6/26/2021 Abiot Tsegaye

Degree Program: - MASTER OF BUSINESS ADMINISTRATION(MBA)

6/26/2021
Course Title:- Research Methodology

Course Code:-

Abiot Tsegaye
Credit hours:- 3crs
Prerequisites:- NONE
Academic year:-

Course Instructor and Name:- Abiot Tsegaye

contact Address:
Email:- abiot329@yahoo.com

Office:- __________________________
OBJECTIVES OF THE COURSE

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Abiot Tsegaye
 CHAPTER ONE
INTRODUCTION TO BUSINESS RESEARCH

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 What is Research?
 What is scientific method of doing research?

Abiot Tsegaye
 Objectives of and motivation in Research
 Types of business research
 Research methodology and Research Methods
 What is a research process?
 What is good research?
 What problems do researchers face in Ethiopia?
 CHAPTER TWO
APPLYING SCIENTIFIC THINKING TO
MANAGEMENT PROBLEMS-

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Understanding Theory; Concepts,
constructs, definitions and variables

Induction and deduction

Propositions and hypothesis

 CHAPTER THREE
DEFINING THE RESEARCH PROBLEM

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The need for Techniques
What is a research
defining the involved in
Problem?
problem Problem Definition
 CHAPTER FOUR
RESEARCH DESIGN

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What is a research design?
Specifying the information needed

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Classification of Research Designs
Exploratory research design
Descriptive research design
Causal research design
Qualities of a good research design
Ethics of research design
 CHAPTER FIVE
MEASUREMENT AND SCALING TECHNIQUES

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 CHAPTER SIX
DATA COLLECTION PROCEDURES

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Different
Sources of Questionna
methods of
data ire Design
data collection
 CHAPTER SEVEN
SAMPLING DESIGNS AND PROCEDURES

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Census or sampling-Sampling fundamentals: definitions

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Sampling Theory

Sampling design process

Different types of sampling designs

Criteria for selecting a sampling procedure

Dealing with non-response issues in sampling

Selection of appropriate data collection method

 CHAPTER EIGHT
PROCESSING AND ANALYSIS OF DATA

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Processing
operations

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Interpretation of Statistically
results of analysis adjusting the data

Testing of Selecting a data

hypotheses analysis strategy

Analyzing Analyzing
qualitative data quantitative data
 CHAPTER NINE REPORT WRITING

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An Precautio
Example ns for
Mechanic Format writing
Significa Layout of
s of for research
nce of Types of the
writing a writing report-
report reports research
research an Presentati
writing report
report academic on of
research research
report report.
COURSE DELIVERY METHODS

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Lecture and
class discussions

Abiot Tsegaye
Research
articles review
and presentation

Case studies and

presentation

A research
project
 YOUR ACTIVITIES

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 Attending classes and participating
in discussion

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 Doing Assignments
 Reviewing Literature (At least two)
individually
 Conducting data collection and analysis
(both quantitative and qualitative) in group
 Developing a research proposal
 Taking examination(Final)
ASSESSMENT METHOD

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Research
article Group A research Final
review (Two Assignment proposal------ examination-
articles)------ 15% 25% ------50%
10%
 REFERENCES

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Kothari (2008). Research Methodology. Methods and Techniques. 2nd Ed. New Age
International Ltd. Publishers, New Delhi.

Abiot Tsegaye
Cooper D. and Schindler (2003). Business Research Methods. 8thed.Tata McGraw
Hill, New Delhi.

Lancaster G. (2005). Research Methods in Management. Elsevier Butterworth-

Heinemann, Oxford.

Emory, C. W. (1976). Business Research Methods. Richard D. Irwin, Inc. Homewood.

Bajpai S.R. (1992). Methods of Social survey and Research. 14th ed. Kitab Ghar,
Kanpur.

Zickmand Babin and Carr Griffin. Business Research Methods.

Any book on Business and management Research can serve