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2017 V.1.

Instructions for brand reproduction


and everything that those who work
with us need to know.
SUMMARY

1.0 // INTRODUCTION 2.0 // THE SPARCO® BRAND 3.0 // LOGOTYPE


1.1 - How to use the Manual. 2.1 - The SPARCO® STORY. 3.1 - Logo redesign.
2.2 - Mission and Vision. 3.2 - Logo.
2.3 - Positioning. 3.3 - Colours.
2.4 - Tone of Voice. 3.4 - Typography.
2.5 - Values. 3.5 - Safety Area.
3.6 - SPARCO® Written in Letters.
3.7 - Use.

4.0 // LOGO VARIATIONS 5.0 // IMAGE TREATMENT 6.0 // SPARCO® PRODUCTS


4.1 - Logo Variations. 5.1 - Overview. 6.1 - Product Use.
4.2 - Assembling Rules. 5.2 - Style.
4.3 - Safety Area. 5.3 - Graphic Elements.
4.4 - Variation Use. 5.4 - Half-tint Effect.

pag. 2
1.1 // INTRODUCTION // How to use the Manual

PURPOSE AND FUNCTION


The purpose of this manual is to define the master rules of the
SPARCO® brand use; not only information on the correct use
of the logo but also other brand related information such as its
history and its importance in the world. To make this manual a
valid working tool, it is integrated with interactive elements which
allow you to conveniently navigate all sections of the document
and download all (whatever they may be) resources related
to the SPARCO® brand.

Navigation Buttons

Summary Start Chapter Download Chapter

Tasti Download

Vector Monochrome Font RGB Colour Pdf


File Negative File Profile table

CMYK Colour Monochrome Colour SVG Layout


Profile Positive Palettes File master

pag. 3
2.0 // THE SPARCO® BRAND

2.1 - THE SPARCO® STORY.


2.2 - MISSION AND VISION.
2.3 - POSITIONING.
2.4 - TONE OF VOICE.
2.5 - VALUES.
2.1 //THE SPARCO® BRAND // The story of SPARCO®

SPARCO ® is born out of a dream of two young pilots


from Turin who decided to make the world to which
they belonged, that of automobile competitions, safer. It
was a time of major accidentsand the IAF had decided
to run for cover. SPARCO ® makes its appearance and
revolutionises the concept of security.

pag. 5
2.1 // THE SPARCO® BRAND // The story of SPARCO®

19 19 19 19 20
78 83 90 99 09

THE FIRST FIREPROOF SUIT THE WORLD OF TUNING CHANGES AT THE TOP
For the first time SPARCO ® In 1990 SPARCO ® became involved in A NEW MAJORITY SHAREHOLDER
creates a fireproof racing the world of tuning. There are always Aldino Bellazzini becomes the majority shareholder
suit. It´s just the begivnning. more people who wish to customise of SPARCO ® and focuses on product innovation. The
Since that moment SPARCO ® their own car. SPARCO ® decides to SPARCO ® philosophy has a new supporter. Security
is improving every year make a contribution by creating a and style are the key concepts around which the
producing increasingly new line of dedicated products. SPARCO ® world spins.
performing fireproof suits.

THE FIRST F1 CHAMPIONSHIP THE DEBUT WITH THE SUPERCAR


In 1983, Nelson Piquet won the first F1 world championship SPARCO ® SPARCO ® enters the OEM industry with production of
equipped, just five years after its inception. In the same season, the carbon components for the automotive, aerospace and F1
Lancia 037, winner of the World Rally Championship, is equipped with industries, which adds to the production of sports car seats
a SPARCO ® racing seat. 1983 is the year in which SPARCO ® starts for supercars supplying the major car brands. The perfect
winning. combination of security, technology and style.

pag. 6
2.2 // THE SPARCO® BRAND // Mission

Our primary objective is to offer superior

and consistent quality on all our products without

neglecting the traditional style of the Italian brand,

by combining security, technology and elegance

in one single product.

pag. 7
2.2 // THE SPARCO® BRAND // Vision

SPARCO ® products have always had the power

to revolutionise the automotive world

and become a benchmark for industry.

We want to continue on this road applying

technology and innovation to all our internal

and external production processes.

pag. 8
2.3 // THE SPARCO® BRAND // Positioning

PROFESSIONAL MASS MARKET


POSITIONING POSITIONING

SECURITY DESIGN

RELIABILITY SECURITY

HIGH QUALITY (MATERIALS) HIGH QUALITY (FINISHES)

INNOVATION ICON IN THE WORLD OF RACING

pag. 9
2.4 // THE SPARCO® BRAND // Tone of Voice

CHARACTER LANGUAGE TONE PROPOSAL

PROFESSIONAL SIMPLE DIRECT ENTERTAINMENT

FUNNY TECHNICAL SCIENTIFIC INFORMATION

THE TONE OF VOICE is important in defining


an external line of communication as well
as internal attitude

pag.10
2.5 // THE SPARCO® BRAND // Values

SECURITY
QUALITY
RACING STYLE
MADE IN ITALY
DESIGN
INNOVATION
PROFESSIONALISM

pag. 11
3.0 // LOGOTYPE

3.1 - LOGO REDESIGN.


3.2 - LOGO.
3.3 - COLOURS.
3.4 - TYPOGRAPHY.
3.5 - SAFETY AREA.
3.6 -SPARCO® WRITTEN IN LETTERS.
3.7 - USE.
anniversary
In 2017, on the occasion of SPARCO ®’s 40th
anniversary, the image and the look and feel of
the the logo and its versions were updated,
to better adapt to the changing needs of a
multinational company, which always operates
in the spirit of innovation.

pag.13
3.1 // LOGOTYPE // Logo Redesign

The “CIRCLE” is a universal symbol of perfection which In the SPARCO ® logo, the circle is the parent element and
semantically invokes a sense of unity and security, while is reiterated in every little detail of the whole coordinated
remaining a dynamic form. brand image.

pag.14
3.1 // LOGOTYPE // Logo Redesign

5 UNIT 3 UNIT

3x 2x
1/2x
3 UNIT

1 UNIT 1x

COMPOSITION: The logo was created using the circle


as the base form and by calculating the thickness
of the letters as 1/5 of the height (from the baseline
to the eye) thus creating our unit of measurement.

pag.15
3.1 // LOGOTYPE // Logo Redesign

SPACEING: the distance between all the graphic 1 1/2 1/4


2
elements of the

pag.16
3.1 // LOGOTYPE // Logo Redesign

ROUNDING: Also for the rounding of angles, we apply 1/4


2
two measures: 2 units for the frame; and 1/4 of the unit
for letter or letter bevel.
SMUSSO CORNICE SMUSSO LETTERE

pag.17
3.2 // LOGOTYPE // Logo

Logo SPARCO ® Original.

LOGO SPARCO ® Frame.

LOGO SPARCO ® Shape.

pag.18
3.2 // LOGOTYPE // Logo

LOGO SPARCO ® Stamp.

pag.19
3.3 // LOGOTYPE // Colours

Pantone Reflex Blue


CMYK 100.89.0.0
RGB 0.20.137
#001489
RAL 5002 100% 50%

CMYK 0.0.0.0
RGB 255.255.255
#ffffff
RAL 9016
100%

Pantone Black
CMYK 100.100.100.100
RGB 0.0.0
#000000
RAL 9005 100% 50% 100%
25%

Pantone Silver 877**


RGB 142.144.144
#8e8f90
RAL 7045
Interpretazione dell’effetto metallizzato

SPARCO ® PRIMARY COLORS ** Note Well. To reproduce PANTONE SILVER 877 in digital applications, a colour
pattern will not be sufficient, you will need to apply a special effect to achieve the
metallic effect.

pag.20
3.4 // LOGOTYPE // Typography

RALEWAY
Black TITLES
Line spacing +0 pt.
Minimum size 12 pt.
VENIMA VOLUPTIS
ALL CAPS DOLUPTATUR?
NO JUSTIFY VENIMA VOLUPTIS DOLUPTATUR?

RALEWAY
Subtitles
Bold
Line spacing +4 pt. Cae numquam nonsequ iantium sum sed
Minimum size 12 pt. Consequo stibusam quibus, torunt adis.

RALEWAY
HIGHLIGHTED
Medium
Line spacing +4 pt. DES EARUM CON PLACCUP TURIBUSDAE
Minimum size 9 pt. CUPTASP ERFERUM NIS PERUM SITATUR SAE RE,
ALL CAPS EOS EUM EST QUAM QUE RE PRAEPTA DITAS RES

RALEWAY
Body
Light
Line spacing +4 pt. Des earum con placcup turibusdae cuptasp
Minimum size 9 pt. erferum nis perum sitatur sae re, eos eum est

pag.21
3.4 // LOGOTYPE // Typography

pag.22
3.5 // LOGOTYPE // Safety Area

SAFETY AREA: The safety area is calculated as 3 units in


height applied as follows:

pag.23
3.5 // LOGOTYPE // Safety Area

SAFETY AREA: The safety area is calculated as 3 units in


height applied as follows:

pag.24
3.5 // LOGOTYPE // Safety Area

SAFETY AREA: The safety area is calculated as 3 units in


height applied as follows:

pag.25
3.5 // LOGOTYPE // Safety Area

SAFETY AREA: The safety area is calculated as 3 units in


height applied as follows:

pag.26
3.6 // LOGOTYPE // SPARCO® written in Letters

Every time the SPARC ® Brand is quoted in a text,


it must appear in ALL CAPS and show the “®”
at the right apex.

pag.27
3.7 // LOGOTYPE // Use

Do not change the element positions

Do not remove elements

Do not change the colour of any part of the logo

pag.28
3.7 // LOGOTYPE // Use

In Colour. Monochrome Positive Monocromatico Negativo


REFLEX BLUE SPARCO ® or PANTONE Silver 877, to be used on to be used on a light to be used on coloured or dark
Light and/or dark background when legibility of the logo is not background or for special backgrounds, only in the
compromised or for specific printing needs. printing needs. SPARCO ® Original Logo version.

NB. For graphic frames, use the SPARCO ® Base logo.

pag.29
4.0 // VARIATIONS

4.1 - LOGO VARIATIONS.


4.2 - ASSEMBLY RULES.
4.3 - SAFETY AREA.
4.4 - USE VERSIONS.
4.1 // VARIATIONS // Logo Variations

pag.31
4.1 // VARIATIONS // Logo Variations

SPARCO ® Corsa Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.

pag.32
4.1 // VARIATIONS // Logo Variations

SPARCO ® Corsa Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.

pag.33
4.1 // VARIATIONS // Logo Variations

SPARCO ® Corsa Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.

pag.34
4.1 // VARIATIONS // Logo Variations

Primary Color

Primary Color Secondary Color

PANTONE 185 C PANTONE Reflex Blue


CMYK 0.93.79.0 CMYK 100,89,0,0
RGB 228.0.43 RGB 0, 20, 137
#E62A32 #001489
RAL 3028 RAL 5002

Secondary Color

NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.

pag.35
4.1 // VARIATIONS // Logo Variations

SPARCO ® Fashion Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.

pag.36
4.1 // VARIATIONS // Logo Variations

SPARCO ® Fashion Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.

pag.37
4.1 // VARIATIONS // Logo Variations

SPARCO ® Fashion Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.

pag.38
4.1 // VARIATIONS // Logo Variations

Primary Color

Primary Color Secondary Color

PANTONE 422 C PANTONE Reflex Blue


CMYK19.12.13.34 CMYK 100,89,0,0
RGB 158.162.162 RGB 0, 20, 137
#9ea2a2 #001489
RAL 9006 RAL 5002

Secondary Color

NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.

pag.39
4.1 // VARIATIONS // Logo Variations

SPARCO ® Wheels Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.

pag.40
4.1 // VARIATIONS // Logo Variations

SPARCO ® Wheels Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.

pag.41
4.1 // VARIATIONS // Logo Variations

SPARCO ® Wheels Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.

pag.42
4.1 // VARIATIONS // Logo Variations

Primary Color

Primary Color Secondary Color

PANTONE 291 C PANTONE Reflex Blue


CMYK 38.4.0.0 CMYK 100,89,0,0
RGB 155.203.235 RGB 0, 20, 137
#9bcbeb #001489
RAL 6034 RAL 5002

Secondary Color

NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.

pag.43
4.1 // VARIATIONS // Logo Variations

SPARCO ® Kids Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.

pag.44
4.1 // VARIATIONS // Logo Variations

SPARCO ® Kids Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.

pag.45
4.1 // VARIATIONS // Logo Variations

SPARCO ® Kids Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.

pag.46
4.1 // VARIATIONS // Logo Variations

Primary Color

Primary Color Secondary Color

PANTONE 298 C PANTONE Reflex Blue


CMYK 67.2.0.0 CMYK 100,89,0,0
RGB 65.182.230 RGB 0, 20, 137
#41b6e6 #001489
RAL 5024 RAL 5002

Secondary Color

NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.

pag.47
4.1 // VARIATIONS // Logo Variations

SPARCO ® Teamwork Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.

pag.48
4.1 // VARIATIONS // Logo Variations

SPARCO ® Teamwork Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.

pag.49
4.1 // VARIATIONS // Logo Variations

SPARCO ® Teamwork Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.

pag.50
4.1 // VARIATIONS // Logo Variations

Primary Color

Primary Color Secondary Color

PANTONE Orange 021 PANTONE Reflex Blue


CMYK 0.65.100.0 CMYK 100,89,0,0
RGB 254.80.0 RGB 0, 20, 137
#fe5000 #001489
RAL 2004 RAL 5002

Secondary Color

NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.

pag.51
4.1 // VARIATIONS // Logo Variations

SPARCO ® H&L Flag Logo . The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.

pag.52
4.1 // VARIATIONS // Logo Variations

SPARCO ® H&L Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.

pag.53
4.1 // VARIATIONS // Logo Variations

SPARCO ® H&L Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.

pag.54
4.1 // VARIATIONS // Logo Variations

Primary Color

Primary Color Secondary Color

PANTONE 389 C PANTONE Black C


CMYK 21.0.85.0 CMYK 63.62.59.94
RGB 208.223.0 RGB 45.41.38
#d0df00 #2d2926
RAL 1016 RAL 9017

Secondary Color

NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.

pag.55
4.1 // VARIATIONS // Logo Variations

SPARCO ® Batteries Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.

pag.56
4.1 // VARIATIONS // Logo Variations

SPARCO ® Batteries Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.

pag.57
4.1 // VARIATIONS // Logo Variations

SPARCO ® Batteries Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.

pag.58
4.1 // VARIATIONS // Logo Variations

Primary Color

Primary Color Secondary Color

PANTONE Green C PANTONE Reflex Blue


CMYK 93.0.63.0 CMYK 100,89,0,0
RGB 0.171.132 RGB 0, 20, 137
#00ab84 #001489
RAL 6024 RAL 5002

Secondary Color

NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.

pag.59
4.1 // VARIATIONS // Logo Variations

SPARCO ® Filters Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.

pag.60
4.1 // VARIATIONS // Logo Variations

SPARCO ® Filters Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.

pag.61
4.1 // VARIATIONS // Logo Variations

SPARCO ® Filters Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.

pag.62
4.1 // VARIATIONS // Logo Variations

Primary Color

Primary Color Secondary Color

PANTONE 109 c PANTONE Reflex Blue


CMYK 0.9.100.0 CMYK 100,89,0,0
RGB 255.209.0 RGB 0, 20, 137
#ffd100 #001489
RAL 1018 RAL 5002

Secondary Color

NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.

pag.63
4.1 // VARIATIONS // Logo Variations

SPARCO ® Gaming Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.

pag.64
4.1 // VARIATIONS // Logo Variations

SPARCO ® Gaming Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.

pag.65
4.1 // VARIATIONS // Logo Variations

SPARCO ® Gaming Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.

pag.66
4.1 // VARIATIONS // Logo Variations

Primary Color

Primary Color Secondary Color

PANTONE 185 C PANTONE Black C


CMYK 0.93.79.0 CMYK 63.62.59.94
RGB 228.0.43 RGB 45.41.38
#E62A32 #2d2926
RAL 3028 RAL 9017

Secondary Color

NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.

pag.67
4.1 // VARIATIONS // Logo Variations

SPARCO ® Riders Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.

pag.68
4.1 // VARIATIONS // Logo Variations

SPARCO ® Riders Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.

pag.69
4.1 // VARIATIONS // Logo Variations

SPARCO ® Riders Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.

pag.70
4.1 // VARIATIONS // Logo Variations

Primary Color

Primary Color Secondary Color

PANTONE 319 C PANTONE Black C


CMYK 59.0.22.0 CMYK 63.62.59.94
RGB 45.204.211 RGB 45.41.38
#69C4CD #2d2926
RAL 6027 RAL 9017

Secondary Color

NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.

pag.71
4.1 // VARIATIONS // Logo Variations

SPARCO ® Pro Care Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.

pag.72
4.1 // VARIATIONS // Logo Variations

SPARCO ® Pro Care Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.

pag.73
4.1 // VARIATIONS // Logo Variations

SPARCO ® Pro Care Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.

pag.74
4.1 // VARIATIONS // Logo Variations

Primary Color

Primary Color Secondary Color

PANTONE Magenta PANTONE Reflex Blue


CMYK 0.100.0.0 CMYK 100,89,0,0
RGB 212.115.125 RGB 0, 20, 137
#E6007E #001489
RAL 4010 RAL 5002

Secondary Color

NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.

pag.75
4.2 // VARIATIONS // Assembly rules

For the CREATION of a new future version, Neuropol Nova


follow the rules outlined here and use the Weight: Regular
Master file: Upper-case

Titolo 1/12 1/6 1/3 1

pag.76
4.2 // VARIATIONS // Assembly rules

For the CREATION of a new future version, Neuropol Nova


follow the rules outlined here and use the Weight: Regular
Master file: Upper-case

Titolo 1/12 1/6 1/3 1

pag.77
4.2 // VARIATIONS // Assembly rules

For the CREATION of a new future version, Neuropol Nova


follow the rules outlined here and use the Weight: Regular
Master file: Upper-case

Titolo 1/12 1/6 1/3 1

pag.78
4.3 // VARIATIONS // Safety Area

The Safety Area is calculated as 1/3 of units


in all directions.

1/12 1/6 1/3 1

pag.79
4.3 // VARIATIONS // Safety Area

The Safety Area is calculated as 1/3 of units


in all directions.

1/12 1/6 1/3 1

pag.80
4.3 // VARIATIONS // Safety Area

The Safety Area is calculated as 1/3 of units


in all directions.

1/12 1/6 1/3 1

pag.81
4.4 // VARIATIONS // Variations use

THESE NAMES REPRESENT THE SPARCO® BRAND SECTIONS


AND THEREFORE ARE NOT NEW BRANDS.

• They should not be applied to products. • They can be used in:


• They cannot be reproduced on their own - catalogues
(without the original SPARCO ® logo) on: - dedicated sites (e.g. sparco-wheels.it)
- online store
communication materials: - gadget
- stationery
- labels
- paper communication as a leaflet or POS
- digital communication as images or videos on social networks
- banner ads
- slide presentations
- press folders
- event materials: stands, banners, projections or stickers and internal
materials like digital signature or business cards.
- internal communications

In these cases, the names will appear with the original SPARCO ® logo,
not necessarily alongside it but always as an integral part of SPARCO ®
(for example at a fair, on the SPARCO ® stand, using the original logo, there
may be some banners displaying only the SPARCO ® Corsa logo).

pag.82
5.0 // IMAGE TREATMENT

5.1 - OVERVIEW.
5.2 - STYLE.
5.3 - GRAPHIC ELEMENTS.
5.4 - HALF-TINTED.
5.1 // IMAGE TREATMENT // Overview

HOW TO TREAT
PHOTOGRAPHS, GRAPHICS
AND EFFECTS FOR
SPARCO®
In this section, we define styles and graphic elements
that define the SPARCO ® visual identity. Replicating
this booklet consistently will allow the SPARCO ®
brand to be recognisable not only through the
logo but also through every visual expression of its
communication materials.

pag.84
5.2 // IMAGE TREATMENT // Style

TECHNIQUE

Subjects of the photos must be partially cut


out of the field to increase the dynamic effect.
Therefore they must not be represented in the
total or greater plan.
Exclusively for panoramas and catalogue images.

Avoid perpendicular shots in favour of


diagonal points of view.

Whenever possible, make sure product


details or the SPARCO ® logo – where
visible – are clearly distinguishable.

pag.85
5.2 // IMAGE TREATMENT // Style

SUBJECTS

Subjects represented by communication images


can be SPARCO ® products, on limbo or neutral
background, or people using the products.
Do not represent products without the human
element in use context.

When subjects are not directly products but the


SPARCO ® brand, use images that show the brand
as the main element. Avoid images that represent
the SPARCO ® logo among other recognisable
trademark logos. Avoid as far as possible images
where subjects are not directly the products.

pag.86
5.2 // IMAGE TREATMENT // Style

TONE OF VOICE

The SPARCO ® tone of voice is linked to the racing world


set of values and the technology applied to racing
products. That’s why SPARCO ® images give the idea
of dynamism and technicality to represent SPARCO ®
in a distinctive way. Let’s see SPARCO ® in action, as a
winner and “behind the scenes”.

Not representing accidents or damaged or broken


SPARCO ® products.

pag.87
5.3 // IMAGE TREATMENT // Graphic Elements: BADGE

BADGE: To be used on images and in communication. Not on products.


4 2 1

pag.88
5.3 // IMAGE TREATMENT // Graphic Elements: “S”

S OF SPARCO ®: In communication, the use of the “S” Graphic Element


rotated by 30° is limited to supergraphics. Format
It will never appear as a stamp or badge, and will
always be used cut on one or two sides.

pag.89
5.3 // IMAGE TREATMENT // Graphic Elements: FRAMES

FRAME: The SPARCO ® logo features two this graphic on the SPARCO ® logo without THE ANGLE DIMENSION is
of its frame versions. This frame is a valid a frame to avoid redundancy. calculated based on the thickness
graphical element to use in communication of the line with a ratio of 1: 3. If the
because it invokes the SPARCO ® brand. But line is 2pt in thickness, the radius of
in this case you will only need to include the curve will be 6pt.

pag.90
5.3 // IMAGE STANDARDS // Graphic Elements: ICONS

SPARCO ® ICONS

pag.91
5.4 // PICTURE TREATMENT // Half-Tinted

FOL
DER
COV
ER.

As an alternative to photographic images, for printing


needs or stylistic choice, the half-tinted retina effect,
consisting of full circles, will be used to draw the circle
as a constituent element of the coordinated image of
SPARCO ®.

pag.92
6.0 // SPARCO® Products

6.1 - SPARCO® LOGO USE ON PRODUCTS.


6.1 // SPARCO® PRODUCTS // Product Use

Do not reproduce the Do not modify the existing Do not create new Do not display the logo in
logo with a distorted arc.. logos. unplanned logos. outline.

Do not use tone-on-tone. Do not create acronyms Do not use uncut Observe the safety area.
or different versions of supergraphics.

The most important use that can be made of the logo is The SPARCO ® logo on products must always appear
REPRODUCTION ON PRODUCTS, which will also appear as indicated in the directions for use. Here are some
frequently in communication. examples NOT to follow.

pag.94
6.1 // SPARCO® PRODUCTS // Product Use

Beam inserted logo. Stamp logo. Original Logo. Full colour logo.

Contrasting colours. Original Logo. Stamp logo. Observed safety area.

CORRECTION of the previous examples.

pag.95
HEADQUARTER
Via Leini 524, 10088 Volpiano (TO)
+39 011 2240911
info@sparco.it

SPARCO UDINE
via De Rubeis 44/46, 33100 Udine
+39 0432 503215
info.sparcoudine@sparco.it
www.sparco.it

SPARCO MOTOR SPORTS, INC. U.S.A.


1852 Kaiser Ave, Irvine, CA 92614
001 9497971750
info@sparcousa.com
www.sparcousa.com

SPARCO TUNISIE
Semmech Touta, Km 32
7 GP, Grombalia
002 1672215187

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