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Intro To Business Administration
Intro To Business Administration
Intro To Business Administration
Introduction
In the literal meaning, Business refers to an organized approach to providing
customers with the goods and services they want. Business Administration has over the years
taken the form of a formal field of knowledge, besides engineering medical and even closely-
related Economics. In the 20th century, with the development and growth of business schools in
America and Europe, the dynamics of business administration changed. With more research
conducted in a professional way, Business Administration has also given birth to its branches.
Marketing covers many areas of business which to a great extent deal with the
customers. These can range from pricing the product to conducting research about consumer
needs. While some of aspects of Marketing may be common in International Business, there are
areas like Marketing Research which differs greatly for International Business. In International
Business since the business is conducted from different lands, so the seller may not be very
well acquainted with the customer. Instead, his focus is different, as he is more inclined towards
pushing his product to the seller and not much concerned about branding activities etc. still this
is a very generic statement and may not apply for every case.
Discussion
A. Concept of Administration
Reference: https://courses.aiu.edu/INTRODUCTION%20TO%20BUSINESS
%20ADMINISTRATION/1/1.pdf