Name: Amir Ruplal

Registration Number:

Centre Number: 090007

Centre Name: The Bishops’ High School

Territory: Georgetown, Guyana

Title: Agricultural Science Business Plan

 TABLE OF CONTENTS

Description of Business: Page 1

Justification of Business: Pages 1-2

Products and Services: Page 2

Marketing Plan

Products/Services: Page 2

Pricing Strategy: Page 3

Place: Page 3

Promotion Mix: Page 3

Operational Plan

Management Structure: Page 3

Selection of appropriate labor: Page 4

Use of technology to enhance efficiency of the business: Page 4

Financial Plan

Projected Performance
Abbreviations and Acronyms

P&S – Products and Services.

P/S - Products/ Services.

Computer - Commonly Operated Machine Particularly Used for Technical

Education and Research.
Description of the Business

Name: Amir's livestock feed enterprise

Nature of the Business: Economic Activity

Form of the Business: Manufacturing Business

Mission Statement: " To provide our Buyers and Sellers with high quality
products "

Objectives of our Business: Making our custom feeds from organic sources
to avoid the costly commercial feeds for our farmers and to become a center
of excellence and consultancy in poultry breeding and management.

Location: On the coastal side, where a lot of poultry farmers are located.

Justification for the business

Market research

Target population/market segment and size of market: 25% of Guyana

trade dealers which is around 250,000 persons.

Price of similar products and services and main competitors: When

dealing with competitors and product a lot of people will tend to try and gain
a big profit of $800 while it can be sold cheaper and can make a profit of $300
to attract customers.

Availability and comparative price for any substitutes: If there was a case
when the Grower feeds are finish and a customer wants one we need provide
a substitute which will give half the nutrients a bag grower gives. So the
customers that are buying will get a 20% off since it will not give more
nutrients as the Grower feed can.

Sales forecast: Many linkage or relationships in business with other people

may tend to help increase product sales by 10 %.
SWOT analysis

Strengths and opportunities: large space and employee availability

Justification for location: The reason for the location is because the area
that I chose is filled with a lot of small and big farming sections and it has a lot
of land space so in the future the business can extend.

Products and services {P&S}

Main features of products: There are many features such as the product is
tangible, It is Healthy for the chickens and it comes in the pellet, mash or
crumbled form and it is made up of corn, oats, soybean, grit and limestone.

Marketing plan

Product service:

Branding of a product: When it comes to branding of products a logo or

image should be placed on the product to indicate your business name,
number, location and email address, this helps to get customers attention and
they will get to contact you if they need more feed.

Slogan:

Pricing strategy

Description of pricing strategy: In a business when manufacturing a

product the best way to set a price is through comparing. The best way to
achieve this pricing strategy is research of other people products like ours and
compare the quality of the products, when that is done we will drop our price
like 5 % of theirs.

Place

Describe main distribution channels and advantages: Main distribution

channels would be like advertisements like signs and billboards which would
cost a lot of money to put up but at the long term we benefit because it
attracts consumers and another way can be is getting your product in the
newspaper which can be of a low price to publish and we will have an
advantage because it will promote our business and it can lead to
employment.

Promotion Mix

Promotional strategies used by the business: Some strategies that are

used to promote business are mainly advertisements, business cards, Fliers
and these will also attract consumers and employees.

Operational plan

Management structure

Organizational chart

Management
Operations Finance Marketing/ sales Research and
development
Production Accounting Marketing Development

Supply chain Human sales

management resources Information
Procurement legal Customer service technology

When it comes to production department, the products made in this business

should be manufactured within the organization to ensure that the customers
are receiving products from this business and not others.

Selection of appropriate labour.

When it comes to selection of workers for this organization, the business

needs about 45 to 60 workers to ensure that the feeds are properly stored in
their various sections or departments and ensure that the sack the feed needs
to go into is free of holes and other faults and to make sure it is delivered to
the outpost to sell.

Use of technology to enhance efficiency of the business

Technology will play a big part in this organization and in order for
technology to enhance this business, some devices are:

Computers – These will mainly be used to tract financial and sales documents
of the business

Dot matrix printers – These printers will be used to print the logo and other
information of the company onto the feed bags.
Financial plan