Count - Client Conversion Product Demo CondProduct Client Conversion Response to Cold email/call

Y Y Result
Y Y Result
Y Y Result
Coaching for Y
CAT 2 2 2 2
CLAT 4 4 4 4
IAS 4 4 4 4
JEE/NEET 2 2 2 2
School 2 2 2 2
Total Result 14 14 14 14

satisfactory sales pitch=

demo conducted/response
coaching type responded to cold caProduct to cold call Product
CAT 11 9 81.8181818181818 3
CLAT 16 13 81.25 6
Govt exams 11 5 45.4545454545455 2
IAS 5 5 100 5
JEE/NEET 5 4 80 2
School 6 4 66.6666666666667 2

Recommendation
IAS coaching centres has the highest conversion rates among others.
The focus of sales team should be more on IAS coaching type, as the conversion rate is high it is important
Next focus is to improve the efforts on CLAT and CAT as the cold call response is large but conversion is p
Possible reasons might be :
1) The positive response(satisfactory sales pitch) to cold call is high(this shows they are interested in prod
2) The same thing continued till conversion rate as the count of people accepting the services kept on reduc
The satisfactory sales pitch for government exams is nor good which is clearly reflected above. This shows
 2
Response to Cold email/call
Total Result 4

CAT
CLAT
14 IAS
2 JEE/NEET
4 4 School
4 Total Result
2
2 2
14 2

Product
efficiency/satisfaction= free
trial taken/demo conducted Conversion
33.3333333333333 2
46.1538461538462 4
40 0
100 4
50 2
50 2

version rate is high it is important to increase the leads in the initial stage.
ponse is large but conversion is pretty less.

shows they are interested in products like this) in both cat and clat but it immediately dropped after the free trial. It sh
cepting the services kept on reducing, this shows the offered service for cat and clat clients is at fault.
early reflected above. This shows that the sales team might need to position the services accordingly to the governme
 conversion rate
4 90.0
80.0
CAT 70.0
CLAT 60.0
IAS 50.0
JEE/NEET 40.0
4 School 30.0
Total Result 20.0
10.0
2 0.0
CAT CLAT Govt IAS JEE/NEET School
exams

conversion rate
18.2
25.0
0.0
80.0
40.0
33.3

at but it immediately dropped after the free trial. It shows there is a problem in the free trial offered and more emphasi
vice for cat and clat clients is at fault.
to position the services accordingly to the government exams clients. Or they don't really believe in these services be
rsion rate

IAS JEE/NEET School

ms

m in the free trial offered and more emphasis has to be laid on product offered to cat and clat.

they don't really believe in these services because after the free trial it, the conversion dropped to zero.
cat and clat.

rsion dropped to zero.