Impact of Covid On FMCG

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Data Collection through Questionnaires

Industry Analysis
Q1. What is your age group?
a. 5-20
b. 21-35
c. 36-50
d. >50
Q2. Where do you buy essential goods from?
a. E-commerce
b. Retail Store
c. Kirana Store
Q3. What motivates you to buy a particular brand?
a. Advertisement
b. Word of Mouth
c. Family/Friends/Relatives
d. Attractive Packaging
e. Others (Please specify)
Q4. Do advertisements/promotions affect your choice of buying?
a. Yes
b. No
Q5. Which brand of toothpaste do you use?
a. Colgate
b. Pepsodent
c. Dabur Red
d. Close Up
e. Sensodyne
f. Patanjali
Q6. Which brand of soft drinks do you drink?
a. Pepsico
b. Coca-Cola
c. Minute-Maid
d. Parle Agro
e. Others
Q7. Where do you get the most discount upon bulk purchase of consumer goods?
a. Retail Shops
b. Kirana Shops
c. E-commerce
Q8. What is your preferred brand of deodorants?
a. Wild Stone
b. Axe
c. Park Avenue
d. Engage
e. Fogg
f. Set Wet
g. Spinz
h. Secret Temptation
i. Yardley
j. Others
Q9. Would you like to switch to other brands of deodorants upon unavailability of yours?
a. Yes
b. No
Q10. Which brands of biscuits do you usually purchase?
a. Britannia
b. Parle
c. Good-Day
d. McVities
e. Others
Q11. Would you mind switching to another biscuit brand upon unavailability of yours?
a. Yes
b. No
Performance Management
Q1. How do you view a performance appraisal?
a. an evaluation process
b. an opportunity for promotion
c. an opportunity to take feedback

Q2. What is the type of performance management system implemented?


a. Merit based 
b. Grading system 
Q3. Did the performance management system help you in upgrading the pay scale?
a. Yes
b. No 

Q4. Does the performance management system help in creating an environment for feedback
mechanism?
a. Yes
b. No

Q5. Performance management system help in setting realistic goals?


a. Yes, it does
b. No it is not relatable

Q6. How does performance management help in giving constructive criticism?


a. Through feedbacks
b. Not really

Q7. Does the performance of the employees really get better after the process of performance
management?
a. Yes it does
b. Doesn't bring much difference

Q8. How does Performance management keep its workforce motivated?


a. Via Rewards and recognition
b. No it doesn't really help

Q9. Does the top management also get equally involved in the process? 
a. No 
b. Yes

Q10. How far does it help in Changing the behavior of employees?


a. Yes it gets them to work with greater efficacy
b. No it sometimes demotivates them

Q11. How would you rate the performance management system in your organization? 
a. Great
b. Good
c. Can be better 

Q12. How greatly has it impacted you in your performance? 


a. My efficacy increased over 30% 
b. It increased between 10-20% 
c. It didn't change at all

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