Marketing Cloud Certification

o Exam :
o Discovery 13% = 8 Questions
o Conceptual Design 12% = 7 Questions
o MC Connect 6% = 4 Questions
o Account Config 10% = 6 Questions
o Reporting 7% = 4 Questions
o Data Design 13% = 8 Questions
o Automation 8% = 5 Questions
o Email Build 6% = 4 Questions
o Contact Builder 14% = 8 or 9 Questions
o Journey Builder 11% = 7 or 8 Questions

o Understand how to import data into Marketing Cloud using Automation.

Considerations :
o If the file you are importing is encrypted or compressed, you can use a file transfer activity to prepare the file
for import.
o Marketing Cloud Connect users can create an import activity to populate a data extension with object and
report data from other clouds via Synchronized Data Sources.
o You can specify the character encoding your imports use by contacting your Salesforce admin. The encoding
you enable applies to all imports in an account.
o Marketing Cloud assumes that the FTP server in the selected file transfer location reports time in UTC. UTC
assumes no time zone offset. If the remote FTP server is not utilizing UTC, adjust limits specified on the
Properties page, including System buffer, during activity setup to ensure the activity runs on the intended
schedule.
o To access Salesforce Objects and Reports, navigate to Interactions in Email Studio.
o Update a List or Data Extension with an External File
Use an external file with the Automation Studio import activity to update a list or data extension.
o Click Create Activity.
o Select Import File.
o Add details about the import.
PROPERTY DETAIL

Name Provide a unique name.

Identify the activity so others using this account know what it
Description is. Customers cannot see the description.
Provide a value you choose that uniquely identifies the
activity. Use this value to identify the activity when using the
External Key API.
Enter an email address to which the activity sends a
Notification Settings notification email including the reason for the error.