/ALUATION CONCEPTS AND METHODOLOGIES
Comparative Private Company Sales Data
This is an empirical approach. This is formerly known aS comparative
transaction method. Other literature ae ae guideline
transaction method or comparative business sales
This method involves finding out prior transactions te mergers
and acquisitions, divestiture, etc.) of comparal panies,
Such a transaction might represent either a minority perspective
or a majority parepootve, ‘Transactions data can be obtained by
finding out the exact industry of the business under
consideration using the established industry classification
methods and searching valuation databases for historical
valuation evidence. A number of publications collect and
disseminate information on transactions. Most publications
make their databases accessible on the Internet for free on a
per-use basis or annual subscription access. Among the most
widely used are:
«Institute of Business Appraisers (IBA)
* BIZCOMPS®
+ Pratt's Stats™
* Done Deal™
«Mid Market Comps™ (ValueSource)
+ Mergerstat®
An ideal guideline transaction would be the one from a very similar
company in the same industry. If no direct comparison is available,
other data might be used after considering their market, products, etc.
Transactions data required adjustment for the transaction-specific
factors such as non-compete agreement, employment contracts, etc.
In selecting which method to employ in a valuation assignment, the
definition of value, the size of the company being valued and the
magnitude of the valuation stake (majority vs minority) are important.
A majority stake in a large well-established should be valued relative
to either (a) a prior transaction of the same company involving a
malony stake or (b) guideline transactions representing a majority
valued usiy ta ore company. A minority stake should be
Proper discounts and adlusiments Sempany memod after appyira
The , .
com mran ae ils approach is that source data is reliable and
Similar the small busi ludes sales of small businesses that can be
usinéss being valued. Although the limitation of thisMARKET VALUE APPROACH
Market Value Approach follows the Concept that the value of the business ca
in
company sale data method, guideline Publicly trad
use of expert opinions of professional Practitioners.
Market-based business valuation methods are routinely used by business
‘owners, buyers and their professional advisors to determine the business
worth. This is Specially so when a business Sale transaction is planned, After
all, if you plan to buy or sell your business, it is a good idea to check what the
market thinks about the selling price of similar businesses.
The market approach offers the view of business market value that is both
easy to grasp and straightforward to apply. The idea is to compare your
business to similar businesses that have actually sold.
lf the comparison is relevant, analysts can gain valuable insights about the
kind of price the business would fetch in the marketplace. Analysts can use
the market-based business valuation methods to get a quick sanity check of
the pricing estimate or use this as a compelling market evidence of the likely
business selling price.
All business valuation methods under the market approach fall within one or
more of the following categories. It is either based on statistics/empirical or
heuristics or combination of these methods.
Empirical / Statistical Approach
erally uses research and database
nclusian and recommendation, The
nces to support the determination
Empirical or Statistical approach gen
Processing in order to come up with co
@pproach ires references and evide Financial
ae Be aL may take the form of Sales Data, Fi
jis and
Performance and other historical information. Trend Figliogies
benchmarking maybe used to process the information.
it ii tion.
8Vailable to facilitate processing large informatio!VALUATION CONCEPTS AND METHODOLOGIES
marketplace and direct exposure to transactions puts these experts in an
excellent position to estimate the likely business selling price.
The advantage of this approach is that pricing multiples based on the expert
opinion of active market participants is made available. Also, pricing formulas
are often relied upon both by practitioners and their client business owners
and buyers when pricing a deal
t's opinion, pricing multiples may
tical analysis. There will also bea
However, since these are based on expe!
brokered business deals.
not be sufficiently backed by rigorous statis'
concem on availability of information for non-MUN are
foregoing, the value of equiy is Php28.0 [PNp28.0 = (Phn® 50 ~
MP 0.50) x 3.5) You may note that he value of he firm decreased by
1P1.75 [Php 1.75 = Php29.75 — Php26.0] after the risk management
cost is incorporated.
In summary, comparable company analysis uses tools {0 enable the
comparison between companies given the differences in 3s — Strategy,
Structure and Size. The objective is to enable the analyst or management
@ccountant to determine the value of the company based on the behavior of
similar businesses in the industry that more or less captured the risks factors
and other micro and macro-economic considerations.
In the given illustration we can compare the results generated using
comparable company analysis under various tools discussed:
ee eee
EBITDA Multiple Dividend Multiple Book-to-Market
B/ERatio
We can say that after using various comparative tools the price of Jopet
Hotels and Leisure is between Php29.75 to Php33.00, subject to due
diligence.
Heuristic pricing rules method
Another method may consult and use the expert opinion of professianal
practitioners which uses Heuristic pricing rules method. In this method,
analysts use business pricing formulas that are developed based on the
expert opinion of professionals involved in business sales. The best-known
professionel group that does this is the business intermediaries that broker
usiness sale transactions in specific industries. Their knowledge of thethat Jopet H
Suppose that Jopet Hotels and Leisure declared Phy
rage divi . 1p1.5 per share
and the average dividend multipie of the similar industry is 0.087 The
market value per share can be estim
share [PhP81.91 = Phpt.50 /O.047] Oe Mound Php 91 per
EBITDA Multiple
EBITDA or Eamings Before Interest
Amortization represents for the net amount
operating expenses and before deducting financial fixed costs, taxes
and non-cash expenses. Given the components, EBITDA can serve
as a proxy of cash flows from ‘Operating activities before tax.
Traditionally, cash flows from ‘Operating activities is computed by
collections less payments for operating expenses. Indirectly, EBITDA
can be ‘computed from net income plus depreciation and amortization
and incorporating working capital adjustments.
Taxes, Depreciation and
of revenue after deducting
EBITDA Multiple is determined by this equation
Market Value per Share
EBITDA Multiple = ——_—_—** Per Stare
EBITDA per share
EBITDA per shai derived by dividing EBITDA by outstanding share
for common equity or ordinary shares. To illustrate, Chandelier Co.
reported EBITDA per share of Php8 and the market value per share
being Php12.0. Given the equation the EBITDA Multiple is 2 [2 =
Php 12.0 = Php6.0]
This means that the value of the firm to the market is 2x for every peso
of EBITDA earned. In practice, others adjusted the EBITDA to
incorporate costs relative to other quantified risks. This is done by
adding more costs or recognizing contingent expenses to generate a
more conservative EBITDA results which will serve as driver for the
value of the market.
els and Leisure reported an EBITDA multiple of
ff the hospitality
Php8.50 per share. The average EBITDA multiple o
industry & 3.5. Given the foregoing, the value of the equity Is about
Php29.75 [Php29.75 = Php8.50 x 3}
Toillustrate, Jopet Hot
d that will have to procure insurance
jant assets of the company. This is
jis additional information 99 the
To illustrate further, it also assume
and security costs to protect the pl
about Php0.5 per share. Given thes area
Book to Market Ratio = 2.0
This means that for every Php35 per share that is owned by
stockholder it is 2.8x larger than its value in the market
'f Book-to-Market approach is used for comparable company analysis,
the key component of the financial statement needed is the Statement
of Financial Position. To illustrated, Jopet Hotels and Leisure reporteg
‘a book value per share of Php16.5 and the hospitality industry average
Book-to-Market is 0.5, then the value of Jopet Hotels and Leisure can
be estimated around Php33 per share [Php33 = Php16.50 / 0.5]
Dividend: Yield Ratio
Dividend Yield Ratio describes the relationship between the dividends,
feceived per share and the appreciation of the market on the price of
the company. Dividend-Vield Ratio is also known as dividend multiple,
Next to Price Earnings Multiple, this is also a popular tool because it
provides the investors with the value which they can actually get from
the company.
The Dividend Yield Ratio (DYR) is computed using this equation
Dividend Per Share
Dividend Yield Ratio = Market Value Per Share
To illustrate, Chandelier Co. dectared and paid dividends of Phpt 50
per share and their market value per share is Php12.50. Based on
the foregoing, the dividend yield ratio is 0.12 computed as follows:
Dividend Per Share
DYR = ——___
Market Value Per Share
Php1.so
DYR = ———__
Phpi250
DYR = 0.12
This means that for every Php1
into 12% of the market value
comparable company analysis,
dividends. Per share declared
50 dividends they pay it will translate
of the equity, Using this as a tool for
, DYR will works as a multiplier to the
by the company,
MeVALUATION CONCEPTS AND METHODOLOG
Using the equation, the P/E ratio is 3, 1
Company ean create 3x the value of wi his means that the Chandelier
hat it earns,
PIE Rati
i iS also known as P/E Multiples or Price Multiples. To
determine the value of a co
mpany using PIE ral
accountants and analysts use PIE of the Spo.
For instance, Jopet Hotels and Leisure is a hospitality company.
Based on the income statement of the company, it reported eamings
of Php7.00 per share. Based on the listed companies under hospitality
industry, the average P/E ratio is 4.25. With the foregoing information,
you can expect that the value of Jopet Hotels and Leisure is Php29.75
per share [Php29.75 = Php7.00 x 4.25}
Book-to-Market Ratio
Book-to-Market ratio is used to determine the appreciation of the
market to the value of the company as compared to the value it
reported under its Statement of Financial Position. It may be recalled
that the book values of the company are based on historical costs and
does not purely incorporate the value in the market now. However, the
only limitation of this ratio is that certain values incorporated do not
represent the true value of the company. Hence, further due diligence
is imperative.
Book-to-Market ratio is computed using this equation:
Net Book Value Per Share
a Netack te
Book to Market Ratio = “yerpe¢ Value Per Share
iding the net book value
k Value per share can be derived by dividing
nie nui peer of outstanding shares available to common of ordinary.
Net book value is the difference of the total assets and the total
liabilities. This represents the claim of the equity stockholders to the
company.
delier Co. reported a Book Value per share of
i te, Chan
Pras and with a market value per share of Phpt 2.50. The Book-to-
Market ratio is 2.80 which is computed as follows
_ 35.0
Book to Market Ratio = +555
meMRT Wale) heed) sedi Dea head lb bedehedeten
‘The advantage of this approach is that itis already a good reference
for valuation, if the data is available. Since this is reliant heavily on the
data, absence ofa good data may not enable this approach to produce
reliable results.
Comparable Company Analysis
In Financial Management, financial ratios are used as tools to assess and
analyze business results. Recall that one of these purposes can be used to
determine the value. These financial ratios are P/E Ratio, Book to Market
Ratio, Dividend Yield Per Share and EBITDA Multiple. Ratios or multiples are
useful tools for doing comparative company analysis. The advantage of
having ratios and multiples is that it creates better and relevant comparison
knowing that opportunities or investments have distinct drivers of their
performance.
Comparable company analysis is a technique that uses relevant drivers for
growth and performance that can be used as proxy to set a reasonable
estimate for the value of an asset or investment prospective.
In determining the value using comparable company analysis, the following
factors must be considered:
Comparators must be at least with the similar operations or in the
similar industry
Total or absolute values should not be compared
Variables used in determining the ratios must be the same
Period of observation must be comparable
Non quantitative factors must also be considered
Price — Earnings Ratio
Price - earnings ratio (P/E) Ratio represents the relationship of the
market value per share and the earnings per share. It sends the signal
on how much the market perceives the value of the company a5
compared to what it actually eams. P/E Ratio is computed using the
formula:
P/E Ratlo = Market Value Per Share
Earnings Per Share
jeeeaate, Chandelier Co, js a listed company with the market value
re of Php12.0 and reported earnings per share of Php4.0VALUATION CONCEPTS AND Uae telat ey
arn ¥ if ee | insutficiont market e/dence in some
1 eqiuite cx B SS :
consistent data reporting stants fil data selection, analysis and
Guideline Public Company Data
Leena Public company method involies identifying
listed securities Patan Colaming the stock prica forthe company's
thelr fronet: Publicly listed companies (PLCs) are senuired to fe
Fecha el Statement electronically with the Securties “and
ee een mission (SEC), These filing are public information and
Infirriition ate aes as oe wetnite al pga llunen 966 a00.oh
at hiips:lipse com, lable in Philippine Stock Exchange website
In most cases, the stock prices as obtained from a public market
fepresent a minority stake. The advantage of this method lies in the
availability of a large set of recent data. However, it might not be very
appropriate in valuing early-stage andior small businesses. In using
public company data to value private companies, proper adjustments
must be made to the benchmarks being used on account of size,
growth potential, capital structure, business life cycle (i.e. early stage
or maturity), ete.
The advantage of this approach is that there are plenty of transaction
data available from the public capital markets. Business sale data
reporting is generally consistent and reliable and business financial
reporting data are readily available. Although it can be noted that the
limitation of this approach is that comparison to small businesses may
not be as relevant, the data generally involves sales of non-controlling
business ownership interest (not the entire company) and data
requires adjustment for lack of marketability of private company
‘ownership interest.
Prior Transactions Method
transaction method involves looking up historical
vin securilies of the business undervaluation. The
transactions te for minoily stake such ahistorical stock quote from
valuation tock exchange of it might be for a majority stake such a
a listed $0 tion transaction involving the business. Additional
merger anne in selecting prior transactions as a benchmark include
cot Oy the transaction, the economic situation at the time of
the
the transaction, etc
The prior
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