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Sparco Manuale v.1.2 Eng
Sparco Manuale v.1.2 Eng
pag. 2
1.1 // INTRODUCTION // How to use the Manual
Navigation Buttons
Tasti Download
pag. 3
2.0 // THE SPARCO® BRAND
pag. 5
2.1 // THE SPARCO® BRAND // The story of SPARCO®
19 19 19 19 20
78 83 90 99 09
THE FIRST FIREPROOF SUIT THE WORLD OF TUNING CHANGES AT THE TOP
For the first time SPARCO ® In 1990 SPARCO ® became involved in A NEW MAJORITY SHAREHOLDER
creates a fireproof racing the world of tuning. There are always Aldino Bellazzini becomes the majority shareholder
suit. It´s just the begivnning. more people who wish to customise of SPARCO ® and focuses on product innovation. The
Since that moment SPARCO ® their own car. SPARCO ® decides to SPARCO ® philosophy has a new supporter. Security
is improving every year make a contribution by creating a and style are the key concepts around which the
producing increasingly new line of dedicated products. SPARCO ® world spins.
performing fireproof suits.
pag. 6
2.2 // THE SPARCO® BRAND // Mission
pag. 7
2.2 // THE SPARCO® BRAND // Vision
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2.3 // THE SPARCO® BRAND // Positioning
SECURITY DESIGN
RELIABILITY SECURITY
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2.4 // THE SPARCO® BRAND // Tone of Voice
pag.10
2.5 // THE SPARCO® BRAND // Values
SECURITY
QUALITY
RACING STYLE
MADE IN ITALY
DESIGN
INNOVATION
PROFESSIONALISM
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3.0 // LOGOTYPE
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3.1 // LOGOTYPE // Logo Redesign
The “CIRCLE” is a universal symbol of perfection which In the SPARCO ® logo, the circle is the parent element and
semantically invokes a sense of unity and security, while is reiterated in every little detail of the whole coordinated
remaining a dynamic form. brand image.
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3.1 // LOGOTYPE // Logo Redesign
5 UNIT 3 UNIT
3x 2x
1/2x
3 UNIT
1 UNIT 1x
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3.1 // LOGOTYPE // Logo Redesign
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3.1 // LOGOTYPE // Logo Redesign
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3.2 // LOGOTYPE // Logo
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3.2 // LOGOTYPE // Logo
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3.3 // LOGOTYPE // Colours
CMYK 0.0.0.0
RGB 255.255.255
#ffffff
RAL 9016
100%
Pantone Black
CMYK 100.100.100.100
RGB 0.0.0
#000000
RAL 9005 100% 50% 100%
25%
SPARCO ® PRIMARY COLORS ** Note Well. To reproduce PANTONE SILVER 877 in digital applications, a colour
pattern will not be sufficient, you will need to apply a special effect to achieve the
metallic effect.
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3.4 // LOGOTYPE // Typography
RALEWAY
Black TITLES
Line spacing +0 pt.
Minimum size 12 pt.
VENIMA VOLUPTIS
ALL CAPS DOLUPTATUR?
NO JUSTIFY VENIMA VOLUPTIS DOLUPTATUR?
RALEWAY
Subtitles
Bold
Line spacing +4 pt. Cae numquam nonsequ iantium sum sed
Minimum size 12 pt. Consequo stibusam quibus, torunt adis.
RALEWAY
HIGHLIGHTED
Medium
Line spacing +4 pt. DES EARUM CON PLACCUP TURIBUSDAE
Minimum size 9 pt. CUPTASP ERFERUM NIS PERUM SITATUR SAE RE,
ALL CAPS EOS EUM EST QUAM QUE RE PRAEPTA DITAS RES
RALEWAY
Body
Light
Line spacing +4 pt. Des earum con placcup turibusdae cuptasp
Minimum size 9 pt. erferum nis perum sitatur sae re, eos eum est
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3.4 // LOGOTYPE // Typography
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3.5 // LOGOTYPE // Safety Area
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3.5 // LOGOTYPE // Safety Area
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3.5 // LOGOTYPE // Safety Area
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3.5 // LOGOTYPE // Safety Area
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3.6 // LOGOTYPE // SPARCO® written in Letters
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3.7 // LOGOTYPE // Use
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3.7 // LOGOTYPE // Use
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4.0 // VARIATIONS
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4.1 // VARIATIONS // Logo Variations
SPARCO ® Corsa Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.
pag.32
4.1 // VARIATIONS // Logo Variations
SPARCO ® Corsa Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.
pag.33
4.1 // VARIATIONS // Logo Variations
SPARCO ® Corsa Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.
pag.34
4.1 // VARIATIONS // Logo Variations
Primary Color
Secondary Color
NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.
pag.35
4.1 // VARIATIONS // Logo Variations
SPARCO ® Fashion Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.
pag.36
4.1 // VARIATIONS // Logo Variations
SPARCO ® Fashion Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.
pag.37
4.1 // VARIATIONS // Logo Variations
SPARCO ® Fashion Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.
pag.38
4.1 // VARIATIONS // Logo Variations
Primary Color
Secondary Color
NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.
pag.39
4.1 // VARIATIONS // Logo Variations
SPARCO ® Wheels Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.
pag.40
4.1 // VARIATIONS // Logo Variations
SPARCO ® Wheels Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.
pag.41
4.1 // VARIATIONS // Logo Variations
SPARCO ® Wheels Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.
pag.42
4.1 // VARIATIONS // Logo Variations
Primary Color
Secondary Color
NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.
pag.43
4.1 // VARIATIONS // Logo Variations
SPARCO ® Kids Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.
pag.44
4.1 // VARIATIONS // Logo Variations
SPARCO ® Kids Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.
pag.45
4.1 // VARIATIONS // Logo Variations
SPARCO ® Kids Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.
pag.46
4.1 // VARIATIONS // Logo Variations
Primary Color
Secondary Color
NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.
pag.47
4.1 // VARIATIONS // Logo Variations
SPARCO ® Teamwork Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.
pag.48
4.1 // VARIATIONS // Logo Variations
SPARCO ® Teamwork Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.
pag.49
4.1 // VARIATIONS // Logo Variations
SPARCO ® Teamwork Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.
pag.50
4.1 // VARIATIONS // Logo Variations
Primary Color
Secondary Color
NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.
pag.51
4.1 // VARIATIONS // Logo Variations
SPARCO ® H&L Flag Logo . The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.
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4.1 // VARIATIONS // Logo Variations
SPARCO ® H&L Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.
pag.53
4.1 // VARIATIONS // Logo Variations
SPARCO ® H&L Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.
pag.54
4.1 // VARIATIONS // Logo Variations
Primary Color
Secondary Color
NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.
pag.55
4.1 // VARIATIONS // Logo Variations
SPARCO ® Batteries Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.
pag.56
4.1 // VARIATIONS // Logo Variations
SPARCO ® Batteries Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.
pag.57
4.1 // VARIATIONS // Logo Variations
SPARCO ® Batteries Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.
pag.58
4.1 // VARIATIONS // Logo Variations
Primary Color
Secondary Color
NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.
pag.59
4.1 // VARIATIONS // Logo Variations
SPARCO ® Filters Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.
pag.60
4.1 // VARIATIONS // Logo Variations
SPARCO ® Filters Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.
pag.61
4.1 // VARIATIONS // Logo Variations
SPARCO ® Filters Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.
pag.62
4.1 // VARIATIONS // Logo Variations
Primary Color
Secondary Color
NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.
pag.63
4.1 // VARIATIONS // Logo Variations
SPARCO ® Gaming Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.
pag.64
4.1 // VARIATIONS // Logo Variations
SPARCO ® Gaming Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.
pag.65
4.1 // VARIATIONS // Logo Variations
SPARCO ® Gaming Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.
pag.66
4.1 // VARIATIONS // Logo Variations
Primary Color
Secondary Color
NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.
pag.67
4.1 // VARIATIONS // Logo Variations
SPARCO ® Riders Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.
pag.68
4.1 // VARIATIONS // Logo Variations
SPARCO ® Riders Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.
pag.69
4.1 // VARIATIONS // Logo Variations
SPARCO ® Riders Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.
pag.70
4.1 // VARIATIONS // Logo Variations
Primary Color
Secondary Color
NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.
pag.71
4.1 // VARIATIONS // Logo Variations
SPARCO ® Pro Care Flag Logo. The “FLAG” logo version is the main logo and must be used primarily
wherever you want to represent the SPARCO ® version.
pag.72
4.1 // VARIATIONS // Logo Variations
SPARCO ® Pro Care Stamp Logo. The “STAMP” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way because of its
small size.
pag.73
4.1 // VARIATIONS // Logo Variations
SPARCO ® Pro Care Extended Logo. The “EXTENDED” logo version can be used where the format space does not
allow you to reproduce the “FLAG” logo in a readable way due to the fact that it is
excessively horizontal.
pag.74
4.1 // VARIATIONS // Logo Variations
Primary Color
Secondary Color
NOTE: The Secondary Colour is not part of the logo, but it is used in combination with it in communication
materials related to the different versions (e.g. Packaging). In the diagram above we can see how to
combine it with the logo respecting the colour proportions.
pag.75
4.2 // VARIATIONS // Assembly rules
pag.76
4.2 // VARIATIONS // Assembly rules
pag.77
4.2 // VARIATIONS // Assembly rules
pag.78
4.3 // VARIATIONS // Safety Area
pag.79
4.3 // VARIATIONS // Safety Area
pag.80
4.3 // VARIATIONS // Safety Area
pag.81
4.4 // VARIATIONS // Variations use
In these cases, the names will appear with the original SPARCO ® logo,
not necessarily alongside it but always as an integral part of SPARCO ®
(for example at a fair, on the SPARCO ® stand, using the original logo, there
may be some banners displaying only the SPARCO ® Corsa logo).
pag.82
5.0 // IMAGE TREATMENT
5.1 - OVERVIEW.
5.2 - STYLE.
5.3 - GRAPHIC ELEMENTS.
5.4 - HALF-TINTED.
5.1 // IMAGE TREATMENT // Overview
HOW TO TREAT
PHOTOGRAPHS, GRAPHICS
AND EFFECTS FOR
SPARCO®
In this section, we define styles and graphic elements
that define the SPARCO ® visual identity. Replicating
this booklet consistently will allow the SPARCO ®
brand to be recognisable not only through the
logo but also through every visual expression of its
communication materials.
pag.84
5.2 // IMAGE TREATMENT // Style
TECHNIQUE
pag.85
5.2 // IMAGE TREATMENT // Style
SUBJECTS
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5.2 // IMAGE TREATMENT // Style
TONE OF VOICE
pag.87
5.3 // IMAGE TREATMENT // Graphic Elements: BADGE
pag.88
5.3 // IMAGE TREATMENT // Graphic Elements: “S”
pag.89
5.3 // IMAGE TREATMENT // Graphic Elements: FRAMES
FRAME: The SPARCO ® logo features two this graphic on the SPARCO ® logo without THE ANGLE DIMENSION is
of its frame versions. This frame is a valid a frame to avoid redundancy. calculated based on the thickness
graphical element to use in communication of the line with a ratio of 1: 3. If the
because it invokes the SPARCO ® brand. But line is 2pt in thickness, the radius of
in this case you will only need to include the curve will be 6pt.
pag.90
5.3 // IMAGE STANDARDS // Graphic Elements: ICONS
SPARCO ® ICONS
pag.91
5.4 // PICTURE TREATMENT // Half-Tinted
FOL
DER
COV
ER.
pag.92
6.0 // SPARCO® Products
Do not reproduce the Do not modify the existing Do not create new Do not display the logo in
logo with a distorted arc.. logos. unplanned logos. outline.
Do not use tone-on-tone. Do not create acronyms Do not use uncut Observe the safety area.
or different versions of supergraphics.
The most important use that can be made of the logo is The SPARCO ® logo on products must always appear
REPRODUCTION ON PRODUCTS, which will also appear as indicated in the directions for use. Here are some
frequently in communication. examples NOT to follow.
pag.94
6.1 // SPARCO® PRODUCTS // Product Use
Beam inserted logo. Stamp logo. Original Logo. Full colour logo.
pag.95
HEADQUARTER
Via Leini 524, 10088 Volpiano (TO)
+39 011 2240911
info@sparco.it
SPARCO UDINE
via De Rubeis 44/46, 33100 Udine
+39 0432 503215
info.sparcoudine@sparco.it
www.sparco.it
SPARCO TUNISIE
Semmech Touta, Km 32
7 GP, Grombalia
002 1672215187