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Ayurveda Industry in India 2020

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Date: September 2020
Pages: 60
Price: US$ 950.00 (Single User License)
ID: A4D53D052E17EN

Abstracts

Ayurveda, the science of using herbs and other medicinal plants for healthcare, is
practiced in India since ages. However, the use of Ayurvedic products has picked up
recently in the country. As of 2019, around 76% of Indian households used Ayurvedic
products for personal and health care.

In India, Kerala and Tamil Nadu are the leading destinations for medical tourism mainly
due to the growing number of Ayurvedic health centers, medication and yoga
workshops, and Ayurvedic spas.

Market insights:

The Ayurveda industry in India was valued at INR 335 Bn in 2019 and is expected to
reach a value of INR 1,042.07 Bn by 2025, expanding at a compound annual growth
rate (CAGR) of ~22.15% during the FY 2020-FY 2025 period. Growing awareness
regarding the benefits of Ayurvedic products and consumers’ inclination towards
maintaining a healthy lifestyle are the leading factors responsible for driving the growth
of the Indian Ayurveda industry. Moreover, initiatives undertaken by the Indian
government to encourage the use of natural and herbal products are likely to boost
market growth. However, factors such as shortage of quality raw materials for the
production of Ayurvedic compounds and lack of skilled personnel in the industry hinder
the growth of the market.

Segment insights:

In terms of product usage, the Ayurveda industry in India is segmented into Ayurveda
products and Ayurveda services. As of 2019, the Ayurveda products segment
dominated the Ayurveda market in India, accounting for around 75% of the overall
market share. In the aftermath of the pandemic, the Ayurveda services market segment

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is expected to witness slow growth, owing to the temporary closure of all the
Ayurvedic service providing centers; it is expected to account for ~14.50% of the overall
market in 2025.

Impact of COVID-19:

The rapid spread of the contagion prompted lockdown across the country that brought
trade, manufacturing, and commerce to a standstill, radically transforming India's overall
business scenario. However, the Ayurveda industry is among the few to have benefitted
from the virus outbreak. The demand for Ayurvedic immunity boosting products such as
Chawanprash, Giloy tablets, Giloy churna, honey, and Ashwagandha tablets has
skyrocketed, in the wake of the pandemic. Furthermore, the demand for natural dietary
supplements to relieve stress and strengthen immunity has increased. Thus, increasing
adoption of natural products and Ayurvedic compounds for the prevention and treatment
of COVID-19 have marked a positive impact on the overall industry.

Companies covered:

Dabur India Limited

Emami Limited

Charak Pharma Private Limited

Herbolab India Private Limited

Nagarjuna Herbal Concentrates Limited

Patanjali Ayurved Limited

Shahnaz Ayurveda Private Limited

Shree Baidyanath Ayurved Bhawan Private Limited

The Himalaya Drug Company

Ananda In The Himalayas

Ayurogashram Private Limited

Ayurveda Industry in India 2020

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Mercure Goa Deevaya Retreat

Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited

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Contents

CHAPTER 1: EXECUTIVE SUMMARY

CHAPTER 2: SOCIO-ECONOMIC INDICATORS

CHAPTER 3: INTRODUCTION

3.1. Introduction to Indian Systems of Medicine

3.2. Ayurveda industry – Market definition and structure

CHAPTER 4: MARKET OVERVIEW

4.1. Ayurveda industry in India – Overview

4.1.1. Market size and growth forecast based on value (2018-2025e)
4.1.2. Status of the Ayurvedic system in India (as of 2019)

CHAPTER 5: MARKET SEGMENTATION

5.1. Market share of India Ayurveda industry – Based on product usage (2019-2025e)
5.1.1. India Ayurveda products market size and growth forecast (2018-2025e)
5.1.2. India Ayurveda services market size and growth forecast (2018-2025e)

CHAPTER 6: COVID-19 IMPACT ANALYSIS

6.1. COVID-19 impact analysis

CHAPTER 7: MARKET INFLUENCERS

7.1. Market drivers

7.2. Market challenges

CHAPTER 8: GOVERNMENT INITIATIVES

8.1. Government initiatives

CHAPTER 9: COMPETITIVE LANDSCAPE

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9.1.1. Dabur India Limited

- Company information
- Business description
- Products/services
- Key people
- Financial snapshot
- Key business segments
- Key geographical segments
Note: Financial data and segment-wise data is available for public companies only
9.1.2. Emami Limited
9.1.3. Charak Pharma Private Limited
9.1.4. Herbolab India Private Limited
9.1.5. Nagarjuna Herbal Concentrates Limited
9.1.6. Patanjali Ayurved Limited
9.1.7. Shahnaz Ayurveda Private Limited
9.1.8. Shree Baidyanath Ayurved Bhawan Private Limited
9.1.9. The Himalaya Drug Company
9.1.10. Ananda in the Himalayas
9.1.11. Ayurogashram Private Limited
9.1.12. Mercure Goa Deevaya Retreat
9.1.13. Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited

CHAPTER 10: RECENT DEVELOPMENTS

10.1. Recent developments

CHAPTER 11: APPENDIX

11.1. Research methodology

11.2. About Netscribes
11.3. Disclaimer

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