ADDRESS

Santacruz, Mumbai
NITIN RAWAT
MOBILE
+91-98-732-742-67
EMAIL
nitrawat@gmail.com SEO PPC/SEM SMO & SMM TABLEAU

− Profile
Experienced Digital Marketing Professional (8+ years) with expertise in designing &
Pharma B2B
NGO implementing brand building, marketing strategy, and data analytics at national and
international level. Has deep understanding of the marketing, regulatory scenario &
consumer behaviour. Proven record of leading teams, organizing events, and working with
subject matter experts for synchronized campaigns. Adept at networking with decision
App Event Ticket
makers, conducting business introductions, and growing the customer base.

Digital Marketing Manager − Win Over Varicose | Medtronic

MediaMedic, Mumbai • Generated 250% ROI via paid campaigns in 3 months pilot phase, which led to the
June ‘19 - Present renewal of the contract for the next 18 months and globally acclaimed by Medtronic.
• Achieved target KPIs in 70% of the budget in SMM and SEM with innovative strategies.
• Developed interactive dashboards in Tableau for in-depth analytics.
• Led creative team (design + content) for developing UI/UX of website & landing page.
Helped to reduce bounce rate by 20% & increased conversion rate by 35% respectively.
• Coordinated with the sales, marketing and operation team to optimize ads, keyword and
audience targeting.

− Angina Awareness India| Serdia

Discussion on
• Optimized Social Media campaigns & reduced cost per like by 53%
Goal and Database • Re-targeted organic visitors via SMM & Banner ads, increased returning visitors by 32%.
• Automated weekly metrics reports via Tableau by integrating Google Analytics and UTM.
• Project awarded 1st prize for Leveraging Technology for Digital Community Building at
Digital India Health 2019.
• Injected schema.org micro-data to answer searched questions on Google by utilizing
schema.org/FAQPage, mainEntity + acceptedAnswer properties.
• Performed website audit to promote SEO best practice; identify questionable codes,
EACH LOOP WILL OPTIMIZE CAMPAIGN

canonicalization, indexation and plan keyword targeting and internal linking structure.
Planning with
Gantt Chart
− CONTOUR Blood Glucose Monitoring Systems | Ascensia
• Developed measurable strategic marketing and branding plan with KPIs for digital media
and different channels such as Amazon, 1mg, NetMeds and PharmEasy.
• Led creative team for SMM, print ads and Amazon product page design.
• Worked closely with the medical, creative, content and marketing team adhering to
medical industry guidelines.
Implementation
with Reporting
− Johnson & Johnson
• Designed and led the campaigns for 20,000+ subscribers.
• Helped the creative team in designing and content team for a better user experience.
• Monitored open and click rates w.r.t. content to optimize the campaign regularly.

− DonApp | Alkem Laboratories

ROI Calculation • Increased App installations by 50% on iOS & Android by SMM (Facebook & Instagram)
with Sales Data • Achieved KPI’s before time, built India’s largest and world 3rd largest Alzheimer’s and
Dementia Facebook community of 1.5 lakh followers in 9 months.
• Suggested UI/UX improvements to get a high engagement rate.

− ACT FAST | Boehringer Ingelheim

• Created a Facebook community of 50000+ members within 6 months.
Analytics and • Reached 300000+ targeted audience to improved brand awareness.
Optimization • Improved organic reach by guiding creative & content developing better posts.
via Tableau
Other Projects at MediaMedic; Bayer, CIPLA, Galderma, Merck, HealthSecure,
Smyle and Krishna IVF
Digital Marketing Manager − Ilaiyaraaja (A. R. Rahman’s Mentor) Event Marketing (U.S.)
Algolize, Gurgaon • Executed campaigns having 2 months budget of $8000 and $2000 for Google search
Jan ‘17 - May ’19 & banner ads and SMM respectively.
• Optimised Coupons and time-limit offer ads of Facebook SMM.
• Market research for Google and Facebook Display Ads.
− Ebooks2go - A Book Publishing Company (U.S.)
• Facebook and Linkedin Marketing based on location and interests.
• Conducted research and gained an understanding of the US audience.
• Optimised SEO via meta-tags, description and back-linking.
• Brought 500+ leads from Facebook in 10 days.
• Worked with $2000 and $500 monthly budget for SEM & SMM respectively.
− Globaxx - An Import - Export Company (INDIA/US)
• Database targeting for Facebook ads.
• Setup Google search ads account for B2B model in the US and India.

Digital Marekting Executive
Foloop, Mumbai
July ‘15 - Dec’16
- Data mining and data harvesting for more accurate targeting.
- Media planning and optimizing budget for each industry.
- Data extraction, cleaning and harvesting for accurate targeting.
- 40+ Campaigns and 200+ Ad groups for maximum optimization.
- Executed email marketing, SEO and SMO index and creatives.

Sr. IT Team Member - Handled social media accounts (SMO)

Pragya, Gurgaon - Data extraction, cleaning and harvesting for accurate targeting.
July ‘13 - June ’15 - Managed digital tasks like website hosting, editing and marketing.
- Trained and guided the team members for IT department.

IT Team Member - Development and SEO of websites on Joomla and WordPress platform.
Dazz Creation - Developed Candidate analytics application.
Ghaziabad - Converted pages of the websites, static to dynamic by integrating YII MVC Framework.
June ‘12 - June ’13 - Designed newsletters in PSD & converted them into HTML for 1 Lakh+ subscribers.

OTHER SKILLS SET

MySQL HTML CSS BENCHMARK WORDPRESS

GOOGLE ANALYTICS

Taboola QUORA TIKTOK YOUTUBE PHOTOSHOP ILLUSTRATOR

EDUCATION
B.TECH Hindustan College of Science and Technology, Agra
B.Tech: Biotechnology
2008 - 2012
Relevant Syllabus: Computer Programing, Probability & Statistics, Linear Algebra & Calculus.

EXTRA-CURRICULAR
- Developed biogenx.org, a Joomla platform based website for biotechnology branch of
college. The website mainly included e-books, videos, presentations and updates
associated with the stream. The website is financed by stream association.
- Created Dashboard in Excel work file, storing and analyzing students scores.
- Assigned as Event Manager for the bioinformatics event ‘BIO-IT 2011’ of the national level
technical festival of HCST, Agra.
- Zonal Level Player: Table Tennis and Handball.