6083 csnate

B Com Il-6

Secion-A
Pn lasketing SehNiceis
xelationchip Ond value HismoRehng baed on
specialiseJ 2h0nch
mokkehrg xeexr Ao Hhe oppication
a

8een
0enend Et eAochcs ox ola
he consume's eed o Gn
adegiea do onhcibode
iniongibleodud.
Chesactesishcs
b n tonalb h Sevice ic cansid ened oa an
10tongibJe oduct which Connod be ceen.ox
Houched ox husicaUy but fan ry be
epexienoyThe lonsumeA buuing decigion is
holybssed onhisund ectoanding o he sevi.ce
He ox She shend)Ompehme and eossinJeasion
moRing especiay Jor hose solvito S Which inuc) ve
nug e inuest ment Qnd yisk

No stok Mainmainante
he sesvi oxe inlanqible and ahep3ovided then
ald hese hus unlike paalucs, no inveioay
needo Ho be moinained.In Such (aje he podidalt
inhe sevice.ind ushy depends uon heerelloncoa
hesevire o v ides ond bucineld opoAation.
 Se mpostavedchtrameaoductejn

04e he
dichibutionoa Jaod ud
(han nelso to goodshey ae pert
oute to ke by he htle
(onsumeNS1
he oducekcfo he ulhmate
Is vey imostant beraue o d uciin Cne

0hiJe he consumhion SCatleed i n

QCe
mon Wote. So heke is big gop betJe e

he So haough
oduceS and (onsumens
h@qo
-Chonnel edishibution (an only
he.channglc distoibution Connechs a Jihk
betilee n he pod uces c and the fonsu meAS
 Yexsonol Sing ubic xeluhon
Sosorod celirg Oftus Vubsic xelation
oles sepa@senhotve pachce o dlibocthothe
is
shen a
mee ts Sh apolenh olmonaginq the sel eate
ient Jo the puaose o sphed inolnoohon beti op
ansacHng aSoe an indiVid uod ob 0n
gspnition
Qro the puklic i0 oxde to
aechheuhic petephon
h egeoaRson The gocl o PR achvites
Seling s Pexsuade S mo o Image
Onl Co nVin(ehe onoqemet non a
hospecto taRe achon mafin
ha ill hsorJadoio
bekoinJos both
034anisohon 2 SeS mo n
CS ire le a paymend given by 0n pahy
0 Onathes ehusn los cmpd Qoodaos SEVice)
hice iS Inuencesby. hcouction (osis,Sully
ehe dej red ltem, Qnd demond ox-he
phod uct.

O1ong obojechve OAethe qoal cet by

(om ponie) to detg,mine hehiCi nq St ateau
J a SSyice08 od ucd. Wos Rinq out you
hiGng.ob jecHvephovide)disectfonJox ho
Seyt o e phi.Cing Dce nd quide
yous
ous 0holce o i i g ShotBgieuyed
oehoseabiechves Some hem e
u os kej Shoe SQaick (yh 3EtouEy
i s o SuaLJ Meeing (ompeat
mak kot bene taathor RehnenJhyehi
ce,c ke mmng G hoii moxi Saton
 Sechon-
Any3 actoss aecting he choice el chanhel
dictsi bution
() (onsid a hon Pelated fo aduet
hen a monulactuo col ecds Come Chamned
e dishibution he she chould take cose
Sdchdactors hich che yelated to he
quality od nahue ccd ud
Unt VoJue sthe poludi
Whea the ductis vey (ogty ds best
0 Use Smo clishsibuten.cho
cho.nnel.On he
thex ordJoxeisrostly Aaduds Jong
dishubuho n chomne isused
ShondaJisel oduct uslomiseJ holut
Shovdadised soduds.ane those ghithake
pse detesmined o.rd +heke rag noS(ohe Jas
aHesotion Onhe othe hard, ustomisel
h0durd s 0e hOSR hith e made acosdig
0ho dis.o.etion el he Consumex andcU so hoxe
is ScopP ahesahon
 6leshdky
Amonuattuhex shouWd chopse minimum os r
midddenpn obchonneodistsi bution Joi Suth
On item.ox odud phchi hiahJy pesishahJo
a uhe On tho Contc ad ongdistibution chann
tan he selectedos duoble Aoods

9 1echnicc Natuae
hduch
O is oa technice roue hpn it
ibettes to sulhly dixectJy to the tonsum o3

L6)lonsidehation PReJahed to Mcahet

Nuabex eBuyess
umbe euues aeJadgoinquanhty
hen middy e Mey udi be seajuiXed -and
numbex obuyes 0A Jea in.quonhty. then
dhyect

fo gned puy es these wi be mose middJeyeo

bu osndusticd buye Hese will be J e
eh middJemen
 elasssu

(CO Onsid enations Relotes Ho hovenmet

onsidea Hond xelole o he govenent aso

oect the clechon ochonnd,o diski bubion
fo e Only a Jicen Se ralden tar sel
medidrein he maake) Jaus
CCCo1dipqto Hhe Ja
goveXnmd In thissi tuchon,he
manuactuae omediciney ShouWdtoke
Cae ho the dishsihuhon of hjsoduct take)
plae Oy 4aqugh (uh mid dWenoen.uohs hauo
heelevgnt JICengee

[00Otheas
ost
manuloctuoe Shouwd Ceect Such.ochanne
dichibution which isJe Cckt ard adso
thedu Jom othex.onle).
Awailahihy
omehres gthe ranne o digbutien (on
come
be sdlecded Hhe dei sed one.is
na avcuehk
oschiHe al LJe
se a Cho nme wJhich
haaaboss
Josaecde shoWd be quen ueiot bihy
ag