Methodology ...

This
report
has
been
generated
based
on
first
three
-
month
probationary
period
at
MXN
Modern
Herbal
Food
Ltd
.
The
information
has
been
put
together
from
secondary
source,
discussion,
training
sessions
and
dealing
customers
in
real
time
for
understanding
my
job
responsibilities
;
which
gradually
helped
me
to
generate
this
internship
report
.
Objective of the Report ...
To describe Multi
-
Level Marketing
To differentiate between Traditional and Multi
-
Level Marketing Strategy
To explain the MXN Marketing Plan of Modern
Herbal Group
To identify problems faced at Modern Herbal Group
To make some recommendation to overcome the
problems
The Definition ...
Multi
-
level marketing (MLM)
... also known as Network Marketing is a
business distribution
model that allows a parent multi
-
level marketing company
to market their products directly to consumers
by means of
relationship referral and direct selling.
You
Member
Member
Member
The Differentiation between ...
TMS
Customers are segmented
Freedom of advertisements
Importance of service marketing
Sales force management
Sales target
Marketing Budget
Does not require training
MLM
No market segmentation
More focus on recommendation
No existence of sales force
Restraining advertisements
No service marketing strategy
Requires training for customers
Under
-
pricing by customers
The MXN Marketing Plan ...
(Every Tk.2.00 = 1 Point)
Become a
Crown Platinum Star Group
(CPS)
member by qualifying 5 down
-
line member as
PS
with 1 Crore Point
Benefits
-
40
% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)
Become a
Diamond Platinum Star Group
(DPS)
member by qualifying 3 down
-
line member as
PS
with 35000 QGPV
Benefits
-
40
% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)
Become a
Gold Platinum Star Group
(GPS)
member by qualifying 2 down
-
line member as
PS
with 40000 QGPV
Benefits
-
40
% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)
Become a
Bronze Platinum Star Group
(BPS)
member by qualifying a down
-
line member as
PS
with 45000 QGPV
Benefits
-
40
% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)
Become a
Platinum Star Group
(PS)
member by qualifying 12 down
-
line members as
BS
Benefits
-
40
% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)
Become a
Diamond Star Group
(DS)
member by qualifying 7 down
-
line members as
BS
Benefits
-
35
% Group Bonus, Car & House incentive 2.5%, 1.5% Royalty (25000 QGPV mandatory)
Become a
Gold Star Group
(GS)
member by qualifying 3 down
-
line members as
BS
Benefits
-
30
% Group Bonus, Car & House incentive 1%, 1% Royalty, Mobile incentive Tk.15000 (12000
QGPV
mandatory)
Become a
Bronze Star Group
(BS)
member by submitting
60000 Points and 5000 QGPV (Qualified Group Point Value)
Benefits
-
25% Group Bonus, 1% Royalty
21
%
bonus
by
submitting
45000
P
to
59999
P
18% bonus by submitting 30000 P to 44999 P
15% bonus by submitting 15000 P to 29999 P
12% bonus by submitting 5000 P to 14999 P
Membership with Tk.400 and earn monthly 9% bonus by submitting 700 P to 4999 P

The 9 Benefits through Marketing

Plan ...
Retail profit
up to 30%
Group Bonus
9%
-
25%
Star Group Bonus
25%
-
40%
Development Bonus
20%
Royalty
6%
Car & House Incentive
6.5%
Mobile Incentive
Tk.15000
PS to PS Bonus
4%
Overseas Incentive
Tk.100000
Stockist Bonus
10%
Problems Identified ...

Maximum customers are unaware of marketing plan

The product line has lacking of food products, mostly
dominated by
various medicine products.

The term “Herbal” has a negative impression among
people.

There are few flaws in product
-
mostly relates to packaging, which
does not get accepted by customers.

MXN Modern Herbal Food Ltd
has a time
-
consuming management
system.

A very high employee turn over ratio.

Comparatively low salary structure

Advertising limitation due to Drug Regulatory Policy.

Lack of strong monitoring system for the Chittagong
Branch, Comilla
Branch, Barisal Branch, Bogra Branch.
Recommendations ...

Decentralized management system is very necessary.

Management information system can enhance the
efficiency
.

Operation management can improve if the branch
offices are also
reformed with proper monitoring system.

Quality control process for product line can be
refined.

Develop some social awareness program with the
product line.

The sales would increase if customers had sound with
company’s
marketing plan.

Management can emphasize on customer retention
strategy through
more service and product marketing.
Conclusion ...
Satisfying customers is one of the hardest jobs in
any industry. The real
time experience is far different from what is written in
textbooks; though
the textbooks are written from real life experience.
As a current staff of
MXN Modern Herbal Food Ltd.
it has been a great
learning curve. According to the conventional
marketing curriculum
around the country, hardly students get any proper
knowledge about
MLM. There are more things to learn always, and in
MXN Modern
Herbal Food Ltd.
every single day there is a new lesson.

Thank you for your

precious time ...