Professional Diploma In

Management
(PDM)
 C7 Professional Diploma In Management (Retail Management)
India’s retail sector is estimated to touch US $865 rising with every new store addition. To harness the
billion by 2023, with a compounded annual growth rate emerging opportunities in the area, this programme is
(CAGR) of 6%. The organized retail is stated to grow at designed to impart integrated knowledge of
40% per annum and expected to touch US$107 billion. merchandising, supply chain, store maintenance,
It is the 5th largest retail destination in the world. Retail inventory control, and retail marketing mix apart from
contributes 8-10% to India’s GDP. This industry directly customer relationship management.
employs about 300,000 people and the demand is
FOR WHOM
• Professionals/ Graduates working in a retail organisation to upgrade their professional skills.
• Freshers looking forward to excellent job opportunities in this sunrise sector.
• Management professionals working in other sectors to develop retail management competencies.

PROGRAMME STRUCTURE
Module 1 Module 2
GM11 • Management Functions and Organisational Behaviour RM04 • Merchandise Management and Pricing
RM01 • Fundamentals of Retailing RM05 • Managing Retail Operations
RM02 • Essentials of Marketing RM06 • Application of Supply Chain
RM03 • Customer Attraction and Relationship Management Management & Technology in Retail
GM100 • Project Work

Award: Professional Diploma In Management (Retail Management)

C3 Professional Diploma In Management (Human Resource Development)

This course is designed to develop conceptual & in HR. It also prepares young managers to meet the
practical Human Resource Skills for effective challenges of a globally competitive environment and
management of people and organizations. This harness the asset for countering business challenges in the
programme enables one to take higher responsibilities global era.

FOR WHOM
• Professionals in middle management seeking to renew fundamentals.
• Professionals working in other functional areas aiming to shift to HR functions.
• Freshers looking for specific skills to increase their job prospects
• Graduates/ Diploma holders working in BPO, KPO or working in teams aiming to develop human
asset management skills.

PROGRAMME STRUCTURE
Module 1 Module 2

HR01 • Human Resource Management HR06 • International Human Resource Management

HR02 • Organisational Behaviour HR08 • Managerial Leadership
HR03 • Performance Management GM100 • Project Work
HR04 • Training & Development

Award: Professional Diploma In Management (Human Resource Development)

AIMA's VISION AIMA's MISSION

To be a Leader in We Facilitate Individuals and
Management Development Movement. Organisations to Realize their Potential.
 C6 Professional Diploma In Management (Finance)

The Programme covers the concepts and techniques financial management; to examine the role of financial risk
of modern finance and enables the student to analyze management within business organizations and thus equip
and understand the behaviour of the modern financial him/her with skills and knowledge for a career in the
market; to explore the range of factors influencing financial sector.
financial decisions; to understand modern corporate
FOR WHOM
• Professionals in middle management level seeking to renew fundamentals.
• Professionals aiming to shift to financial functions.
• Freshers looking to enhance their knowledge in financial areas.
• Graduates/ Diploma holders looking for specific skills to increase their job opportunities.

PROGRAMME STRUCTURE
Module 1 Module 2
FM03 • Security Analysis & Portfolio Management FM07 • Options, Future & Other Derivatives
FM04 • International Financial Management FM10 • Strategic Cost Management
FM06 • Management of Financial Services GM100 • Project Work
FM09 • Project Appraisal & Finance

Award: Professional Diploma In Management (Finance)

C4 Professional Diploma In Management (International Business)

This programme is designed to equip young managers
and students for leadership roles in the face of global
business challenges. The course is structured to
impart integrated knowledge of international marketing
skills, trade policy implications, contemporary trade
finance tools, export-import documentation and
International Human Resource Management. This
programme makes a bold attempt at delivering a balanced
mix of export-import marketing and export procedural
elements.

FOR WHOM
• Professionals in middle management level seeking to get knowledge of International Marketing Environment.
• Professionals aiming to reallocate to Global Markets.
• Marketing Graduates/ Diploma holders looking to enhance their knowledge in International Business.
• Freshers looking for specific skills to increase their Job Opportunities.

PROGRAMME STRUCTURE
Module 1 Module 2
IB02 • Indian Foreign Trade IB03 • Import-Export Documentation
IB08 • Economics for International Managers HR06 • International Human Resource Management
FM04 • International Financial Management GM100 • Project Work
MM04 • International Marketing Management

Award: Professional Diploma In Management (International Business)

C8 Professional Diploma In Management (Pharmaceutical Marketing)

The Pharmaceutical industry of India is an ongoing giant AIMA-CME with its expertise has delivered this programme to
with an annual turnover of Rs. 269 billion. The future two pharma giants and is now ready to deliver the
market size is projected at US$45 billion by 2020 programme to the masses. This programme is designed
(Mckinsey Report) Indian Pharma market will be 6th keeping in view the present set of skills and the target
largest in World by 2020. Presently the industry directly audience to develop the required technical expertise in them
employs over 5,00,000 people, while 24,00,000 are to harness the enormous employment opportunities
indirectly employed. available in this area.
FOR WHOM
• Graduates/ Diploma holders already working in this field and looking for quantum jump in their career.
• Freshers looking to enhance their specific management skills required in this highly technical area.
• Professionals already working in dynamic position in other sectors who need specific competency in rapidly
growing sector of pharmaceuticals
 PROGRAMME STRUCTURE
Module 1 Module 2
GM11 • Management Functions & Organisational PH05 • Pharmaceutical Promotion and Advertising
Behaviour Management
PH01 • Principles and Practices of Pharmaceutical PH06 • Strategic Management and International
Marketing Management Marketing
PH02 • Pharmaceutical Sales and Distribution GM100 • Project Work (equivalent to two papers)
Management
PH03 • Pharmaceutical Regulatory / Legal Issues

Award: Professional Diploma In Management (Pharmaceutical Marketing)

C5 Professional Diploma In Management (Marketing)

With a new waves of globalization across the world,
there is a dire need to develop a band of learning
professionals who are armed with strong conceptual
foundations and intuitive insights who are also capable
of successfully meeting the challenges of the
corporate world.
AIMA understands this need well and nurtures its
students accordingly through its Professional Diploma
Programme in Marketing Management.
AIMA’s apex body status and industry interface has helped
largely to design and align its curriculum course material
and teaching methodology to suit the need of emerging
trends and needs of working professionals in the marketing
and sales area.

FOR WHOM
• Professionals aiming to shift to marketing functions and take higher responsibilities.
• Graduate/ Diploma holders to enhance their knowledge in area of sales and marketing.
• Freshers looking for specific skills to increase their job opportunities.

PROGRAMME STRUCTURE
Module 1 Module 2
MM01 • Marketing Management MM04 • International Marketing
MM02 • Sales & Distribution Management MM05 • Marketing of Services
MM03 • Advertising & Brand Management GM100 • Project Work
MM07 • Consumer Behaviour

Award: Professional Diploma In Management (Marketing)

C2 Professional Diploma In Management (Operations Systems)

Operation management is the area of business that is as the production, sale and post sale activities have to be
concerned with responsibility of ensuring that integrated. Career opportunities are enormous in the are of
business operations are effective. There is demand for A u t o m o b i l e , M a n u f a c t u r e r, P h a r m a c e u t i c a l ,
qualified professional in area of professional systems Telecommunication, Oil & Gas and all Banking Sectors.
FOR WHOM
• Engineering graduates/ Diploma holders working in production, manufacturing and allied companies.
• Professionals working in area of supply chain, retail, projects and services.
• Freshers looking for rewarding careers in backened operations.

PROGRAMME STRUCTURE
Module 1 Module 2
ITM341 • Advanced operations research ITM344 • Project Management
ITM342 • IT Applications for facility planning ITM345 • IT Applications in Service Operations
ITM343 • Change management & Business GM100 • Project Work
Process Re-engineering
ITM346 • Supply chain management

Award: Professional Diploma In Management (Operations Systems)

 COMMON DETAILS

SESSION COMMENCES : FEE STRUCTURE :

January & July each year. ! Rs. 20,000/- (Single Payment) + Tax
DURATION : One Year ! Rs. 21,000/- (Installment) + Tax
1st Installment - Rs 13,000/-
ELIGIBILITY
2nd Installment - Rs 8,000/-
• Bachelor’s Degree in any discipline from a recognized university. ! Prospectus Fee - Rs 550/-
• 3 years Diploma in any discipline after 10+2.

FOR ONLINE PURCHASE OF FORM AND PAYMENT OF PROGRAMME FEE VISIT :

http://education.aima.in:8080/campus/showAdmissionForm.action

FOR FURTHER DETAILS CONTACT : Programme Manager at pgcm@aima.in | 9250127573

Key Features

• Flexi learning at your own pace • Anywhere, anytime study • Offered through supported class room teaching or
e-learning at your desktop • 22hrs of classroom teaching/per subject/semester/at study centre • 10hrs.e-learning classes
and chat session for student not opting for study centre. • Quality courseware • Country-wide network of over 56 Study
Centres. • Curriculum in tune with industry needs. • Library database on AIMA website • Student membership of AIMA with
all privileges viz. subscription to Indian Management journal • Modular structure with project work. • Contact programmes
delivered by senior academicians and industry professionals. • Benefits from AIMA's industry internships and placement.

About AIMA
The All India Management Association (AIMA) is the national AIMA makes a salutary contribution to management learning and
apex body of the management profession in India. Over the last practice in the country by offering various services in the areas of
five decades, AIMA has contributed immensely to the testing, distance education, research, publications and
enhancement of management capability in the country. management development programmes.

AIMA has a broad base of 66 Local Management Associations
including two cooperating LMAs abroad, with a membership
crossing 30,000 in number. AIMA is a non-lobbying
organisation, working closely with Industry, Government,
Academia and students to further the cause of the management
profession in India. AIMA is represented on the Boards of India's
premier Business Institutions like Indian Institute of
Management – IIMs. AIMA is also represented on Boards of
Government bodies including the All India Council for Technical
Education, National Board of Accreditation, National
Productivity Council to name a few.
AIMA brings to the Indian managers, the best management practices
and techniques through numerous foreign collaborations with
professional bodies and institutions. AIMA is a member of the Asian
Association of Management Organisations (AAMO) and works
closely with several international management institutions like
Robert H Smith School of Business at the University of Maryland, St
Gallen Foundation etc. in organising international conferences and
management development programmes. To know more please log
on to www.aima.in.

About CME
Established in 1993, Centre for Management Education (CME),
the education wing of AIMA, functions as a full-fledged
autonomous business school, devoted to learning mode with a
network of nodal centres majority of whom are good business
schools.
The Professional Diploma In Management (PDM) is offered in 7
functional areas.
The PDM programme's are also available “at the doorstep” of
companies through the In Company initiative and through
e-learning at the desktop of student. CME’s prestigious Ph.D in
Business Administration is offered in collaboration with Aligarh
Muslim University (AMU) for working professionals having
academic inclination. AIMA-CME also offers Professional and Short-
duration Advanced Certificate Programmes to meet the knowledge
up gradation needs of working professionals.
AIMA-CME has successfully developed a blend of modes of learning
and multimedia pedagogy for its flexible learning programme.
Conventional tools namely books / study guides, classroom
teaching (PCP) by industry experienced faculty are combined with
e-learning modes such as discussion board and chat rooms, along
with recorded lectures for the convenience of working students.
 NODAL CENTRES
Nodal Centre Code Nodal Centre Code Nodal Centre Code
NORTH SOUTH EAST
AIMA – CME Nodal Centre 100 AIMA Bengaluru office 200 AnnexCollege of Management Studies 13
4th Floor 2nd Floor 77 Lenin Sarani
Andhra Association Building Indo Asian Girls PU College (Opp.UnionChappelChurch)
24-25 Institutional Area 1 and 2 Chellekere Kolkata – 700 013.
Lodhi Road Outer Ring Road Tel: 033-40041129-30
New Delhi – 110 003. Near kalyannagar Bus Stop M: 09903085642
Coord: Mr. Rahul Bhatia Bengaluru - 43 Fax: 23584850
Tel: 43128100, 24645100 (Extn.722) Coord: Roshan Worth Coord: SanjayDebnath
Fax: 24643035 M: 09880373721 Email: director@annexcollege.ac.in
Email: rbhatia@aima.in rworth@aima.in
Academy for Professional Excellence 66
DIMS Institute of Management Studies 36 Liba Informatics Centre 72 2/1C, Townshend Road,
G-6, Ground Floor Loyola College, Sterling Road Nugambakkam Bhowanipore
Hans Bhawan Chennai – 600 034. Kolkata – 700 025.
Bahadurshah Zafar Marg (Near ITO) Tel: 044-28177180 / 81 Tel: 033-40227000 /40227021
New Delhi – 110 002. Fax: 28173183 Email:nirmal.agarwal@apexindia.org
Tel: 23370093 Email: libaic_aima@yahoo.com, Coord: Prof. R. K. Ghosh
M: 9811711699 sraja@liba.edu M:09433611236
Email: dims@vsnl.com Coord: Mr. A.Siluvai Raja Email: dean@apexindia.org
dims.trg@gmail.com M: 09841215882 rkghosh.apex@gmail.com

K R Mangalam Institute of Management 167 Badruka Institute of Management Studies 57 Institute of Management Study 157
N – Block, G.K. – I Kachiguda E. M. Bye Pass
Near South Delhi Club Hyderabad – 500 027. 93, Mukundapur Main Road
New Delhi – 110 048. Tel: 040-24654471 / 24656862 Kolkata – 700 099.
Tel: 011-29242667 Coord: Prof. R.K.V. Reddy Tel: 033-24264168, 28371749
Fax: 011-29242666 M: 09247282214 M: 09748754672, 09831637683
Email: projects@krmangalam.org Email: rkvreddy_aima@yahoo.co.in Fax: 24264832
Coord: Ms. Nayana Samuel Email: imsbschool@gmail.com
M: 9990011185 / 9810587643/9718613999 Ramaiah Institute of Management Sciences Coord: Ms. ParomitaDey
(RIMS) 162 M: 09330070825
Delhi Institute of Management 2 193, New BEL Road
& Services M. S. Ramaiah Nagar ADMERIT Global Business School 173
806, Akashdeep Building MSRIT Post Opposite Loyola High School
Barakhamba Road Bengaluru – 560 054. Near P & M Mall
New Delhi–110001. Tel: 080-23607640/41 Patliputra, Kurjee Road
Tel.: 011- 23312187 Email: dean@rimsbangalore.in Patna - 800 010.
Fax: 011-23312187 Coord: Dr. Y. Poornima Tel.: 0612-2270598
Email: dimsinfo@gmail.com Email: yp@rimsbangalore.in M: 09934302282 / 09835022888
Coord: Ms. Surbhi Sharma Email: info@admeritgbs.com
M: 9910194250 Acharya Institute of Management & Sciences anupamsingh19@gmail.com
120
New Delhi Institute of Advanced Studies 68 1st Cross, 1st Stage WEST
A-2, Saraswati Vihar Peenya Industrial Area Pillai’s Institute of Management Studies &
Pitam Pura Bengaluru – 560 058. Research 175
New Delhi – 110 034. Tel: 080-28390433, 28390434, 28376430 Dr. K.M. Vasudevan Campus
Tel: 011-45221121 Fax: 080-28378268 Sector – 16, New Panvel
M: 9650003962 Coord: Prof.Nalini Sridhar Navi Mumbai – 410 206.
Email: admin@ndias.in Email: principal@acharyaims.ac.in Tel.: 022-27451700 / 6100
Coord: Ms. Bushra pgp@acharyaaims.ac.in Email: embapimsr@gmail.com
M: 9650003965
Dayananda Sagar Business Academy 105 IBMR Business School 216
Asian Institute of Management Studies 3 Shavige Malleswara Hills Near ASIA School
B 6/2, 1st /2nd Floor Kumaraswamy Layout Drive-in Road
Ramesh Nagar (DS) Bengaluru – 560 078. Ahmedabad – 380 054. (Gujarat)
Near Metro Pillar No.371, Tel: 080-26660789, 26662226 Tel.: 079-26858717 / 09725091917
New Delhi – 110 015. Telefax: 080 26660789 Fax: 079-26858717
Tel : 011-25454921, 25468536 Coord: Ms. R. Shashikala Email: mba.ahmedabad@ibmrbschool.org
M: 9810140581 M: 09632677479 admin.ahmedabad@ibmrbschool.org
Email:aims.aima@gmail.com Email: shash74@gmail.com
bhatia.rr@gmail.com Sardar Patel College of
Coord: Ms. Mansi Sethi S R N Adarsh College 144 Administration and Management 230
M: 9910026091 No. 75, 5thMain, SPEC Campus
Chamarajpet Vidhyanagar – Vadtal Road
IIBM International 205 Bengaluru - 560 018. Bakrol – 388 315
43, S.P. Marg (Opp. HDFC Bank) Tel: 080-26640750/51 / 22451488/89 Anand (Gujarat)
Civil Lines, Tele-fax: 080-26640751 Tel: 02692-235318
Allahabad (U.P) Email: anithar72@yahoo.com M: 09879619193
Tel.: 09335376882, 09336066183 Coord: Prof. RavindraBabu Coord: Dr. Vashishthadhardwivedi
Email: iibminternational@gmail.com M: 09880525788
Printed by Perfact Impression Pvt. Ltd. # 011-24602233/77

Coord: Mr. Mudasser Khan Email: ravindrababu1972@gmail.com

M: 09335777738
Website: www.iibminternational.com

For more information Contact : Programme Manager: 09250127573

ALL INDIA MANAGEMENT ASSOCIATION
Management House, 14, Institutional Area, Lodhi Road, New Delhi-110 003.
Ph.: +91 11 2464 5100, 4312 8100, Extn. 722/709, Fax: +91 11 2464 3035, 2462 6689.
Email: pgcm@aima.in; www.aima.in