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Impact of COVID - Z35
Impact of COVID - Z35
Matt Rudd
Director, Consumer & Market Insights, The Lubrizol Corporation
Matt has 25 years of global experience in both B2C and B2B Sales, and brand and
marketing management covering both fast-moving consumer goods and lubricants.
-2.3
-4.1 -4.2 -4.9
-5.8
-7.6 -7.6
Asia Pacific Central & Sub-Saharan North America Middle East & Western Europe Latin America
Eastern Europe Africa North Africa
K
4Q 2019 = 100 Software
Overall Demand
Airlines Service
4Q- 1Q- 2Q- 3Q- 4Q- 1Q- 2Q- 3Q- 4Q- Hotels workers
2019 2020 2020 2020 2020 2021 2021 2021 2021
Restaurants
• EV outlook is strong 60
Millions
– Recovery support in China, Europe and 40
U.S. emphasize green transportation
20
– Increased model availability, choice
– Large regional differences 0
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
• 79% of 2032 production expected to ICE ICE: Stop/Start Hybrid-Mild Hybrid-Full
contain an internal combustion engine Plug-In Hybrid Electric Fuel Cell
30,000
25,000 Germany
-25.4
20,000
15,000 USA
-13.7
10,000
2019 2020 2021 2024
Brazil
-15.2
60%
• Commercial Vehicle
40%
Lubricants (CVL)
most resilient in 2020; 20%
growth to 2024 0%
China Indonesia Germany USA Brazil
• Industrial lubricants 2020 PVL 2020 CVL 2020 IND 2024 PVL 2024 CVL 2024 IND
0%
-1%
-4%
-10%
-10%
-13% -14%
-20% -18%
-21%
-30%
-40%
60
55 **
50
45
40
35
*
30
USA China Euro Zone
April May June July August September October November December
* Lowest since current methodology adopted in 1997
* Highest since May 2018
• Aerospace
• Auto Manufacturing
• Oil & Gas Exploration & Extraction
• Marine
23 © The Lubrizol Corporation
Source: Kline, AGMA, NFPA, Lubrizol Analysis
Era of Category Value over Volume
• Accelerating the Move Towards
– Greater efficiency
– Extended performance MOVE
– Cleaner / better / robust CLEANER
– Higher value