Digital Maturity Model (GB997A v4.0.

1)
DIMENSIONS

Customer Strategy Culture Operations Data Technology

Data

The organization governs

Customer An internal organization and well the utilization of
governance system is in Strategy A clear and complete digital Organizational Organizational values are Operations The organization has Data The organization has an Technology technology in the research,
Experience strategy is developed and established which drive the effective operations effective data governance
place to deliver an optimal
Management adopted by the organization Values employee experience Governance governance in place Governance system in place Governance development, and
Management customer experience production of its goods
and services

There is a technology and

The organization has The organization is able to The organization has application architecture in
Marketing & A consistent brand Technology &
Customer The organization delivers
message is developed Talent the competencies, Service Design & efficiently and effectively Data effective systems and place which describes the
a good experience with its Brand knowledge and tools design and develop processes in place to Application behavior of applications
Outside-In View products & services
and maintained across
Management to create and develop Innovation innovative services which Engineering collect, transfer, store and their integration with
Management all channels
an effective workforce deliver business value and process data Architecture the underlying technology
platform and services

The organization’s The organization plans

Service The organization is able
SUB-DIMENSIONS

Customer The organization makes
effective use of data to
Insight generate customer insights
Ecosystem The organization is able
to leverage ecosystems to
Management create business value
Workplace working environment, tools
and accepted practices
Enablement support productivity
and innovation
to rapidly, flexibly and
Transition/
effectively deliver, deploy
Deployment and retire services
Data Value The organization is able to for and proactively address
realize business value from Security threats, vulnerabilities
Realization its data assets and security compliance
requirements

The organization is able to

Technology platforms
effectively and efficiently
Customer The delivered
experience aligns with
Financial Financial sponsorship
is in place to support the
Service run services in production, Applications & and tools are in place to
effectively develop and
Trust the brand promise Sponsorship digital strategy Operations ensuring high availability,
quality and responsiveness
Platforms manage applications
and processes
to demand changes

The organization has the

Market Market information
is gathered to inform
Connectivity & necessary connectivity
and compute capabilities
Intelligence the strategy Compute in place to support digital
business operations

Portfolio The organization maintains

a balanced portfolio of
Management digital products and services
CRITERIA

139 criteria to assess your organization’s digital maturity

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GB997A v4.0.1 Digital Maturity Model Poster: 26-May-2020