CHALLENGES

1. Lack of sufficient time to discover and create interesting content: Time management, for
example, is one of the most significant issues faced by marketers there's never enough time to
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create the content needed, post it at the right time, research hashtags, get approval from
managers and clients and so on.
2. Targeting the right platforms and audience for maximum engagement: Twitter, Facebook,
Instagram, Linkedin; they all serve a different purpose, and your audience utilizesthem for a
specific reason (even if it's subconscious). Finding ways to align those purposes with what the
audience wants to see and engage with can be a game of trial and error. Knowing who they are
so that you can keep their interest can be difficult. It's about listening to them, too.
33. Originality: one of the most challenging parts of social media management is coming up with
new content ideas to stand out. There's a real challenge in curating new and out-of-the-boxx
Content.
44. Keeping up with the ever changing world of social media: keeping up with the latest updates of
each social media platform because each update would impact our social media process. e.g.
YouTube Analytics, which changes almost every month.
5. Staying up-to-date with latest trends on a daily basis: Social media is continually changing, so
one of the biggest challenges can be staying up to date with everything daily. This can be
changes to one of the platforms, such as Facebook introducing a new algorithm or function.
Given how quickly space is evolving, this is almost a full-time job in itself and becomes a real
balancing act alongside the more day to day tasks.
6. Getting to know your audience: Real engagement with your audience also involves getting to
know them by interacting with them in the conversations they are already having on social
media as well. And that takes time and commitment to do so!
7. Developing an effective social media strategy: The biggest challenges social media managers are
facing: developing a social media strategy, tracking social media ROI & knowing which social
media platform to use. many social media managers still struggle with developing a social media
strategy for their clients; they should start by creating a list of social media objectives and goals.
8. Lack of details from clients: The more information a client can provide, the better a social media
manager can help them.