Professional Documents
Culture Documents
ACE Personal Trainer Manual Chapter 18
ACE Personal Trainer Manual Chapter 18
ACE Personal Trainer Manual Chapter 18
When starting out, personal trainers will probably want to price themselves
slightly lower than some of the competition (only 5% or so).
When setting their fees, trainers must remember that taxes are paid on any
earned income.
– A personal trainer should not simply set a rate that sounds inexpensive.
– A trainer must do the research to determine if the rate can cover all of the
required expenses of being in business for one’s self.
Considerations for Working as an Independent Contractor
A good employer will train its personal trainers to market their skills
and make sales.
Another benefit to working for health clubs is that they are often
involved in community projects that can provide experience working
with the public.
Beginning as a personal trainer working in the direct-employee
model can establish the foundation for a long and rewarding career
in the fitness industry.
Business Planning
To have a successful career, a personal trainer should develop a
business plan.
No one starting a business plans to fail.
– They simply fail to develop a systematic plan for running a business.
Accountant
– Helpful for structuring the best cash-flow and financial-management system for the needs of
a business
Insurance Broker
– Provides the most effective way to develop and structure a portfolio that provides the
necessary levels of protection
Contractors
– Helpful in dealing with ongoing repair and maintenance issues of any facility
Financial Plan
To be successful, trainers should establish budget and
revenue goals for themselves.
– The first step when establishing a personal budget is to list monthly
expenses.
– The next step is to determine the number of training sessions required
to achieve the revenue to cover expenses.
– Next, a trainer can determine how many prospective clients he or she
needs to communicate with to successfully market the services.
A trainer who carefully manages his or her time and makes specific
hours available to clients:
– Creates demand by giving the perception that this limited time is indeed valuable
– Helps clients appreciate their timeslots and be more likely to show up for
appointments