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Presentation For AFP's Communication and Lobbying Plan For The US Congress
Presentation For AFP's Communication and Lobbying Plan For The US Congress
COMMUNICATIONS STRATEGY
In support of the Defense Resource Mobilization
Plan
•Agenda
• Introduction
• Rationale / Problem Areas / Proposed
Solution
• End State, Objectives and Strategies
• Target Audience
• Operational Activities
• Conclusion
Introduction
• Transnational threats
1. Transnational terrorism
2. Environmental degradation and
terrorism
3. Biological terrorism and medical
threats
Factors
4. Cyber terrorism
5. Insurgency
6. Narcotics proliferation
7. Natural and man-made disasters
Rationale / Problem Areas
Proposed Solution
An integrated communications plan
that will effectively improve the DND-
AFP image and highlight their role in
the country’s progress through :
1. Leveraging challenges to create
opportunities resulting in a positive
image for the organization
Proposed Solution
• Filipino public
• All 3 Branches of Government
• Multi-sectoral supporters of the AFP
modernization plan
• Philippine media / opinion makers
• NGO’s & the Business/Academe Sectors
Target
• Diplomatic corps
• Local Government Units (LGU’s)
• Other stakeholders
Operational Activities