“Technology Driven Student

Recruitment Company for

International Universities”
 Demand Supply Gap Demonstrates Potential For Large Value Creation
Demand
The number of Indian students going
abroad for education has increased at
a CAGR of 16.60% (2016-2019).
In 2019, ~5,88,000 Indian students
went abroad and demand is expected
to increase going further.
Supply
Currently, in India, there are few
aggregators catering to this sector,
offering merely admission support
services and not offering any career
Huge Gap support & guidance or other support
services like accommodation, visa
support, easy loan, among others
 THE PAIN POINTS OF STUDENTS

Fragmented Information Lack of Career Support Lack of Peripheral Services Lack of Human Touch
Students spend loads of time Students generally lack knowledge and Not just finding courses and universities Majority of the players are offering only
and effort in googling information like understanding about the career from across the globe is a challenge, online services creating difficulty for
opportunities abroad, before they leave rather getting end to end support like students who are not that tech savyy, or
• Courses to be pursued
their homeland for higher studies securing education loan, visa approval wish to interact with the experts in
• University related information and getting accommodation in a foreign person or have poor network
like fees, courses offered, job country is a nightmare infrastructure
opportunities, placement,
among others
• Credibility of Foreign
Universities
• Eligibility for Scholarships
• Loan Assistance
THE SOLUTION

UNICAREER Peripheral Services

UNICAREER will enable students to explore
their career options and prepare them for 1 The company has built digital platforms
to help students with visa, accommodation,
financing, among others
their dream job before leaving the
homeland

4 2

Hybrid Model One Click Platform

3
The company has adopted a hybrid model. The
company will set up offices across the nation along with
robust online platform to address students queries,
both online & offline and become students fiirst choice
Students can seamlessly search for courses, apply to
foreign universities, look for scholarships and their
eligibility, get education loan assistance among
others

UNIABROAD is a Go-To-Destination for student recruitment in International universities

 WHO ARE WE - ABOUT US!

UNIABROAD is a technology driven student recruitment company for international universities. Managed by international education experts, the
company has built one of its kind, one click freemium platform for Indian students who wish to study abroad.

Company At A Glance

Company Name UOEC Consultants Pvt Ltd

Brand Name UNIABROAD

Founded February’19

Business Model Hybrid (Offline + Online)

No. of offices 1

Headquarters Karnataka, India

Website www.uniabroad.co.in

Employees 30+
 PRODUCTS & SERVICES

The company has built an advanced hybrid application software, UNICONNECT, which will give an opportunity to Indian students to connect
with UNIABROAD’s partnered universities. UNICONNECT would bridge the gap between the partnered universities abroad and the students
in India

UNICONNECT

1 2 3 4 5 6 7 8 9

WEBINAR UNIFINDER UNISCHOLAR UNILOANS UNISTAY EXPERTS

UNIPREP UNIAPPLY UNICAREER
BOOTH CONNECT
Prepare for Live Webinar Student AI Based Course AI based AI based platform Platform to assist Digital platform for Connect with
entrance exams & Recorded recruitment Recommendation Scholarship for education students with career guidance UNIABROAD
like IELTS, TOEFL, Webinar platform Platform recommendation loan support and accommodation in and preparation for Experts,
platform guidance their destination job opportunities online & offline
GRE etc.
country abroad
 USPS

1 4
Not An Aggregator! In-house Capabilities
UNIABROAD just not connect With experienced management
students with international and top notch strong in- house team,
universities like its competitors UNIABROAD assures quality and
rather it aims at handhelding sustainability with minimal dependency
them through the entire on third parties
journey

2 3
Freemium Platform One stop shop
The platform is completely free The company operates as a one stop shop
for students leading to higher to get all the information related to universities,
footfalls courses, exploring career opportunities before
departure, at just click of a mouse
REVENUE MODEL

Business Model B2C B2B

Foreign Universities, Forex Partners, Bank

Students wishing to
Target Customers study abroad
Partners, Accomodation Partners &
Student Recruitment Partners

Service Fee earned per student

Universities : 8%-30% of first year tuition fee
Accomodation Partners : Commission of $50
Free for students -$300 per student
Revenue Model
Forex : Commission of 0.30 INR- 1 INR per
currency exchange, 0.2%-0.4% on every card
transaction by students

Banks : Commission of 0.3%-0.5% on the first

disbursed loan amount per student
SOME OF THE KEY PARTNERED UNIVERSITIES
ONE OF ITS KIND BRAND WITH DEEP DOMAIN EXPERTISE & TRACK RECORD

Targeting tier 1, tier 2 and

tier 3 cities

200+ Admissions
Delhi

100+ University Partners

Madhya Pradesh

$500K of revenue in short

Maharashtra
span of 2 years with just one office
Telangana

Andhra Pradesh
6X growth in revenue since 1 officein Karnatka
inception
Tamil Nadu
Kerala

10+ Recruitment Partners

Present Targeted (Year 1) Targeted (Year 1 Onwards)
 MOUs with Partnered Universities Across The Globe

United States

Canada

UK
▪ Hiring sales team
Tanzania
Ireland
France

Commission Charged per Student from universities in:

UK $3,000 Ireland $1,800

Canada $1,600 Australia $1,800

Australia
US $1,600
NZ $1,800
France $1,200

Conservatively, we have taken an

average commission per student per
university as $1,200 (~INR 90,000) New Zealand
COMPETITOR’S ANALYSIS

UNIABROAD ApplyBoard Adventus.io IDP Leverage Edu

B2C Model

B2B Model

Student Recruitment Platform

Course Recommendation
Platform

University Preparation Platform

Digital Abroad Career Preparation Platform

Scholarship Recommendation Platform

University Connect Platform

Loan Recommendation Platform

Publicly $12
FUNDING $483.5 $12
Listed
Mn Mn Mn
 THE TEAM
Vikas Murulidhara
Founder & CEO
Pursued MSc Data Analytics from
De Montfort University, Leicester,
UK
Previously worked as country
manager at Maria consultancy,
London, UK
Responsible for overseeing the day to
day business operations, evaluate
company’s financials, operations, sales
and marketing plans for continuous
improvements and achieving operating
efficiencies
We have the experience, dedication and vision to dominate
Srushti Shrivastav
Co- Founder & Chief Human
ResourceOfficer
Pursued MSc Data Analytics from
De Montfort University, Leicester,
UK
Previously worked as Digital
operations customer representative,
Hasting Direct, UK & IT Associate,
Reliance Industries, Mumbai
Responsible for framing HR policies
across the organization, talent
acquisition strategies to build strong
pipelines for future hiring needs, and
formulating career development
plans
Lin Das
Co- Founder & Chief
Business Officer
Pursued Msc Marketing &
MBA from De Montfort University,
Leicester, UK
Previously worked as a Business
Consultant, EY, London
Responsible for establishing and
maintaining relationships with
customers and key stakeholders,
analyzing customer feedback and
financials of the company to ensure
smooth operations, exploring new
business opportunities, negotiating
business deals among others
Ashwin DG
Chief Technology Officer
Pursued Msc Data Science
from University of Sheffield,
Sheffield, UK
Previously worked as Junior Data
Scientist in ORRIDGE, Sheffield,UK
and Data Scientist in Win Research
center,Mysuru, India
Responsible for developing technical
aspects of the company’s strategy for
alignment with its business goals and
enable company to reach its financial
and marketing goals using an
innovative tech approach
THE GOAL - UNTAPPED WHITE SPACE OFFERS SIGNIFICANT HEADROOM FOR
BRAND CREATION

To Be India’s Largest Chain for recruitment of Indian students in international universities

Number of Enrollments per year

60,000 55,522

No. of UNIABROAD’s Offices

50,000

250 Actual Projected

40,000
34,231
212
30,000
200
Actual Projected 168
20,000
15,291
150
10,000 6,920
116 2,280
_ 200
100 2021 2022 2023 2024 2025 2026

55
Revenue per year
50
19
80 70
1
0 Actual Projected
2021 2022 2023 2024 2025 2026 60

$ Million
43
40

20 19
9
0.5 3
0
2021 2022 2023 2024 2025 2026
MARKETING MIX

Online Marketing Offline Marketing

SEO: Increase the visibility of Conferences
the website Events in colleges

SMM: To generate publicity and Seminars

increase the awareness of a Placing Standees at colleges, corporate buildings
product
In-house events with university delegates
PPC: Pay per click to direct
traffic to the website

Public Relations Influencer Marketing

Ads in tech magazines & tech blogs Hiring influencers to promote the app and
which has young viewership targeting orienting marketing activities around these
the age group of 18-35 influencers
 MARKET OVERVIEW

Nearly 2.2 Million Indian students went abroad to study from 2016-2020. As per MEA, there were more than 1.09 Million Indian students
studying in as many as 85 countries as of Jan’21

No. of Indian Students Went Abroad (1)

India is the second largest student-sending
7,00,000 country after China

5,88,931
6,00,000
5,20,342
9X
5,00,000 Covid 19
4,56,823 Impact increase in number of Indian students studying
abroad since 2000
4,00,000
3,71,506

3,00,000
2,61,406
3X
2,00,000 expected increase in number of Indian students
studying abroad post covid
1,00,000

_
750,000 (15%)
2016 2017 2018 2019 2020
were Indian students, of 5 Mn students studying
abroad in 2018
Industry Drivers

Increasing Gross Enrolment Ratio

Favourable Policies Favourable Demographics
in higher education

Source:
1) MEA
 MARKET OPPORTUNITY

$850 Million+
* $85
Million*

TotalAddressable Market (TAM) Serviceable Obtainable Market (SOM)

*~686,693 Indian students will visit abroad for *Assumed 10% of TAM
studying by 2025
Average Revenue per student : $1228 (INR 90,000)

Source:
1) https://www.ibef.org/news/indias-online-video-market-to-touch-us-4-billion-by-2025
WHY INVEST?

Not A Replicable Model!

While being a generic aggregator or building a recruitment app may be a commodity at some point but building a similar business model (hybrid model
and a platform like UNICONNECT which offers unique features such as UNICAREER, UNIAPPLY, UNIFINDER, UNISCHOLAR, UNISTAY,UNILOANS, UNIPREP,
Experts Connect) will require years of commitment, long term vision and huge capital investment

Early Movers
Being one of the early movers, UNIABROAD can quickly capture the market and establish strong barriers to entry for competitors

Product Market Fit

The company has already onboarded over 100+ universities and helped 200+ students in getting admission in universities, generating a turnover of
~$500K in a short span of two years

Lucrative Returns
Leveraging technology and robust business model, the company is targeting to have impressive margins, leading to a higher exit value
FINANCIALS

Particulars (Figures in $) Year 1 Year 2 Year 3 Year 4 Year 5

Students placement
(Direct) 2,668,729 8,099,825 17,897,485 40,066,660 64,985,882

Students Placement (B2B) 140,459 426,307 942,557 2,109,355 3,422,774

Other Income 56,184 170,523 376,801 843,520 1,368,173

Revenue 2,865,372 8,696,655 19,216,842 43,019,535 69,776,829

Direct Costs 585,030 2,310,915 5,209,427 9,388,428 13,319,304

Operating Costs 506,188 939,657 1,598,223 2,242,081 2,902,904

Sales & Marketing 1,045,802 3,051,706 6,351,077 10,624,635 14,376,960

General & Administrative 782,279 2,425,266 4,479,201 7,552,217 9,977,402

Selling, General &

Administrative (SG&A) 2,334,268 6,416,629 12,428,501 20,418,934 27,257,267

EBITDA (53,926) (30,889) 1,578,914 13,212,174 29,200,259

EBITDA(%) -1.9% -0.4% 8.2% 30.7% 41.8%

Net Profit (110,552) (202,235) 951,206 9,593,269 21,576,687

Net Profit (%) -3.9% -2.3% 4.9% 22.3% 30.9%

 SOURCE & USE OF FUNDS

Capital Raise : $2 Million

Use of Proceeds

Equity Dilution
Capex*** Working
Capital* 14%-15%
15%
Runway
20 Months

55% Monthly Cash Burn

30%
~$0.1 Mn
Projected Revenue
Sales & (2026)
Marketing**
~$70 Mn

*Includes Direct costs, operating costs like salaries and general & administrative expenses
** Sales & marketing costs and salaries of sales and marketing team
*** Includes cost of setting up offices like furniture, electric installation, laptops, etc
 FUTURE STRATEGY - UNIQUE OPPORTUNITY TO THRIVE IN INDIA, MULTIPLE
STRATEGIES TO SCALE AND EVOLVE

Year 1 Year 2 Year 3 Year 4 & Year 5

Setting up offices Geographical Deeper penetration Setting up more

in tier 1 cities expansion with into the existing offices in Tier 2 & Tier
presence in tier 1, markets (Tier 1 & Tier 3 cities for deeper
Onboarding more and tier 2 cities 2) penetration and
universities across India catering to more
students
Setting up offices in
Tying up or MOU with tier 3 cities
Business Tying up or MOU
Indian UG colleges Achieving economies
Strategy with Indian UG of scale
(~500) and educating
them about the unique colleges (~2,000) Tying up or MOU
features of and educating with Indian UG Tying up or MOU
Creating top of UNICONNECT them about the colleges (~5,000) with Indian UG
funnel of students unique features of and educating them colleges (~10,000)
through freemium UNICONNECT about the unique and educating them
Targeting 10,000
platform & features of about the unique
users for
increasing footfall UNICONNECT features of
UNICONNECT
through the hybrid UNICONNECT
Targeting 40,000
model
Setting up an in-house users for
Targeting 1,00,000
team at each office to UNICONNECT Targeting 2,00,000
users for
offer top notch services UNICONNECT users for
to the students UNICONNECT

No. of Offices Tier 1: 19 Tier 1: 43 Tier 1: 71 Tier 1: 71

(Cumulative) Tier 2: 0 Tier 2: 12 Tier 2: 33 Tier 2: 57
Getting students enrolled and
Tier 3: 0 Tier 3: 0 Tier 3: 12 Tier 3: 84
monetize the platform