Application of Text Classification and Clustering of Twitter Data

for Business Analytics

Abstract — In the recent years, social networks in business are gaining

unprecedented popularity because of their potential for business growth.

Companies can know more about consumers’ sentiments towards their products

and services, and use it to better understand the market and improve their brand.

Thus, companies regularly reinvent their marketing strategies and campaigns to fit

consumers’ preferences. Social analysis harnesses and utilizes the vast volume of

data in social networks to mine critical data for strategic decision making. It uses

machine learning techniques and tools in determining patterns and trends to gain

actionable insights.

Conclusion

The outcome of evidence-based decision making contributes to the improvement

of a brand. Having a text analysis of customer feedback and reviews allows

effective quality management. With sentiment analysis, companies can now

strategically reposition their businesses according to customers’ sentiments.

SYSTEM REQUIREMENTS:

HARDWARE REQUIREMENTS:

• System : Pentium IV 2.4 GHz.

• Hard Disk : 40 GB.

• Floppy Drive : 1.44 Mb.

• Monitor : 15 VGA Colour.

• Mouse : Logitech.

• Ram : 512 Mb.

SOFTWARE REQUIREMENTS:

• Operating system : - Windows XP/7.

• Coding Language : Python

• Data Base : MYSQL