) 140 Nm @

Max. Torque
1800 rpm (Classic Dicor and Grand Dicor)

Suspension

Front Suspension Independent McPherson strut with anti-roll bar

Rear Suspension Independent 3-link McPherson strut with anti-roll bar

Brake

Front Discs

Rear Drums

Steering Type Rack and Pinion

Tyre Size 175/65 R14

70
TATA NANO
Features:-

Items/Variants Nano Nano CX Nano LX

AC with Heater - Yes Yes

Front Power Windows - - Yes

Cup Holders in Front Console - - Yes

IRVM Plain Plain Antiglare

High End
Console with
Gear Shift Console Basic Basic Provision for
Mobile Charger/
Cigarette lighter

Magazine and coin Holder on Moulded Door

- -
all doors Trim

71
Map pocket Integral with Driver Separate plastic
Fabric pocket Fabric pocket
& Codriver Seat trim

Front Seat Headrests Integrated Integrated Integrated

Integrated (With Integrated (With

Rear Seat Headrests -
Nap Rests) Nap Rests)

Sunvisor on Driver & Passenger

Yes Yes Yes
side

Yes (With Yes (With

Driver Seat with Slider Yes
Recliner) Recliner)

Yes (With Yes (With

Passenger side Seat with Slider -
Recliner) Recliner)

Front assist grips Yes Yes Yes

Rear assist grips Yes Yes Yes

Integral feature Integral feature

Integral feature through through
Head lamp levelling through innovative innovative innovative
suspension design suspension suspension
design design

Low Fuel Warning Lamp Yes Yes Yes

Rear Seat Folding Yes Yes Yes

Integral feature Integral feature

Integral feature
through through
Intrusion beam through innovative
innovative door innovative door
door system design
system design system design

Radial Tubeless tyres Yes Yes Yes

72
Comparison

Nano Maruti 800 Alto Santro

Base Model Nano M800 Std Alto Santro Non-AC

Nano
Plus Air Conditioner M800 AC Alto LX/LXi Santro GL/GLS
CX/LX

Nano Feature Not

Plus Heater Alto LX/LXi Santro GL/GLS
CX/LX Available

Nano
Plus Tinted Glasses M800 AC Alto LX/LXi Santro GL/GLS
CX/LX

Fully Loaded Nano LX M800 AC Alto LXi Santro GLS

Feature Not Feature Not

Plus Front Power Windows Nano LX Santro GLS
Available Available

Plus Body Colored Santro GLS (Only

Feature Not Feature Not
Bumper,Door Handle & Nano LX Body Colored
Available Available
ORVM Bumper)

Feature Not Feature Not

Plus Central Locking Nano LX Santro GLS
Available Available

Plus Front & Rear Fog Feature Not Feature Not Feature Not
Nano LX
Lamp Available Available Available

Technical Specifications

Length 3099 metres

Width 1495 mm

Height 1652 mm

73
Engine 2 cylinder

Capacity 624 cc

Power 35 PS

Fuel Injection Multi Point Fuel Injection (MPFI)

Fuel Type Petrol, diesel versions

Body Type Sheet Metal

Seating Capacity 4 (Four)

20-22 Kmpl (City drive)

Mileage
26 Kmpl (Highways)

Top Speed 105 K.M

Emission Norms Euro-IV, Bharat Stage-III compliant

Safety Norms Frontal Crash Tested

Versions One Standard and Two Deluxe

Compression ratio 9.7:1

Power to weight ratio 0.58

Acceleration 0-60 kmph: 8 secs

Synchromesh on all forward gears,� sliding mesh on reverse gear

Transmission
with overdrive on 4th gear

Gearbox 4 forward speeds, 1 reverse, all forward gears synchronised

Suspension Front Independent mcpherson strut, shock absorber

74
Suspension Rear Semi trailing arm, coil spring with gas filled shock absorber

Brake Type Dual Circuit, Vertical Split operated by tandem master cylinder

Front Brake 180 mm drum

Rear Brake 180 mm drum

Tyre Type Radial & Tubeless

Front Tyre Size 135/70 R12

Rear Tyre size 155/65 R12

Min. Turning circle

4 meters
radius

Ground Clearance 180 mm

Fuel Tank Capacity 15 Litres

Battery Position Semi sealed under the driver's seat

75
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KUV100 NXT G80 K2 (base) and Maruti Swift LXI (base) are Rs. 4.82 lakh and Rs. 4.99 lakh
respectively. The claimed mileage for the Mahindra KUV100 NXT Diesel is 25.3 kmpl and for
the Maruti Swift Diesel is 28.4 kmpl. In technical specifications, Mahindra KUV100 NXT G80
K2 is powered by 1198 cc engine where as Maruti Swift LXI is powered by 1248 cc engine.

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 Honda Amaze vs Maruti Swift Dzire

Any question on your mind about which car to buy? Compare Honda Amaze E Petrol vs Maruti
Dzire LXI on the basis of price, specifications & other features. The Price of Honda Amaze E
Petrol (base) and Maruti Dzire LXI (base) are Rs. 5.86 lakh and Rs. 5.70 lakh respectively. The
claimed mileage for the Honda Amaze Diesel is 27.4 kmpl and for the Maruti Dzire Diesel is 28.4
kmpl. In technical specifications, Honda Amaze E Petrol is powered by 1498 cc engine where as
Maruti Dzire LXI is powered by 1248 cc engine.

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 OBJECTIVE OF THE STUDY

 To know the customer perception about features, low maintenance cost and looks of
Products.

 To know the safety and comfort provided by Automobile Company.

 To provide suggestions, in improving the company sales and Profitability

 To know the after sales service offers by Automobile Company

 To judge the awareness level of the prospect customer.

 To know how they are aware regarding the product.

 To judge in which way they have developed the awareness.

 To judge which promotional tool is effective to increase the awareness level among the
people.

 To know how to maintain and improve brand awareness and to build brand loyalty.

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 RESEARCH METHODOLOGY

Research Methodology
A research process consists of stages or steps that guide the project from its conception through
the final analysis, recommendations and ultimate actions. The research process provides a
systematic, planned approach to the research project and ensures that all aspects of the research
project are consistent with each other.
Research studies evolve through a series of steps, each representing the answer to a key question.

INTRODUCTION
This chapter aims to understand the research methodology establishing a framework of evaluation
and revaluation of primary and secondary research. The techniques and concepts used during
primary research in order to arrive at findings; which are also dealt with and lead to a logical
deduction towards the analysis and results.

RESEARCH DESIGN
I propose to first conduct an intensive secondary research to understand the full impact and
implication of the industry, to review and critique the industry norms and reports, on which certain
issues shall be selected, which I feel remain unanswered or liable to change, this shall be further
taken up in the next stage of exploratory research.

This stage shall help me to restrict and select only the important question and issue, which inhabit
growth and segmentation in the industry.
The various tasks that I have undertaken in the research design process are:
 Defining the information need
 Design the exploratory, descriptive and causal research.

RESEARCH PROCESS
The research process has four distinct yet interrelated steps for research analysis it has a logical
and hierarchical ordering:
 Determination of information research problem.

 Development of appropriate research design.

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  Execution of research design.

 Communication of results.

Each step is viewed as a separate process that includes a combination of task, step and specific
procedure. The steps undertake are logical, objective, systematic, reliable, valid, impersonal and
ongoing.

EXPLORATORY RESEARCH
The method I used for exploratory research was

 Secondary data

SECONDARY DATA
Information that already exists somewhere, having been collected for another purpose. Sources
include census reports, trade publications, and subscription services. There are two types of
secondary data: internal and external secondary data. Information compiled inside or outside the
organization for some purpose other than the current investigation Researching information, which
has already been published? Market information compiled for purposes other than the current
research effort; it can be internal data, such as existing sales-tracking information, or it can be
research conducted by someone else, such as a market research company or the U.S. government.

Secondary source of data used consists of books and websites

My proposal is to first conduct an intensive secondary research to understand the full impact and
implication of the industry, to review and critique the industry norms and reports, on which
certain issues shall be selected, which I feel remain unanswered or liable to change, this shall be
further taken up in the next stage of exploratory research.

SAMPLE SIZE – Website Source

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 DATA ANALYSIS & INTERPRETATION

1) Number of Automobiles Produced (in mn)

FY 2017 25.33

FY 2018 29.07

FY 2019 16.65

16.65

25.33

29.07

FY 2017 FY 2018 FY 2019

Interpretation:
According to Secondary Source 25.33 MN Automobile Produced in FY 2017, 29.07 MN
Automobile Produced in FY 2018 & 16.65 MN Automobile Produced in FY 2019.

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 2) Number of Automobiles Sold (in mn)

FY 2016 20.47

FY 2017 21.86

FY 2018 24.97

20.47
24.97

21.86

FY 2016 FY 2017 FY 2018

Interpretation:
According to Secondary Source 20.47 MN Automobiles Sold in FY 2016, 21.86 MN Automobiles
Sold in FY 2017 & 24.97 MN Automobiles Sold in FY 2018.

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 3) Share of Each Segment In Total Production Volume (FY18-19)

Passenger Vehicle Commercial Three Wheelers Two Wheelers

Vehicle
81% 13% 3% 3%

3% 3%

13%

81%

Passenger Vehicle Commercial Vehicle Three Wheelers Two Wheelers

Interpretation:
According to Secondary Source 81% Passenger Vehicle, 13% Commercial, 3% Three Wheelers
Vehicle and 3% Two Wheelers Vehicle Segment in Total Production Volume in FY 2018.

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 4) Sales of Luxury Vehicles (‘000 units)

Luxury Cars in 2017-18 40

Premium Motorbikes in FY17-18 1000

1200

1000

800

600

400

200

0
Luxury Cars in 2017 Premium Motorbikes in FY17-18

Interpretation:
According to Secondary Source 40 Units Sale in Luxury Cars in 2017 and 1000 Unit Sale in
Premium Motorbikes in FY 2017-18.

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 5) Number of Automobiles Exported (mn)

FY 2016 3.6

FY 2017 3.5

FY 2018 4.0

3.6
4

3.5

FY 2016 FY 2017 FY 2018

Interpretation:
According to Secondary Source 3.6 MN Automobiles Exported in FY 2016, 3.5 MN Automobiles
Exported in FY 2017 & 4.0 MN Automobiles Exported in FY 2018.

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 FINDING

 According to Secondary Source 25.33 MN Automobile Produced in FY 2017, 29.07 MN

Automobile Produced in FY 2018 & 16.65 MN Automobile Produced in FY 2019.

 According to Secondary Source 20.47 MN Automobiles Sold in FY 2016, 21.86 MN

Automobiles Sold in FY 2017 & 24.97 MN Automobiles Sold in FY 2018.

 According to Secondary Source 81% Passenger Vehicle, 13% Commercial, 3% Three

Wheelers Vehicle and 3% Two Wheelers Vehicle Segment in Total Production Volume in
FY 2018.

 According to Secondary Source 40 Units Sale in Luxury Cars in 2017 and 1000 Unit Sale
in Premium Motorbikes in FY 2018.

 According to Secondary Source 3.6 MN Automobiles Exported in FY 2016, 3.5 MN

Automobiles Exported in FY 2017 & 4.0 MN Automobiles Exported in FY 2018.

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 SUGGESTION

1. Automobile Company has to implement good customer relationship management

strategy that enhances Customer Satisfaction & Brand Awareness level.

2. The Automobile Company can for the undertake R&D to improve the existing feature
which field help increase in the Customer Satisfaction & Brand Awareness.

3. The Automobile Company should promote about the entire feature offered by it.

4. As majority of the customer give opinion that they are satisfied is the factor, services and
design of the product of the company should taken not only maintain the existing standard
but also enhance them.

To increase the job satisfaction level of the employees the company should concentrate mainly on
the incentive and reward structure rather than the motivational session.

1. Ideal employees should concentrate on their job.

2. Educational qualification can be the factor of not an effective job.

3. Company should give promotion to those employees who deserve it.

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 CONCLUSION

1. The company is offering good services, which is reflected on the satisfaction of the
customer.

2. Majority of the customer are satisfied with the design of the vehicle.

3. Company provided good facility of employees for his job

4. Automobile Companies are offers an environment for professional growth for every
employee.

5. Automobile Companies are offer foreign tour for who employee and dealer achieved
targets.

6. Young leader can take decision and implementation of new ideas.

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 BIBLIOGRAPHY

BOOKS

1. Research Methodology: C.K. Kothari

(Wishwa Prakashan Darayaganj New Delhi 4nd Edition-2018)

2. Marketing Management: Philip Kotler

(Prentice- hall of India Pvt. Ltd. New Delhi-110001 12 th Edition -2016)

WEBSITE
www.mahindra&mahindra.com
https://www.tatamotors.com
https://www.hyundai.com
https://www.marutisuzuki.com
www.google.com
www.indiaindustry.com

https://www.ibef.org/uploads/industry/Infrographics/large/automobiles-infographic-nov-
2018.pdf
https://www.ibef.org/industry/india-automobiles/infographic

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