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Learning From BAM Failure - Failure Is Not The Enemy - Business As Mission
Learning From BAM Failure - Failure Is Not The Enemy - Business As Mission
by Chris Cloud
We’ve been focused on ‘maximizing BAM success factors
[http://businessasmission.com/category/bam-success-factors/] ‘
recently on The BAM Review blog. However, we believe that ‘utilizing
BAM failure’ is just as important – we can learn a lot about success
from failure. Business consultant and guest author Chris Cloud
introduces this new series on Learning from BAM Failure.
http://businessasmission.com/failure-is-not-the-enemy/ 1/5
23/8/2017 Learning from BAM Failure: Failure is Not the Enemy – Business as Mission
Failure might be small, like a bad kick of the ball when the net was
wide open, or it might be as big as going out of business. Sometimes
business relationships fail. Sometimes a product launch fails, or your
great idea never gets o the ground. Failure is all around us, and it’s
de nitely a part of life.
I’ve been a lifelong snowboarder. As I’ve got ready to hit the slopes
around the world, I’ve often overheard beginners brag to each other.
They’ll say something like, “I went out yesterday and didn’t fall even
once!”
These folks who simply are trying to avoid falling will never be great
at the sport. They’ll just be great at not falling.
I’ve snowboarded with Olympic gold and silver medalists, and guess
what? They fall all the time. It’s not because they aren’t any good, but
because they are constantly pushing the envelope and trying things
that they’ve never done before. Things that are extremely di cult.
Embrace Failure
http://businessasmission.com/failure-is-not-the-enemy/ 2/5
23/8/2017 Learning from BAM Failure: Failure is Not the Enemy – Business as Mission
I’ve seen people fall o both sides of the wagon on this issue.
Some folks have no concern for failure at all, and as a result they live
in a constant state of failing. This is not what I’m talking about. I’m
talking about an approach to failure that leads to progress, to
forward momentum.
I’m not glorifying failure. But I believe we can all use a mental shift.
Let’s fail fast, and fail forward. Don’t let the fear of future failure, or
the over-analysis of past failure keep you from moving forward.
You’ll be better for it.
http://businessasmission.com/failure-is-not-the-enemy/ 3/5