(1)

The coca cola used this strategy for the established products in the
established markets in which the lowest risk is there and market
penetration is also which has stated in the case study above. Also
through sources it has also pointed out that these products are exclusive
for local markets which will cater the needs of young and children
beverages segment.The drink, Minute Maid Pulpy Orange, which will be
available in two sizes (400ml at Rs 25) and (one litre at Rs 60) is targeted
at young adults in the 20-34  range, whose preferences are sifting from
carbonated soft drinks to healthy fruit juices but also with less sugar in
these type of drinks. This is for the young people who are on the lookout
for a naturally refreshing juice drink. The focus initially would be to
target young adults in key cities and then move to the rest of the
country. Given that they operate in over 200 countries, they are faced
with a clear choice of whether to standardize their product offerings
globally and reap the potential benefits of economies of scale.
(2)
The Minute Maid 100% juice is a refreshing beverage with no added
preservatives or added colors. The latest offering is made available in
three flavors- Apple, Grape and Orange. He said that the Minute Maid
Pulpy Orange has become a runway success in China, where it was
launched in 2004. He hoped a repeat of the same in India would
strengthen Coca Cola's leadership in the Indian juice drink category.
After successfully delighting consumers with the refreshing taste of
Minute Maid Pulpy Orange & Minute Maid Nim bu Fresh, Coca-Cola
India announced the launch of its Minute Maid 100% juice range in
India. The launch further strengthens Coca-Cola India’s diverse product
portfolio, comprising of home grown and globally available sparkling and
still product along with other local products.

(3)
Demographic segmentation divides the markets based on
age,gender,marital status, religion and race etc. The interests and needs
wants of males and females differ at different levels.
The marketers divide the market into smaller segments based on
gender. Both men and women have different interests and preferences
and thus the need for segmentation. Organizations need to have
different marketing strategies for women which would not obviously
case for men.A women would not purchase a product meant for males
and vice versa. The segmentation of the market as per the gender is
important in many industries like cosmetic , footwear ,jewellery and
apparel industries.

(4 )
They can be used behavioral segmentation
The market is also segmented based on audience’s behaviour ,usage,
preference, choices and decision making . This segment usually divided
based on the knowledge of the product and usage of the product. It is
believed that the knowledge of the product and its use affects the
buying decision of an individual. The audience can be segmented on the
basis of-
Those who know the product and those who don’t know thw product
.EX-users, potential users, current users, and first time users of the
products
2) The Minute Maid 100% juice is a refreshing beverage with no added
preservatives or added colors. The latest offering is made available in
three flavors- Apple, Grape and Orange. He said that the Minute Maid
Pulpy Orange has become a runway success in China, where it was
launched in 2004. He hoped a repeat of the same in India would
strengthen Coca Cola's leadership in the Indian juice drink category.
After successfully delighting consumers with the refreshing taste of
Minute Maid Pulpy Orange & Minute Maid Nim bu Fresh, Coca-Cola
India announced the launch of its Minute Maid 100% juice range in
India. The launch further strengthens Coca-Cola India’s diverse product
portfolio, comprising of home grown and globally available sparkling and
still products.