A T I M E S G R O U P P U B L I C A T I O N

2020
MEDIA GUIDE Print Online Email
 Why The Machinist Brand The Reach
 Targeted at decision makers  Follows highest editorial standards Over a period of one and half decade, The Machinist magazine has built an enviable database that
 Circulated to relevant readers  Discusses relevant strategies
connects our team with the decision makers, the influencers and the actual end-users of
your products and solutions. The database, which includes live email ids, is regularly cleaned up and
 Focused on solutions  Presents rich and useful content
updated to ensure that we are reaching out to the target audience.
 Based on insightful data and research  Packs premium production quality
Online offerings
Type of advertisement / Position Dimensions Rate
deliverable In Pixel Per Month
The Machinist Magazine & Website
bring the latest and the hottest Header Leaderboard Premium 728 x 90 Rs 60,000/-

from the manufacturing world through

newsinterviews
Right Panel Semi-Premium 300 x 250 Rs 40,000/-

articles Right Panel (Category) Semi-Premium 300 x 250 Rs 40,000/-

case studies Video Premium MP4 (3-5) min. Rs 60,000/-

the machinist TV
event previews E-NEWSLETTER - Once every fortnight EMAIL BLASTS

products facility tours

Deliverable Rate Frequency Rates
Banner in E-Newsletter Weekly Rs 75,000/- Once in a week Rs 50,000/-

and much more

Magazine Advertisement Rates
Position Specifications Rate Per Insertion (Rupees)
Front Gatefold 28.5 cm X 27.3 cm 1,70,000/-
Back Gatefold 28.5 cm X 27.3 cm 1,50,000/-

Magazine Readership Profile Full Page Colour

Inside Front Cover
19.5 cm X 27.3 cm
19.0 cm X 27.3 cm
70,000/-
1,35,000/-
Industry wise readership breakup Inside Back Cover 19.0 cm X 27.3 cm 1,25,000/-
Government
Agencies Industry Academics Others Back Cover 19.5 cm X 27.3 cm 1,40,000/-
Associations 2%
Academic
4% 3%
Railways 5% Double Spread 39.0 cm X 27.3 cm 1,30,000/-
4%
& Research
Institutes Government Half Page Colour 17.0 cm X 12.5 cm 40,000/-
Operations Automotive &
6% Agencies
22% Ancillaries

Supply Chain
5%
Machine
23%
Advertisement Dimensions (in cm)
9% Tools Construction
Top Management Equipment
IT 20% 7%
15%
10%
Hierarchy wise Power
R&D Purchase
54% Owner
Sales &
6% Marketing Managers 25%
Equipment 39.0 x 27.3 37.0 x 25.3 40.0 x 28.3
General 13% Trim Size including 5mm bleed
Top Management 9% 11% 31% Engineering from all sides
Middle Management 29% 8% Double Spread Double Spread - Non Bleed (cm) Double Spread - Bleed (cm)
Executives 14% Farm Aerospace & Defence
Others 1% Equipment Manufacturing Half Page Half
8% 10% 19.5 x 27.3 17.5 x 25.3 20.5 x 28.3 Horizontal (cm)
Page Mode: CMYK with SWOP
Job Function wise Trim Full Page Non Bleed Bleed (cm) 17.0 x 12.5 Vertical
(cm)
V2 Standards
(cm) (cm) including 5mm bleed
Desicion Makers 54% Format: Tiff or Press optimised

8.2 x 22.8
from all sides

33% 46% PDF, 3mm cut size in bleed

Resolution: 300 dpi
Department wise
 Editorial Calendar - January 2020 to March 2021
Issue Main Focus Other Highlights Brand Solutions driven features/
interviews
January 2020 Anniversary Star List 2020 IMTEX 2020 – Forming technologies
February 2020 Automotive Manufacturing Industry 4.0/digital factory IMTEX Forming – Post event
March 2020 Defence Manufacturing Skill Development Robotics
April 2020 Railways Manufacturing Machine Tools Die & Mould
May 2020 Consumer Durables Manufacturing Automation Farm Equipment Manufacturing
June 2020 Construction Equipment manufacturing Super Shopfloor Awards coverage Additive Manufacturing
July 2020 Defence Manufacturing Solar & Wind Energy Cutting Tools
August 2020 ACE List 2020 Smart Factory Design Engineering
September 2020 Automotive Manufacturing Human Resources CAD/CAM
October 2020 Aerospace Manufacturing Power Equipment Manufacturing Cables & wires
November 2020 Consumer Durables Manufacturing Construction Equipment Robotics
Manufacturing
December 2020 Construction Equipment manufacturing Supply Chain Management Farm Equipment Manufacturing
January 2021 Automotive Manufacturing Star List 2021 IMTEX Cutting 2021 – Pre-event Coverage
February 2021 Railways Manufacturing Industry 4.0/digital factory IMTEX Cutting 2021 – Post event Coverage
March 2021 Defence Manufacturing Farm Equipment Manufacturing Automation
Plus: News | Facility Tour | Big Interview | Plant Head of the Month | SME Zone | Event | Products

Industries Covered
Automotive & Ancillaries Foundry Equipment Dies and Mould
Aerospace Farm Equipment Instrumentation & Controls
Defense Material Handling Testing & Measurement
Heavy Industries Railways Oils, Lubes & Coolants
Power Equipment Machine Tools Safety & Security
Construction Equipment Cutting Tools Additive Manufacturing
Pumps & Valves Automation & Robotics Welding
Design & IT solutions

The Legacy
Magazine Website are part of Worldwide Media
(WWM), the magazine company of the Times of India Group and India’s largest
publisher of lifestyle and special interest magazines with brands like Femina, Filmfare,
Grazia, Top Gear, Good Food, Lonely Planet and many others in its kitty.

Contacts
Editor: Publisher:
Niranjan Mudholkar Rishi Sutrave
niranjan.mudholkar@wwm.co.in rishi.sutrave@wwm.co.in
T: +91 22 22735681 T: +91 22 22735756
Advertising
Ranjan Haldar (West & North) Mahadev. B (South) Prabhugoud Patil (South)
ranjan.haldar@wwm.co.in mahadev.b@wwm.co.in prabhugoud.patil@wwm.co.in
T: +91 22 22735621 T: +91 80 40876888 T: +91 80 40876888
M: +91 9167267474 M: +91 9448483475 M: +91 9980432663

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