Executive SummaryIntroductionL’Oreal group, founded in 1909, by Eugène Schueller, a young

French chemist today is the world's largest cosmetics and Beauty Company. Headquartered in
Paris, and by now the company is one of the leaders in the beauty market while providing a
wide variety of products for each segment of its market tailored to meet expectations of its
customers.L’Oréal does and has always have believed in the strategy on innovation and
diversification. Due to the products’ uniqueness, L’Oréal’s product became well-known and
popular among all ethnic groups, not depending on gender.MISSIONThe company’s mission is
to promote an approach to beauty that is fun, affordable, fulfilling, genuine and generous while
meeting all stakeholders’ expectations by providing a portfolio of deeply diversified range of
products. (L’Oréal Group 2007)Vision: “A company that is highly successful economically.A
company where people are enthusiastic about going to work.A company that respects the
environment and acts...VALUESStriving For Excellence: L’Oréal is trying to enchant the brand
portfolio with continuously innovating products while meeting all standards set for quality and
safety. Passion for adventure: their expertise drives their passion for new discoveries and
Innovation in cosmetics. ORGANIZATIONS GOALSL’Oreal’s goal is to drive sales growth
through category expansion.It has been aiming to grow in perfumes, body spray and body
care.L’Oreal’s key objective is to increase its consumer base from one billion to two billion
by2020/2025. To provide best quality product to the consumers.To be friendly and helpful
towards customer and staff also.Treat everyone equal so that’s why their products available in
every range.L’Oreal’s Portfolio L’Oreal is an International brand that is unique in the world that
covers all the lines of cosmetics:hair care, coloring, skin care, make-up and perfume. This
organization is one of L’Oreal’s major