ADVERTISEMENTS

♦ There are two kinds of advertisements:

 Classified
1. Situation Vacant
2. Situation Wanted
3. To Let
4. Accomodation Wanted
5. For Sale
 Property ( house/ land)
 House hold goods
 Vehicles
6.To Purchase
7. Tours & Travels
8. Matrimonials
9. Missing Person
 Commercial

Classified Advertisement
A Classified advertisement is an advertisement which categorizes it under
different heads like SITUATION VACANT; written by an employer who is
looking for the services of a person in his organisation or TO SELL/TO
PURCHASE/TO LET/ACCOMODATION WANTED etc.

♦ Important Tips to be followed in Classified advertisements

 Clearly state the category at the top, e.g., For Sale’, ‘To Let’, etc.
 Give all necessary details in points using comma.
 Give contact address, name and telephone number.
 Put the matter in a box.
Marking scheme
F-1
C-1
E-1- grammatical accuracy-0.5, vocabulary-0.5

TYPE OF CLASSIFIED ADVERTISEMENT

1. SITUATION VACANT

This advertisement is written by an employer who is looking for the services

of a person in his organisation.
 Essentials for Situation Vacant

Heading - SITUATION VACANT

1st Word- Wanted,
The post, Name of the org./inst./company
No. of vacancies
Male/ female
Age
Eligibility/Qualities(communication skills, typing .computer
knowledge….)Experience
 Personality
 Salary/perks offered
 Mode of application/ last date
 Contact details- add, e-mail ,mobile no. of the employer
SOLVED EXAMPLES-

Q. You are General Manager of Ivy Software Solutions, Agra Cantt, Agra.
You need a software engineer for your organisation. Draft an advertisement in
not more than 50 words to be published in ‘The Times of India’ under the
classified columns. (Delhi 2010)
Answer:

SITUATION VACANT

Wanted, a software engineer for Ivy Software Solutions, a leading name in

computers. Candidate should possess a Master’s Degree in Computer
Software Programming and at least 3 years experience with a known
computer concern. Remuneration no constraint for suitable candidate. Apply
with detailed resume within ten days to General Manager, Ivy Software
Solutions, Agra Cantt, Agra.

PRACTISE QUESTIONS

Q2. You are Uttara /Umesh, a visually challenged person, running a telephone
booth in the Central Market, Delhi. Give a suitable advertisement in not more
than 50 words for a telephone operator in ‘Situation Vacant’ column of Delhi
Times, offering attractive remuneration. (Comptt. All India 2011)
 Q3. You are Mohan/Mohini, General Manager of PJC. Industries,
Hyderabad. You need an accountant for your company. Draft, in not more than
50 words, an advertisement to be published in ‘The Hindu’ in classified
columns. (All India 2012)

2. SITUATION WANTED

This is written by a job-seeker.

Essentials for Situation Wanted
 Heading - SITUATION WANTED
 1st Word- Wanted,
 The post, Name of the org./inst./company
 Qualifications
 Male/ female
 Age
 Eligibility/Qualities(communication skills, typing, computer
knowledge….)Experience
 Personality
 Salary/perks expected
 Contact details- add, e-mail , mobile no. of the applicant
SOLVED EXAMPLES
Q. You have retired from a bank after 30 years of service and are
looking for a job. Draft an advertisement in about 50 words for the
situation wanted column of a local daily giving your qualifications,
experience and the kind of job expected. You are Sunil/Sita, 4, Bank
Enclave, (Delhi 2014)
Answer:

SITUATION WANTED

Wanted, a job as Senior Accountant in a firm, by retired bank official .Have a master’s degree in
Commerce and 30 years’ experience of working in a nationalised bank. Job profile can include
managing and maintaining logbooks and account balance. Salary negotiable Contact: Sunil 4, Bank
Enclave, Delhi.

Q. You are Karan/Karuna of M 114, Mall Road, Delhi. You are a civil
engineer and have recently returned from UAE. You are looking for a
suitable job in India. Draft an advertisement for the same in about 50
words.Give details of your qualifications, experience, nature of job and
expected remuneration. (All India 2014)

Answer:
 SITUATION WANTED

Wanted, a suitable job in India by a qualified civil engineer recently returned

from UAE . Done Civil Engineering from Jamia Milia University. Fifteen
years’ experience of working in the construction field (commercial) in reputed
firms in India and UAE. Expected remuneration—negotiable. Contact: Karan,
M 114, Mall Road, Delhi.98300xxxxx.

PRACTISE QUESTIONS

Q1. You Vikrant / Sonia, an Hon’s graduate in history with specialization in Medieval India. You

are well acquainted with places of historical interest in Delhi, Agra and Jaipur. You are looking

for the job of tourist guide. Write an advertisement in about 50 words for the situations wanted

column of a local newspaper. Your contact no. 999751234. (Delhi 2014)

Q2. You are Vikram/Sonia, electronics engineer who has recently returned from the U.S. and

looking for a suitable job in the IT industry. Draft an advertisement in about 50 words

FOR SALE

This is written in an attempt to sell property, assets, office goods, household

goods etc.

♦ Vehicles For Sale

Title will be FOR SALE

First word will be Available for sale
What is for sale for eg. A car , motor bike
Make Maruti/Hyundai/Honda, etc.
Model/colour/accessories/year of manufacture/mileage
Condition of the engine
Ownership details
Price expected
Contact address/phone number
4. You are Ram/Rajani. Draft a classified advertisement, in not more than 50
words, to be published in India Times for the sale of a used motor car giving
all the necessary details. You can be contacted at 12345679.
(CBSE 2017 COMPARTMENT)

CAR FOR SALE

Available for sale, black Maruti SWIFT Dzire, ZXI, year 2016, self-driven,
cautiously used, scratch less with a stereo and perfectly working air-
conditioner. Beautiful upholstery, good condition, 1.00000 kms run. Fully
insured. Expected price- rs.7.00000 . Interested may contact: Ram , 12345679

♦ Property For Sale

♦ Plot for sale:

 TITLE will be FOR SALE

 First word will be available for sale
 What is available
 Location: where it is
 Area: In Question metres/yards
 Name of the development authority
 Price expected
 Contact address/ phone number

Q. You possess an acre of land in the heart of the city. You want to dispose
of this property since you have decided to buy a flat. Write an advertisement to
be published in a national daily, giving all the necessary details. You are
Krishan of Moti Nagar, Delhi.
Answer:

FOR SALE

Available for sale, an acre of land in the heart of the city, connected with
road from two sides, transportation facility available at 24 hrs. Adjacent
market and police station, lush green surroundings, price negotiable.
Interested parties may contact Krishan, B-234, Moti Nagar, Delhi or call on
9954328709

♦ House/Flat For Sale

TITLE will be FOR SALE

First word will be available for sale
What is available
Type of accommodation. No. of rooms/floor
Whether it is independent or an apartment
Location—where it is
Area: In sq. metres/ yards
Facilities offered-24x7 drinking water/electricity/security services/power back
up/parking space
Name of the development authority
Price expected/negotiable
Whom and when to contact
Contact address/phone number

Q. You are Harish/Harshita of 12, Seva Nagar, Pune. You want to sell
your flat as you are shifting to another city for work. Draft a suitable
advertisement in not more than 50 words to be published in The Pune
Times under the classified columns.(CBSE 2018)
Answer:

FLAT FOR SALE

Available for sale, a 2BHK flat, flat No. 12, Seva Nagar, Pune. Ground floor
East facing, in the heart of the city, close proximity to railway station,
school, market etc, 24x7 power and water supply, sufficient parking
space, low maintenance charges and price negotiable . For further details,
contact :Harish/Harshita 98100XXXXX

Goods For Sale

Title will be FOR SALE
First word will be Available for sale
What is available
Brand, model ,year of manufacturing, year of purchase, condition
Expected price
Contact details ( whom & when to contact)
Question 10:
You want to sell your typewriter. Write a suitable advertisement in about 50
words to be published in the ‘For Sale’ column of a local daily.
Answer:

FOR SALE

Available for sale, 1998 model portable Remington typewriter in excellent

working condition. Brand new look. Expected price around rs. 3000.
Interested parties may contact on weekends from 9:00 a.m to 11:00 a.m.: R.C.
Sangar, 257, Harrison Road, Delhi-110006. Tel 22362368

Q1.You are Raman Malhotra. You have been recently transferred to

Vijayawada, AP and want to sell certain household goods. Draft a suitable
advertisement in not more than 50 words for the ‘Sale and Purchase’ column of
a local daily.
Q2.You are Manager, Infocom Network C-3 Main Shopping Centre, Vasant
Vihar, New Delhi-110057. Draft an advertisement offering office furniture for
sale. Give details.
Q3.You are Rohit of 105, Rajnagar, Ghaziabad. You want to sell your house.
Write a suitable advertisement to be published in the classified columns of a
newspaper.
Q4.You want to sell your Maruti 800 car as you are going abroad on an
assignment. Draft a suitable advertisement to be published in the classified
columns of The Times of India, New Delhi. (Word limit-not more than 50
words)

TO PURCHASE
 Heading should be TO PURCHASE
 1st word- Wanted for purchase,
 What is to be purchased
 Description of essential features required in the thing to be purchased
 Expected price
 Contact details
5. You are Karan Kumar/ Karuna Bajaj, a leading lawyer practising in Surat.
You want to buy an independent house at City Light Road to be used as
office-cum-residence. Draft an advertisement in about 50 words for the
classified columns of a local newspaper. You can be contacted at 45645678.
(CBSE 2016)

Answer:

TO PURCHASE

Wanted for purchase, an Independent house at City Light Road to be used as

office-cum-residence, medium-sized, preferably the corner one, fully-
furnished and ready to move in. Reasonably priced. Interested may contact
Karan Kumar : 45645678

4.TO LET

This is written by a person looking for tenants for his/her property.

 Title will be TO LET
 Begin with ‘Available on rent’ .
 What is available -a flat, a room, a building.
 State the type of accommodation to let .
 Give brief description of the accommodation.
 size, floor, No. of rooms etc.
 fixtures and fittings, facilities available.
 location and surroundings.
 Rent expected etc.
 Contact address and phone number.

Question :
You want to let out a flat. Prepare an advertisement to this effect for
publication in a newspaper, giving location of the building, nature of
accommodation, rent expected etc.

Answer:
TO LET

Available on rent, a 2BHK MIG flat, at Sushant Lok, II floor, East facing,
with attached balcony in both bedrooms, fully furnished, well-ventilated.
Walking distance from main market & taxi stand.24x7 water, electricity
supply, security cameras installed, sufficient parking space. Rent expected
5000 (fixed). Company lease preferred. Contact A.B. Singh, 2B/31,
Sushant Lok, Ph. 27521012

Q1. You have recently constructed a house with all the facilities in a posh
area. As you have decided to give it on rent, draft a suitable advertisement
for the ‘To Let’ column .of a local daily. Invent all the necessary details and
contact address.
Q2.You want to let out a portion of your newly constructed independent
house. Write an advertisement to be published in the ‘to let’ classified
column of the Indian Express New Delhi. (Word limit: 50 words)
Q3. You are running a real estate agency in South Delhi. Write an
advertisement for Saturday ‘Prime Estate’ column of The Times of India,
New Delhi, giving details of flats/bungalows available for rent.

5. ACCOMMODATION WANTED
Title will be ACCOMMODATION WANTED
• Begin with ‘Wanted/Required on rent’.
• State the type of accommodation required on rent.
• Give brief description of the accommodation.
• size, floor, No. of rooms etc.
• fixtures and fittings. Facilities expected
• location and surroundings.
• Rent expected etc.
• Contact address and phone number.

Question :
You are the General Manager Coal India Ltd., New Delhi. Write an
advertisement to be published in a newspaper for suitable accommodation on
rent to be used as a guesthouse for the company.
Answer:
ACCOMMODATION WANTED

Wanted, a suitable accommodation on rent to be used as a guest house by

G.M.Coal India Ltd., New Delhi. Minimum carpet area of 2500 sq. feet in
a posh South Delhi area preferred. Interested parties may please contact 5,
Balu, G.M. Coal India, 35 Asaf Ali Road, New Delhi or Phone: 22524876

Q1. You are S. Mohan of 65, Urban Estate, Kamal. You are looking for a
house on reasonable rent in north Delhi where you have been transferred.
Write out an advertisement for publication in a newspaper, giving essential
details of your requirements.
Q2. You are B.C. Rajan of 65, Mayur Vihar-I, Delhi-110091. You want to
set up a small furniture factory-cum-sales-room in Gurgaon/Ghaziabad.
Draft an advertisement seeking a suitable building on rent. Your
advertisement is to be published in the ‘Accommodation Wanted’ columns
of The Hindu.

6. TRAVELS AND TOURS

Essential Details:
Heading will be TRAVELS and TOURS
 Begin with ‘Package Available’, etc.
 What kind of package, 3 days four nights trip to…
 State name of travel agency.
 Specify destination and duration.
 Supply details of package—food/boarding/lodging, sight-seeing etc.
 Give estimated cost and special discounts.
 End with contact address and phone number.
SOLVED QUESTIONS
Question 1:
Sita Travels, 227 Jagriti Enclave, Delhi offers a package tour for 3
nights/4 days in Mauritius for RS.10,000 per person. Draft an
advertisement for publication in a national daily in about 50 words. Give
necessary details.
Answer:
TRAVELS AND TOURS

Attractive package available, for Mauritius, 3 nights/4 days, breakfast and

dinner, stay at 3-star hotel, sightseeing included. Rs. 10,000 per person.
Special discount for early birds. Contact: Sita Travels, 227 Jagriti Enclave,
Delhi. Phone: 25362000.
 Question 2:
Globe Travels, G-76, Connaught Circus, New Delhi, offers its patrons
cheapest air tickets for any destination by an airline besides offering
consultancy and exchange service. Draft an advertisement for publication in
a national daily in about 50 words.
Answer:
TRAVELS & TOURS

Available, cheapest air tickets for any airline, any destination. New York-
35,500; San Francisco-35,000; Toranto-34,500; London-19,400. Visa
insurance consultancy, buy/sell currencies. Visit Globe Travels, G-76
Connaught Circus, New Delhi. Phone : 23723777, 23355055, 23355955.

TEST YOUR SKILLS

Q1. Travel professionals G-14 Nehru Place, offers a 13 day tour to Far East
(Thailand, Singapore, Malaysia, at wholesale price t 29,999 including air-
ticket, accommodation, breakfast & sight-seeing. Draft an advertisement for
‘Travels & Tours’ column of The Hindustan Times.

Q2. Venus Travels, 99 Ansal Chambers II, Bhikaji Cama Place, New Delhi,
offers attractive holiday package at Chail for 2 nights/3 days in Rashi
Resorts at concessional rates. Draft an advertisement for ‘Travels & Tours’
column of The Times of India, New Delhi.

7. MATRIMONIALS

This is written while looking for prospective marriage candidates

Essential Details:
 Heading will be BRIDE/BRIDEGROOM WANTED
 Begin with Wanted/Alliance or Proposal invited.
 State boy/girl.
 Educational/Professional qualifications.
 Service/Profession — income.
 Age, height, complexion, build.
 Caste/subcaste — religion. Caste no bar
 Qualities sought in partner.
 End with Box No C/o the daily.

SOLVED QUESTIONS

Question :
A highly placed IT professional settled in London seeks alliance with an
exceptionally beautiful, educated, cultured and tall girl of status Punjabi
family. Write a suitable advertisement for the ‘Matrimonial’ column of a
national daily.

Answer:

BRIDE WANTED

Alliance invited ,for a very handsome, tall and cultured IT professional ,29
years, 180 cm tall NRI settled in London as CEO of a reputed firm. Seeking
for exceptionally beautiful, highly educated and cultured girl between 21 and
25 and at least 5’-4” tall. Only status Punjabi families. Box 867 B, The Times
of India, New Delhi.
Question 2:
Write an advertisement for the ‘Matrimonial’ column of a newspaper for a Bisa
Aggarwal girl, working as Sales Officer in a leading export house.

Answer:

BRIDEGROOM WANTED

Proposal invited, for a Bisa Aggarwal girl, 25 years, 158 cm, working as
sales officer in a leading export house, income in six figures per annum.
Parents having business at Mumbai and Overseas. Boy’s merit /main
consideration. Professional with business background preferred. Early and
decent marriage. Write to Box No. 7364, The Times of India, Mumbai-
400001.

TEST YOUR SKILLS

Q1. Your younger brother, an MBA from IIT Bangalore, is working as

Purchase Officer in an MNC. He seeks an alliance with an exceptionally
beautiful, educated and cultured girl. Write a suitable advertisement for him
for publication in The Hindustan Times.

Q2. A retired army officer is looking for a suitable match for his smart,
convent educated daughter. Write out a matrimonial advertisement for
publication in a newspaper.

EDUCATIONAL

Tuitions

 Heading will be EDUCATIONAL

  1st word will be available, what is available
 Classes and subjects
 Special qualities of the tutor
 Qualifications and experience of the tutor
 Previous results of his/her students
 Contact address/ phone number

EDUCATIONAL

Available, Maths tuition classes for classes 6th to 12th by a senior teacher of
great reputation in the field.20 years of teaching experience in a reputed
coaching centre, expert in play way method of teaching, has a record of giving
excellent result, persuasive, hardworking, strict and produces toppers of the
subject every year. Regular classes, tests and proper feedback sessions
guaranteed. Scholarship offered for bright students. Contact-A.B. Singh ,
98260xxxxx.

 Lost And Found

Heading will be LOST/FOUND

 Begin with LOST/FOUND

 What is being lost
 Description of the article
 When & where the article was lost/found
 Reward for finding it
 Contact address and phone number

1. Write in not more than 50 words, an advertisement for the Lost and
Found column of a local newspaper stating the loss in a local bus
of a bag containing important documents. You are Ram/Rama.
Contact number 9310800000.

Lost    Lost   Lost

Lost , a light black coloured leather bag, while travelling on bus No. 740 running
between Uttam Nagar and Central Secretariat, New Delhi on Friday the 7 th of
March 2021, between 11.30 a.m.to 12.00 noon. The bag contains important
documents including board certificate, identity card and cheque-book. Finder
will be handsomely rewarded, please contact Ram , Phone No. 9310800000.

Example 2
2. You have lost a library book issued in your name. Write an
appropriate description of the book and give the particulars of the bus
you travelled by the day you lost it. Your written account should be
suitable for “Lost and Found Column” of a local daily.
 Lost!    Lost!    Lost!
Lost a book titled “A General English and Composition Book” written by Dr.
R.L. Mittal while travelling I route no. 817 on 2nd May, 20xx at about 8.30 a.m.
The book is quite new and is leather bound as well as bears the accession no. of
Govt. Senior Secondary School No.2, Roop agar Delhi. Finder may please return
it to Anmol Rattan of 147/21 Panchsheel Colony, Najafgarn. His noble gesture
will be greatly acknowledged.

Example 3
3. You are Madhu/Mohan of 95, Surya Colony, Mehrauli. You found
a briefcase while travelling in a bus from A.I.I.M.S. to Mehrauli.
The briefcase is of grey colour and a name in pink letters is
inscribed on it. Draft an advertisement for a newspaper in
About50 words ,invent other details yourself.

FOUND! FOUND! FOUND!

Found, a grey-coloured leather briefcase ,while travelling in a DTC bus route no.
405 from A.I.I.M.S. to Mehrauli on Saturday the 6th of March 2021, between 5
p.m. to 6 p.m. There is a name inscribed on the briefcase in pink letters on the
backside. It is a light bag with not much weight. Owner may please
contact:Mohan,95, Surya Colony, Mehrauli-02,Contact on. 23940537

Example 4
4. Write an advertisement in not more than 50 words for the Lost &
Found column of the daily ‘National Herald’, Lucknow stating the
loss of your wallet containing a D>D for Rs.32,500 and some cash,
while travelling by bus from Hazaratganj to Nirala Nagar in
Lucknow. You are Raman/Rooopa, 22A Hazartganj, Lucknow.
Lost!    Lost!    Lost!
Lost my black coloured leather wallet while travelling bus form Hazratgnaj to
Nirala Nagar in Lucknow on Sunday afternoon. The wallet contains a Demand
Draft for Rs.32,500 and Rs.5000 in cash and some important documents. Finder
may please ring to the Editor, National Herald, Lucknow or contact the
undersigned on phone No. 9876616490. His noble gesture will be greatly
acknowledged.
Raman/Roopa,
22A Hazratganj, Lucknow

Example 5
5. You have found a chemistry book. Write an appropriate
advertisement giving the description of the book and the bus you
travelled by the day you found it. Your write up should be suitable for
‘Lost and Found Column of a local daily
7. MISSING

This is written in case any object/person/pet goes missing giving descriptive

details for the same.
Important details for Missing Person / Animals Advertisements

Heading will be MISSING PERSON/PET

 Begin with ‘Missing’

 What is missing
 Give brief physical
description.height,built,complexion,hair,specific identification
mark
 Mention name, age & identifying features,
 Since when/from where missing.
 Reward offered
 Contact address and phone number.
 Person (specific)
 a height, complexion, build.
 clothes
 Pet (specific)
 breed, colour of fur/skin, etc./collar
Q. Your younger brother aged 5 has been missing for the last three days.
Draft an advertisement in not more than 50 words for the Missing Persons
column of a local newspaper. You are Ram/Rama. Contact numbers
9310700000.

MISSING PERSON!!
Missing, a 5 year old boy in red short and white T-shirt, fair complexion,
greyish blue eyes and light brown hair. Last seen in Rambagh 3 days ago
on 1st of March,2021 ,between 3:00p.m to 4:00 pm. The finder will be
handsomely rewarded. Kindly contact at the given number if you have
information. Contact Person :Rama Mobile No.9310700000

Q. You are P.K. Bansal of 57 Rajendra Park, New Delhi. Your pet dog
Scabbie is missing. Write an advertisement for the ‘Missing Pet Animals’
column of a newspaper.
Missing Pet
Missing, a dark brown, male labrador, 20″ high since last Friday. Scabbie is 2
years old, has white stripes. He has a hole on his left ear and a strap of black
leather round his neck. Informer will be suitably rewarded. Contact P.K.
Bansal, 57, Rajendra Park, New Delhi. Phone-25246594
Commercial Advertisements

As the name indicates, commercial advertisements are often branded and have
more elements of design in their ads. These could include short commercials
in TV programmes, billboards, wall paintings, printed fliers, web banners,
shopping carts, in-flight advertisements and many more. On average, these are
quite a bit more expensive than classified adverts.

Display Advertisement Writing Examples for Class 12 CBSE

Question 1.
An advertisement announcing the sale of popular books in a combo pack.
Question 2.
Design an advertisement for an exhibition/inauguration.

Question 3.
Your company ELITE PENS Pvt. Ltd. is launching a range of pens, gel pens,
designer pens, etc. Draft an advertisement for this purpose.

Question 4.
Fragrance India is launching a new perfume. Design an advertisement for its
promotion.