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Chapter 4
Chapter 4
Target Market
Market Needs
By decreasing the gap between the actual sales and the expected sales
based on the contract capacity, the plant will run at a higher loading which
means higher efficiency and lower generation cost. The lower generation cost
will be passed on to the end-user which will also decrease the rate of power per
hour, thereby, lowering the cost of energy which will be paid by the consumers.
Market Growth
Beyond the health crisis, the renewable energy and natural gas segments
present standout opportunities for the coming years as the Philippines looks to
meet rising energy demand and alleviate pressure on the national grid. When
the disruption from Covid-19 eventually subsides, overseas investors may also
be given the opportunity to own up to 100% of assets in public utilities, as
progress was being made in this area during the first quarter of the year before
the pandemic stalled much of the legislative agenda.
In 2020, the demand for power in Mindanao has returned to its pre-
COVID level, a sign that the economy of mindanao was slowly recovering under
a “new normal” with many companies resuming operations at a scaled down
capacity
According to MinDA Assistant Secretary and MPMC technical working
group head Romeo M. Montenegro the daily power consumption in mindanao is
now averaging between 1,700 and 1,800 megawatts (MW), its pre-COVID
demand, which is higher compared to the average daily consumption of 1,300
MW in the month of May 2020.
However, despite the increasing demand, MinDA also said that the power
supply remains at comfortable levels with an average of 400-600 MW excess in
supply.
Market Competitors
In Mindanao, coal-fired power plants hold 43% of the total load share
generation followed by hydroelectric power plants with 27% load share.
Moreover, oil or bunker diesel-fired generators follow at 22% and geothermal
power plant at 8%. Solar and biomass have the least load share which are
almost negligible compared to the total load in Mindanao.
Barriers to Entry
MQ U1,
30,503 , 42%
MQ U2,
31,251 , 43%
The figure above also shows the increasing sales of SMCPC graphically
for the first five (5) months of 2019. It can be observed that sales for the first
four months are greater than the target. However, for the month of May it is
lower since the billing month has not ended yet for the data to be complete.