External Partner Notifications

Table of Contents
External Partner Notifications.................................................................................................................. 3
1. Acknowledgement of Deal Reg Submitted .................................................................................. 3
2. Denial of Deal Registration after reviewing with Partner ............................................................ 4
3. Approved Deal Registration ........................................................................................................ 5
4. 3-month extension granted......................................................................................................... 6
5. 3-month extension denied .......................................................................................................... 7
6. Notify Partner about upcoming expiration- 15 days ................................................................... 8
7. Notification when deal reg is 12+ months submitted (pre-pipeline queue, not submitted) ........ 9
8. Reminder Notification for Pipeline Status to Partner (3 months) .............................................. 10
9. Notification to Partner deal must be submitted and registered or cancelled (7 days)............... 11
10. Notification to Partner- deal is removed from pre-pipeline queue........................................... 12
11. Notification sent to Partner for Approval / Rejection of Influence ........................................... 13
12. Notify Partner to verify change from Resale to Influence deal ................................................. 14
13. Notify Partner to verify change of Denied Influence conversion .............................................. 15
 External Partner Notifications

1. Acknowledgement of Deal Reg Submitted

Email Subject: ServiceNow Deal Registration <Deal Reg Name> Successfully Submitted

Dear Primary Contact,

Your Deal Registration has been successfully submitted and will be reviewed by ServiceNow. You can
track the status of the registration using Deal Registration Number <OREG####>.

You will receive notice when this deal registration has been reviewed.

Please visit https://partnerportal.service-now.com/partnerhome for additional information or to view

deal registration status.

Thank you,

Deal Registration Desk

 2. Denial of Deal Registration after reviewing with Partner

Email Subject: ServiceNow Deal Registration <Number> <Deal Reg Name> - Denied

Dear <PartnerAccount>,

Thank you for registering your deal <Number> <Deal Reg Name>. We appreciate our Partners and the
value they bring to customers. After careful review of your deal, we regret to inform you that
ServiceNow will not be registering this deal because it does not meet the approval criteria for the reason
listed below: ( rejection code) While this deal registration has been denied, it does not indicate that you
should stop your business pursuit with the Customer.

If you have any questions regarding this information, please submit an inquiry through the Partner
Portal at https://partnerportal.service-
now.com/partnerhome?id=partnercontentpage&page=req_assistance.

Please visit https://partnerportal.service-now.com/partnerhome for additional information or to view

deal registration status.

Thank you for your continued partnership with ServiceNow!

 3. Approved Deal Registration

Email Subject: ServiceNow Deal Registration: <Deal Number> <Deal Reg Name> has been Approved

Dear (Primary Contact)

Congratulations - your Deal Registration has been approved! We appreciate our partners and your
efforts to accelerate customers' digital transformation journeys. For tools and resources to assist you
with this opportunity, please be sure to visit the Partner Portal at https://partnerportal.service-
now.com/partnerhome?id=partnernavpage&page=tools This Deal Registration expires after 180 days.
You may request an extension before the Deal Registration expires by accessing the Deal Registration in
the Partner Portal, scrolling to the bottom, and clicking the "Request Extension" button.

Please visit https://partnerportalseqa.service-

now.com/partnerhome?id=partnernavpage&page=programs for additional information or to view deal
registration status.

Thank you for your continued partnership with ServiceNow!

 4. 3-month extension granted

Email Subject: ServiceNow Deal Registration: <Deal Number> <Deal Reg Name> has been granted
extension

Dear (Primary Contact)

Your request to extend your Deal Registration has been approved. This Deal Registration extension is
now set to expire 90 days from the date of this notice. Please visit
https://partnerportalseqa.servicenow.com/partnerhome?id=partnernavpage&page=programs for
additional information or to view deal registration status.

Thank you for your continued partnership with ServiceNow!

 5. 3-month extension denied

Email Subject: ServiceNow Deal Registration: <Deal Number> <Deal Reg Name> extension has been
Denied

Hello (Primary Contact)

Thank you for the inquiry. We regret to inform you your Deal Registration extension request was denied
for one of the following reasons: • You have not shown active engagement throughout the previous
six months. • We have determined that this Deal Registration is no longer valid. • We have
determined that the Deal Registration will not close within the next 90 days. This Deal Registration is set
to expire (Close Date: XXX).

If you have any questions regarding this information, please submit an inquiry in the Partner Portal:
https://partnerportal.service-now.com/partnerhome?id=partnercontentpage&page=req_assistance

Thank You
 6. Notify Partner about upcoming expiration- 15 days

Email Subject: ServiceNow Deal Registration: <Deal Number> <Deal Reg Name> Expiration Reminder

Dear (Primary Contact)

This is a courtesy reminder that your approved Deal Registration is due to expire in 15 days (Close Date:
xxx) We understand that the sales cycle can sometimes take longer than anticipated, so if you require a
Deal Registration extension, please submit an inquiry through the Partner Portal before the above-
referenced Close Date. You may request an extension before the Deal Registration expires by accessing
the Deal Registration in the Partner Portal, scrolling to the bottom, and clicking the "Request Extension"
button. If you have any questions, please contact your ServiceNow Partner Sales Representative.

If you'd like to view the status of the rest of your opportunities, please visit:
https://partnerportal.service-now.com/portalapp/main.do

Thank you for your continued partnership with ServiceNow!

 7. Notification when deal reg is 12+ months submitted (pre-pipeline queue, not
submitted)

Email Subject: ServiceNow Pre-Pipeline Queue: <Deal Reg Name> Reminder

Dear <PartnerAccount>,

Thank you for submitting a Deal Registration. Due to the anticipated time to close being greater than
365 days from the submission date, we want to notify you that this Deal Registration has NOT yet been
submitted for review or approval. The Deal Registration has been reassigned to a pre-pipeline queue
which is used to help manage your ServiceNow opportunities and have greater visibility for long-term
deals. If you would like to officially submit this Deal Registration (Deal reg Number hyperlink)
please update the Anticipated Time to Close to a value less than 12 months, and select Submit. If you
have any questions regarding this information, please submit an inquiry through the Partner Portal at
https://partnerportal.service-now.com/partnerhome?id=partnercontentpage&page=req_assistance

Please visit https://partnerportal.service-now.com/partnerhome for additional information or to view

deal registration status.

Thank you for your continued partnership with ServiceNow!

 8. Reminder Notification for Pipeline Status to Partner (3 months)

Email Subject: ServiceNow Pre-Pipeline Queue: <Deal Reg Name> Submitted

Dear <PartnerAccount>,

Thank you for submitting a Deal Registration. Due to the anticipated time to close being greater than
365 days from the submission date, we want to ensure your understanding that this deal has NOT yet
been submitted for review or approval. The Deal Registration has been reassigned to the pre-pipeline
queue is used simply to help manage your ServiceNow opportunities and have greater visibility for long-
term deals. If you would like to officially submit this Deal Registration (deal reg number hyperlink),
please update the Anticipated Time to Close field drop-down to a value less than 12 months, and select
Submit. If you have any questions regarding this information, please submit an inquiry through the
Partner Portal at https://partnerportal.service-
now.com/partnerhome?id=partnercontentpage&page=req_assistance

Please visit https://partnerportal.service-now.com/partnerhome for additional information or to view

deal registration status.

Thank you for your continued partnership with ServiceNow

 9. Notification to Partner deal must be submitted and registered or cancelled (7 days)

Email Subject: ServiceNow Pre-Pipeline Queue: <Deal Reg Name> Action Required

Dear <PartnerAccount>,

Thank you for submitting a deal to the pre-pipeline queue. Because the anticipated time to close was
greater than 365 days away, this deal was not yet submitted for deal registration. <Deal Reg
Name> deal has been inactive in the pre-pipeline queue for 173 days so we request that you either
officially submit the deal registration for review or cancel the deal within the next seven days. If action is
not taken in the next seven days, it will get automatically Cancelled. If you would like to officially submit
this deal registration, please access the deal registration form, update the Anticipated Time to Close
field drop-down to a value less than 12 months, and hit Submit. If you have any questions regarding this
information, please submit an inquiry through the Partner Portal at https://partnerportal.service-
now.com/partnerhome?id=partnercontentpage&page=req_assistance

Please visit https://partnerportal.service-now.com/partnerhome for additional information or to view

deal registration status.

Thank you for your continued partnership with ServiceNow!

 10. Notification to Partner- deal is removed from pre-pipeline queue

Email Subject: ServiceNow Pre-Pipeline Queue: <Deal Reg Name> Cancelled

Dear <PartnerAccount>,

Thank you for submitting a Deal Registration. <Deal Reg Name> deal has been inactive in the pre-
pipeline queue for 180 days. Because no action was taken to officially submit this deal, it has been
Cancelled. If your inactivity for this deal is a mistake and you would like to officially submit this deal
registration, please access the Partner Portal and submit a new Deal Registration. In the Anticipated
Time to Close field drop-down, please select a value less than 12 months. If you have any questions
regarding this information, please submit an inquiry through the Partner Portal at
https://partnerportal.service-now.com/partnerhome?id=partnercontentpage&page=req_assistance

Please visit https://partnerportal.service-now.com/partnerhome for additional information or to view

deal registration status.

Thank you for your continued partnership with ServiceNow

 11. Notification sent to Partner for Approval / Rejection of Influence

Email Subject: ServiceNow Deal Registration: <Deal Number> Deal Type Updated

Dear <PartnerAccount>,

Thank you for registering your deal <Deal Reg Name> <Number>. We appreciate our Partners and the
value they bring to customers. After careful review of your deal, we regret to inform you that
ServiceNow has Denied the deal as a Resale submission; however, it does qualify as an Influence deal
type. We would like to convert this deal from Resale to Influence. You will have five business days from
receiving this notice to Approve or Deny this deal type conversion. If no response is received within five
business days, this deal registration will be Cancelled.

If you have any questions regarding this information, please submit an inquiry through the Partner
Portal at https://partnerportal.service-
now.com/partnerhome?id=partnercontentpage&page=req_assistance

Please visit https://partnerportal.service-now.com/partnerhome for additional information or to view

deal registration status.

Thank you for your continued partnership with ServiceNow!

 12. Notify Partner to verify change from Resale to Influence deal

Email Subject: ServiceNow Deal Registration: <Deal Number> Updated

Dear Primary Contact,

Congratulations - your Deal Registration <Deal Reg Type> has been approved! We appreciate our
partners and your efforts to accelerate customers' digital transformation journeys. For tools and
resources to assist you with this opportunity, please be sure to visit the Partner Portal at
https://partnerportal.service-now.com/partnerhome?id=partnernavpage&page=tools This Deal
Registration expires after 180 days. You may request an extension before the Deal Registration expires
by accessing the Deal Registration in the Partner Portal, scrolling to the bottom, and clicking the
"Request Extension" button.

Please visit https://partnerportalseqa.service-

now.com/partnerhome?id=partnernavpage&page=programs for additional information or to view deal
registration status.

If you have any questions regarding this information, please submit an inquiry through the Partner
Portal at https://partnerportal.service-
now.com/partnerhome?id=partnercontentpage&page=req_assistance

Thank you for your continued partnership with ServiceNow!

 13. Notify Partner to verify change of Denied Influence conversion

Email Subject: ServiceNow Deal Registration: <Deal Number> Updated

Dear <PartnerAccount>,

Thank you for registering your deal <Number> <Deal Reg Name>. We appreciate our Partners and the
value they bring to customers. After careful review of your deal, we regret to inform you that
ServiceNow will not be registering this deal because it does not meet the approval criteria for Resale and
our request to convert the deal type to Influence was denied.

If you have any questions regarding this information, please submit an inquiry through the Partner
Portal at https://partnerportal.service-
now.com/partnerhome?id=partnercontentpage&page=req_assistance

Please visit https://partnerportal.service-now.com/partnerhome for additional information or to view

deal registration status.

Thank you for your continued partnership with ServiceNow!