Professional Documents
Culture Documents
Free Brand Iidentity Guidelines
Free Brand Iidentity Guidelines
C ON T E N T
0 2. Logo Options
04. Typography
0 5. Colour Specifications
Quickmove Logo
P O S T IO N IN G
Grey stripped area indicates Safe Zone. Other
graphical and visual elements can be safely
positioned up outside this space. Blue indicates
Clear Space. The blue area must be kept free of all
other graphical and visual elements. The minimum
required Clear Space is defined by the
measurement ‘X’ (equal to the height of the
uppercase letters, known as the ‘cap-height’. The
width is equal to the height.)
L OG O T A G LIN E
Below is shown with optional tagline spacing.
Logo Options
Logo In Use
Preparedby
Prepared byDesignbull
Designbull—— Andy
Andy Fuller
Fuller 04
Quickmove Logo & Brand Identity Guidelines
Planning Your
Next Move?
Bob Monkhouse
Director 7 Harris Road Mr N. E. Surname 1
T: 01249 888888 Porte Marsh Trading Estate
23 Anystreet
E: bob@qmremovals.co.uk Calne, Wiltshire
Anytown
W: qmremovals.co.uk SN11 9PT
Anycountyshire
POST CODE
Dear Mr Harley,
Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus.
scriptor abhinc annos centum qui decidit, inter perfectos veteresque referri debet an inter vilis
Bob Monkhouse
atque novos? Excludat iurgia fi nis, Est vetus atque probus, centum qui perfi cit annos. Quid,
Director 7 Harris Road
qui deperiit minor uno mense vel anno, inter quos referendus erit? Veteresne poetas, an quos
T: 01249 888888
E: bob@qmremovals.co.uk
Porte Marsh Trading Estate
Calne, Wiltshire
Removals Storage Shredding et praesens et postera respuat aetas. Est vetus atque prbus,centum qui perfi cit annos. Est
vetus atque probus, centum qui perfi cit annos.
W: qmremovals.co.uk SN11 9PT
Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget
annus. scriptor abhinc annos centum qui decidit, inter perfectos veteresque referri debet an
inter vilis atque novos? Excludat iurgia fi nis, Est vetus atque probus, centum qui perfi cit
annos. Quid, qui deperiit minor uno mense vlanno, inter quos referendus erit? Veteresne poetas,
an quos et praesens et postera respuat aetas. Si meliora dies, ut vina, poemata reddit, scire
Jill Sharp
Managing Director
Tel: 01249 818951 sÚ×ÚËêæˣ꽽üĉ¤ÃÃÚÞË£æ©Ú¬æ¬Þ© Registered as a company in England and Wales: Number 9423891. VAT No. 246 7935 66. Directors D P J Monk and Mrs J Sharp.
www.qmremovals.co.uk ÞÞˬæ¬ËÄË£YÃËõÚÞȅYȆǷ
Typography
TYP E F A CE F AMIL Y
Only THREE font styles are to be used for the
Quickmove identity design, and they are : Rubik which
can be downloaded from:
The spectacle before
fonts.google.com/specimen/Rubik. Desyrel can be us was indeed sublime.
downloaded from:
https://www.fontsquirrel.com/fonts/desyrel
Looking down into the dark gulf below,
The Rubik font family contains 10 fonts: 5 weights and 5 I could see a ruddy light streaming
italics. Rubik regular or light can be used for body text through a rift in the clouds.
but the huge variety of font weights and widths will
ensure immenense flexibility, and can be used for all Apparently we had reached a great height in the
other forms of standard body text to keep consistency atmosphere, for the sky was a dead black, and the stars had
for the future growth of the Quickmove identity. ceased to twinkle. By the same illusion which lifts the
horizon of the sea to the level of the spectator on a hillside,
Rubik Bold Italic is similar to the Quickmove logo type the sable cloud beneath was dished out, and the car seemed
and can be used on headings when stronger emphasis is to float in the middle of an immense dark sphere, whose
needed, such as in: stationery, website headings, upper half was strewn with silver. Looking down into the
brochures and all forms of general correspondance. dark gulf below, I could see a ruddy light streaming through
a rift in the clouds.
The Desyrel hand-written font style consists of only one
typeface style. The tag-line uses Desyrel. It can be used
on pull-out quotes, or testimonials to give a human feel.
Colour Specifications
CMYK C60 M50 Y50 K40 CMYK C65 M0 Y28 K0 CMYK C50 M40 Y40 K25 CMYK C15 M10 Y15 K0
SCREEN R88 G88 B88 SCREEN R50 G205 B205 SCREEN R119 G119 B119 SCREEN R221 G221 B221
WEB HTML #595857 WEB HTML #32cdcd WEB HTML #777777 WEB HTML #dddddd
75% 75%
50% 50%
25% 25%
Fonts Sizing
DO NOT use any other font for the main logo, no matter how close it might DO NOT stretch or squash the logo. Any resizing must be in proportion.
look to Keep Calm.