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Cebu Pacific Airlines Incorporation

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 Cebu Pacific Airlines Incorporation

Myrna Jazmin-Evasco

Student

Kriztine R. Viray

Professor

I. Profile of the Company

A. Background

On November of the year 1931 when Philippines started its business in air

transportation. The office is being managed by the Department of Commerce and

Communications. Since then Philippines continue its business in aviation. To name a few

of the Philippines aviation we have the PAL Express, Philippine Airlines, Air Asia and

Cebu Pacific.

Cebu pacific is also known as Cebu Air, Inc. According to Ninoy Aquino

International airport this aviation is one of the lowest cost airlines in the Philippines and

Asia. It provides domestic and international flights.

2010 when Cebu Pacific became the biggest airlines in the Philippines according

to the passengers flown via domestic and international routes.

B. History and Development of Cebu Pacific Air

Cebu Air, Inc. was established on August 26, 1988 and grants its franchise by

Republic Act No. 7151. 30th of August 1991 when the franchise is approved. It started its

operation by March 8 of 1996. February of 1988, because of an accident, its operation

was temporarily ceased. By November of 2001, Cebu Pacific Air begins its operations

internationally.

May of 2008, Cebu Pacific Air rank fifth for budget airline in Asia and was establish

as the number one airline in the world in the name of growth.

July 22 of 2008, it was Cebu Pacific Air who first use the New Terminal 3 of the

Ninoy Aquino International Airport to operates international flights. August of 2009 Cebu

Pacific was the first to use twitter account on social media. January of 2010 Cebu Pacific

gained and International Organization for Standardization (ISO) Certified.

In February 2011 Cebu Pacific Air receives the friendliest and lowest cost airlines

award by World Asia-Pacific conference held in Singapore.

In January 2014, Cebu Pacific and Tigerair of Singapore signed an alliance to

make flight to and from the Philippines.

January 2016 Cebu Pacific had its first brand-new Airbus A320.

January of 2019 Cebu Pacific receive its first A321neo Airbus.

C. Mission Vision

“Why everyone flies”

Cebu Pacific Air Mission, is to put the people together by way of fun-filled, affordable,

reliable and safe travel thru air. They are wholeheartedly dedicated to a new method or

idea and greatness in every single thing they do. Cebu Pacific Air is an employer who has

a range of possibilities providing a set of circumstances for excellence and individual

growth. They have an intense feeling about the importance of family in every part of their

airline. They improve the value of life of the people they serve and they act as an active

associate for the development of our nation. They provide their shareholders a fair and

just return on their investments.

The Cebu Pacific Air Vision is to be the most victorious lower cost bearer in the world.
D. Products and Services

CEB X
The fastest and most effective way to get your URGENT or RUSH cargo to its

destination. CEB X requires confirmation from the CEB Cargo office and is on a first-

come, first-served basis. Cargoes are accepted only up to two (2) hours prior to the

published schedule of flight departure.

Blocked Space Arrangement

This service is offered to cargo customers who require a fixed and guaranteed

space with CEB Cargo. For a guaranteed space allocation on selected flight, we negotiate

rates on a per requirement basis. Cargoes are accepted only up to two (2) hours prior to

the published schedule of flight departure.

ATR Charter

CEB Cargo offers chartered services using the ATR72-500 aircraft. It has an

average capacity of 5,500kg loose cargo with a maximum gross weight of 50kg per piece.

Transshipments

CEB Cargo provides efficient and seamless inter-island connections via Cebu

Pacific's four major hubs: Manila, Cebu, Clark and Davao. Move your cargo shipments to

onward destinations that have no direct flights from the point of origin.
 Packaging Services

Protect shipments from getting wet or damaged for all flights from Manila to

destinations in Luzon, Visayas and Mindanao. Offerings are:

• Plastic jack wrap services

• Plastic sheets

• Bubble wrap

• Styro boxes

Cargo Interline

CEB Cargo has interline partners for cargo to and from Europe, Africa and the

Americas. Send your cargo through our 15 interline partners listed here.
II. Issue

Accident: Cebu Pacific A320 at Davao on Jun 2nd 2013, runway excursion

Accidents are inevitable. One can never really can assume when it will happen,
and if it does, it’s just a split second, a moment of pause where one can never really
understood what just happened. It usually resulted in injury but some unfortunate souls
have been led to death and some are just extremely lucky.

On June 2nd of the year 2013, A Cebu Pacific Airbus A320-200, registration RP-
C3266 performing flight 5J-971 from Manila to Davao (Philippines) with 165 passengers
and 6 crew, faced an unfathomable rush of fear, when their airbus had diverted the
runway at 19:05L (11:05Z) after approaching Davao’s runway 23. Due to heavy downpour
and ground contact, the gear collapsed and both of its engine had a serious impact
resulting substantial damage to the aircraft. The sources from inside the airline claimed
they had a problem with a failed light in the runway and resulted in runway excursion.

On June 4th of the same year, the CAA Philippines (CAAP) had reported that had
found no evidence of technical malfunction of the aircraft while landing. They also claim
that there no evidence of malfunction of from the airport facilities and the crew from inside
the aircraft had clearly seen the runway despite the heavy rain. The aircraft had been able
to touched down the runway but dur to the weather it was turned right off the runway and
came to a full stop at about 1100 meters down the runway between taxiways A4 and A3.
The airline added that the aircraft has been evacuated at exactly 15 minutes after it came
to a full stop. Clearly both engines had made ground contact before it both collapsed and
severely damaged that resulted to smoke emission. The crew had stated after they
checked on it that the engines were not on fire, but due to the tilted position of the aircraft
it was dangerous to have an emergency evacuation because it would cause more injuries,
but then after a moment of analyzation they decided to perform a precautionary
disembarkation via the left hand front door and evacuation slide.

After two days, June 6th sources from the CAAP reported that not all of the
damaged edge lights could not be fully explained with regards to the Cebu Pacific Airbus
A320 accident. There are at least two broken runway edge lights had been damaged by
another aircraft, and perhaps it was caused supposedly by the other Cebu Pacific Turbo
Prop aircraft landing about 5 minutes prior to the accident aircraft.

The Civil Aviation Authority of the Philippines (CAAP) released their summary of

the final report concluding the probable causes of the accident were:

Status: Final

Date: Sunday 2 June 2013

Time: 19:07

Type: Airbus A320-214

Operator: Cebu Pacific Air

Registration: RP-C3266

C/n / msn: 4870

First flight: 2011-09-29 (1 year 8 months)

Engines: 2 CFMI CFM56-5B4/3

Crew: Fatalities: 0 / Occupants: 6

Passengers: Fatalities: 0 / Occupants: 165

Total: Fatalities: 0 / Occupants: 171

Aircraft damage: Substantial

Aircraft fate: Repaired

Davao City-Francisco Bangoy International Airport (DVO)

Location:
( Philippines)

Phase: Landing (LDG)

Nature: Domestic Scheduled Passenger

Departure airport: Manila-Ninoy Aquino International Airport (MNL/RPLL), Philippines

Destination Davao City-Francisco Bangoy International Airport (DVO/RPMD),

airport: Philippines

Flight number: 971

After a keen investigation The Civil Aviation Authority of the Philippines (CAAP)
released their summary of the final report concluding the probable causes of the accident
mainly consisted of the following; One, Pilots’ lack of event proficiency in low-visibility and
non-precision approach with landing at night. A Human Factor and a Pilot Error. Two, the
procedures for emergency for go-around was necessary but unfortunately not utilized.
Three, the pilot was probably experiencing that moment of limited consciousness due to
the bad weather. Other contributory factors are adverse weather condition, and natural
factor. The weather condition severely affected the pilot. Heavy rainfall obscured the
horizontal visibility of the pilots preventing a clear view of the runway. The absence of
runway center lights and Inadequate CRM procedures. Lack of policy on the advisory role
of air traffic controllers, Inadequate pilot re-currency training methods, Standard and non-
standard call-outs and responses and missed approach procedures during the training of
the pilots. The over-used baseline reports and deprivation of runway center lights. The
CAAP reported the aircraft was on a VOR/DME approach to runway 23, the first officer
was pilot flying. ATC informed there were moderate to heavy rain shower over the
aerodrome. On final approach about 5nm out the captain took control of the aircraft. While
descending through 470 feet (MDA) the precipitation started and the wind screen wipers
were set to low. Just before to touching down the downpour became heavy and the wipers
were switched to high. The aircraft touched down about 30 meters/100 feet prior to the
marked touch down point and to the right of the runway center line near the runway edge
lights. Luckily the crew immediately shut down both engines, flaps, spoilers, and the
reversers were still configured. The battery was turned off. About 15 minutes after coming
to a stop, the left forward emergency slide was opened upon instruction by the captain
and the passengers disembarked the aircraft via that slide, the last passenger exited 20
minutes after the slide was opened.

After the incident there are 42 passengers who called themselves “The Victims” and they
have been led by a legal counsel Robert de Leon. These 42 passengers filed a case for
compensation of 1million each for the traumatic experience caused by the accident. Cebu
Pacific settled the problem by giving them reasonable compensation with 100,000 each
for the 42 complainants. Andrew Bautista the leader of “The Victims” added that their
traumatic experience was unquantifiable and was cost more than 1millon. At the end of
the day it was a downpour weather and accidents happen if we do not pay attention to
details. The best part was that no one gets injured and no casualties on the said accident,
it was still a chance to be thankful for, not only by the passengers but also for the crew
and the pilot.

Follow up and Safety Action

The Civil Aviation Authority of the Philippines (CAAP) on June 25, 2013 found

that both crew members were liable for non-compliance with a number of Philippine

Civil Aviation Regulations (PCAR) relating to operation below Decision Height, failure to

execute a go around and declaring an emergency evacuation fifteen minutes after the

accident.
The captain has been suspended for six months and will act as co-pilot for one year

after his airline transport pilot license has been reinstated by the CAAP.

The copilot was suspended for three months, subject to his compliance with the

requirements for the reinstatement of his Commercial Pilot License.

AAIIB issued 6 Safety Recommendations

1. CAAP shall re-assess the airline operators’ initial and re-current pilot training

program on A320/A319, putting strong emphasis on skills/techniques on low

visibility non-precision (VOR/DME) approach and landing and the need to instill

crew awareness on the importance of MISSED APPROACHES below and MDA

or DH and the required competency for such procedures.

2. CAAP shall install runway center lights on IFR rated airports to upgrade our

airports’ instrument landing capability for non-precision approach when

Instrument approach equipment are momentarily not operational.

3. CAAP and Philippine Air Carriers especially Cebu Air, Inc. shall review/update

CRM procedures to ensure a clear and distinct communication protocol between

the cockpit crew when they condition especially below MDA and the loss of visual

contact communication gap during cockpit crews’ delayed reaction to an

emergency situation.

4. CAAP shall conduct review of existing policy on runway closure during inclement

weather and the role of ATC in the overall safety processes within the Aerodrome

during inclement weather even above runway visual minima.

5. CAAP shall provides support for weather radar capability enhancement on IFR

rated airports.
6. CAAP shall review/update pertinent PCAR policy on the 90-day pilot IFR and

non-precision proficiency approaches to airports included in their operations.

There are 42 passengers who called themselves” The Victims” and led by

the legal counsel Robert de Leon. These passengers are asking for a 1 million

pesos compensation each from Cebu Pacific about the traumatic experience and

damages they have on the said flight.

Cebu Pacific handled the said demands out-of-the-court settlement.

According to their legal counsel, Robert de Leon each of the 42 passengers

already receive a “reasonable compensation.” The rumors are, each of the 42

complainants got 100,000 in compensation.

Andrew Bautista leader of the “The Victims” said the group was “happy

this is finally over” and that they commended Cebu Pacific for “its willingness to

negotiate and settle” the issue without court intervention.

“The airline’s representatives have listened to our concerns about

passenger service and handling, and recognized specific points for improvement,

and we have also agreed to accept their very reasonable offer of financial

assistance to cover passengers’ expenses related to the incident,” Bautista said

in a media statement.

Andrew Bautista also added that the most important than the money they

got from the Gokongwei-run firm is “the respect that Cebu Pacific has given us”

because it “is unquantifiable and is worth more than 1 million pesos. It was

enough to clear the trauma we have experienced.

III. Critique

The accident of the runway excursion including Cebu Pacific Airbus from Manila to Davao
was one of the unfortunate events that can happen during a heavy downpour. The
weather was extremely bad that resulted to an accident, and It caused trauma and
nightmares not only to the passengers but also to the crew and the Pilot himself.

The problem was said to be caused by the bad weather and the runway lights. However,
the reports from CAA Philippines stated that there we’re no evidence that can prove that
this was indeed, a technical failure. At the end the evident cause of this accident was the
terrible weather and supposedly the pilot.

In any circumstances, the safety of their passenger was the number one priority of both
the pilot and the crew, in this situation according to the different reports of CAAP and the
Airbus Crew, it is obvious that the runway was visible. However, the pilot claimed that the
lights was not clearly seen because of the weather. The weather is not part of our control,
but we can do something to prevent the accidents, that’s why using emergency strategy
will be of high importance during this kind of events.

IV. Conclusions

Accidents do happen within a blink of an eye and in just of split second of misjudgment
will surely result to the damage of a valuable thing, injury or a loss of human life. This is
the tragedy that had befall in the case of Cebu Pacific Airbus which is from Manila en
route to Davao where the bad weather played a vital role in causing the accident to
happen. Thus, it sends fear and trauma towards the passengers including the Pilots and
the crews that were aboard in the said aircraft.

There were multiple versions from different accounts that could give light and explain the
accident. However, the CCA Philippines reported and states that the accident wasn’t
caused by any technical malfunction for the equipment in the airport where in all good
shape however the weather does have played a vital role in the accident at the same time
this could affect the decision-making of the pilots and the crew aboard in the aircraft. For
there where multiple cases which are similar to their case.
On one hand, the brave pilots and the trained crews did what they can with all their powers
and right judgement to maintain the safety of their passengers. It is true that handling an
uncontrollable circumstance such as weather is challenging for them but they still must
remain calm and assess the possible options they can do to avoid such unfaithful tragic
accident. They do affirm that the weather played a vital role with their decision-making
since the lights from the runaway where not visible making it impossible for them to land
safe and sound.

However, the pilots who were armed with long experience in flying an aircraft which do
include facing such challenging circumstance made a decision which he believes is
reasonably sound which will not jeopardize their safety. Furthermore, despite the landing
of the plane inevitable events do happens such as the plane being tossed to the other
side of the runaway. At that time, one could imagine the fear and anxiety being faced by
most of the passengers praying for their safety and everything will ends well. The crews
immediately assess the damages into the aircraft and quickly seen the affected parts of
the plane. Being a professional, they maintain calmness and implemented the safety drills
they’ve learned from their training. We must look into this as an important part of the
sequence of events for it is vital since the passengers are surely in panic at the same time
experiencing fatigue due to the long flight. But with the fast and decisive actions made by
the crew with all times had remained calm and address the difficult situation
professionally, they were able to come up with a sound plan to escape the said aircraft
and no one had lost their life on that day.

Finally, the bad weather is an event where it can be possibly avoided if only they
are going to upgrade their tools especially those equipment that help them to forecast
such unfavorable weather condition in order to avoid such accidents.
 References

Nawal, A., & Santos, D. J. (n.d.). Cebu Pacific pays passengers in Davao airport accident.

Retrieved from https://newsinfo.inquirer.net/448877/cebu-pacific-pays-passengers-in-

davao-airport-accident

(n.d.). Retrieved from https://aviation-safety.net/database/record.php?id=20130602-0]

(n.d.). Retrieved from http://avherald.com/h?article=46336de8

(n.d.). CebuPacificAir.com. Retrieved from http://cebupacificaircorporate.com/Pages/board-

of-directors.aspx

(n.d.). CebuPacificAir.com. Retrieved from http://cebupacificaircorporate.com/

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