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Food Tech Full Summary HSC
Food Tech Full Summary HSC
o Engineering
Vertical Farming – allows growth in suburban settings,
space conscious. Uses natural light and is energy
efficient, all year-round crop.
- Quality assurance
Quality assurance is the responsibility of every person involved with the
production of a food product. All foods are checked against a standard during
production to ensure safety. Quality control is measuring characteristics,
comparing to standards, and acting on any differences that occur. Quality
assurance (whole company) is the ultimate aim of quality control
(individual/part of company) – all parts of company working together to
maintain consistency of quality products.
- Consumer influences
The AFI is responding the everchanging needs of consumers with the
production of food which can be:
o Varied in cost, from generic to gourmet > Caters to people of
all socioeconomic status
o Single serve products > caters to single people or those living
alone
o Microwave meals > caters to those who are looking for a
premade meal or quick meal
o Ready to eat meals > Caters to busy lifestyles and those
wanting to eat on the go
o Nutritionally enhanced (functional foods) > Caters to consumer
health issues
The demand for increased convenience has led to more flexible shopping hours
and self-serve options.
- Impact on environment
The AFI has played a largely negative role in impacting the environment,
causing waterway pollution from chemical runoff, which can cause poisoning of
animals and other plants. Erosion, land exhaustion, food and water wastage,
packaging waste and salinity are all issues stemming from the AFI, along with
issues in the transport of food such as emissions and heavy use of fossil fuels.
- Impact on economy
The AFI is the largest manufacturing industry in Australia, as well as the largest
employer in the country. Australia has a large presence in exporting, which is
beneficial to our economy in the money it brings into the country and the large
international presence it holds. Food accounts for nearly 50% of all retailing
turn over in Australia.
While the AFI employs a large percentage of Australians, the new and ever
improving presence of technology is slowly reducing jobs in the physically
demanding all sectors of the AFI. While also being a negative, technology is
opening up new doorways for new jobs in new areas, such as R&D, which can
be beneficial to the company’s and Australia’s economy.
- Impact on society
Food and food production influence the way we live, and vice versa. The
changing lifestyles of Aussies and societal behaviours affect food production
and food choices. Multiculturalism in Australia is growing, therefore enhancing
a more multicultural diet for all ethnicities and races. Lifestyle changes play a
major role in the foods we choose, a more active and faster paced lifestyle that
more Aussies choose convenience foods, like Up ‘n’ Go’s.
Working conditions vary due to the nature of the job, the level of employment
and level of operation. In a physical sense, you may be required to wear coats
and glasses in a lab, be exposed to cold working in a butcher shop or the
elements, like wind, sun or rain if working outdoors, such as a fruit picker.
Legislation is a law passed by government that describes what can and cannot
be done in specific situations. In the food industry, food legislation is on 3
government levels – local, state and federal. An example is the federal Trade
practices act 1974.
- Advisory groups
Governments are advised by independent organisations on the development of
policies and legislation. This can be in the form of business groups (Australian
Dairy Corporation), groups that advise specific issues (National Heart
Foundation), an independent body that is able to make and change laws relating
to food (FSANZ) and a group that protects local food supply against
contamination (AQIS)
- FSANZ
An independent legislative body established by Food Standards Australia and
New Zealand Act 1991, standardizes food laws.
o FSANZ:
Develops standards for what is in our food
Develop food labelling laws
Set standards on food safety issues
Develops risk assessment policies for imported food
o Product recall
FSANZ has responsibility for product recall, each business within the
food industry must have an overall product recall management plan in
place. Recalls may happen because of toxic chemicals, foreign bodies or
harmful micro-organisms.
o Codes of practice
- Trade Policy
The policy of free trade aims to remove trade barriers concerning imports
and exports. This is done by:
o Reducing tariffs
o Raising quotas
o Eliminating subsidies
o Establishing Free trade agreements with other countries
Exports – increases the global market share of profits that can come back
to Australia, beneficial to Australia’s economy.
- Legislation
FISHERIES MANAGEMENT IMPORTED FOOD CONTROL HACCAP
ACT 1991 ACT 1992
Conducts domestic and Ensures compliance of
foreign compliance in order TRADE PRACTICES ACT
imports with Australian food
to protect valuable - Restrictive trade practices
FSANZ standards
resources. This includes o Misuse of market
catch limits to avoid power
overfishing and regulations o Exclusive dealings
on fishing method to assure
sustainability
FEDERAL o Resale price
maintenance
o Price
EXPORT CONTROL ACT 1982 discrimination
Protects Australia’s animal, - Unreasonable conduct
GENE TECHNOLOGY ACT 2001
plant and human health - Consumer protection
The gene technology act regulates
status while maintaining - Compensation of
dealings with genetically modified
market access for exports of defective goods
foods, in order to protect the health
and safety of individuals, and also food and other products.
aims to protect the environment.
OCCUPATIONAL HEALTH HEALTH ACT
FERTILISERS ACT 1985 AND SAFTEY ACT 2000 Regulated by each state or
Ensures unsafe levels of heavy metals and other Protects the health, safety territory. Covers:
soil contaminants do not contaminate food. IT and welfare of people at - Personal hygiene
also covers protection of exported food work. Employers have to - General sanitary
products to comply with containment levels. follow a code of practice conditions
which helps reduce work- - Pest control
FOOD ACT 2003 related accidents. - Management of
Enforces food standards and hygiene infectious disease
regulations in the food industry. This - Storage, slaughter
CODES FOR INSPECTION OF FOOD AND
deals with areas such as false STATE
FOOD PREMISES
and sale of meat.
description, unlawful practices and false Local councils form their own codes for
advertising. inspection of food and food premises.ACTThe1997
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- Food labelling
Food labelling focuses on 3 areas:
o Statements or words that must appear on a label
o Statements or words that must not appear on a label
o Statements or words that may appear on a label under certain
circumstances
Labelling legislation requires that:
o Labels must be of legible, of uniform size and in English
o Labels are accurate e.g. strawberry yogurt must actually contain
strawberries
o Labels must have manufacturers address
o Major allergens are identified
o A nutritional panel is required
o Food additives are to be listed by its class name followed by
specific name
o Ingredients must be in descending order
Restrictions on labels:
Heating
o Conduction – direct contact with a hot surface e.g. frying
o Convection – the movement of hot liquid around the food e.g.
boiling
o Radiation – a heat source directly above it heats the food without
touching it e.g. baking
— Enzymatic activity
Enzymes are found in fruits, vegetables and meats, it is a substance produced by
a living organism and don’t affect the safety of the food. In fruits and
vegetables, it causes over ripening and loss of turgor due to tissue
decomposition. E.g. apple turning brown
Aluminium Foils – foil is less than 0.15mm thick so it’s quite fragile and
needs to be joined to another material for strength (lamination). It’s very
flexible by itself, light, adds to product value
Concerns about pollution, land degradation and waste disposal. This causes
consumer concerns about recycling, biodegradability of packaging,
atmospheric and waterway pollution and use of pesticides and waste
disposal. Companies use ecological concerns as marketing strategies in
order to increase marketability.
technological environment
Changes in science and technology affect the development of products. This
includes using UHT, MAP, genetic engineering, food additives, fat and
sugar replacements and GM foods.
production facilities
Production facilities vary in size, scale and technologies based on the scale of
the business, and large companies usually combine a mix of production
financial position
Affects the machinery and equipment that can be bought, as well as the
company’s
ability to compete in the marketplace. Financial includes assets, cash flow,
market share,
interest rates, product range etc. Having a strong financial position is a
massive
advantage.
company image
Public perception of the company is important in ensuring consumers engage
with
products. This can be enhanced through marketing, campaigns, partnerships,
labelling,
market availability etc. Companies should consider consequences before
changing its
image, for example a home brand company entering the luxury market is
unlikely to do
well and have a poor perception.
market research
Asking consumers their needs/wants, asking what they already like. They
draw conclusions from data received
Data from research includes collection of internal data, market
intelligence, market research, and assessment of current operations
Market research on a particular market segment provides info on market
size, demographics, geographic location, reasons for buying, shopping
times, shopping method, product popularity, brand loyalty
Research conducted through face to face or telephone surveys, discussion
groups/focus groups, field reports (observing sales, competitor strategies,
competitor shares). This is primary research
product specifications
Accurate, comprehensive description of what manufacture plans to
deliver in product
It’s a benchmark/standard for consumers, listing raw materials and
ingredients, quantity of each for specific batch size, source of raw
materials, and raw material constraints under Aussie Food Standards
Also describes packaging dimensions, materials, labelling, storage
conditions
feasibility study
Establishes whether idea is profitable
Financial feasibility
o Determines if company will achieve a break-even point (when
sales balance expenses)
o Market research reduces chance of being too
optimistic/underestimating sales
Technical feasibility
o Ability of company to make new product using existing resources:
raw materials, workspace, human resources, equipment
o It includes: Availability of ingredients (ingredients at good price,
steady supply, correct quality), any new processes and new
machinery, time and money obtaining ingredient approval,
processes ensuring microbiological safety
development of a prototype
Trial product
Extensive experiments carried out for safety, which ensures consistent
production, and to assess variables that may affect finished product. E.g.
packaging materials that need to withstand production process
After food technologists’ experiment to produce ‘best’ product, recipe is
batch sized
Marketing plans
product planning
Introduction is the most intense and costly,
requiring
lots of marketing and promotion, growth is
where sales
grow rapidly, in maturity the market share
becomes
stable, growth may slow down and the
competition is
more intense, and in decline, sales decline and income
decreases, causing companies to make radical changes
and new developments in order to stay relevant.
Examples of failed products: Vegemite chocolate, Coke life, Heinz e.g. squirt
ketchup
price structure
The product price depends on what the target market is prepared to pay. Certain
characteristics of a target market include; age, gender, socioeconomic level,
family size and education.
It is assumed the lower the price, the higher the demand. To encourage more
people to buy the product, the product price must be lower than the
competitors.
Penetration Pricing: The product price is below that of competitors for long
enough to
obtain a foothold (secure position) in the market.
When is it used?
When a company enters a new market segment for the first time, when a me-too
product is
being launched or when it is hoped that the product will be around for long
time.
Price Skimming: A product is sold at a relatively high price at first, and the
price falls over
time.
When is it used?
New-to-the world or line extension that has no other competition.
The only one on the market and without a substitute.
‘Positioned’ as an exclusive, high-status brand. Consumers assume that a
high price means high quality.
Not expected to have a long-life cycle.
Competitive Pricing (aka status quo pricing): The price is set to match that of
the
competition.
When is it used?
Used by market leaders (a company selling the largest quantity of a particular
product) and at places like Paddy’s Market where all the fruit and vegetable
sellers charge much the same price for their goods.
Distribution refers to the process of moving the product from the producer to
the
consumer.
1. Warehousing: Depending on the location of customers, warehouses can
be located
at one central place or in different parts of the State and/or country.
2. Materials Handling: This refers to the forklifts, conveyor belts and other
methods
that move the cartons of product from the storage area to pallets ready for
shipping.
3. Inventory Control: Relates to checking stock. This is essential because it
ensures the
quality of the product and quick filling of orders. Holding too much stock is
expensive.
4. Order Processing: This involves the handling and filling of orders,
processing of
accounts and collection of credit payments. When stock is low, it is
automatically re-
ordered.
5. Transportation: The type of transportation used - air, water, rail, road -
depends
on the type of product, the distances to be covered and the nature of the product.
promotional program
Promotion includes advertising, personal selling, publicity and public relations,
sales promotions (sales, in store tasting, product giveaways)
Advertising can take the form of magazines, newspapers, radio, tv, signage,
social media, point of purchase signage and packaging.
Sales promotions and demos include coupons, free samples, contests, cash back
offers. Gondola ends are located at the ends of isles in hotspots, often with sale
products. Off locations displays are also sales promotion, e.g. meat seasonings
and sauces displayed next to cuts of meats.
Malnutrition – where one or more nutrients are not supplied to the body in
correct amounts
Over nutrition – Diet contains an excess of one or more nutrients, including
fat, carbohydrates and protein. Conditions linked to this include obesity, dental
caries, hypertension, type 2 diabetes, CVD.
enamel to dissolve.
Cardiovascular ○ Hardening of the ○ Heart attack – caused by ○ Most expensive
Disease arteries restricted oxygen supply to terms of amount
(arteriosclerosis) is the heart people suffering
caused by a collection ○ Stroke – can occur if associated costs
of fat (cholesterol) blockage to the brain ○ Extensive time
along artery walls, work
restricting blood flow to ○ Expensive surg
the heart. and medications
Under nutrition - One or more nutrients are lacking in the diet, e.g.
carbohydrates containing fibre, minerals or water. Conditions linked to this
include anorexia nervosa, bulimia nervosa, diverticulitis, anaemia, osteoporosis.
Condition Cause Physical Effects Economic Effects
Anorexia Psychological disorder ○ Muscle wastage ○ Expensive
Nervosa that involves extreme ○ Abnormally low body rehabilitation cent
self-induced weight loss weight ○ Counselling
through restricted eating ○ Absence of consecutive ○ Medication
and excessive exercise. menstrual cycle ○ Hospitalisation
Can be caused by: ○ Low blood pressure
○ Peer/media influence ○ Anaemia
○ Low self-esteem ○ Fainting
○ Existing mental health ○ Nutritional deficiency
issues
Bulimia Psychological disorder ○ Side effects from frequent ○ Expensive
Nervosa that involves binge vomiting: rehabilitation cent
eating, commonly - tooth decay ○ Counselling
followed by self-induced - burns from stomach acid to ○ Medication
vomiting, misuse of throat, gums and mouth ○ Hospitalisation
laxatives or excessive ○ Nutritional deficiency
exercise. Can be caused
by:
○ Peer/media influence
○ Low self-esteem
○ Existing mental health
issues
While there are many individual costs, the costs for society include:
Strain on the health system: Increased need for hospital beds, private beds,
psychological services, rehab services and community services
Workplaces: Loss of productivity when workers have to take time off sick
Educational costs: Increased costs to educate about diseases and disorders
Downstream costs: more money is being directed downstream, instead of
upstream on prevention.
Government allowances: More people will rely on government allowances
and subsidies.
lifestyle and the effect of cultural and social practices on nutritional status
Lifestyle choices play a critical role in an individual’s health.
Exercise – energy intake must be balanced with energy expenditure. An
excessive energy intake/inadequate expenditure will result in the body
storing excess energy as fat. Improvements in technology have led to
more passive recreation, contributing to Australia’s largely sedentary
lifestyle. On the other end of the scale, excessive exercise can be
extremely damaging, potentially causing damage to skeletal joints,
Advertisers make use of happy characters, bright and fun colours, etc to appeal
kids. Misleading messages may be included, such as advertising ice-cream as
‘high in calcium’, which it is, but it is also high in sugars and saturated fats.
McDonald’s promotes their children’s meals with a bag of apples, but purposely
doesn’t address the saturated fats, sugars and salt content of their meals.
their bottle of milk contains calcium, however, cannot say it will prevent
osteoporosis.
Promotion of fast foods - Australians eat, on average, 4 meals per week that
have been prepared outside the home. Many of these meals consist of fast foods.
The major multinational fast food companies devote a large part of their huge
annual promotional budget to advertising in the mass media. McDonalds
Australia spends $55 mil on advertising a year.