Consumer Behavior

Sessional Assignment

Instructor Name: Muhammad Arsalan khan

Name: Ayesha Fazal (1211-2019)

Shahmeer Malik (1671-2019)
Muhammad Haris (1543-2019)
Ammar Bin Ather (1842-2019)
 Executive Summary
Climate change poses a major challenge for Pakistan Increasing
emissions in the transport sector is seen by many as the most serious barrier to
meeting our climate change obligations. Global warming regarded as the major
global issue over the past few decades, whereas carbon dioxide (CO 2) emissions
have been cited as one of the main causes of this problem. Therefore, this study
tends to aim on the awareness of consumers for our new product, energy
consumption and economical development and improvements. Transportation is
causing the most emission due to increase in population and increase in private
vehicle, therefore we have taken an initiative to launch a product that helps stop
pollution and helps save fuel.

“Vision Next Ltd.” Is a new and first company to take initiative to launch
E-Bikes / E-Scooters in Pakistan which will make a great impact on economy
and environment, Vision Next has assembled various innovative technologies to
manufacture the first Electric Two-wheeler to serve the personal and
commercial needs of the consumer.

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Introduction:
While doing the Consumer Behavior course, our course instructor Sir
Muhammad Arsalan Khan assigned us to do a sessional assignment on the
consumer behavior of “Vision Next”. We came to a decision to come up with
something innovative and we decided to “E-Bikes”. Thus the purpose of the
study is to study the awareness level of consumers towards E-Bikes and also the
perception of the users.

Objective:
 To find out the consumers belief, attitude and behavior
 To find out the marketing strategy.
 To find out the factor influencing the sales of electric bike.
 To know the users perception about electric bikes.
 To find out the awareness of consumer about the electric bikes.

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Mission:
Our mission is to inspire the world with our innovative technology, to
build a clean and green environment and to develop and provide metallurgical
equipment, products and service at competitive prices, integrating best
manufacturing practices and providing innovative and eco-friendly technologies
and products for the benefit of the society.

“The Quality Is the Essence of Business; the Credibility Is the Way to Success”

Vision:
Our vision is to improve the lifestyle and to create an economically
viable, noise and pollution free environment with the launch of battery powered
Electric two-wheeler and to be product leader through the state of art
manufacturing technologies.

“Vision without action is merely a dream. Action without vision just passes the
time. Vision with action can change the world.”

Methodology:
Nature of study:

This assignment is an exploratory and educational type of study.

Primary Sources:

The assignment is done on information based on surveys using

questionnaire and by collecting information on E-Bikes throughout the websites
blogs and some E-Bikes making companies.

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E-Bike:
An Electric Bike or Scooter is a battery operated vehicle that is very economical
with low maintenance cost and zero pollution. Electric two wheelers use the
electrical technology of rechargeable battery that converts the electrical energy
into mechanical energy. The battery of an EV can be charged easily using a
power connection. There are many possible types of electric motorized bicycles
with several technologies available, varying in cost and complexity; direct-drive
and geared motor units are both used. An electric power-assist system may be
added to almost any pedal cycle using chain drive, belt drive, hub motors or
friction drive. The power levels of motors used are influenced by available legal
categories and are often limited to under 700 watts.

Range is a key consideration with electric bikes, and is affected by factors such
as motor efficiency, battery capacity, efficiency of the driving electronics,
aerodynamics, hills and weight of the bike and rider. The range of an electric
bike is usually stated as somewhere between to 70 km to 100 km and is highly
dependent on whether or not the bike is tested on flat roads or hills. Some
International manufacturers, have the option of using regenerative braking, the
motor acts as a generator to slow the bike down prior to the brake pads
engaging.

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WHY E-Bikes:

Global warming is a major concern all around and to save Mother Earth,
there are several policies, promises and pledges. With the ever increasing
emission of greenhouse gases, there is an increased fear of environment
pollution at every step.

With modern technology and innovation, transportation and

communication have undergone a paradigm shift. Along with this, we are also
experiencing the negative effects of industrialization in the form of global
warming.

Under these circumstances, when there are traffic jams, when you need to
run an errand at an odd hour of the day, when you need to go to workplace
quickly, you stumble and fumble as there are so many vehicles emitting soot
and CO2 polluting the air incessantly. With increased number of fossil-fuel
dependent vehicles, they not only add to greater level of pollution but are also
leading to depletion of fuel resource. It is here that automobile companies felt
the need to innovate motorized vehicle that will get charged through electricity
and will not be depending on fossil fuels.

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 Definitely, electric bikes are not the only answer to our environment
problem, but it definitely will help us to treat environment better. These electric
bikes will not make pollution worse and that makes e bikes environmentally
safe vehicle. It can be charged with the help of inverter and generator too. In
one charge, these electric bikes can go up to 50km and has no tail pipe
emissions. It also makes no noise while under operation.

It is evident that electric bikes can reduce the air pollution. But there are
also some environmental problems caused due to these electric bikes. Disposal
of worn out batteries can be a cause of major concern for environmentalists. If
this can be addressed, electric bikes can definitely reduce environment
pollution.
Electric bike manufacturing is considered as a grass root movement away
from fossil fuels. So instead of kicking a 70cc/100cc/125cc motorbike, just
press the start button of electric bike and vroom your way friendly on the roads.

How Far Can An Electric Motorbike Travel?

The range of E-Bike varies between 70 kilometers to 100 kilometers,
depending on whether the battery is fully charged. That is certainly enough to
cover a daily round-trip commute to work or to manage daily chores before the
battery would need to be recharged.

The amount of time it takes to fully recharge a battery fully is 2.5 hours.

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Features of Electric Bikes and Scooters:

Electric bikes or scooters, light in weight, trendy, efficient and eco-

friendly, are becoming potent alternative to the conventional two-wheelers and
the Electric two-wheeler industry, Pakistan is developing at rapid speed. Have a
look at the unavoidable advantages of Electric Bikes and Scooters.

 Electric two wheelers run on re-chargeable battery and uses electricity as

fuel in place of conventional Petrol/Diesel.

 E Bikes and Scooters can beat the rising prices of Petrol/Diesel.

 Simple design, light weight and economical Electric vehicles arc very low
in running and maintenance cost.

 Electric bikes or scooters use electricity therefore no emission of harmful

gases like Carbon dioxide (CO2) or Nitrogen dioxide (NO2).

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Major Components used in Electric Bike or Scooter:

ELECTRIC HUB MOTOR

Electric Hub Motor is to drive the rear wheel directly and
there are two types of Electric Hub Motor i.e. DC Brush Motor
and DC Brush less motor having two basic parts namely
Permanent Magnet Stator and Wound Rotor.

ELECTRONIC MOTOR CONTROLLER

Electronic motor controller is the central controlling unit of
any Electric two wheeler provides electric power to the motor
based on inputs from the accelerator.

ELECTRONIC ACCELERATOR
Electronic Accelerator sends electronic signals to the
Electronic Motor Controller to maneuver the bike or scooter.

BATTERY PACK
Battery Pack is like the fuel tank of E Bike or Scooter. We
used 12 volts batteries.

BATTERY CHARGER
Battery charger is used to charge the battery pack of e bikes
or Scooters, just like a mobile phone or a laptop. Some battery
chargers are in-built and some are separate that carried always on
the move. The charger converts an AC supply to DC to store
power in the battery and it can be used with any normal domestic
AC plug point. This makes charging of battery pack easy and convenient.

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Strength, Weakness, Opportunity and Threats of the
Brand:
Strengths:
 Environmental friendly bikes with
zero noise and pollution.
 Save fuel, uses only electric battery
to operate.
 No gear makes easy to drive and
makes ride comfortable.
 Cheap and less maintenance.
 No crude oil needed.
Opportunity:
 Uses Electrical power to drive
exponential growth as its noiseless,
zero polluting and eco-friendly.
 Can launch electrical three wheelers
rickshaws.
 Fuel prices are at touching peak
rates.
 Government subsidies for electrical
vehicals.
 Proud of saving earth from global
warming
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Weaknesses:
 Not suitable for traveling more than
120 km.
 Not capable for more speed then 70+
kph.
 Lack of Knowledge about electrical
bikes.
Threats:
 Companies like Jolta which have
took an initiative for E-Bikes can be
our grear rivals due to their wide
network, better prices and better
influence.
 Company is under pressure to bring
down the prices for the bikes and
cannot because of components and
parts prices.
 Soon there will be importers who
will start to import E-Bikes which
are of better quality and better
performance.
Marketing Mix:

E-Bikes E-Scooter

PRODUCTS

E-Scooter
Automatic

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Place:
The Vision Next aims to target many of big distributors and franchises in
rural area and some urban areas too.

We tends to target online market such as Daraz, pakwheels and also one
of the biggest international online market amazon, which again have come to
Pakistan. It will give us great opportunity to expand our business.

Price:

The different types of our products are priced as below:

 E-Bike Automatic 600 watts = 100,500

 E-Scooter Automatic 400 watts = 76,000
 E-Scooter 300 watts = 64,000

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Promotion:

The Vision Next targets for nearly all ages, for that we promote our
product via

 Television
 Newspaper
 Radio
 Billboards
 Social media
 Activities/ Promotion Campaigns
 Sponsorships

Survey on E-bikes
Here is our survey, we took survey via Google forms, and surprisingly we
got a 72 responses all of them were legit true responses.

From this survey we get to know a lot of various useful points and also a
lot of responses were submitted by female too, which poses a good sign that
females are also interested in our product.

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