r

Step 1: Understanding our use cases r Step 2: dividng the use cases in to stages Step 3: other such cases r Step 4: using keyword planner r Step 5: multipliers for long tail keywords r Segmenting the keyword list r

Keyword research tools

Ecom category growth Profitability in e-commerce

Content marketing sales funnel

Take aways from Nykaa case study

Content marketing for an Ecom-brand

Content discovery framework

Macro lens on content marketing

Content is multidimensional

Barriers in Ecom penetration r

Growth drivers in Ecom

r

Analysing private labels

Conversion rate optimisation r

CRO strategies r

Optimising landing pages r

Attention ratio rule r

Coherence r

Principles of CRO Information hierarchy r

Credibility r

Conversion rate optimisation [CRO]

Aligning elements of your page to a single campaign goal r T

Part 1 r
Ecom brand project Understanding statistical significance r
Part 2

Difference between FMCG and e-commerce sector Part 1 r

Calculating statistical significance

Part 2

Team structure in Ecom

Different distribution models that exist in e-commerce industry

Deep diving into Ecom

Inventory management in Ecom

Deep diving into telecom

Competency is crucial to working in Ecom

Understanding the different business lines

Selection r

Service
Top line
Price

Key metrics tracked in Ecom

Reviews and product cataloging

Bottom line r Managing large teams right after B school r

Net promoter score (NPS) r Motivating teams for growth r The X factor: keeping your team excited r

Team management lessons r

Share of gross adds (SOGA) r

Input metrics
Customer market share (CMS) r Key metrics track in telecom

Revenue market share (RMS) r Output metrics

Growth drivers in telecom sector

Differentiator’s in telecom industry r

Innovation in telecom industry r