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Mahindra Holidays Sees Growth in Domestic Leisure Tourism, Plans Rs 1,200-cr Infra Boost
Mahindra Holidays Sees Growth in Domestic Leisure Tourism, Plans Rs 1,200-cr Infra Boost
Mahindra Holidays Sees Growth in Domestic Leisure Tourism, Plans Rs 1,200-cr Infra Boost
MD of Mahindra Holidays & Resorts And CEO Gavinder Singh noted that Govt-19 has changed
the holiday plans of the people, most of whom do not want to go to international destinations for
at least two to three years, which has opened up opportunities for domestic leisure tourism. The
resort company has already seen a sharp rise in its occupations, with the latest February numbers
up to 84%. Occupancy levels fell to 30% in the July-September period, before improving to 75%
in the quarter ending December 2020. Profit after tax increased by 63% year-on-year to Rs 41
crore. EBITDA (interest, tax, depreciation and pre-loan income) margins increased by 750 basis
points to 33.8% for the third quarter ended 31 December 2020. The company’s revenue was
affected by the fall in resort revenue compared to last year, ranging from 8% YOY to Rs 246
crore. However, it said resort revenue improved month-on-month and increased from Rs 7 crore
in Q2FY21 to Rs 45 crore in Q3FY21.
The company, which operates on a membership model, has 2.6 lakh recent members. It added
12,000 members annually six years ago, to 16,000 before the epidemic, and then to 18,000
members a year. Now, however, the company expects to top its final count, hoping to add more
than 18,000 members, looking for opportunities to tap into the growing middle class that wants
to spend on leisure. "I have great opportunities in growing this business. I see the opportunity to
scale to an unprecedented level in terms of membership and inventory additions, most
importantly to create experiences that people will value more than ever before, including external
experiences," Singh told FE.
Since there are models like work from home and work-from-home here, Singh has already seen a
change in people’s spending and staying habits. There is also a difference because people are
more interested in having different kinds of experiences and will explore outdoors. Places that
have to go within driving distance see the drag of tourists, however, Goa is an exception, he said.
The average length of stay has now risen from three nights to four 4.5 4.5 nights, while the time
he finds in his resorts can range from 14 days to a month. "It simply came to our notice then. I
think there will be a collection of people looking forward to this. "People stay at our resorts for a
long time because they can work anywhere, which is definitely a trend I see," he said.
The company is looking for acquisition opportunities at resorts based on the right location and
the right price. “We can fix it even if the resort is not up to our standards, but the location is
important,” he said. The company is exploring West and East India, in particular, seeing the
potential to create more new locations and experiences, while at the same time being open to
opportunities in the North and South, as well as markets where the company is already well
rooted.