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Saint Louis College

City of San Fernando, 2500 La Union
GRADUATE SCHOOL

COURSE NUMBER: MGMT 111

COURSE TITLE: SEMINAR SERIES IN MANAGEMENT
NAME: Joseph C. Valdez
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New Trends in Social Media Management, E-Commerce & Marketing

What is social media management?

Social media management is the process of creating, publishing, and

analyzing content you post on social media platforms like Facebook, Instagram,
and Twitter, as well as engaging with users on those platforms. You can
streamline social media management with free and paid tools, as well as
professional social media management services.

Key Elements of Social Media Management

 Manage multiple accounts.

You will be able to post on every single one of social media platforms
in an instant, saving you hours of time daily. Plus, with the ability to post
the same content on multiple accounts at once, you can be ensured that
your strategy is as consistent as it is on-brand.

 Schedule posts in advance.

It allows you to schedule posts in advance to go live at whatever time

you see fit, regardless of what time it is now. You will even be able to
schedule multiple posts days, week, and even months in advance, so you
can knock out your whole social media strategy for the year in just a few
hours if you have the time.

 Listen to comments and respond efficiently.

With 54% of consumers wanting customer service over social media

rather than phone or email, the ability to respond quick and efficiently is
key.

 Analyze social engagement.

With social media management, you can get all the information you
need to see who is engaging with your content, how often, and where they're
coming from.

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 Receive comprehensive analytics.

Understanding how is commenting and how often is important, but

the key to effective marketing is a robust set of analytics, and many social
media platforms lag on that front.

 Collaborate on content.

Allows to collaborate on specific posts or full-on campaigns, so you

can get the most out of every post.

New trends in Social Media Management and Marketing

What is social media Marketing?

Social media marketing (SMM) is a form of Internet marketing that

utilizes social networking websites as a marketing tool. The goal of SMM is to
produce content that users will share with their social network to help a
company increase brand exposure and broaden customer reach.

Advantage of social media marketing (SMM) as a new trend for innovative

marketing

1. Consistently Warms Up a New Audience for Your Business

Attract genuine followers, generate post engagement, and more. SMM can be
helpful platform or medium to generate new set of clients and reach more
clients.

2. Builds Stronger Relationships with Customers

Generate user feedback, build customer loyalty, and more. SMM will let the
clients that the company behind the products are within their reach and will be
handling their concerns real time through the social media. This will create a
more reliable brand that will give the buyers confidence on buying the
products.

3. Generates More Leads & reach

Creates user-generated content and connect with the right leads. This will
show a specific number of analytics and lead on the customers’ demographic
being reached by the SMM tools we are going to use. Advantage is that you will
know right away the reach of your product and know the main group of
consumers who uses the product or service.

4. Gives You A Leg Up On Competitors

Measure the progress of competitor, improve strategy. It is easy to track every

social media account of your competitors and it will show the progress and
numbers of followers they have on their brand. Gauging the development and
progress of your competitors will give you an edge on how you will be more
than them.

5. Cost-Effective

Optimize marketing budget, increase online presence. Unlike the traditional

way of marketing, SMM is proven to reach more with a fraction of the cost
companies do their marketing campaigns before.

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New Trend in ECommerce

What is Dropshipping Business?

Usually, online businesses always have products on hand to sell. But

that is not the case when it comes to dropshipping. Dropshipping is an order
fulfillment method meaning you work as the intermediary between your
customer and your supplier of products.

How Does Dropshipping in the Philippines Work?

First, you set up your online shop and post your products there. Your
customers will then place their orders at your shop. After you see your
customers’ orders, you will then relay them to your supplier. Your supplier, on
the other hand, accepts the orders and delivers the products to your
customers’ address

Dropify as one of the leading dropshipping company in the Philippines

ABOUT DROPIFY

 The heart of Dropify lies on the promotion and enhancement of

dropshipping in the Philippines.
 Being the first ever COD dropshipping company in the country – Dropify
was able to make dropshipping simple.
 With Dropify’s mission to elevate the lives of Filipinos they continue to
provide a more convenient but no less powerful solution for dropshipping
from local online stores via Lazada, Shopee, and soon Shopify and
Woocommerce.

MISSION

To elevate the quality of lives of individuals by giving them a sustainable e-

commerce business through dropshipping.

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