Care Secure

Content Toolkit & Updates

 Sections
1. Introduction
2. Facebook Assets
3. Content Articles

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Introduction
We’ve put together a toolkit with content assets that will help maximise your engagement with customers to promote Care Secure. This can
be a great way to prospect new customers, or as conversation starters.

There will also be always-on digital efforts to drive product awareness and consideration.

May Jun Jul Aug Sep Oct Nov Dec

Content Articles
MoneySmart
Dollars And Sense
Budgetbabe
Income Blog Articles
Facebook Posts
Importance of long-term care
Debunking myths about long-term care needs
What Care Secure has to offer
Product Placemat (NEW!)
Digital
Always-on ads
SEM

Content assets that you can engage customers with

For information only

Driving customers down the funnel
Communication efforts designed to nurture leads from awareness to conversion

Role: Establish the importance of long-term care planning

by identifying the issues of disability and introducing Care
Secure as a solution
Awareness ✓ Facebook Posts and Link Ads
✓ Income Blog Articles
✓ Advisors WhatApp

Role: Establish Care Secure as the solution and how it

works by communicating product benefits
✓ Sponsored Content by MoneySmart, Dollars And Sense,
Consideration Budgetbabe
✓ Facebook Posts and Retargeting Display Ads
✓ Product Placemat
✓ SEM

Role: Convince customers to buy Care Secure

✓ Display Ads
Conversion
FACEBOOK ASSETS
1 - Importance of long-term care
2 - Debunking myths about long-term care needs
 Importance of long-term care
How you can use this: Share these posts with your customers which will help them understand what is long-term care and why
it is important to plan ahead for it.

Click here to view the post Click here to view the post Click here to view the post Click here to view the post

Look out for the message broadcast sent via Income’s MK

WhatsApp channel, which you can forward to your customers
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 Debunking myths about long-term care needs
How you can use this: Share these posts with your customers to address misperceptions about long-term care needs. You can
mention how customers can reach out to you to learn more about how Care Secure can support them.

For upcoming posts, we will share the links

via Marketing Campaigns and WhatsApp
when they are live.

Alternatively, keep a look out on our Income

Facebook Page!

Click here to view the post Upcoming

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CONTENT ARTICLES
1 – MoneySmart
2 – Dollars And Sense
3 – BudgetBabe
4 – Income Blog Articles
 MoneySmart & Dollars And Sense
How you can use this: Share these with your customers to help them develop a deeper understanding about Care Secure and
how it supports their CareShield Life coverage.

Please include the following

statement when you share this
with your customers:

Click here to view the article ^In Collaboration with

Dollars And Sense

Click here to download infographic

Click here to view the article

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 BudgetBabe
How you can use this: Share these articles with your customers for insightful reviews of Care Secure.

We will share the article link via Marketing

Protect Yourself Against Long-Term Campaigns and WhatsApp when it is live.
Disability Costs:
Review of Income’s Care Secure In the meantime, do check out BudgetBabe’s
review of CareShield Life Supplements here.

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 Income Blog Articles
How you can use this: Share these meaningful articles with your customers that would encourage them to plan for their long-
term care needs.

Send a message to your customers! Here’s a sample message:

It’s never too early to start planning for your future! Check out these useful
articles that will help you learn more about what and how to take the first steps
in getting prepared for your long-term care needs:

Why It’s Never Too Early to Get a Long-term Care Insurance Plan
Life is unpredictable but we can always take necessary steps to be prepared.
Read more: www.income.com.sg/blog/never-too-early-long-term-care-insurance

6 Reasons to Love Your 30s

Find out what you need to do to be well prepared to help you fully enjoy this
Click here to view the article Click here to view the article decade of your life! Read more: www.income.com.sg/blog/love-your-30s

The Essential Financial Checklist for Your 30s and 40s

So much decisions happens in your 30s and 40s, but you don’t have to master it
alone! Read more about what you need:
www.income.com.sg/blog/financial-checklist-for-30s-and-40s

Get in touch with me or visit www.income.com.sg/health-and-personal-

accident/care-secure to find out more

If you wish to stop receiving such marketing messages from me via WhatsApp,
please call 6788 1777.

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Click here to view the article
Thank you